Rankshift

What Rankshift does

Rankshift BV is a Belgian SaaS company that sells an AI visibility and analytics platform for marketing teams, SEO professionals, and digital agencies. The product tracks how brands appear in AI-generated answers across major large language models, including ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Claude, Mistral, and Meta AI (Llama), and converts that signal into visibility scores, share of voice, sentiment scores (0-100), citation rates, and AI crawler log telemetry. Its core technical claim is that it captures AI responses directly from the model user interface rather than via APIs, which it positions as a more faithful representation of what end users actually see.

The product is delivered as a multi-tenant SaaS application with prompt tracking, competitor benchmarking, source analytics, and integrations into Looker Studio, BigQuery, and Power BI, plus REST API and MCP access on higher tiers. Go-to-market combines a product-led self-serve motion (30-day free trial, 3-minute setup, unlimited users and projects on all plans) with a sales-assisted enterprise motion (demo booking and custom pricing) and two channel programs: an Agency Partner Program with multi-client workspaces and an affiliate program offering 25% lifetime recurring commissions on Tolt.

Monetization is a credit-based subscription model with three published tiers (Starter, Professional, Business) priced in EUR, GBP, and USD with a 10% annual billing discount; credits are consumed when prompts are tracked and AI responses are collected, do not roll over monthly, and can be allocated flexibly across prompts, models, and run frequency. Rankshift BV is privately held, headquartered in Harelbeke, Belgium, and co-founded by Pieter Verschueren and Denis Debacker. No institutional funding rounds, acquisitions, or revenue figures have been disclosed in available sources, and the company appears to be bootstrapped at 1-10 employees.

Name

Rankshift

Legal name

Rankshift BV

Website

https://rankshift.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Rankshift is a Belgian SaaS platform that helps marketing teams, SEO professionals, and agencies track and improve brand visibility, sentiment, and citations across AI search engines such as ChatGPT, Perplexity, Gemini, and Claude.

Ownership category

akta.pro rank

Product category

AI Search Analytics Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYCRAFAIAB

Software/SaaS Subscriptions (Consumer & Prosumer)

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

SECONDARYBPAEAOAJ

Software Metering & Usage Analytics

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• AI search analytics
• Generative engine optimization
• Brand visibility tracking
• LLM monitoring platform
• AI citation analysis

Headquarters

HQ city

Deerlijk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Starter, Professional, Business): Rankshift generates revenue through tiered subscription plans priced on a credit-based consumption model. Each plan provides a monthly bundle of credits consumed when prompts are tracked and AI responses are collected. Users can allocate credits across prompts, AI models, and run frequency. Credits reset monthly and do not roll over. Annual billing offers 10% savings.
2. Affiliate Program: Rankshift operates a high-ticket affiliate program offering 25% lifetime recurring commissions on referred customers. Payouts are processed monthly via Tolt's auto-payouts system with options for bank transfer, PayPal, Wise, or wire transfer across 150+ countries and 60+ currencies.
3. Agency Custom Plans: Custom pricing tailored for agencies managing multiple clients, including unlimited pitches for agencies and volume discounts. Enterprise plans offer dedicated support and large-scale AI search monitoring capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rankshift is a SaaS platform that monitors how brands are mentioned, cited, and perceived across major AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overviews/AI Mode, Claude, Mistral, and Meta AI/Llama). It provides prompt tracking, visibility scoring, share of voice, sentiment analysis, citation/source analytics, and AI crawler log monitoring. The product is sold on a credit-based tiered subscription model to marketing teams, SEO professionals, and digital marketing agencies.

Product overview

Rankshift is a unified AI search analytics platform that provides comprehensive visibility tracking across major AI search engines. The core Rankshift product offers prompt tracking, citation analysis, sentiment analysis, and AI crawler log monitoring as integrated capabilities within a single SaaS platform. The platform is offered through tiered subscription plans (Starter, Professional, Business) with credit-based pricing, plus custom Agency and Enterprise plans. Key features include visibility scoring, share of voice metrics, source analytics, and integrations with Looker Studio, BigQuery, and Power BI.

Differentiator

Problem solved

Functional benefit

Products and services

• Rankshift AI Visibility Platform SaaS platform that monitors brand mentions, citations, visibility, and sentiment across major AI search platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, Claude, Mistral, Meta AI/Llama). Provides prompt tracking, AI visibility scoring, share of voice metrics, sentiment analysis, citation analysis, in-depth source analytics, AI crawler log monitoring, and integrations with Looker Studio, BigQuery, and Power BI, with REST API and MCP access. Sold on a credit-based tiered subscription model (Starter, Professional, Business) with custom Agency and Enterprise plans.

Quantifiable outcome

• Trusted by 850+ brands worldwide with 219+ reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Looker StudiocoreTechnology or IntegrationIntegration with Looker Studio allows users to seamlessly connect Rankshift data with existing Looker Studio reports and dashboards, enabling visualization and sharing of AI visibility metrics.
• StripecoreTechnology or IntegrationStripe processes all payment and billing information securely. Payment and address data is handled securely by Stripe and never stored on Rankshift servers.
• HubSpotcoreTechnology or IntegrationHubSpot is used for CRM, marketing automation, and customer communication purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mangools: Suite of SEO tools (KWFinder, SERPChecker, LinkMiner) popular among SMBs and content marketers. Broad incumbent in the SEO tool space that could extend into AI search visibility, overlapping with Rankshift's self-serve SMB and prosumer customer segment.
• Semrush: Established SEO and digital marketing platform with a massive customer base. Has begun adding AI visibility features to its suite, positioning Semrush as a broad incumbent that could absorb Rankshift's standalone GEO offering as a feature module.
• BrightEdge: Enterprise SEO and content performance platform with deep Fortune 500 penetration. Has been adding AI search visibility capabilities to its enterprise suite, making it a broad incumbent competitor particularly for Rankshift's enterprise and agency tiers.
• Ahrefs: Leading SEO analytics platform serving millions of marketers. While primarily focused on traditional search, Ahrefs has been expanding into AI search visibility, making it a broad incumbent threat as it bundles GEO capabilities into its existing product.

Direct peers

• Goodie AI: AI search optimization and visibility platform serving brands and agencies seeking to monitor and improve presence in LLM-driven search. Direct peer with comparable feature scope including prompt tracking, citation analysis, and competitive benchmarking.
• Otterly.AI: AI search monitoring tool that tracks brand mentions and links across ChatGPT, Perplexity, and Google AI Overviews. Direct peer targeting similar marketing personas with prompt-based brand visibility tracking, though with a more limited LLM coverage footprint than Rankshift.
• AthenaHQ: AI search optimization platform focused on helping brands improve visibility in LLM-generated answers. Direct peer in the GEO category with overlapping capabilities in prompt tracking, source analysis, and brand mention monitoring for marketing teams.
• Profound: US-based AI search analytics platform tracking brand visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews. Closest direct competitor to Rankshift in the GEO category, with a similar enterprise sales motion and overlapping feature set including prompt tracking, citation analysis, and share-of-voice metrics.
• Peec AI: Berlin-based AI search analytics platform helping marketing teams track brand performance across generative search engines. European direct peer with overlapping target customers (marketing teams and agencies) and comparable prompt-tracking and citation-analysis functionality.

Emerging players

• Surfer SEO: AI-powered content optimization platform for SEO teams. Increasingly adjacent to GEO with AI-driven content recommendations; serves the same marketing-team persona and could evolve into a more direct competitor as AI search optimization converges with content optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rankshift
• LinkedInlinkedin.com/company/rankshift-ai
• TikToktiktok.com/@rankshift

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankshift