Pawssum - Vet to home services

What Pawssum - Vet to home services does

Pawssum Pty Ltd is an Australian proprietary limited company founded in 2016 and headquartered in Bellevue Hill, operating what it describes as Australia's largest network of mobile veterinary care providers. The company's core product is an at-home veterinary visit service, where licensed veterinarians are dispatched to pet owners' residences across nine major metropolitan markets (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, Newcastle, and NSW Central Coast). Service hours run 7 days per week from 6:00am to 11:00pm including public holidays, and the platform also accepts urgent bookings via phone (0480 030 580) and online booking.

The product portfolio combines a core mobile-visit offering priced from $159 with a layered set of add-on clinical services (vaccinations, nail clipping, microchipping, blood testing from $499, titer testing from $699, DNA testing from $369, arthritis management via Beransa/Solensia injections, anal gland expression, fit-to-fly certificates, pre-paid pet funeral arrangements, and post-entry quarantine support) and a complementary Telepet video call/chat remote consultation channel priced from $69. Telepet functions as a triage and advice layer rather than an automated system, connecting pet owners with licensed veterinarians via video. Free content tools (quality-of-life assessment, dog/cat age calculators, pet calorie calculator, home triage checklist PDF) are deployed as top-of-funnel lead generators.

The business operates as a direct-to-consumer marketplace monetizing on a pay-as-you-go, unit-pricing model across professional services revenue streams (home visits, Telepet consultations, specialized clinical services). Customers are individual Australian pet families with no enterprise or B2B anchor accounts disclosed, and the company states it has served over 380,000 families to date with a 4.6/5 Google rating across 2,744 reviews. Distribution is multi-channel: website booking, phone-based inside sales, and a referral-clinic partnership program that funnels clients from traditional veterinary clinics into the mobile service. Marketing spans SEO, content, organic social (Facebook, Instagram, LinkedIn, TikTok, YouTube), email newsletter, a refer-a-friend program, and earned media across Channel Nine, Channel Seven, Daily Telegraph, and industry publications. Revenue, funding history, and ownership structure are not disclosed in the available source material.

Name

Pawssum - Vet to home services

Legal name

Pawssum Pty Ltd

Website

https://pawssum.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pawssum Pty Ltd is an Australian at-home veterinary services marketplace dispatching licensed veterinarians to pet owners across nine major cities, with a Telepet video consultation add-on and a broad portfolio of mobile clinical services.

Ownership category

akta.pro rank

Product category

Mobile Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

akta.pro secondary industries

Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Mobile Senior & Special-Needs Pet Grooming (HSANABAK)

Keywords

• Mobile veterinary services
• At-home pet care
• Veterinary house calls
• Pet healthcare services
• Veterinary telemedicine

Headquarters

HQ city

Bellevue Hill

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Home Veterinary Visits: Base visit fees plus additional charges for specific services such as vaccinations, blood tests, microchipping, and emergency care
2. Telepet Video Consultations: Remote video consultation service for pet health assessment and advice
3. Specialized Services: Additional services including titer testing, DNA testing, arthritis management injections, and pre-paid pet funeral arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pawssum is a mobile veterinary service that sends licensed veterinarians directly to pet owners' homes across major Australian cities. Services include general sick-pet examinations, vaccinations, diagnostics, microchipping, nail clipping, arthritis management, emergency and after-hours care, and compassionate at-home euthanasia. The service is complemented by Telepet, a remote video/chat consultation option for quick assessments.

Product overview

Pawssum is a mobile veterinary service provider offering at-home pet care across Australia. The core offering consists of mobile vet visits (from $159) where licensed veterinarians travel to pet owners' homes to provide examinations, vaccinations, and treatments. The service portfolio includes a Tele pet video consultation module (from $69) for remote assessments, comprehensive at-home euthanasia services (from $399), and various add-on services including vaccinations, nail clipping, microchipping, blood testing, DNA testing, arthritis management, and emergency care. The platform operates through an online booking system and phone access, serving major Australian cities including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast, Newcastle, and NSW Central Coast, available 7 days a week from 6am to 11pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Vet Visits At-home veterinary care where licensed veterinarians travel to pet owners' homes to conduct examinations, administer treatments, and provide consultations in the pet's familiar environment, reducing pet stress and eliminating the need for transport to a clinic. Available 7 days a week from 6:00am to 11:00pm including public holidays.
• Telepet Video Call/Chat Consultation Remote veterinary consultation service delivered via video call or chat, allowing pet owners to discuss health concerns and obtain a professional assessment without leaving home. Priced from $69 and intended to help determine whether an in-person visit is necessary.
• At-Home Pet Euthanasia Compassionate at-home euthanasia service allowing pets to pass peacefully surrounded by family in their familiar environment, reducing the trauma associated with clinic-based euthanasia. Priced from $399.
• Emergency and After-Hours Mobile Vet Urgent mobile veterinary care available outside standard business hours and for unexpected health crises, providing rapid response to pet emergencies in the home. Priced from $349.
• Mobile Dog Vaccination

Quantifiable outcome

• 380,000+ families served
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Referral ClinicsminorChannel Partner/ Reseller/ DistributorPartnership program for veterinary clinics to refer clients to Pawssum for mobile vet services when appropriate

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterVet: US-based mobile veterinary service delivering in-home vet care. Directly comparable to Pawssum's core mobile visit offering, with similar positioning on convenience and lower-stress pet care, but operating in North America rather than Australia.
• Vetster: Global pet telehealth marketplace connecting pet owners to vets via video, chat, and async consultations. Comparable to Pawssum's Telepet offering and to its marketplace approach of aggregating independent vets.
• The Vets: Mobile veterinary service in major US cities that dispatches vets to pet owners' homes. Highly comparable to Pawssum's doorstep delivery model, with overlapping service menus (wellness, diagnostics, end-of-life care).
• Dutch: Subscription-based modern pet care service combining telehealth with home-delivered medications. Comparable to Pawssum in delivering veterinary care outside traditional clinics and blending digital + in-person touchpoints.
• Airvet: Pet telehealth platform offering on-demand video consultations with veterinarians. Functionally aligned with Pawssum's Telepet video consultation capability and DTC distribution model.
• FirstVet: Veterinary telehealth platform offering video consultations with licensed vets. Directly comparable to Pawssum's Telepet video/chat service in business model and use case (remote triage and advice).
• HousePaws: US mobile and in-home veterinary care provider offering house calls, hospice, and euthanasia. Overlaps with Pawssum's at-home visit and end-of-life service lines.
• Vetted PetCare: On-demand mobile vet service operating in select US metros. Closely mirrors Pawssum's mobile visit value proposition and target customer (urban pet owners seeking at-home convenience).

Regional players

• VetChat: Australia-based veterinary telehealth service offering online consultations with local vets. Directly comparable to Pawssum's Telepet offering, but operates as a regional telehealth-only player in Pawssum's home market.

Broad incumbents

• Greencross Vets: Australia's largest veterinary clinic network with broad physical footprint. Overlaps with Pawssum's service categories (wellness, diagnostics, surgery) but delivers through clinics rather than mobile visits, representing the incumbent Pawssum competes against and potentially partners with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pawssum
• Facebookfacebook.com/pawssum
• LinkedInlinkedin.com/company/pawssum
• Instagraminstagram.com/pawssum
• TikToktiktok.com/@pawssumvets
• Xx.com/pawssum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawssum - Vet to home services