HOMM interactive

What HOMM interactive does

HOMM interactive GmbH is a Swiss full-service branding and web agency headquartered in Lucerne. The firm delivers web design, web development, branding, photography, SEO, and hosting to primarily small and medium-sized Swiss enterprises, with a heavy concentration in hospitality and additional exposure to food/agriculture, architecture, healthcare, retail, and tourism. It maintains an 80+ client roster, including several hotel and brand accounts retained for 10+ years, and is led by a six-person core team under CEO Andy Widmer and CTO Michael Trachsel.

The company's underlying technology rests on Craft CMS and PHP/Laravel, supplemented by four proprietary products: WICATO (digital wine card), GUVOTO (voucher tool), WINMEN (menu app), and FORTRA (visitor registration). These tools extend the offering from pure agency services into recurring hospitality and operational software. The firm holds the Swiss Made Software certification, which signals domestic development and supports procurement by public and quality-sensitive clients.

HOMM operates a hybrid revenue model: one-time agency project fees combined with recurring hosting, maintenance, and proprietary product subscriptions. Go-to-market is direct and sales-led, with no disclosed channel partnerships or external sales infrastructure. The company is privately held with no publicly disclosed funding rounds, acquisitions, or revenue figures.

Name

HOMM interactive

Legal name

HOMM interactive GmbH

Website

https://homm.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

HOMM interactive GmbH is a Lucerne-based Swiss full-service branding and web agency serving SMEs — primarily in hospitality — with design, development, SEO, hosting, and proprietary hospitality software products.

Ownership category

akta.pro rank

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Projects: Project-based fees for designing and building websites, web applications, and e-commerce platforms. Services span the full project lifecycle from concept and strategy through design, development, hosting, and post-launch care.
2. Branding & Corporate Design: Branding services including logo design, corporate design systems, brand guidelines, and print media — sold as project engagements.
3. Photography Services: Professional photography for hotels, restaurants, architecture, and products. In-house studio and on-location shoots, including 360° panorama tours.
4. Ongoing Care, Hosting & Maintenance: Post-project support, CMS hosting, website maintenance, and digital marketing (SEO/SEM). Implied recurring revenue through long-term client relationships (e.g., Hotel Des Balances for over 10 years).
5. SEO & Digital Marketing Services: Search engine optimization, search engine advertising (SEM), email marketing, and newsletter services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

HOMM interactive is a Swiss full-service branding and web agency based in Lucerne that delivers web design, web development, branding and corporate design, professional photography, and SEO/digital marketing services to SMEs and hospitality businesses across Switzerland. All production (concept, design, web development, photography) is performed in-house. The agency complements its service portfolio with four proprietary hospitality software products: WICATO (digital wine card), GUVOTO (gift voucher tool), WINMEN (digital menu app), and FORTRA (visitor registration).

Product overview

HOMM interactive is a Swiss full-service branding and web agency based in Lucerne offering both services and proprietary software products. Their product portfolio consists of four standalone SaaS tools: GUVOTO (gift certificate management system), WICATO (digital wine menu), WINMEN (menu app combining wine and menu functionality), and FORTRA (visitor registration system). These products are built on PHP/Laravel technology with a focus on simplicity, usability, and Swiss hospitality industry needs. In addition to their software products, HOMM provides agency services including web design and development, e-commerce, Craft CMS implementations, branding/corporate design, photography, SEO, and hosting services.

Differentiator

Problem solved

Functional benefit

Brands

• WICATO: Digital wine menu application for restaurant management with central wine directory, filtering, search, wishlist, and PDF export functions
• GUVOTO
• WINMEN
• FORTRA

Products and services

• GUVOTO - Online Voucher Tool Online gift certificate management and sales tool enabling hospitality businesses to create, sell, and manage vouchers with print-at-home PDF functionality and Swiss payment processing via PAYREXX and TWINT. Supports value vouchers, package vouchers, individually branded designs per customer, and central voucher administration.
• WICATO - Digital Wine Card Digital wine menu application for restaurants enabling centralized wine inventory management, guest browsing on iPad or mobile devices, favorites/wishlist functionality, PDF/print export, and customizable dark or light themes. Responsive across all devices.
• WINMEN - Digital Menu App Digital wine and menu card application for restaurants featuring multi-language support, responsive design for website integration, offline capability on iPad, and additional content pages about wine producers and regions. Replaces traditional printed menus.
• FORTRA - Visitor Registration Tool Visitor registration application developed during the COVID-19 pandemic for contact tracing, featuring simple registration forms, automatic code delivery, and customer management dashboard.
• Web Design and Web Development Full-service web design and development for SMEs and hospitality businesses across Switzerland, including responsive websites, web applications, and Craft CMS / Craft Commerce implementations, from concept through post-launch support.
• Branding and Corporate Design Branding services including logo design, corporate design systems, brand guidelines, and print media, delivered as project engagements for SMEs and hospitality clients.
• Professional Photography Professional photography services for hotels, restaurants, architecture, and products, delivered from an in-house studio and on-location shoots, including 360-degree panorama tours.
• SEO and Digital Marketing Search engine optimization, search engine advertising (SEM), email marketing, and newsletter services supporting client visibility and lead generation.
• Hosting, Care and Maintenance Post-project support, CMS hosting, website maintenance, and digital care delivered as ongoing retainers for long-term client relationships.

Quantifiable outcome

• Third-generation website for Hotel Des Balances after 10+ years of partnership
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Craft CMS / Pixel & Tonic (by Pixel & Tonic, a part of Creative Bloom)coreTechnology or IntegrationHOMM develops all client websites on Craft CMS, which they describe as 'the best CMS we have ever used' and highlight its flexibility. Craft Commerce is used for e-commerce builds. This is the primary technology platform for their web development practice.
• External E-Commerce Partner NetworkminorChannel Partner/ Reseller/ DistributorFor large-scale e-commerce projects that exceed HOMM's scope, they act as an independent recruitment partner — helping clients find the right specialized e-commerce agency, writing specifications (Pflichtenhefte), and managing the offer process. This is an informal referral/coordination network rather than a formal reseller arrangement.
• VGS Datenschutzpartner GmbHminorImplementation/ SI/ Consulting PartnerEU/EEA data protection representative under Art. 27 GDPR. Located at Am Kaiserkai 69, 20457 Hamburg, Germany. Serves as an additional contact point for EU/EEA data subjects and authorities regarding GDPR compliance.
• Swiss Made Software (Swiss Digital Services)minorOthersHOMM is certified as 'Swiss Made Software', displaying the Swiss Made Software badge on their products (WICATO) and website. This certification signals Swiss origin, development, and quality standards for their software products.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wirz Communications AG: Established Swiss advertising and brand agency in Zurich offering creative, content, and digital services to Swiss enterprises. Comparable in its full-service Swiss agency positioning.
• Hinderling Volkart AG: Swiss design and brand agency offering branding, corporate design, and digital services. Closely comparable in its boutique full-service branding focus and Swiss SME customer base.
• Inhalt & Form AG: Swiss digital agency offering web design, CMS, and content production to SMEs and enterprise clients. Comparable in its Swiss mid-market digital agency model and use of established CMS platforms.
• Liip AG: Swiss digital agency of comparable size based in Fribourg/Zurich offering web design, development, and CMS-based solutions to SMEs and hospitality-adjacent clients. Closest peer in scale, geography, and offering to HOMM interactive.

Broad incumbents

• Jung von Matt: Major Swiss-rooted creative and digital agency with global offices, offering brand strategy, web, and campaign work to enterprise clients across sectors including hospitality. Broader and larger incumbent in the same Swiss creative ecosystem.
• Ergon Informatik AG: Swiss IT services firm delivering custom software and digital solutions to enterprise clients across Switzerland. Comparable in combining Swiss engineering culture with bespoke digital product delivery, though at significantly larger scale.

Others

• Hotelkit GmbH: Austrian-Swiss hospitality operations SaaS selling team and operations tools to independent hotels. Adjacent because it targets the same hospitality customer base that HOMM serves, but in a different software layer rather than as a creative/web services peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMM interactive