PressFile Europe GmbH

What PressFile Europe GmbH does

PressFile Europe GmbH is a privately held German SaaS company founded in 2009 in Ulm, specializing in cloud-based software for public relations professionals. The product is a browser-accessible platform for managing press distribution lists, journalist and influencer contact databases, personalized email dispatch via the customer's own SMTP infrastructure, contact history documentation, newsroom publishing, clipping management, and PR reporting. The platform is built on a web-based architecture derived from a FileMaker application originally developed in 1998 for the New York Public Library, and has been continuously developed by PressFile Europe GmbH since assuming full development responsibility in 2011, with major releases including V8 (2012), V10 (2020), and the PressFile Newsroom content hub (2021). The company is led by founder and Managing Director Uwe Pagel, who focuses on strategic alignment, and Managing Director Florian Fischer, who has been with the company since 2009 and assumed responsibility for operating business in April 2021.

The company monetizes through per named-user monthly subscriptions on two tiers (Basic at €30-€50/user/month and Comfort at €50-€70/user/month, with volume discounts and flat-rate tiers for larger teams), one-time implementation services (€900 setup), and optional add-on modules including PressFile Newsroom, customizable My.Newsroom (€1,150 setup + €165/month), and the AMID PR Media Library (€1,150 setup + €60-€80/user/month). Annual contracts with auto-renewal include all updates, with OTS distribution via partner news aktuell charged on a per-dispatch basis only. The customer base is primarily horizontal, serving PR agencies, corporate press departments, and associations/institutions, with named reference customers including Daimler/Mercedes-Benz, Deutsche Bahn, Rossmann, Trianel, Ziehl-Abegg, Dr. Babor, kronehit, KNA, Handelsblatt/Euroforum, NetCologne, Time Inc, and Sony, plus PR agencies such as Press'n'Relations and Geschwister Zack PR. Geographic footprint is concentrated in DACH (Germany, Austria, Switzerland) with existing users in Ireland and the United States.

Go-to-market combines inside sales-led online demos (20-40 minute personalized sessions) with a self-serve, product-led motion leveraging browser-based accessibility, claimed onboarding under two hours, and transparent pricing. Distribution is reinforced by strategic partnerships: mediamid (Austrian) supplies the M@rs newsroom technology that powers customer media sites at Daimler, Deutsche Bahn, and KNA, while news aktuell (a dpa subsidiary) provides integrated OTS press release distribution with a dedicated PressFile area on the news aktuell portal, which averages approximately 11.5 million monthly views. Marketing relies on content marketing, organic SEO, a LinkedIn and XING presence, newsletter nurturing, and third-party reviews on ProvenExpert. The company holds no patents or trademarks in the data set, has no external funding, and reports 1-10 employees.

Name

PressFile Europe GmbH

Legal name

PressFile Europe GmbH

Website

https://pressfile.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

PressFile Europe GmbH is a German cloud-based SaaS provider founded in 2009, serving PR agencies, corporate press departments, and associations with contact management, press distribution, newsroom publishing, and PR reporting software from its Ulm headquarters.

Ownership category

akta.pro rank

Product category

Public Relations Software

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• PR management software
• Press distribution platform
• Media relations tools
• Newsroom publishing software
• Press contact database

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (Named User Licensing): Annual subscription model billed per named user per month. Pricing tiers based on user count (1-3, 4-8, 9-14, 15+, 25+, 35+, 45+ users). Two product tiers: Basic and Comfort (with premium support).
2. Professional Services - Setup: One-time setup fees for database configuration, consulting, training, and address import services.
3. Newsroom Add-ons: Monthly rental for individually designed newsrooms and guest access features. One-time setup fees for custom newsroom configurations.
4. AMID PR Media Library: Additional media library module with user-based pricing (1-4, 5-9, 10+ users) plus setup fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PressFile is a cloud-based PR software platform for managing press distribution lists, contact databases, personalized email campaigns, clipping management, and online media libraries (newsrooms). It is designed for PR agencies and corporate press departments and provides browser-based access with data hosted in German/EU data centers for GDPR compliance.

Product overview

PressFile Europe GmbH offers cloud-based PR software as a unified platform with tiered subscription plans (Basic and Comfort) plus optional add-on modules. The core PressFile software encompasses PR Management for contact and distribution list handling, Newsroom & Mediathek for content publishing, and PR Reporting for analytics. Optional add-ons include the PressFile Newsroom (free for all users), My.Newsroom (custom individual newsroom), AMID PR Media Library (full-featured digital asset management), and PressFile Setup Comfort (implementation services). Integration with ots (news aktuell) enables press release distribution to traditional media, online portals, and social networks. The software is designed for PR agencies, corporate press departments, associations, and institutions requiring specialized media relationship management rather than general CRM functionality.

Differentiator

Problem solved

Functional benefit

Brands

• PressFile Basic: Entry-level PR software plan priced at €30-50 per user/month depending on team size
• PressFile Comfort
• PressFile Newsroom
• AMID PR
• My.Newsroom

Products and services

• PressFile PR Software Cloud-based, browser-accessible PR software providing contact management, press distribution list creation and merging, personalized email dispatch, contact history documentation, newsroom publishing, and PR reporting for PR agencies and corporate press departments.
• PressFile Newsroom Cloud-based newsroom functionality integrated into PressFile that enables publishing press releases, images, documents, and contact details as unified content objects, available free to all PressFile users with multi-newsroom option for agencies.
• My.Newsroom Customized, individually designed newsroom based on the PressFile standard with public guest access and download rights, offered with one-time setup fee and monthly subscription.
• AMID PR Media Library Individually designed PR media library with full AMID PR functionality for managing images, videos, graphics, and documents, with per-user monthly pricing and one-time setup fee.
• PressFile Setup Comfort One-time professional setup service including individual database configuration, consulting, intensive training, organizational setup of distributors and keys, email account configuration, and address import for up to 500 contacts.

Quantifiable outcome

• Press release distribution should take no more than a few minutes
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• news aktuell (dpa subsidiary)coreTechnology or Integration · 2 June 2025Direct API integration enabling PressFile users to distribute press releases via news aktuell's OTS (Original Text Service) distribution network. Users can simultaneously publish to OTS channels and PressFile newsrooms. Registration with news aktuell is free; costs apply only for actual OTS distributions. Each user receives a dedicated area in the news aktuell press portal.
• mediamidcoreTechnology or Integration · 14 July 2021Austrian partner providing M@rs newsroom technology. PressFile integrates mediamid's technology to offer PressFile Newsroom and AMID PR media library functionality. Examples include Daimler Media Site, Deutsche Bahn media library, and KNA picture service. mediamid provides both standard AMID News templates and fully customized M@rs implementations.
• Press'n'RelationscoreStrategic or Co-development PartnerPR agency pilot tester and co-development partner. Ensures PR software is not overloaded with features while remaining easy to use. Consults on new functionality before addition. Also handles press relations for PressFile Europe GmbH.
• ZimpelminorOthersEditorial address data supplier. PressFile supports import of contact data from Zimpel while maintaining user data ownership. Not an integrated database sync but a data source option.
• StammminorOthersEditorial address data supplier (publisher). PressFile supports import of contact data while maintaining user data ownership. Data source option, not integrated database.
• Grossmann GmbH (Datenschutz)minorOthersExternal data protection officer (Datenschutzbeauftragter). Frank Grossmann, Managing Director of Grossmann GmbH, serves as PressFile's appointed DPO per GDPR requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CoverageBook: PR reporting and analytics tool for compiling coverage reports. Partial overlap with PressFile's PR reporting and clipping management modules, often considered alongside PressFile in PR-tool stack decisions.

Direct peers

• Mynewsdesk: Nordic-origin SaaS PR platform offering press distribution, newsrooms, contact management, and media monitoring. Direct overlap with PressFile on press lists, newsroom publishing, and personalized distribution to journalists.
• Prowly: PR SaaS platform combining media database, press release distribution, newsrooms, and pitch personalization. Competes head-to-head with PressFile for PR-agency and in-house press-office budgets, especially in Europe.
• Prezly: PR-focused SaaS for contact management, personalized pitches, newsrooms, and PR reporting. Closely comparable in workflow and target buyer (PR agencies and corporate press teams) to PressFile.

Broad incumbents

• Cision: Global incumbent offering PR distribution, media monitoring, analytics, and contact databases (Cision One). Significantly larger and broader than PressFile; competes on enterprise accounts where integrated media intelligence is required.
• Meltwater: Global media intelligence and PR suite combining monitoring, distribution, and analytics. Overlaps PressFile on press distribution and contact workflows but with much broader data and enterprise reach.
• Notified: Press release distribution (formerly PR Newswire/GlobeNewswire) plus IR and PR workflow tools. Adjacent competitor for press-release distribution workflows that PressFile now connects to via the news aktuell OTS integration.

Others

• news aktuell: dpa subsidiary operating the OTS press distribution service in DACH. Both a PressFile technology partner (OTS integration, June 2025) and an adjacent competitor for press-release distribution in the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pressfile
• Facebookfacebook.com/PressFile
• LinkedInlinkedin.com/company/pressfile-europe-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PressFile Europe GmbH