ImmersiveWorlds

What ImmersiveWorlds does

ImmersiveWorlds is a privately held, Beverly, Massachusetts-based company that builds the Well-Being World, an avatar-driven virtual reality platform marketed to healthcare organizations, healthcare-education institutions, and general enterprise employers as a science-backed solution for employee and student burnout. The platform delivers guided meditation, nutrition support, adaptive fitness, community connection, and expert education inside customizable 3D virtual environments accessible primarily via tablet, and it leverages the Stanford-derived Proteus Effect methodology in which users model avatar behavior to drive real-world habit change. Partner organizations are shipped tablet and Fitbit hardware so that physical-world activity data flows back into the virtual experience.

Underlying technology is rooted in Henk Rogers' Avatar Reality rendering platform (originally developed 2009) and is supported by a small technical team led by an IM Technical Director (ex-Sun Microsystems, LucasArts, Konami) and a Lead Software Engineer with 3D graphics experience at Square USA, Namco, and other studios. The platform is modular, with add-ons for social networking, guest experts, video content, and e-commerce, plus a separate La Salle Medical Simulator product and physical VR Wellness Stations deployed on customer campuses.

The business model is B2B enterprise SaaS sold via direct field sales to C-suite, HR, and university administrator buyers on a quote-based annual subscription; revenue model is recurring subscription with no public pricing. Only one named customer (Endicott College pilot targeting nursing and healthcare students) is recorded in the data, and the company is small (1-10 employees), founder-financed, with no institutional funding rounds disclosed. Distribution leverages healthcare-VR ecosystem positioning through VR/AR Association membership, IVRHA conference participation, and Forbes contributor thought leadership by SVP Colleen Reilly.

Name

ImmersiveWorlds

Legal name

ImmersiveWorlds

Website

https://immersiveworlds.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ImmersiveWorlds builds the Well-Being World, an avatar-driven VR platform sold to healthcare organizations, healthcare-education institutions, and enterprise employers to address employee and student burnout through guided meditation, fitness, nutrition, and community programs integrated with Fitbit data.

Ownership category

akta.pro rank

Product category

Virtual Wellness Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Gaming & Virtual World Social Platforms (MPACAJAG)

Keywords

• Virtual reality wellness
• Healthcare wellness platform
• Employee well-being software
• Immersive wellness experiences
• Avatar-based wellness

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Wellness Platform Subscription: B2B SaaS model providing organizations access to customizable Wellness World virtual environments. Organizations pay for platform access and customization, which is then provided to their employees, students, or members.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ImmersiveWorlds develops and operates the Well-Being World platform, a customizable virtual 3D world accessed via tablet where users navigate via avatars to engage in guided meditation, adaptive fitness, nutrition education, community connection, and expert-led well-being sessions. The platform is sold on a B2B subscription basis to healthcare organizations, universities with healthcare programs, and enterprise employers to combat employee and student burnout. Users receive tablets, FitBit devices, and FitBit scales as part of partner onboarding to integrate real-world wellness tracking with the virtual experience.

Product overview

ImmersiveWorlds offers a scalable, customizable virtual world platform called Well-Being World (also referred to as Wellness World) focused on corporate and healthcare wellness. The platform operates on a modular architecture comprising core well-being experiences including guided meditation, nutrition support, adaptive fitness, community connection, and expert education. The platform also includes specialized modules for social networking, guest expertise, video content, and e-commerce. Additional products include the La Salle Medical Simulator for healthcare training and VR Wellness Stations for physical VR installations. The platform integrates with FitBit for progress tracking between real-world physical activity and virtual wellness activities, leveraging the Proteus Effect where avatar behavior influences real-world actions.

Differentiator

Problem solved

Functional benefit

Products and services

• Well-Being World A customizable virtual 3D wellness platform providing guided meditation, nutrition support, adaptive fitness, community connection, and expert education modules for healthcare professionals and corporate employees, accessed via avatars on tablets with FitBit integration for real-world behavior tracking.
• La Salle Medical Simulator

Quantifiable outcome

• Medical expenses for U.S. companies fell by $3.27 for every dollar spent on wellness programs (Harvard)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Virtual World SocietyminorStrategic or Co-development PartnerGlobal network of pioneers, developers, resources, events and organizations committed to advancing virtual worlds for societal benefit.
• VR/AR AssociationcoreStrategic or Co-development PartnerInternational organization designed to foster collaboration between VR/AR companies, accelerate growth, foster research and education, help develop industry standards, connect member organizations and promote member company services. ImmersiveWorlds displays XRA Member Logo on website.
• FitbitcoreTechnology or IntegrationDevice integration partnership allowing ImmersiveWorlds to connect virtual wellness activities to real-world fitness data. Platform connects to Fitbit devices and scales to enable progress tracking between virtual and physical worlds.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BehaVR: BehaVR builds VR-based digital therapeutics focused on mental wellness, chronic pain, and behavioral health — a direct functional overlap with ImmersiveWorlds' avatar-based Well-Being World in the VR-for-wellness category.
• Mursion: Mursion delivers VR-based simulation training for healthcare, education, and workforce soft skills — comparable to ImmersiveWorlds' avatar-driven virtual world technology stack applied to healthcare training scenarios.
• XRHealth: XRHealth provides VR-based telehealth and therapeutic experiences for physical and cognitive conditions, directly competing for the same healthcare VR/wellness buyer that ImmersiveWorlds targets.

Broad incumbents

• Calm: Calm is an established mindfulness and mental health app with an enterprise tier (Calm Business) — a broader incumbent competing for the same corporate and healthcare well-being spend ImmersiveWorlds pursues.
• Headspace: Headspace is a leading consumer and enterprise meditation/wellness platform with B2B contracts across healthcare systems — competing for the same HR/burnout budgets ImmersiveWorlds targets, but via mobile app rather than immersive VR.
• Lyra Health: Lyra Health is a large employer-sponsored mental health benefits platform — competing for the same HR/burnout wallet ImmersiveWorlds targets in healthcare and enterprise employers.

Others

• Linden Lab (Second Life): Linden Lab pioneered persistent avatar-based virtual worlds (Second Life) with enterprise and education deployments — a thematic predecessor to ImmersiveWorlds' customizable avatar-driven virtual world platform.

Emerging players

• Rec Room: Rec Room operates a persistent social virtual world with avatar-based social interaction — analogous to ImmersiveWorlds' underlying virtual world technology, though focused on consumer entertainment rather than enterprise wellness.
• Spatial: Spatial offers collaborative avatar-based virtual workspaces for enterprises — technologically adjacent to ImmersiveWorlds' virtual world platform with overlap in the avatar/meeting use case.
• STRIVR: STRIVR provides enterprise VR training and immersive learning experiences — overlapping with ImmersiveWorlds' avatar-driven simulation capabilities and corporate buyer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ImmersiveWorlds

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImmersiveWorlds