What Novus Homes does

Novus Homes is a privately-held, Perth-based luxury residential home builder founded in 1993 that designs and constructs custom residences for affluent buyers across the Perth metropolitan area of Western Australia. The company operates a boutique model with an employee base of 11-50 covering design, sales, and project supervision, while construction execution is delivered through subcontracted trades. Its serviceable market is explicitly restricted to the Perth metro area, with no disclosed presence elsewhere in Australia or internationally.

The product portfolio is organized across two sub-brands: the Signature Series (premium specifications including Paragon Premium, Mandalay Premium, and Triton) and the Vision Series (designer-tier specifications including Hamelin and Contour). Core offerings span two-storey homes, single-storey homes, the Slimfit narrow-lot range for blocks as narrow as 9 metres, and House & Land Packages for inner-city living projects. Technical specifications emphasise double clay brick construction, Caesarstone benchtops, Smeg appliances, and a 25-year structural guarantee, with pricing that generally ranges from approximately A$735K (entry-level Catalina) to more than A$1.08M (Mandalay Premium), excluding land. Multiple display homes across Perth suburbs (e.g., Ardross, Balcatta) function as live showrooms and primary customer-acquisition channels.

Revenue is generated entirely through one-off contract-based home construction projects (custom home builds, display home sales, and house-and-land packages), with no recurring or subscription revenue streams. Customer acquisition is diversified across word-of-mouth referrals, display-home walk-ins, an Online Design Brief lead-capture tool, and direct outreach to the Balcatta head office. Industry recognition is unusually dense for a company of this size, including the 2018 MBA National Award for Display Home of the Year (Paragon) and four consecutive HIA Excellence in Service awards culminating in 2024.

Name

Novus Homes

Legal name

Novus Homes

Website

https://novushomes.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Novus Homes is a Perth-based luxury home builder founded in 1993 that designs and constructs custom two-storey residences for affluent buyers across the Perth metropolitan area through its Signature Series, Vision Series, and Slimfit narrow-lot ranges.

Ownership category

akta.pro rank

Product category

Luxury Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Luxury home builders
• Custom home construction
• Residential property development
• House and land packages
• Two-storey home design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Building: One-time custom home construction services where Novus designs and builds bespoke luxury homes for individual clients. Clients can choose from existing floor plans and customize, or commission fully custom designs.
2. Display Home Sales: Sale of display homes built to showcase design capabilities, often sold after serving as display properties.
3. House and Land Packages: Pre-designed homes sold with land in city living projects and individual packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novus Homes designs and builds bespoke luxury residential homes in Perth, Western Australia. Founded in 1993, the company specializes in custom two-storey homes using double clay brick construction and premium materials (Caesarstone benchtops, Smeg appliances), offering a portfolio that spans individual home designs, narrow-lot (Slimfit) homes, single-storey homes, and house-and-land packages organized under the Signature and Vision series. Customers can choose from existing floor plans with customization options or commission fully bespoke designs, supported by display homes and an online design brief tool.

Product overview

Novus Homes is a luxury home builder operating in Perth, Western Australia, offering a comprehensive portfolio of residential construction services. The company provides custom home building and pre-designed home packages across two main series: the Signature Series (premium luxury specifications) and Vision Series (quality contemporary designs). Their core offerings include two-storey homes, single-storey homes, narrow lot homes (Slimfit range), and house & land packages. Featured products include award-winning display homes like the Paragon Premium (2018 MBA Australia's Best Display Home) and Hamelin Elite (2020 MBA Housing Excellence Awards winner). The company also offers an online design brief tool for customers to document their requirements. With over 30 years of experience since 1993, Novus Homes serves various lifestyle segments including families, downsizers, and multigenerational households.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Premium home designs including Paragon, Mandalay, and Triton models.
• Vision Series

Products and services

• Custom Home Building

Quantifiable outcome

• 4th consecutive customer service award (HIA Excellence in Service 2024)

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered moderate and minor.

• Housing Industry Association (HIA)moderateOthersHIA member providing industry representation and access to industry awards. Novus participates in HIA awards programs and maintains membership in the peak industry body for home builders in Australia.
• Ronald McDonald HouseminorOthersCharitable partnership with Ronald McDonald House charities in Perth, supporting families with sick children through accommodation and support services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dale Alcock Homes: WA-based home builder operating a Home Improvement Awards-recognized luxury and custom division alongside volume product, comparable to Novus on Perth metropolitan focus, custom design service, and award-driven marketing positioning.
• Content Living: Perth custom home builder specializing in individually designed residences with in-house design team, comparable to Novus on custom-only model, Perth focus, and design-led boutique positioning.
• Home Group WA: Western Australian home builder offering custom designs, narrow-lot options, and display homes across Perth suburbs, directly comparable to Novus on product range (including narrow-lot/Slimfit equivalent), target segments, and Perth display-home network.
• Oswald Homes: Perth boutique custom home builder focused on architect-designed luxury residences, closely comparable to Novus on customer segment, custom-only model, and boutique brand positioning in the same metro market.
• Webb & Brown-Neaves: Long-established Perth luxury and custom home builder with multiple display homes across the metro area, directly comparable to Novus on product range (custom + project home), customer segment (luxury Perth buyers), and brand-recognition-driven GTM.
• ABN Group: Large WA residential construction group encompassing multiple home-building brands and house-and-land operations, directly comparable to Novus on Perth metro focus, custom home offering, and display-home-driven GTM, though at meaningfully greater scale.
• Summit Homes Group: WA-headquartered residential builder offering custom and project homes across Perth with multiple display villages, comparable to Novus on product mix (custom + display), geographic focus, and family-segment targeting.

Broad incumbents

• Metricon: Australia's largest volume home builder with a national display-home network and a growing premium/luxury tier; comparable to Novus as a residential home builder serving Australian consumers with multiple series and display homes, but at much greater scale and broader geographic reach.
• BGC (Australia): Large WA-based construction group with residential home-building operations alongside commercial and materials businesses, comparable to Novus as a Perth-residential home builder but operating as a broader incumbent across multiple construction verticals.

Regional players

• Henley Properties: Melbourne-based luxury and project home builder with multi-storey and custom offerings, comparable to Novus on premium-segment focus and multi-storey design expertise, but primarily serving the Victorian market rather than Perth.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/novushomes
• YouTubeinstagram.com/novushomeswa
• LinkedInlinkedin.com/company/novus-homes
• Instagraminstagram.com/novushomeswa
• Facebookfacebook.com/NovusHomesWA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novus Homes