What Sunridge Canyon Golf Club does

Sunridge Canyon Golf Club is a privately held, public-access 18-hole championship golf facility located in Scottsdale (Fountain Hills area), Arizona, founded in 1994 on a Keith Foster-designed layout. The 7,002-yard par-71 course is set in the ridges and canyons of the McDowell Mountains and is differentiated by its signature "Wicked Six" closing stretch (holes 13-18), champion Bermuda greens, stacked sod bunkers, and dramatic desert elevation changes. The club is consistently ranked in Golfweek's and Golf Magazine's top-25 Best Courses You Can Play in Arizona, holds a Golf World Top 50 Public Courses Reader's Choice designation, and carries a 4.0 Tripadvisor rating. It has hosted the 2014 PGA Club Professional Championship of Canada and the 1997 USGA Team Championship, and was the filming location for an Under Armour commercial featuring Jordan Spieth, Gary Woodland, and Hunter Mahan.

The business operates through multiple revenue streams: tiered daily green fees (public, Arizona resident, and Players Card rates ranging roughly $59-$160), an annual Players Card membership ($179-$199) with advance booking privileges, a premium Annual Pass ($9,750 individual / $14,000 couple) with unlimited play and included cart fees, golf outings and tournament services for corporate groups, club rental sets ($70), and an on-site pro shop. Ancillary on-course services include Visage GPS-equipped carts and a Cool Clubs Custom Fitters center featuring TrackMan launch monitors and a testing robot — operating under a core partnership after Hot Stix merged with Cool Clubs. On-site food and beverage is provided by Wicked Six Bar & Grill, a Modern American taphouse offering Southwestern American cuisine and live music on the outdoor patio, with reservations handled through OpenTable (Diners' Choice recognized).

Go-to-market is direct-to-consumer via the sunridgegolf.com website, the Sagacity Golf mobile app (with virtual waitlist), OpenTable restaurant integration, email newsletter, and a dedicated corporate outings sales function. Distribution is regional, serving primarily Arizona residents, individual golf enthusiasts traveling to Scottsdale, and corporate/group event buyers, with marketing emphasizing the signature Wicked Six holes, Cool Clubs fitting technology, and the Wicked Six Bar & Grill dining experience.

Name

Sunridge Canyon Golf Club

Legal name

Sunridge Canyon Golf Club

Website

https://sunridgegolf.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunridge Canyon Golf Club is a privately held public golf course in Scottsdale, Arizona, operating a Keith Foster-designed 18-hole layout with the signature "Wicked Six" closing holes, on-site Cool Clubs fitting center, and Wicked Six Bar & Grill, serving individual golfers, Arizona residents, Players Card and Annual Pass members, and corporate group outings.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Balls Retail (CRAMAGAB)

Keywords

• Desert golf course
• Public golf club
• Golf membership programs
• Club fitting services
• Corporate golf outings

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Green Fees and Tee Times: Core revenue from daily green fees for public tee times, with tiered pricing for public, residents, and Players Card members. Tee times bookable up to a year in advance.
2. Seasonal Passes and Players Card Memberships: Annual pass and Players Card membership programs offering unlimited golf, discounted rates, and advance booking privileges for recurring revenue
3. Food and Beverage - Wicked Six Bar & Grill: On-site restaurant and bar offering Southwestern American cuisine including gourmet burgers, wood-fired pizzas, steaks, and chef specialties. Generates revenue from dine-in, specials, and events.
4. Golf Equipment Rentals: Club rental sets available including Callaway equipment with logo souvenir pouch and balls
5. Golf Outings and Events: Corporate and group golf event hosting including green fees, cart rental, practice facility access, tournament coordination, and customized food and beverage options
6. Club Fitting Services: Cool Clubs custom club fitting services at the facility with TrackMan technology and professional fitters
7. Pro Shop Merchandise: Golf shop stocked with equipment, apparel, and accessories for men and women

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sunridge Canyon Golf Club operates an 18-hole Keith Foster-designed public championship golf course in Scottsdale, Arizona, selling green fees, memberships, lessons, and club rentals to individual golfers and groups. The property also houses the Wicked Six Bar & Grill restaurant, a Cool Clubs club-fitting studio, a golf shop, and hosts golf outings and private events.

Product overview

Sunridge Canyon Golf Club is a golf-centric resort facility centered around its Keith Foster-designed 7,002-yard, par-71 desert golf course ranked among Golfweek's top 25 Arizona courses. The property operates two membership programs (Players Card and Annual Pass) that unlock discounted rates and benefits, and features the signature 'Wicked Six' finishing holes as its primary differentiator. On-site amenities include the Wicked Six Bar & Grill restaurant serving American cuisine with live music, the Cool Clubs fitting center with TrackMan technology, a full golf shop, and group event/tournament services. The course integrates Visage GPS on all carts and partners with OpenTable for restaurant reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course (green fees and tee-time access) 18-hole Keith Foster-designed championship public golf course in Scottsdale, Arizona, sold to individual golfers and groups via tee-time bookings on the website and mobile app.
• Players Card Loyalty/membership program offering repeat players discounted rates and benefits on tee times at the club.
• Annual Pass Annual membership-style pass granting eligible golfers extended playing privileges and pricing at Sunridge Canyon.
• Wicked Six Bar & Grill On-site restaurant and bar open to golfers and the public for food and beverage service before, during, and after play.
• Cool Clubs Club Fitting On-site club fitting service using launch monitor technology to build custom golf clubs for individual players.
• Golf Outings and Events Coordinated group, corporate, charity, and private golf tournaments and events combining course use, F&B, and event logistics.
• Golf Shop / Pro Shop Merchandise On-property retail shop selling apparel, equipment, and accessories to golfers and visitors.
• Club Rentals Rental sets of golf clubs available to players who do not bring their own equipment.
• Golf Instruction Individual and group golf lessons delivered by club professionals to members and guests.

Quantifiable outcome

• Top 25 Best Courses You Can Play in Arizona (Golfweek)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cool ClubscoreTechnology or IntegrationCool Clubs, the #1 club fitter in golf, operates a renovated state-of-the-art indoor/outdoor fitting center at Sunridge Canyon. The facility features TrackMan launch monitors, testing robots, and one of the largest club selections available. Hot Stix merged with Cool Clubs to form this partnership. Sunridge Canyon receives 20% discount on Cool Clubs fitting fees for Players Card and Annual Pass holders.
• Bone Haus BrewingminorGTM or Marketing PartnerBone Haus Brewing from Fountain Hills provides a private label beer exclusive to Sunridge Canyon - 'The Wicked Bagpiper Helles Lager' - served at Wicked Six Bar & Grill. This local brewery partnership provides a unique beverage offering for club patrons.
• Sagacity GolfcoreTechnology or IntegrationSagacity Golf provides the official course mobile app for Sunridge Canyon, enabling convenient tee time booking and course information access. The app streamlines the customer booking experience.
• OpenTablecoreTechnology or IntegrationOpenTable powers restaurant reservations for Wicked Six Bar & Grill, allowing diners to book tables through the OpenTable platform. Sunridge Canyon has been recognized with OpenTable's Diners' Choice badge.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Cool Clubs: On-site club-fitting partner and #1 ranked club fitter in golf, operating the TrackMan-equipped facility inside Sunridge Canyon. Relevant as a strategic partner and adjacent service ecosystem rather than a competitor.

Direct peers

• Quintero Golf Club: Highly ranked public-access course in Peoria, Arizona, regularly appearing on Golfweek and Golf Digest best-in-state lists. Competes directly with Sunridge for the premium Arizona public-course golfer.
• Estrella Mountain Ranch Golf Club: Public-access Nicklaus-designed course in Goodyear (Phoenix metro) offering daily-fee play, memberships, and tournament services competing for Arizona golf tourism share.
• McDowell Mountain Golf Club: Public golf course in Fountain Hills/Scottsdale operated by the City of Scottsdale. Closest local geographic competitor sharing the McDowell Mountains catchment area with Sunridge.
• Verrado Golf Club: Public-access golf facility in Buckeye (Phoenix metro) offering championship course play, club fittings, F&B, and membership options comparable to Sunridge's service mix.
• We-Ko-Pa Golf Club: Public-access golf club in Fountain Hills/Scottsdale featuring two courses (Cholla and Saguaro) managed by Troon. Directly comparable desert layout, membership, and F&B offering, and the closest geographic peer.
• TPC Scottsdale: Public TPC network facility in Scottsdale hosting the Waste Management Phoenix Open. Operates premium daily-fee golf plus stadium course experience that overlaps directly with Sunridge's premium desert positioning.
• Troon North Golf Club: Premier public-access desert golf facility in Scottsdale with championship conditioning and Pinnacle/Monument courses. Competes head-to-head with Sunridge for the same high-end Arizona tourist and resident golfer.
• The Boulders Resort & Golf Club: Luxury desert golf resort in Carefree near Scottsdale with two courses and on-site lodging/dining. Comparable premium Scottsdale-area golf experience and bundled F&B/lodging model.
• Grayhawk Golf Club: Semi-private/public golf facility in Scottsdale with two courses (Raptor and Talon) offering tournament-grade conditioning, club fittings, and group events that directly overlap with Sunridge's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunridgegolf
• LinkedInlinkedin.com/company/sunridge-canyon-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunridge Canyon Golf Club