WiMood
- Company typePrivate
- Founded2004
- HeadquartersGoedereede, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
WiMood firmographics
Firmographics- Name
- WiMood
- Legal name
- Wimood B.V.
- Website
- https://wimoodshop.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Ownership category
- akta.pro rank
WiMood industry classification
Industry- Product category
- Networking Equipment Distribution
- SIC
- Computer Communications Equipment (3576), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Outdoor & Industrial/Rugged Wi‑Fi Access Points (HDAFACAB)
- akta.pro secondary industries
- Wi‑Fi Backhaul & Point‑to‑Point/Point‑to‑Multipoint (Unlicensed/Microwave) (HDAFACAJ), Wireless Network Management (WLAN/Wi-Fi Controllers & Assurance) (HDAFAGAJ)
Keywords
Where WiMood is headquartered
LocationHeadquarters
- HQ city
- Goedereede
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WiMood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: Primary revenue stream from selling networking equipment including switches, routers, access points, cameras, audio solutions, and accessories from multiple vendor brands. Products are sold to verified resellers and ICT professionals.
- Professional Services: Services category includes installation, configuration, and support services for networking and WiFi solutions. Also offers warranty extensions on products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Reseller pricing through authenticated account |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
WiMood product offering
Product offeringCore offering
WiMood is a B2B distributor that resells multi-vendor networking, WiFi, and audio equipment to approved ICT resellers and system integrators in the Netherlands and Belgium. It carries brands such as Ubiquiti (UniFi, EdgeMAX/UISP, airMAX, airFiber, AmpliFi), MikroTik, Cambium Networks, Alta Labs, TP-Link Omada, Milesight, Luxonis, NetAlly, VSSL, TruAudio, and Procab, with a catalog spanning access points, switches, routers, point-to-point/multipoint links, LoRaWAN, IP and AI cameras, multi-room audio, and accessories. It supports resellers with wholesale pricing via authenticated accounts, an XML API, drop-shipping, warranty handling, and Ubiquiti training.
Product overview
WiMood is a Dutch reseller and distributor specializing in wireless datacommunication and networking equipment. Their product portfolio is organized as a multi-brand platform with two main categories: Network Solutions (including Access Points, Switches, Routers, 4G/5G, Point-to-Point, Point-to-Multipoint, and LoRaWAN) and Camera/Audio Solutions. The company represents and resells products from multiple networking vendors including Ubiquiti (UniFi, EdgeMAX/UISP, airMAX, airFiber, AmpliFi), Cambium Networks, MikroTik, Alta Labs, TP-Link Omada, Milesight, and NetAlly. Key product lines include Ubiquiti's enterprise-class UniFi switches with Etherlighting technology (Enterprise Campus, Pro XG series), WiFi access points ranging from WiFi 6 to WiFi 7 (U6, U7 series, E7 Audience/Campus), and Cambium's Network Service Edge routers. WiMood also offers complementary accessories, power solutions (PoE adapters, UPS systems), and professional mounting hardware. The company provides an XML API for reseller database integration and sells extended warranty services through Ubiquiti's UI Care program.
Differentiator
Problem solved
Functional benefit
Products and services
- Ubiquiti UniFi product line Multi-vendor enterprise WiFi, switching, routing and gateway product line from Ubiquiti sold to resellers and ICT professionals.
- Ubiquiti EdgeMAX/UISP product line Professional routing and switching solutions for enterprise and ISP networks sold to resellers.
- Ubiquiti airMAX product line Wireless broadband equipment for point-to-multipoint and point-to-point connectivity.
- Ubiquiti airFiber product line High-performance point-to-point wireless links for carrier-class connectivity.
- Ubiquiti AmpliFi product line Consumer and prosumer WiFi mesh networking solutions for home and small business.
- Cambium Networks product line Enterprise wireless networking solutions including indoor/outdoor access points, switches, routers, and point-to-point/multipoint equipment.
- MikroTik product line Cloud core routers, Ethernet routers, switches, WiFi routers, 4G/5G solutions, outdoor wireless, and RouterBOARD products.
- Alta Labs product line Access points, switches, and routers for networking solutions.
- Luxonis AI Cameras product line AI-powered camera systems and accessories for computer vision applications.
- VSSL multi-room audio product line Multi-room audio solutions for whole-home audio distribution.
- TruAudio speakers product line Professional audio speakers including 70/100V, in-ceiling, in-room, in-wall, outdoor speakers, soundbars, and subwoofers.
- TP-Link Omada product line Cloud-managed networking solutions including access points, switches, routers, and controllers for SMB.
- Milesight product line LoRaWAN gateways and sensors, IP cameras, NVRs, and 4G/5G solutions for IoT and surveillance.
- NetAlly product line Handheld Ethernet/IP test and analysis tools for wired and wireless network testing, diagnostics, and cybersecurity.
- Procab audio cables Professional audio cables for various audio installations.
- Drop-shipping service for resellers Fulfillment service shipping orders directly to end customers under the reseller's own branding, with WiMood removed from all documentation, at no additional cost.
- UI Care extended warranty service Ubiquiti extended warranty extending coverage to five years with advance replacement and free return shipping for RMA products.
- Ubiquiti Authorized Training courses Authorized training partner courses for Ubiquiti products targeting ICT professionals and resellers.
- Reseller XML API integration XML API providing resellers real-time pricing (based on euro-dollar exchange rate) and daily inventory updates via an API key generated under 'Mijn gegevens' > 'API toegang' in their account.
- Networking accessories (antennas, PoE, SFP, cabling, power supplies, mounting) Wide assortment of complementary accessories required for network deployments, including antennas, antenna connectors, enclosures, mounting hardware, Ethernet accessories, fiber and UTP patch cables, SFP modules, PoE equipment, power supplies, and licenses.
Companies that use WiMood
Customer profileSegments2 records
Ideal customer profiles2 records
WiMood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
WiMood partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- UbiquiticorePrimary vendor partner. WiMood sells the full range of Ubiquiti products including UniFi, EdgeMAX/UISP, airMAX, airFiber, AmpliFi, and related accessories. They are an Ubiquiti Authorized Training Partner offering Ubiquiti training courses.
- MikroTikcoreMajor vendor partner offering Cloud Core Routers, Ethernet Routers, Switches, WiFi Routers, 4G/5G solutions, Outdoor Wireless, and RouterBOARD products.
- Cambium NetworkscoreVendor partner specializing in wireless infrastructure. Products include Indoor/Outdoor Access Points, Switches, Routers, Point-to-Multipoint, and Point-to-Point solutions.
- Alta LabsminorReseller of Alta Labs networking products including Access Points, Switches, and Routers.
- LuxonisminorReseller of Luxonis AI camera products and accessories.
- VSSLminorReseller of VSSL multi-room audio solutions.
- TruAudiominorReseller of TruAudio speaker products including 70/100V speakers, in-ceiling, in-room, in-wall, outdoor speakers, soundbars, and subwoofers.
- TP-Link OmadaminorReseller of TP-Link Omada products including Access Points, Switches, Routers, and Controller solutions.
- MilesightminorReseller of Milesight products including LoRaWAN gateways, sensors, IP cameras, NVRs, and 4G/5G solutions.
- NetAllyminorReseller of NetAlly network testing and analysis tools including wired solutions, wireless solutions, cybersecurity tools, licenses, and accessories.
- ProcabminorReseller of Procab audio cables.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WiMood competitors and assessment
Company assessmentRegional players
- Westcoast: UK-based IT distributor with growing presence in mainland Europe, distributing networking and communications equipment to resellers. Comparable to WiMood as a regional B2B IT distributor, though primarily focused on the UK market.
Broad incumbents
- Avnet: Global distributor of electronic components, embedded solutions, and networking products to resellers, integrators, and OEMs. Comparable to WiMood as a multi-vendor B2B electronics/networking distributor, though operating at enterprise scale.
- TD Synnex: Global IT distributor formed from the merger of Tech Data and Synnex, offering networking, wireless, and communications equipment to resellers across Europe. Comparable to WiMood as a B2B IT/networking distributor, but operating at global scale.
- ALSO Group: Pan-European IT distributor with significant networking, networking-components, and WiFi coverage across multiple countries including the Netherlands and Belgium. Comparable to WiMood as a B2B reseller channel, though at materially larger scale.
- Farnell / element14: Global electronics distributor selling networking components, test equipment, and embedded solutions to professional and industrial buyers across Europe. Comparable to WiMood as a B2B distributor of networking/electronic products, though with a broader product breadth.
- Ingram Micro: Global IT distributor offering enterprise networking, WiFi infrastructure, and security solutions to resellers worldwide including Europe. Comparable to WiMood as a networking channel distributor, but at vastly larger scale and breadth.
- Arrow Electronics: Global value-added distributor of electronic components and enterprise computing solutions including networking infrastructure. Comparable to WiMood as a B2B distributor, but at vastly broader scale and product breadth.
- RS Components: Global distributor of industrial and electronic products, including networking and test equipment, serving engineers and procurement professionals across Europe including the Netherlands and Belgium. Comparable to WiMood as a B2B reseller of networking and electronic equipment.
Direct peers
- Copaco: Dutch IT distributor headquartered in 's-Hertogenbosch serving resellers across the Netherlands and Belgium with networking, server, and software products. Directly comparable to WiMood as a Benelux-focused B2B IT/networking distributor serving resellers and system integrators.
- Reichelt Elektronik: German-headquartered electronics and IT distributor selling networking, wireless, and component products to professional customers across DACH and the Netherlands. Comparable to WiMood as a specialized networking/electronics reseller serving ICT professionals and resellers in nearby geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WiMood social profiles
Digital presenceWiMood financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiMood leadership team
Management profileNumber of profiles
WiMood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiMood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiMood
What does WiMood do?
WiMood is a B2B distributor that resells multi-vendor networking, WiFi, and audio equipment to approved ICT resellers and system integrators in the Netherlands and Belgium. It carries brands such as Ubiquiti (UniFi, EdgeMAX/UISP, airMAX, airFiber, AmpliFi), MikroTik, Cambium Networks, Alta Labs, TP-Link Omada, Milesight, Luxonis, NetAlly, VSSL, TruAudio, and Procab, with a catalog spanning access points, switches, routers, point-to-point/multipoint links, LoRaWAN, IP and AI cameras, multi-room audio, and accessories. It supports resellers with wholesale pricing via authenticated accounts, an XML API, drop-shipping, warranty handling, and Ubiquiti training.
Is WiMood a public or private company?
WiMood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiMood founded?
WiMood was founded in 2004.
Where is WiMood based?
WiMood is headquartered in Goedereede, Netherlands, in the Europe region.
How does WiMood make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services.
Who are WiMood's main competitors?
Westcoast is listed as a regional player. Broad incumbents are Avnet, TD Synnex, ALSO Group, Farnell / element14, Ingram Micro, Arrow Electronics and RS Components. Direct peers are Copaco and Reichelt Elektronik.
Does WiMood have an API?
Yes. WiMood offers an XML API connection for resellers to access real-time prices and stock status. Resellers can generate an API key through their account in the webshop under 'Mijn gegevens' > 'API toegang' and connect their database to Wimood's. The API provides current pricing based on euro-dollar exchange rates and daily inventory updates.
What industry is WiMood in?
WiMood's product category is Networking Equipment Distribution. Its primary akta.pro industry code is HDAFACAB, Outdoor & Industrial/Rugged Wi‑Fi Access Points, with a secondary code of HDAFACAJ, Wi‑Fi Backhaul & Point‑to‑Point/Point‑to‑Multipoint (Unlicensed/Microwave). Its SIC code is 3576.