Is Cool

What Is Cool does

Is Cool, operating commercially as Agenda Edu, is a Brazilian edtech company founded in 2016 that builds a SuperApp mobile platform for private K-12 schools, headquartered in Fortaleza, Ceará with reported presence in Americana, Brazil. The platform consolidates three functional modules — Digital Communication (multichannel messaging, ticket-based support, internal school groups, and configurable attendance hours replacing WhatsApp-based parent communication), Digital Payments (recurring tuition billing, one-time charges, virtual shop, with support for Pix, boleto, credit/debit cards, and exclusive digital wallet acceptance via Apple Pay, Google Pay, and Click to Pay), and Digital Agenda (personalized per-subject diaries, activity feeds, event calendars, photo walls, and document sharing) — together with an exclusive App Equipe Escolar for teachers and managers. Underlying technical architecture centers on an Integration Hub connecting the SuperApp to 20+ Brazilian school ERP systems (including TOTVS, iScolAR, Galileu, Sophia, Gennera, QI Solutions, Scitus, and Proesc), enabling automatic synchronization of academic and financial data and automated invoice issuance and reconciliation, with LGPD and ECA Digital compliance built into data handling.

The company monetizes through a recurring subscription model for school licensing supplemented by transaction-based revenue on payment processing. Distribution combines self-serve app-store availability (Apple App Store and Google Play) with inside-sales onboarding via WhatsApp and email, supported by dedicated engagement teams per school and a content platform (Jornada Edu) plus participation in Bett Brasil. Agenda Edu reports 3,500+ private K-12 schools, 4M+ connected users, and over R$1B in payment volume processed through the platform; reported customer support metrics include sub-5-minute response time, 97% CSAT, and 95.9% SLA compliance. No external funding rounds, management-team disclosures, or revenue figures are present in the source material, leaving ownership structure and financial scale partially opaque.

Name

Is Cool

Legal name

Agenda Edu

Website

https://iscoolapp.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Is Cool (Agenda Edu) is a Brazilian edtech that provides a SuperApp mobile platform combining communication, digital payments, and academic agenda tools for 3,500+ private K-12 schools and 4M+ parents, students, and teachers across Brazil.

Ownership category

akta.pro rank

Product category

K-12 School Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI), Parent/Student Portals, Communications & Consent Management (EDAFAEAK), Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• School communication platform
• School payment processing
• K-12 edtech software
• Parent engagement app
• School management integration

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Licensing (SaaS): Recurring subscription model for schools to access the SuperApp platform covering communication, payments, and engagement tools. Schools pay periodic fees for platform access.
2. Payment Transaction Fees: Transaction-based revenue from processing digital payments including tuition payments, one-time charges, and shop purchases. Revenue derived from payment processing on the platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Is Cool (Agenda Edu) sells a SuperApp platform for Brazilian private K-12 schools that combines multi-channel school-family communication, automated digital tuition billing and payment processing, and a digital school agenda with parent engagement features. The platform integrates with 20+ school management ERP systems to synchronize academic and financial data, and is sold as a recurring SaaS subscription to schools with inside-sales support via WhatsApp and phone.

Product overview

Agenda Edu operates as a unified SuperApp platform combining three core modules: Digital Communication (multichannel messaging and support tickets), Digital Payments (recurring fees, one-time charges, and virtual shop), and Digital Agenda (personalized diaries, activities, and document access). The platform integrates with 20+ school ERP systems through its Hub de Soluções, enabling automatic synchronization of academic and financial data. An exclusive App Equipe Escolar is available for teachers and managers. The SuperApp serves over 3,500 schools and 4 million users across Brazil, processing over R$1 billion in payments.

Differentiator

Problem solved

Functional benefit

Brands

• SuperApp: The primary platform/product brand - a comprehensive school management SuperApp that encompasses communication, digital payments, and engagement features for schools, families, and students.
• App Equipe Escolar

Products and services

• SuperApp Agenda Edu A unified SuperApp platform that organizes school-family communication, automates digital payments (recurring tuition, one-time charges, virtual shop), and engages families in a single ecosystem for Brazilian K-12 private schools. Sold as a recurring SaaS subscription to school administrators.
• App Equipe Escolar An exclusive companion mobile application for teachers and school managers to access the Agenda Edu platform with unified, secure single sign-on, available on Apple Store and Google Play.

Quantifiable outcome

• Zero delinquency achieved by schools using automated payment features
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• ANEC (Associação Nacional de Educação Católica)coreStrategic or Co-development Partner · 1 January 2023ANEC partnership since 2023 for serving Catholic education network schools in Brazil with the SuperApp platform
• iScolARcoreTechnology or IntegrationERP integration for school management system connectivity and data synchronization
• TOTVScoreTechnology or IntegrationMajor Brazilian ERP integration for school management data synchronization
• GalileucoreTechnology or IntegrationSchool management ERP integration partner
• SophiacoreTechnology or IntegrationSchool management system integration partner
• GenneracoreTechnology or IntegrationSchool management ERP integration partner
• QI SolutionscoreTechnology or IntegrationSchool management system integration partner
• ScituscoreTechnology or IntegrationSchool management ERP integration partner
• ProesccoreTechnology or IntegrationSchool management system integration partner
• GooglecoreTechnology or IntegrationGoogle Partner badge holder with Google Pay integration and Android app distribution

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassDojo: ClassDojo is a school communication and classroom management platform serving K-12 schools globally. It directly competes with Agenda Edu's Digital Communication and Agenda Digital modules, targeting school-family engagement with similar mobile-first messenger functionality.
• Seesaw: Seesaw is a digital portfolio and parent communication platform for K-12 schools. It directly competes with Agenda Edu's Digital Agenda module, offering personalized student diaries, activities, and family communication features used by schools globally.
• Remind: Remind is a school communication platform focused on messaging between teachers, students, and families. It directly competes with Agenda Edu's Communication Digital module, particularly its WhatsApp-replacement positioning for school-family messaging.
• Bloomz: Bloomz is a parent-teacher communication and school engagement platform for K-12. It directly competes with Agenda Edu's communication and parent engagement features, including messaging, photo sharing, and event calendars.

Broad incumbents

• TOTVS: TOTVS is Brazil's largest enterprise software company with K-12 ERP solutions including TOTVS Educacional. It's both an integration partner of Agenda Edu and a potential competitor, as it could embed native communication/engagement features into its school management platform.
• Sophia: Sophia is a major Brazilian school management platform serving K-12 institutions. As an integration partner of Agenda Edu, it competes broadly in the school administration space and could potentially expand into communication and payment features.

Emerging players

• Teachmint: Teachmint is an emerging school management and communication platform serving K-12 schools primarily in India. While geographically distinct, it addresses similar school communication, payment, and engagement use cases with adjacent product functionality.

Regional players

• Alma: Alma is a school management platform focused on Latin America, particularly Spanish-speaking markets. It competes with Agenda Edu in the broader Latin American K-12 school administration space with similar communication and payment features.
• ManageBac: ManageBac is a K-12 school management platform primarily serving international schools globally. While focused on IB curriculum, it offers similar academic planning, communication, and parent engagement features that compete with Agenda Edu's school administration modules.
• Vox Sigma: Vox Sigma is a Brazilian K-12 school management and communication platform. As a regional Brazilian player, it directly competes with Agenda Edu in the private K-12 segment with similar communication and administrative functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AgendaEduoficial
• Facebookfacebook.com/agendaedu
• LinkedInlinkedin.com/company/iscool-app
• Instagraminstagram.com/agendaedu
• Xx.com/iscoolapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Is Cool