Rebel Heart

What Rebel Heart does

Rebel Heart Therapy is a queer-staffed outpatient mental health practice headquartered in Portland, Oregon, founded in 2018 by Morgan Fitz Gibbon and led by CEO Tam Werner-Fitz Gibbon. The practice delivers individual counseling, relational therapy, family therapy, premarital/commitment counseling, and group therapy to LGBTQIA+, polyamorous, kink, and neurodivergent clients in the Portland metro and, via telehealth, across Oregon and Washington. Its core differentiator is identity-aligned clinical care: clinicians personally hold the identities of the communities they serve, eliminating the need for clients to educate their therapist and enabling a sex-positive, poly-informed, kink-affirming, neurodivergent-affirming clinical approach reinforced by quarterly LGBTQIA+ Affirmative Therapy training for all staff.

The practice operates a single physical office at 11 NE MLK Blvd., Suite 203, in Portland, supplemented by telehealth for Oregon and Washington residents. Clinical and administrative operations are supported by TherapyNotes for scheduling, billing, and secure messaging, with a client-facing portal at therapyportal.com for ongoing self-service. The team consists of approximately 9 clinicians at varying licensure levels (Licensed Professional Counselors, Marriage and Family Therapists, Professional Counselor Associates, and a Counselor-in-Training), plus a Founder/Clinical Supervisor, CEO/Owner/Clinical Supervisor (also a clinician), and a Clinical Director. Rebel Heart does not develop proprietary technology beyond its website and resource hub; there is no app, no API, and no disclosed AI tooling.

Commercially, Rebel Heart generates revenue primarily through private-pay therapy sessions (~$225 per individual/relational 53-minute session, $340 for 60-minute intake, $50 for group therapy) with secondary in-network insurance billing for Kaiser Northwest and Moda Health (the latter effective August 1, 2026). Out-of-network superbills and a sliding scale (associate-level sessions at $135, counselor-in-training sessions at $35) serve as accessibility levers. Go-to-market is community-driven: organic search, word-of-mouth within Portland's LGBTQIA+ community, and a free 20-minute consultation that functions as the primary lead capture. The practice is privately held, founder-owned, has no external investors or funding rounds, and shows no M&A, partnership, or distribution activity beyond its payer agreements.

Name

Rebel Heart

Legal name

Rebel Heart Therapy

Website

https://rebelheartpdx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebel Heart Therapy is a Portland, Oregon-based outpatient mental health practice founded in 2018, providing LGBTQIA+, poly, kink, and neurodivergent affirmative therapy through individual, relational, family, premarital, and group sessions delivered in-person and via telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• LGBTQIA+ therapy services
• Individual counseling
• Relational therapy
• Family therapy
• Premarital counseling

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Sessions - Private Pay: Standard private-pay rates for individual, relational, and group therapy sessions. Full fee paid at time of appointment.
2. Insurance Billing - In-Network: In-network billing for Kaiser Northwest and Moda (starting August 2026). Client pays copay/coinsurance based on plan.
3. Out-of-Network / Superbills: Full fee due at session; Rebel Heart provides superbills for clients to submit directly to insurance for reimbursement.
4. Reduced-Fee / Sliding Scale: Limited reduced-fee slots with associate-level therapists at $90 discount. Counselor-in-training sessions at $35.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rebel Heart Therapy is a queer-staffed therapy practice providing individual counseling, relational therapy, family therapy, premarital or commitment counseling, and group therapy for LGBTQIA+, poly, kink, neurodivergent, and nonconforming clients in Portland, Oregon. Care is delivered in-person at a Portland office and via telehealth to Oregon and Washington residents, with intake handled through a free 20-minute consultation matched to clinicians by the Client Care Coordinator. Revenue is generated through private-pay per-session fees, in-network insurance billing (Kaiser Northwest, Moda from August 2026), out-of-network superbills, and reduced-fee or sliding-scale options with associate-level therapists.

Product overview

Rebel Heart Therapy operates as an LGBTQIA+-affirming therapy practice in Portland, Oregon, offering five core clinical service types: Individual Counseling, Relational Therapy, Family Therapy, Premarital/Commitment Counseling, and Group Therapy (when available). The practice serves LGBTQIA+, poly, kink, neurodivergent, and nonconforming communities through clinicians who share these identities. A companion Mental Health Resources Hub provides crisis support and community resource navigation. Client-facing operations are facilitated through an external secure client portal. The practice accepts insurance (Kaiser Northwest, Moda starting August 2026) and offers reduced-fee options with associate-level therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions with LGBTQIA+ affirming clinicians for adults and youth ages 12+, addressing identity, mood, trauma, relationships, neurodivergence, shame, and life transitions.
• Relational Therapy Couples and partnership therapy serving couples, triads, quads, polycules, nesting partners, and other relationship constellations with an LGBTQIA+, poly, and kink-affirming approach.
• Family Therapy Family therapy for queer families, chosen families, poly households, and families navigating member identity changes, focused on communication, understanding, and forward movement.
• Premarital/Commitment Counseling A 6-14 session program for couples building commitment foundations, covering values alignment, communication, conflict styles, finances, intimacy, and queer/poly/kink-specific relationship dynamics.
• Group Therapy Therapy groups offered when available, providing peer support and facilitated discussion in an LGBTQIA+ affirming environment.

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights8 records

Broad incumbents

• Talkspace: National online therapy and psychiatry platform that operates Pride Counseling as a sub-brand. Competes directly with Rebel Heart's telehealth arm across insured and private-pay populations.
• BetterHelp: Largest online therapy platform with a broad therapist network including many LGBTQ+ affirming providers. Competes for the same identity-affirming client demand at national scale and lower price points.
• Lyra Health: Mental health benefits platform serving employers with diverse therapy providers. Competes for the same insured LGBTQ+ client demand through employer-sponsored channels and in-network billing.
• Cerebral: National mental health platform combining therapy and medication management with insurance compatibility. Broad incumbent that competes for the same insured therapy demand as Rebel Heart's in-network business.

Direct peers

• Pride Counseling: Online counseling platform exclusively serving LGBTQ+ individuals with affirming therapists. Closest direct comparison to Rebel Heart's identity-affirming niche; differs mainly in online-first delivery and national reach.
• Gay Couples Institute: Specialty practice offering LGBTQ+ relationship and couples therapy. Directly comparable in identity-affirming relational therapy focus, with similar commitment-based counseling offerings.
• Open Path Psychotherapy Collective: Nonprofit nationwide network offering reduced-fee therapy sessions ($30–$80). Competes with Rebel Heart's sliding-scale and counselor-in-training offerings on accessibility and price for budget-constrained clients.

Others

• Alma: Therapist membership platform supporting independent practices with insurance billing, credentialing, and client matching. An enabling/ecosystem peer relevant to Rebel Heart's in-network expansion and operations.
• Grow Therapy: Therapist network and practice-support platform handling insurance credentialing, billing, and referrals. An enabling peer that could either compete with or partner with Rebel Heart for in-network scaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RebelHeartTherapy
• LinkedInlinkedin.com/company/rebelhearttherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Heart