Mavericks Marketing

What Mavericks Marketing does

Mavericks Marketing is a Denver, Colorado-based digital marketing agency founded in 2016 that delivers professional services across four vertical specializations: Healthcare, Wellness, Lifestyle, and Law Firm/Legal. The agency's core offerings include omni-channel marketing strategy, SEO/SEM and digital advertising, social media management, email marketing automation, graphic design and branding, brand storytelling, and website design and development. Technical capabilities span SEO tooling, Google/META paid media, programmatic display, native advertising, TV/CTV, radio, podcast and video production, and an emerging emphasis on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI-driven search surfaces.

The firm operates on a project- or retainer-based professional services model with custom engagement scoping; pricing is not publicly disclosed and clients onboard through a structured three-step consultation process. Mavericks is a privately-held, founder/partner-owned company with 1–10 employees and no disclosed external funding, parent entity, or institutional investors. Management includes Partner/CEO Alex Embry, Partner/Board Member Chuck Miller, and a small senior team across creative, account strategy, and design functions. Customer evidence is anchored by 12+ named case studies (e.g., ZūpMed, Handup Gloves, RVC Outdoor Destinations, Wayfarer Vans, Glovelast) with documented outcomes, alongside an aggregate claim of helping 100+ businesses and generating over $50M in client revenue.

The go-to-market motion is sales-led with a direct website consultation intake and dedicated vertical landing pages; the firm also references enterprise-style full-funnel sales for law firm engagements. Reach is primarily U.S.-based with regional concentration in Colorado. The agency partners with Storybrand as a certified messaging partner and has been recognized with regional awards including the Top 100 Colorado Women-Owned Companies (2024) and two PRSA-LA PRism Awards for wellness marketing (2024).

Name

Mavericks Marketing

Legal name

Mavericks Marketing

Website

https://mavericksmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mavericks Marketing is a Denver-based, privately-held digital marketing agency founded in 2016 that delivers SEO, paid media, social, email, design, and web services to clients in Healthcare, Wellness, Lifestyle, and Law Firm verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Mavericks Marketing generates revenue through providing comprehensive digital marketing services including strategy development, SEO/SEM, social media management, email automation, graphic design, and web development. Services are likely project-based or retainer-based arrangements for B2B clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Mavericks Marketing is a full-service digital marketing agency that sells B2B marketing services across seven core offerings — Marketing Strategy Development (Omni Channel Strategy), Digital Marketing (SEO/SEM/AEO/GEO), Graphic Design & Branding, Social Media Strategy & Management, Email Marketing & Automation, Storytelling & Brand Messaging, and Website Design & Development — delivered with a proprietary Disruptive Marketing Framework across four specialized industry verticals: Healthcare, Wellness, Lifestyle, and Law Firms (with strong focus on personal injury and accident practices). Engagements are custom-built around client growth goals on a consultation-based, multi-year contracting model.

Product overview

Mavericks Marketing is a marketing agency offering a comprehensive suite of professional marketing services organized into core service offerings and industry vertical specializations. The core services include Marketing Strategy Development (Omni Channel Strategy), Digital Marketing (SEO/SEM/Advertising), Graphic Design & Branding, Social Media Strategy & Management, Email Marketing & Automation, Storytelling & Brand Messaging, and Website Design & Development. These services are delivered across four specialized industry verticals: Healthcare Marketing, Wellness Marketing, Lifestyle Marketing, and Law Firm Marketing. The agency positions itself as a strategic partner that integrates these services to help clients disrupt their industries through data-driven, creative marketing approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Development (Omni Channel Strategy) Comprehensive Omni Channel Marketing Strategy development that includes discovery sessions, industry research, strategy construction, execution, and continuous evolution, helping B2B clients scale marketing efforts and attract new customers.
• Digital Marketing (SEO, SEM, AEO/GEO, Paid Ads, Analytics) Full-service digital marketing including Search Engine Optimization (SEO/GEO), Answer Engine Optimization (AEO), Search Engine Marketing (SEM), Digital Advertising, Media Buys, and Digital Analytics to help brands establish and optimize their online presence.
• Graphic Design & Branding Visual branding and graphic design services that convey brand voice and personality through consistent, goal-oriented, and conversion-focused design across digital and print mediums for B2B clients.
• Social Media Strategy & Management Comprehensive social media services including Social Media Listening, Social Media Management, and Social Media Advertising to help businesses engage with customers across social channels and increase leads, conversions, and brand loyalty.
• Email Marketing & Automation Email marketing services including email copy and design, segmentation and targeting, and pre/post-purchase outreach automation, featuring personalized messaging, responsive design for mobile, and data-driven optimization.
• Storytelling & Brand Messaging Brand storytelling and messaging development including persona development, branding style guides, content and editorial calendars, and dynamic personalization to help brands connect emotionally with their audience.
• Website Design & Development Custom-built, responsive website design and development focused on conversion optimization, UX/UI excellence, and strategic, visually compelling design that serves as the hub of marketing efforts.
• Healthcare Marketing Specialized marketing services for the healthcare industry including medical device marketing, clinical trial marketing, and healthcare practice marketing with focus on patient awareness and thought leadership.
• Wellness Marketing Specialized marketing services for the wellness industry, including holistic health, fitness, and wellness brands with focus on improving the lives of target audiences.
• Lifestyle Marketing Marketing services for lifestyle brands including travel, outdoor products, apps, and consumer packaged goods, focused on creativity, innovation, and data-driven strategies for lifestyle segment businesses.
• Law Firm Marketing Comprehensive legal marketing services for law firms including digital marketing strategy, SEO, GEO (AI SEO), email automation, website design, Google Ads/PPC, META Ads, programmatic display, native advertising, TV/Connected TV, radio, storytelling, video production, podcast production, PR, and content creation, with specialization in personal injury, auto and trucking accidents, premise liability, wrongful death, product liability, and catastrophic injury practices.

Quantifiable outcome

• 100+ businesses helped to grow with proven marketing framework
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• StorybrandminorStrategic or Co-development PartnerMavericks Marketing is a certified Storybrand partner, utilizing the Storybrand framework for brand messaging and storytelling development for clients.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Single Grain: Full-service digital marketing agency serving SaaS, e-commerce, and lifestyle brands with SEO, paid media, and content marketing. Highly comparable in service mix and mid-market B2B client base.
• Rankings.io: Specialized SEO agency exclusively serving personal injury and law firm clients. The closest direct peer for Mavericks' Law Firm vertical, competing head-to-head for legal marketing spend.
• Lounge Lizard: Digital marketing and web design agency serving mid-market clients with branding, SEO, and paid media. Comparable in full-service scope with an emphasis on creative/branding.
• Cardinal Digital Marketing: Healthcare-specialized digital marketing agency offering SEO, paid media, and analytics to hospitals, medical practices, and health systems. The closest direct competitor for Mavericks' Healthcare vertical.
• Foster Web Marketing: Digital marketing agency dedicated to law firm clients with SEO, PPC, and website design. Direct competitor in the Law Firm vertical with similar positioning around legal-specialized expertise.
• Disruptive Advertising: Mid-market digital marketing agency offering paid media, SEO, and lifecycle marketing to similar B2B client profiles. Comparable in full-service scope and SMB/mid-market positioning, with a stronger paid media orientation.
• SmartSites: Full-service digital agency providing SEO, PPC, web design, and social media to SMBs across verticals including healthcare and legal. Direct competitor for the same client segments.
• Lyfe Marketing: Digital marketing agency offering social media, SEO, PPC, and email marketing to SMBs across verticals. Direct peer with similar service mix and target client profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media, and PPC across diverse verticals. Direct competitor with similar service portfolio and SMB-to-mid-market positioning.

Broad incumbents

• WebFX: Large, established digital marketing agency with proprietary technology (MarketingCloudFX) offering SEO, PPC, and web design at scale. A larger incumbent with overlapping services and broader industry coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mavericksmarketing
• Facebookfacebook.com/mavericksmarketing
• LinkedInlinkedin.com/company/mavericks-marketing
• Instagraminstagram.com/mavericksmarketing
• Xx.com/MavericksBrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavericks Marketing