AgentFormula

What AgentFormula does

AgentFormula (legal entity RJA4 LLC) is a Las Vegas-based software company that operates a city-centric hosted website and marketing platform built specifically for individual real estate agents and REALTORS operating in the Las Vegas metropolitan area. The core product combines a real estate agent website with built-in MLS/IDX property search, 20+ HD videos of Las Vegas neighborhoods, a 200+ page relocation section covering 30+ communities, 100+ downloadable lead-magnet PDFs, integrated social media distribution (Facebook, Twitter, LinkedIn), and an automated blog/content generation engine. A companion product, 'The LAB,' provides back-office CRM functionality including lead and client management, task scheduling, automated drip email campaigns segmented by buyer/seller/investor, and site analytics.

The platform is differentiated primarily through deep Las Vegas-specific content and a formal licensing agreement with the Greater Las Vegas Association of REALTORS (GLVAR) MLS that enables compliant display of licensed listings on agent sites. The company distributes exclusively through a self-serve online subscription model at a single locked price point of $39 per month, with customers signing up directly at agentformula.com/signup — there is no sales team, no resellers, and no third-party channels. Marketing relies on its own website, organic social media (Facebook, Twitter, Instagram, LinkedIn), SEO targeting Las Vegas real estate keywords, free downloadable guides as lead magnets, and local training/CE classes to build credibility.

AgentFormula is a privately held, founder-owned LLC (RJA4 LLC, also listed as RJ4 LLC) headquartered at 8400 W. Sahara Ave., Las Vegas, with 11-50 employees. The company has no disclosed external funding, no named enterprise customers, and serves only the Las Vegas real estate agent segment. The business is best characterized as a niche vertical SaaS subscription product with a hyper-localized content moat and a self-serve SMB go-to-market motion.

Name

AgentFormula

Legal name

RJA4 LLC

Website

https://agentformula.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AgentFormula (RJA4 LLC) is a Las Vegas-based SaaS that provides city-centric hosted websites, MLS/IDX search, CRM, and automated marketing tools to individual real estate agents in the Las Vegas metro on a flat $39/month self-serve subscription.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Real estate websites
• Real estate CRM
• Lead generation software
• IDX property search
• Social media marketing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Monthly Software Subscription: Recurring monthly subscription at $39/month providing access to the Agent Formula website platform, CRM tools, IDX integration, social media marketing, automatic blogging, lead capture tools, and all platform features. No setup fees or additional charges mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

AgentFormula sells a $39/month hosted, city-centric website and marketing platform built specifically for Las Vegas REALTORS. The subscription bundles a Las Vegas-focused agent website with HD neighborhood videos, integrated MLS/IDX property search, automatic blog and email content generation, lead capture landing pages, and social media integration with Facebook, Twitter, and LinkedIn. A back-office CRM ("The LAB") provides lead management, task scheduling, automated segmented drip campaigns, and site statistics. The product is sold on a self-serve online signup model with no setup fees or add-on charges.

Product overview

AgentFormula offers a unified city-centric website and CRM marketing platform specifically designed for Las Vegas REALTORS. The core offering consists of the Agent Formula Website Platform (a hosted website with HD videos, IDX property search, automated blogging, and social media integration) paired with The LAB back office system for CRM, client management, and automated follow-up campaigns. The ecosystem is supplemented by 20 City Centric HD Videos, Social Media Marketing services, New Realtor Training, and various lead generation tools including landing pages, downloadable guides, and property valuation tools. Priced at $39/month, the platform operates on a subscription licensing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Agent Formula Website Platform Hosted, Las Vegas-centric real estate agent website with HD neighborhood videos, automated blogging, integrated MLS/IDX property search, landing pages, downloadable guides, and social media integration, sold as a $39/month subscription. Target users: individual real estate agents and REALTORS in the Las Vegas metropolitan area.
• The LAB (Back Office CRM) Back-office CRM and client management system providing lead and client management, task scheduling and reminders, site statistics, automated segmented follow-up email campaigns, and a blogging platform for Las Vegas REALTORS subscribed to the Agent Formula website platform.
• City Centric HD Videos Collection of 20 high-definition videos showcasing Las Vegas areas including The Strip, Aliante, Summerlin, Southern Highlands, Downtown Las Vegas, and Las Vegas outdoor life, embedded on agent websites within the Agent Formula platform.
• New Realtor Training (Continuing Education Classes) Continuing education, training, and mentorship services for new and existing Las Vegas REALTORS, including CE real estate classes and in-person real estate meetings, delivered locally in Las Vegas.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

One partnership is on record.

• Greater Las Vegas Association of REALTORS (GLVAR)coreTechnology or IntegrationFormal licensing agreement between GLVAR's Multiple Listing Service and AgentFormula for IDX (Internet Data Exchange) data access. This partnership allows AgentFormula to display Licensed Listings on agent websites in compliance with MLS Rules and Regulations. The agreement requires agents to be participants in good standing with GLVAR's MLS.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Placester: Real estate website and marketing platform for agents and brokers, including IDX search and CRM. Comparable as a hosted agent website with MLS integration and lead generation aimed at the same SMB realtor segment.
• Real Geeks: Provides agent websites, IDX integration, CRM, and lead generation for real estate agents. Closely comparable as a bundled website + CRM + lead capture SaaS targeting individual realtors, similar in feature set and SMB pricing model to AgentFormula.
• BoomTown: Real estate lead generation and CRM platform with IDX-enabled websites and automated marketing. Comparable as a full-stack agent marketing platform with similar feature packaging to AgentFormula, though typically positioned at larger teams and brokerages.
• Zurple: Real estate lead generation and CRM platform with behavior-based automated follow-up. Comparable for its CRM + drip campaign + landing page stack that overlaps with AgentFormula's The LAB back office functionality.
• iHomefinder: Provides IDX-based real estate websites, CRM, and lead capture tools to individual agents and small brokerages. Comparable as a plug-in MLS search and lead nurturing product that competes head-to-head for the same agent customer profile.
• kvCORE (Inside Real Estate): Real estate CRM, IDX, and marketing automation platform serving agents, teams, and brokerages. Comparable as a direct competitor offering hosted websites with MLS integration, drip campaigns, and lead nurturing at price points above AgentFormula's $39 tier.

Broad incumbents

• Realtor.com (Move, Inc.): Major real estate listing portal with agent profiles, advertising, and lead products. Comparable as a broad incumbent that competes for agent marketing spend, though its model is consumer-traffic driven rather than city-niche content-driven.
• Zillow Premier Agent: Largest real estate marketplace with agent advertising, CRM, and lead products. Comparable as a broad incumbent offering agent marketing tools, though Zillow's primary value is its consumer traffic rather than city-specific website content.

Emerging players

• Ylopo: AI-driven real estate lead generation and IDX-enabled websites with tightly integrated Facebook and Google ad funnels. Comparable as an emerging tech-forward alternative for agents who bundle paid media with website + CRM, overlapping AgentFormula's social media + website stack.
• Realvolve: Real estate CRM with workflow automation, drip campaigns, and lead routing. Comparable as a CRM-led alternative for the same agent customer, overlapping AgentFormula's The LAB back office and automated follow-up features.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgentFormulaNow
• Facebookfacebook.com/AgentFormula
• LinkedInlinkedin.com/company/agent-formula
• Instagraminstagram.com/agentformula

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgentFormula