J.M. Reynolds Oil Company

What J.M. Reynolds Oil Company does

J.M. Reynolds Oil Company, Inc. is a privately held, family-owned fuel and lubricant distributor founded in 1946 and incorporated in Indiana in October 1975. The company operates from its headquarters at 395 South Huntington Street in Wabash, Indiana, and is currently led by fourth-generation Reynolds family members. Its core operations span four service lines: (1) Lubricants — distributed in cases, drums, and bulk under a house brand and as a distributor for Fuchs, Shell, Safety-Kleen, Total, Mobil, Chevron, Houghton, and as exclusive delivery partner for John Deere Bulk Lubricants across Indiana, Ohio, and Michigan; (2) Propane — delivery, installation, and tank management for residential, commercial, industrial, and agricultural customers in Greater Wabash County, with tank sizes from 20# to 1000 gallons; (3) Fuel Delivery — gasoline (87 octane regular, 90/91 octane premium ethanol-free), premium ultra-low sulfur dyed and clear diesel, DEF, and #1/#2 heating oils to commercial, industrial, agricultural, and residential customers with managed inventory services; and (4) a Retail Fuel Island in downtown Wabash offering full-service attendant pumping during business hours with 24/7 cardlock access for account holders.

The business model is transaction-based commodity distribution with quote-based delivered pricing and no added fees or surcharges. Revenue is generated through fuel and lubricant product margins, equipment sales and service, and tank leasing. The go-to-market combines field sales through delivery drivers, inside sales via phone (260-563-3317), online account applications, and a retail storefront. Customers include long-term enterprise accounts in manufacturing and OEM automotive dealerships, local businesses, agricultural operations, and residential propane users. The company serves Greater Wabash County for fuel and propane delivery, with multi-state Midwest reach for lubricant distribution. Supporting infrastructure includes approximately 265,000 gallons of total storage capacity across multiple facilities (lubricant warehouse since 1980, propane storage at Wedcor Industrial Park, 100,000 gallon fuel facility built in 2018, and a 65,000 gallon propane facility built in 2023 for southern territory). The company employs 11-50 people and reported no external funding, parent company, or public listing.

Name

J.M. Reynolds Oil Company

Legal name

J.M. Reynolds Oil Company, Inc.

Website

https://jmroil.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

J.M. Reynolds Oil Company is a privately held, family-owned fuel and lubricant distributor founded in 1946 in Wabash, Indiana. It delivers propane, gasoline, diesel, home heating oil, and lubricants to residential, commercial, industrial, and agricultural customers across Greater Wabash County and the Midwest.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Fuel distribution
• Propane delivery
• Lubricant distribution
• Petroleum products
• Home heating fuels

Headquarters

HQ city

Wabash

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Products Sales: Sale of gasoline (87 octane regular lead-free and 90/91 octane premium ethanol-free) and diesel fuels (premium ultra-low sulfur dyed and clear diesel) through delivery and retail fuel island.
2. Propane Sales and Delivery: Propane delivery to residential, commercial, industrial, and agricultural customers in Greater Wabash County. Includes tank sales (120, 500, 1000 gallon) and leasing options.
3. Lubricant Products: Sale of lubricants across multiple brands (house brand, Fuchs, Shell, Safety-Kleen, Total, Mobil, Chevron, Houghton) in various sizes from cases to drums to bulk. Includes specialty cutting fluids and coolants.
4. Diesel Exhaust Fluid (DEF): Sale of DEF by case, drum, tote, and bulk to meet all diesel exhaust fluid needs.
5. Home Heat Products: Sale of #2 furnace oil and #1 heater oil for fuel oil home heat applications.
6. Equipment Sales and Service: Sale and service of tanks, nozzles, filters, pumps, meters and related equipment. Includes installation and maintenance services for propane systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

J.M. Reynolds Oil Company distributes and delivers propane, gasoline, diesel, fuel oils, diesel exhaust fluid, and a broad portfolio of branded and house-brand lubricants to residential, commercial, industrial, and agricultural customers across Greater Wabash County and parts of Indiana, Ohio, and Michigan. The company operates bulk storage facilities, a delivery fleet, a retail fuel island, and cardlock fueling systems, and complements product sales with managed inventory, equipment installation, and account-based billing services.

Product overview

J.M. Reynolds Oil Company is a family-owned fuel and lubricant distributor established in 1946, serving Greater Wabash County, Indiana and expanding into Ohio and Michigan. The company operates four interconnected service lines: Lubricants (motor oils, hydraulic oils, gear oils, cutting fluids, coolants) available in cases, drums, and bulk with their own house brand and distribution partnerships with Fuchs, Shell, Safety-Kleen, Total, Mobil, and Chevron; Propane delivery, installation, and tank management for residential, commercial, industrial, and agricultural use; Fuel Delivery for gasoline, diesel, and home heating oils with managed inventory services; and a Fuel Island retail station offering full-service pumping with 24/7 cardlock access for account holders. All divisions share common infrastructure including bulk storage facilities, delivery fleet, and integrated billing/account management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubricants Multi-brand lubricant distribution offering motor oils, hydraulic oils, gear oils, cutting fluids, coolants, and specialty lubricants available in cases, drums, and bulk quantities; includes the J.M. Reynolds house brand and distributed brands such as Fuchs, Shell, Safety-Kleen, Total, Mobil, Chevron, Houghton, and John Deere for automotive, industrial, manufacturing, and agricultural customers.
• Propane Propane delivery, tank sales and leasing (120, 500, and 1000 gallon tanks), tank installation, and maintenance for residential home heating, agricultural grain drying and livestock, commercial, and industrial customers throughout Greater Wabash County.
• Fuel Delivery Delivery of 87 octane regular lead-free gasoline, 90/91 octane premium ethanol-free gasoline, premium ultra-low sulfur dyed and clear diesel fuels, Diesel Exhaust Fluid (DEF) in cases/drums/totes/bulk, and home heating oils (#1 heater oil and #2 furnace oil) to agricultural, commercial, industrial, and residential customers, with managed inventory via tank monitors.
• Fuel Island Retail full-service fuel station in downtown Wabash offering 87 octane regular lead-free gasoline, 90/91 octane premium ethanol-free gasoline, premium ultra-low sulfur dyed and clear diesel, and on-site propane tank filling for 20# to 100# tanks, with attendant-pumped service during business hours and 24/7/365 cardlock access for account holders.

Quantifiable outcome

• Delivered pricing with no added cost - what you are quoted is what you will pay
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ Distributor · 1 January 1998J.M. Reynolds Oil Company became the exclusive delivery partner for John Deere Bulk Lubricants for Indiana, Ohio, and Michigan. This partnership represents significant regional coverage for bulk lubricant delivery on behalf of the John Deere brand.
• Fuchs LubricantscoreChannel Partner/ Reseller/ Distributor · 1 January 1989J.M. Reynolds Oil Company is a distributor of Fuchs Lubricants, adding specialty cutting fluids and coolants to their product line. This partnership expanded the company's lubricant offerings into industrial lubricants. Trusted by generations of local customers and for national account deliveries on behalf of Fuchs.
• ShellcoreChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company distributes Shell lubricants as part of their brand portfolio. Trusted for national account deliveries on behalf of Shell.
• Safety-KleencoreChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company is a distributor of Safety-Kleen products. Trusted for national account deliveries on behalf of Safety-Kleen.
• ChevronminorChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company provides access to Chevron Safety Data Sheets for customers using Chevron lubricant products.
• MobilminorChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company provides access to Mobil Safety Data Sheets for customers using Mobil lubricant products.
• HoughtonminorChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company provides access to Houghton Safety Data Sheets for customers using Houghton lubricant products.
• Total LubricantsminorChannel Partner/ Reseller/ DistributorJ.M. Reynolds Oil Company distributes Total Lubricants as part of their brand portfolio.
• Visit Wabash CountycoreGTM or Marketing PartnerJ.M. Reynolds Oil Company is the official trolley fuel provider for Visit Wabash County. Employees Dylan Reynolds and Adam Stakeman have each served as Visit Wabash County board members and as board president, demonstrating deep community involvement.
• Honeywell FoundationminorGTM or Marketing PartnerJ.M. Reynolds Oil Company is a proud supporter of the Honeywell Foundation and their endeavors, including Eagles Theatre and other Honeywell Foundation events as a sponsor.

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Heritage Cooperative: Indiana-based agricultural cooperative offering energy, propane, fuel, and lubricant services to farm and commercial customers. Overlaps almost completely with J.M. Reynolds' product portfolio and customer segments within overlapping Indiana geographies.
• NOCO Energy: Family-owned petroleum and lubricants distributor based in New York serving commercial, agricultural, and residential customers across the Northeast. Closely mirrors Reynolds' combination of fuel delivery, propane, lubricants, and storage infrastructure, though at larger scale and different geography.
• Senergy Petroleum: Regional lubricant and petroleum distributor offering branded lubricants, fuel delivery, and related services to commercial and industrial customers. Closely comparable multi-brand lubricant distribution model with national-account delivery capabilities similar to Reynolds' John Deere partnership.
• CountryMark: Indiana-based fuel and lubricant cooperative serving agricultural and commercial customers across the Midwest. Directly comparable to J.M. Reynolds in product mix (fuels, propane, lubricants) and Indiana rural customer base, though structured as a cooperative with member-owners.

Regional players

• Crystal Flash: Michigan-based family-owned distributor of propane, fuels, and lubricants with delivery and cardlock networks. Highly comparable operating model — family-owned, multi-product energy distribution with regional concentration — though anchored in Michigan rather than Indiana.

Broad incumbents

• AmeriGas Partners: Largest U.S. retail propane distributor, owned by UGI Corporation. Competes with Reynolds' propane tank sales, delivery, and service business but at national scale, with corresponding pricing and operating-cost advantages.
• Growmark / FS: Large regional agricultural cooperative system operating FS-branded energy and lubricant distribution across the Midwest. Competes with Reynolds in fuels, propane, and lubricants to ag and commercial customers, but at materially larger scale and broader geographic footprint.
• CHS Inc. Major U.S. ag and energy cooperative with broad fuels, propane, and lubricants distribution. Comparable product portfolio to Reynolds but operates at vastly greater scale across many states, serving as an upstream competitor for large commercial and ag accounts.
• Pilot Travel Centers: Major travel-center chain selling diesel, gasoline, DEF, and lubricants to commercial trucking and passenger customers nationwide. Adjacent competitor for fleet fueling and lubricant sales, particularly for the OEM dealership and commercial fleet customers Reynolds serves.
• Superior Plus: Large North American propane and specialty chemicals distributor. Overlaps with Reynolds' propane delivery and specialty fluids businesses, but operates across the U.S. and Canada at substantially larger scale and serves primarily residential/commercial rather than agricultural customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jmroil
• Facebookfacebook.com/jmroil
• Instagraminstagram.com/jmroil
• LinkedInlinkedin.com/company/jmroil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.M. Reynolds Oil Company