Antrica
Antrica is a privately-held UK specialist manufacturer of hardware video encoders and decoders for video-over-IP, serving security, broadcast, military/UAV, sports, and industrial customers through direct sales and a global distributor network.
- Company typePrivate
- Founded2009
- HeadquartersMaidenhead, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Antrica does
Antrica is a privately-held UK specialist manufacturer and supplier of hardware video encoders and decoders for video-over-IP applications, headquartered in Binfield, Bracknell, with operating history of roughly 15 years (founded 2008-2009). The company's core products convert HDMI, HD-SDI, CVBS, and other video inputs into IP streams (encoders) and reverse the process (decoders), supporting H.264 and H.265 codecs across resolutions from SD to 4K UHD. Key technical differentiators include ONVIF Profile S & G compliance, NDAA/TAA compliance on government-facing SKUs, ultra-low-latency performance (as low as 30mS end-to-end for KVM applications via the ANT-7000), Dante AV-H integration (ANT-37500D), and miniature form factors (ANT-1776AI) for UAV and embedded deployments. Select products integrate Hailo8 AI accelerators for on-device computer vision. The portfolio spans standalone encoders/decoders, rack-mountable solutions, OEM modules, transcoders, and OEM cameras, with a defense-focused sub-brand (Maris) covering situational awareness, tactical intelligence, and edge computing platforms.
The company operates a hybrid go-to-market combining direct enterprise sales (UK-based technical sales team) with a multi-region channel partner network covering the UK, USA, Canada, South Africa, UAE/Middle East, Australia, Japan, and New Zealand. Distribution is intermediated by named partners including Anixter, Aura Futures (for Hudl), Intertech Vision Middle East, BGW Technologies, Cybernetech, Sektor, and Panoptech. Pricing is quote-based with net-30 or prepayment terms and no public list price. Revenue mechanics are dominated by one-time hardware sales with no recurring component; professional services revenue is limited to pre-sale consultation and 24-hour-response after-sale technical support. The customer base spans CCTV & security (primary), broadcast, military & UAV (primary), sports analysis (Hudl integration), control rooms, medical, live events, transport, digital signage, betting, worship, and IPTV verticals.
Strategic positioning emphasizes brand-agnostic interoperability (universal ONVIF compliance, integration with Milestone XProtect, Genetec, Axis, Bosch, and Dahua ecosystems) and domain specialization in a niche where Antrica claims to be the only dedicated specialist manufacturer with the world's largest encoder/decoder product range. Formal ecosystem partnerships with Milestone, Audinate (Dante), Hudl, and ONVIF anchor defensibility, while the Maris Tech partnership and Hailo8-powered AI encoders represent the company's most recent directional push into defense, UAV intelligence, and edge AI applications.
Antrica firmographics
Firmographics- Name
- Antrica
- Legal name
- Antrica
- Website
- https://antrica.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Antrica is a privately-held UK specialist manufacturer of hardware video encoders and decoders for video-over-IP, serving security, broadcast, military/UAV, sports, and industrial customers through direct sales and a global distributor network.
- Ownership category
- akta.pro rank
Antrica industry classification
Industry- Product category
- Video Encoding and Decoding Equipment
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Hardware Encoders & Transcoders (Appliances, FPGA/ASIC) (MPAHAHAB)
- akta.pro secondary industries
- Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Audio Encoding & Processing (Surround, Atmos, Normalization) (MPAHAHAI)
Keywords
Where Antrica is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Antrica business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Video Encoders: One-time hardware sales of video encoder products including standalone encoders, rack-mounted solutions, and OEM modules. Revenue from initial product purchase with no recurring component.
- Hardware Video Decoders: One-time hardware sales of video decoder products including Spotbox multi-viewer decoders, industrial decoders, and Dante-enabled decoders.
- OEM Cameras: Sale of zoom block cameras and thermal cameras with integrated encoders. Products available with MOQ of 100 units for OEM builds.
- Transcoders: Hardware transcoder products for IP-to-IP streaming, codec conversion (H264 to H265), and network bridging applications.
- Accessories: Supporting products including signal repeaters, format converters (HDMI to HD-SDI), and rack mounting kits.
- Technical Support Services: Pre-sale technical consultation and after-sale support. 24-hour response time for support tickets. Remote testing assistance for stream integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion4 records
Distribution channels9 records
Marketing channels5 records
Antrica product offering
Product offeringCore offering
Antrica manufactures and supplies hardware video encoders and decoders that convert video inputs (HDMI, SDI, CVBS, DVI-D, VGA) into IP streams and decode IP streams back to video output for video-over-IP applications. Its product range spans professional encoders/decoders, low-latency KVM encoders, miniature UAV encoder boards, OEM cameras, transcoders, and the Maris defense line of situational awareness platforms, sold globally to system integrators, government buyers, broadcasters, and sports analysis organizations.
Product overview
Antrica is a specialist manufacturer of professional video encoding and decoding solutions. The product portfolio centers on video encoders that convert HDMI, SDI, or other video inputs into IP streams, and video decoders that convert IP streams back to video output. The range includes standard professional encoders/decoders for broadcast and security applications, specialized UAV encoders with AI capabilities for drone intelligence, low-latency products for real-time transmission, video transcoders for format conversion, and OEM camera modules for surveillance and robotics. Defense and security solutions are offered under the Maris brand including DIAMOND (situational awareness), Coral (tactical intelligence), and Onyx (edge computing). All products come with a 12-month warranty and technical support.
Differentiator
Problem solved
Functional benefit
Brands
- Maris: A product sub-brand under Antrica for military and defense video encoder and decoder solutions, including situational awareness platforms for UAV, defense, and mission-critical applications.
Products and services
- ANT-5000DE Video Encoder 4K professional video encoder that converts HDMI, SDI, or other video inputs into IP streams for transmission and storage; used by system integrators and control room operators.
- ANT-35100A Video Encoder Professional video encoder with ONVIF certification, NDAA and TAA compliant, used by government, defense, and security system integrators for VMS integration.
- ANT-37500D Video Decoder Professional video decoder supporting Dante AV-H for IP-based video and audio transmission with up to 8 audio channels and 4Kp60 resolution; used in professional AV installations.
- ANT-36100 Video Decoder ONVIF conformant video decoder with NDAA and TAA compliance for secure video applications in government and defense deployments.
- ANT-39000 Video Encoder Video encoder with NDAA, TAA, and ONVIF certifications intended for defense and security applications.
- ANT-1776AI Miniature UAV AI Video Encoder Compact AI-powered video encoder with Hailo8 AI chip designed for UAV and drone applications with computer vision capabilities for next-generation autonomous intelligence.
- ANT-1776ZBAI Video Encoder Video encoder with Hailo8 AI accelerator for AI-powered video encoding in defense and security applications.
- Maris DIAMOND AI-based situational awareness platform for defense applications providing intelligent video analysis and autonomous decision support.
- Maris Coral Miniature tactical intelligence gathering unit for defense deployments.
- Maris Onyx Ruggedized miniature edge computing platform for autonomous operations in tactical environments.
- Low Latency Video Encoders Specialized encoders optimized for minimal-latency video transmission, including the ANT-7000 KVM encoder achieving 30mS end-to-end latency for real-time applications such as broadcast and KVM.
- Video Transcoders Hardware transcoder products enabling IP-to-IP streaming, codec conversion (e.g., H.264 to H.265), and network bridging applications.
- OEM Cameras Original equipment manufacturer zoom block and thermal cameras with integrated encoders for surveillance, robotics, and embedded OEM builds, available with MOQ of 100 units.
- Signal Converters and Repeaters Accessory products including HDMI to HD-SDI converters and HD-SDI signal repeaters for extending video signals over long distances.
Quantifiable outcome
- Ultra low latency of 30mS end-to-end for KVM encoder/decoder pairs enabling natural mouse tracking remotely
- +3 more outcomes
Companies that use Antrica
Customer profileNamed customers7 records
Segments13 records
Ideal customer profiles6 records
Antrica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Antrica partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and regional.
- HudlcoreAntrica has partnered with Hudl to offer HDSDI encoders (ANT-2504, ANT-2551) whose RTSP streams work seamlessly with Hudl's Sportscode software. Months of testing ensured smooth integration. Encoders feature HDSDI passthrough for loop-out to other applications.
- MilestonecoreAntrica ANT-35000A and ANT-35000H encoders have been fully integrated and approved into Milestone's XProtect VMS. Milestone closely integrated these encoders and they are on the supported list of Milestone partner products. Features include ONVIF Profile S integration and optional AAC higher quality audio support.
- ONVIFcoreAntrica has ONVIF conformant encoders (ANT-35000A, ANT-35000H, ANT-38500) compliant to Profile S & G. Founded in 2008 by Axis, Bosch, and Sony, ONVIF provides standardized interfaces for physical security product interoperability.
- Dante (Audinate)coreAntrica developed ANT-37500D decoder which integrates into Dante system, controllable via Dante Controller and associated tools/APIs. Dante is the leading AV-over-IP solution found in over 3000 products from 500+ manufacturers, enabling lossless audio and video over IP networks.
- Intertech Vision Middle EastcoreIntertech Vision Middle East is a world-leading control room specialist with 555+ installations and 25 years of innovation. Antrica collaborated with Intertech to create ANT-5000 4K Video Encoder + Ubuntu Docker Computer used in their DNA Portable Control Room Solution.
- AnixtermajorAnixter is a distributor for Antrica covering USA, South Africa, and Canada markets, handling enterprise distribution accounts across these regions.
- PanoptechmajorPanoptech is the UK law enforcement distributor for Antrica products, handling government and public sector accounts.
- Aura FuturesmajorAura Futures is the HUDL distributor for USA and Canada, specializing in sports analysis product distribution.
- BGW TechnologiesregionalBGW Technologies is the Australian distributor for Antrica products with local store locator for regional coverage.
- CybernetechregionalCybernetech is the Japanese distributor for Antrica products serving the Japan market.
- SektorregionalSektor is the New Zealand distributor for Antrica products serving the New Zealand market.
- Maris TechcoreMaris Tech is a partnership under Antrica for military and defense solutions. They design and manufacture NDAA-compliant, rugged video encoder and decoder technology for UAV, defense, and mission-critical situational awareness applications. Products include Diamond AI platform, Coral miniature tactical unit, and Onyx ruggedized edge computing platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Antrica competitors and assessment
Company assessmentBroad incumbents
- Axis Communications: Network camera, encoder, and VMS-adjacent manufacturer with deep ONVIF involvement. Directly competes with Antrica in IP video for security/broadcast, but at a much larger scale and as part of a broader camera portfolio rather than a specialist supplier.
- Blackmagic Design: Capture, conversion, and streaming hardware (ATEM, Web Presenter, HyperDeck) used alongside Antrica in sports-analysis pipelines (per Hudl integration). Competes in broadcast-grade video I/O at a much lower price point.
- Milestone Systems: Open-platform VMS leader and named Antrica partner (XProtect integration). Functions as both an ecosystem ally (Antrica encoders on Milestone's supported list) and an indirect competitor via its own hardware partner program.
- Bosch Security and Safety Systems: Major ONVIF co-founder and broad security incumbent with cameras, VMS, and integrated encoding. Competes with Antrica for VMS-integrated security projects but at much greater scale across a full security portfolio.
- Hikvision: Largest global video surveillance manufacturer with bundled encoding, decoding, and VMS capabilities. Competes on price/volume in CCTV and is excluded from NDAA-compliant projects where Antrica is positioned.
Direct peers
- TVU Networks: Video-over-IP contribution and encoding specialist for live broadcast, sports, and remote production. TVU One/TVU Grid compete directly with Antrica's low-latency broadcast and live-event encoder products.
- VITEC (a Vitec Group / VITEC company): Hardware and IPTV video encoder specialist competing in broadcast, sports, and military markets. VITEC's EZ TV IPTV and MGW Diamond/Premium encoders compete head-to-head with Antrica in low-latency and defense verticals.
- Magewell: Capture cards and hardware encoders/decoders widely used in streaming, sports analysis, and ProAV. Competes with Antrica on price-sensitive and prosumer/SMB opportunities that Antrica's quote-based model underserves.
- Matrox Video: Long-standing hardware encoder/decoder vendor serving broadcast, control rooms, and AV-over-IP. Matrox ConvertIP, Monarch, and VION lines overlap directly with Antrica's professional encoder/decoder portfolio.
- Haivision: Direct specialist competitor in low-latency video encoding and contribution over IP for broadcast, defense, and enterprise. Overlapping product lines (Krusell, Makito, SRT) and target verticals (broadcast, military) make Haivision the closest comparable peer to Antrica.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Antrica social profiles
Digital presenceAntrica compliance and trust
Trust signalCompliance4 records
Antrica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antrica leadership team
Management profileNumber of profiles
Profiles1 record
Antrica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antrica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antrica
What does Antrica do?
Antrica manufactures and supplies hardware video encoders and decoders that convert video inputs (HDMI, SDI, CVBS, DVI-D, VGA) into IP streams and decode IP streams back to video output for video-over-IP applications. Its product range spans professional encoders/decoders, low-latency KVM encoders, miniature UAV encoder boards, OEM cameras, transcoders, and the Maris defense line of situational awareness platforms, sold globally to system integrators, government buyers, broadcasters, and sports analysis organizations.
Is Antrica a public or private company?
Antrica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antrica founded?
Antrica was founded in 2009. It employs 1 to 10 people.
Where is Antrica based?
Antrica is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does Antrica make money?
Six revenue lines are on record. Hardware Video Encoders are the primary driver. The others are hardware Video Decoders, OEM Cameras, transcoders, accessories and technical Support Services.
Who are Antrica's main competitors?
Broad incumbents on record are Axis Communications, Blackmagic Design, Milestone Systems, Bosch Security and Safety Systems and Hikvision. Direct peers are TVU Networks, VITEC (a Vitec Group / VITEC company), Magewell, Matrox Video and Haivision.
Does Antrica have an API?
No public API is recorded for Antrica.
What industry is Antrica in?
Antrica's product category is Video Encoding and Decoding Equipment. Its primary akta.pro industry code is MPAHAHAB, Hardware Encoders & Transcoders (Appliances, FPGA/ASIC), with a secondary code of MPAHAHAE, Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF). Its NAICS code is 334220 and its SIC code is 3663.