What Maestri Consultants Inc does

Maestri Consultants Inc is a privately held, founder-led training services company founded in 2003 by Susan Anderson Hill and headquartered in the New Hampshire area. The firm specializes exclusively in end-user adoption and training services for Cisco Collaboration products, including Webex Meetings, Webex Teams, Webex Boards, Webex Rooms, Webex Calling, IP phones (7800 and 8800 series), Cisco Jabber, Telepresence, and Cisco Contact Center applications (Finesse Agent, Finesse Supervisor, CUIC Reporting). Courseware is organized across four levels — End User, Power User, Train the Trainer, and System Administrator — and delivered through three formats: Instructor Led On-Site, Instructor Led Distance Learning (delivered via Webex from Maestri's studio), and Anytime-Anywhere Hosted Training (micro-bit video tutorials embedded in a client-branded portal, licensed on an enterprise basis for three-month terms). Enhanced services include Station Design, Call Flow Design, Custom Reference Cards, Table Tents, Awareness Campaigns, and Go-Live Support.

The company's technology stack is squarely professional services rather than software: it delivers proprietary reference cards, structured curricula, and instructor-led sessions. Its flagship differentiator is a blended learning approach explicitly designed to address the multi-generational workforce (Baby Boomers preferring structured instructor-led classes, Gen X use-case-driven self-learners, and Millennials as hands-on technology-enabled learners). The underlying content assets — custom reference cards for every Cisco Collaboration device and application, configured per client deployment — represent the firm's primary reusable IP.

Maestri operates a 100% channel-driven go-to-market model. It does not sell directly to end customers; instead, Cisco introduced the firm to its reseller network, and customers are referred through a curated set of nine named Cisco resellers/integrators (Carousel Industries, NWN, Presidio, Conres-IT, Aqueduct Technologies, TenFour, Solutions by RTM, Universal, and ePlus). Revenue is generated through professional services engagements and subscription enterprise licenses for hosted training. No revenue, headcount, or external capital is disclosed.

Name

Maestri Consultants Inc

Legal name

Maestri Consultants Inc

Website

https://maestriconsultants.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Maestri Consultants Inc is a privately held Cisco-collaboration training firm founded in 2003 that provides end-user adoption, instructor-led training, and enhanced services for enterprises deploying Cisco Webex, IP phones, and Contact Center products, distributed exclusively through Cisco resellers.

Ownership category

akta.pro rank

Product category

Technology Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Networking & Telecommunications (Routing/Switching, Wireless, VoIP) (EDABAFAG), Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• End user adoption
• Collaboration training
• Unified communications
• Instructor led training
• Technology adoption services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training Services: Maestri provides instructor-led training services for Cisco collaboration products, including on-site training, distance learning, and hosted training options. Training is delivered at multiple course levels (End User, Power User, Train the Trainer, System Administrator) with varying durations and class sizes.
2. Enterprise Training Licensing: Anytime-Anywhere Hosted Training is licensed on an enterprise basis for three-month terms, providing micro-bit video tutorials through a client branded portal for large roll-outs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Maestri Consultants delivers end-user adoption, training, and enablement services for the entire Cisco Collaboration product line, including Webex Meetings/Teams/Boards/Rooms/Calling, Cisco IP Phones (7800 and 8800 series), Cisco Jabber, Telepresence, and Cisco Contact Center (Finesse Agent, Finesse Supervisor, CUIC Reporting). Services are delivered through instructor-led on-site classes, instructor-led distance learning via Webex, and a subscription-hosted micro-bit video tutorial portal, with supporting Enhanced Services such as Station Design, Call Flow Design, Custom Reference Cards, Awareness Campaigns, and Go-Live Support.

Product overview

Maestri Consultants Inc is a training and consulting services company that provides end-user adoption services for Cisco Collaboration products. The company offers a portfolio of instructor-led and hosted training services organized by courseware levels (End User, Power User, Train the Trainer, System Administrator) and delivery formats (On-Site, Distance Learning, Hosted). Their courseware covers three main product categories: Webex Products (Meetings, Teams, Boards, Rooms, Calling), IP Phones and Video Devices (7800/8800 IP Phones, Attendant Console, Jabber, Telepresence), and Contact Center (Finesse Agent/Supervisor, CUIC). Enhanced services include Station Design, Call Flow Design, Custom Reference Cards, Table Tents, Awareness Campaigns, and Go-Live Support.

Differentiator

Problem solved

Functional benefit

Products and services

• Webex Collaboration Training Services Training courseware for enterprise end users on the Webex collaboration suite, covering Webex Meetings, Webex Teams, Webex Boards, Webex Rooms, Webex Calling, and advanced Webex Meeting Center, Training Center, and Event Center sessions. Delivered through instructor-led on-site, instructor-led distance learning, and hosted micro-bit video tutorials.
• Cisco IP Phones and Video Devices Training Services Training courseware for Cisco 7800 and 8800 series IP Phones, Cisco Attendant Console, Cisco Jabber, and Cisco Telepresence collaboration room endpoints. Sessions cover standard and enhanced call handling, presence and messaging, and Touch 10 room endpoint control.
• Cisco Contact Center Training Services Training courseware for contact center agents and supervisors on Cisco Finesse Agent, Finesse Supervisor, and CUIC Reporting applications, available as standalone Finesse Agent sessions, combined phone-plus-Finesse Agent sessions, and Supervisor plus CUIC sessions.
• Station Design Service Analysis of each user's call handling and coverage requirements with custom device configuration including line appearances, features, and coverage destinations to match individual user roles.
• Call Flow Design Service Assessment of incoming call routing, auto attendant menu mapping and evaluation, and prompt analysis to optimize caller experience.
• Custom Reference Cards Proprietary reference cards developed for every Cisco Collaboration device and application, customized to each client's deployment with step-by-step instructions mirroring their programming and configuration. Available as printed cards and acrylic 11 x 4.25 inch table tents for rooms with conference phones, Webex Boards, and Webex Room Series kits.
• Awareness Campaign Service Tactical awareness campaign design to motivate, inspire, and prepare employees for system deployment and promote collaboration adoption throughout the organization.
• Go-Live Support Service On-site or remote support on the first in-service day following conversion, including desk-side support, help-kiosk, or remote helpline staffing by an Enablement Specialist to assist end users during cutover.

Quantifiable outcome

• Organizations achieve desired business results and ROI from Cisco collaboration deployments through effective end-user training
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• CiscocoreStrategic or Co-development PartnerCisco is the core partner whose collaboration products (Webex, IP phones, Contact Center) Maestri specializes in training for. Cisco introduced Maestri to their resellers as a solution for offering tailored services focusing on end-user needs. The partnership enables resellers to raise client acceptance levels of implementations and new technology by combining their sales with Maestri's end-user adoption expertise.
• Carousel IndustriescoreChannel Partner/ Reseller/ DistributorCarousel Industries is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• NWN (NWN IT)coreChannel Partner/ Reseller/ DistributorNWN is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• PresidiocoreChannel Partner/ Reseller/ DistributorPresidio is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• Conres-ITsecondaryChannel Partner/ Reseller/ DistributorConres-IT is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• Aqueduct TechnologiessecondaryChannel Partner/ Reseller/ DistributorAqueduct Technologies is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• TenFoursecondaryChannel Partner/ Reseller/ DistributorTenFour is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• Solutions by RTMsecondaryChannel Partner/ Reseller/ DistributorSolutions by RTM is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• UniversalsecondaryChannel Partner/ Reseller/ DistributorUniversal is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.
• ePlussecondaryChannel Partner/ Reseller/ DistributorePlus is listed as one of Maestri's select resellers from which customers can order, indicating an active channel partnership for Cisco collaboration deployments.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Skillsoft (Global Knowledge): Skillsoft acquired Global Knowledge, one of the world's largest Cisco-authorized training organizations, and now delivers Cisco learning as part of a broad enterprise learning platform. It is a broad incumbent relative to Maestri because it offers Cisco content alongside thousands of other courses, while operating at global scale.
• Learning Tree International: Learning Tree International is an established enterprise IT training provider offering instructor-led and on-site courses across networking, development, security, and project management. It competes with Maestri for corporate Cisco training budgets but serves a much wider curriculum beyond Cisco collaboration.
• New Horizons Computer Learning Centers: New Horizons is one of the largest IT and corporate training franchises worldwide, delivering instructor-led Cisco, Microsoft, and other vendor courses to enterprise and individual learners. Compared with Maestri, it is a broader incumbent that covers Cisco as one of many vendors rather than as a sole specialty.
• Pluralsight: Pluralsight is a large-scale online technology learning platform with extensive Cisco-authored content for IT professionals. It is a broad incumbent competing indirectly with Maestri by enabling self-paced and on-demand Cisco learning at the high end of the market, complementing or substituting for instructor-led delivery.

Direct peers

• Sunset Learning Institute: Sunset Learning Institute is a Cisco Gold partner that specializes in authorized Cisco training and adoption services across collaboration, networking, and security. Like Maestri, it monetizes both formal Cisco training and adoption/optimization engagements delivered through Cisco resellers.
• ExitCertified: ExitCertified is a long-standing Cisco-authorized training partner that delivers instructor-led and on-site IT training across Cisco collaboration, networking, and data center tracks. It is the closest direct competitor to Maestri because both firms earn Cisco's endorsement to resell official Cisco training and compete for the same end-user and professional-level Cisco training budgets.
• Fast Lane (now part of Pluralsight): Fast Lane is a global, vendor-authorized IT training specialist with deep Cisco coverage, offering instructor-led and digital learning across Cisco's full portfolio. It is comparable to Maestri because both monetize Cisco's training catalog and adoption programs; Fast Lane simply operates at much larger, multi-region scale.
• NterOne (now part of GP Strategies): NterOne was a Cisco-specialized training and managed learning provider delivering instructor-led Cisco courses and customer adoption programs, before being acquired by GP Strategies. It overlaps directly with Maestri's Cisco-focused, multi-modal (on-site, virtual, hosted) delivery model.
• Stormwind Studios: Stormwind Studios is a Cisco-authorized learning provider delivering live, on-demand, and custom Cisco training for IT professionals and end users. It competes with Maestri in the Cisco collaboration and networking training segment, especially for enterprise customers seeking vendor-certified courseware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maestri Consultants Inc