What Links Creative Alliance does

Links Creative Alliance, Inc. is a private, Indiana-based creative strategy and marketing agency that designs and delivers brand experiences, integrated marketing communications, and digital and physical brand systems for a diverse client base. Founded around 2005 and operating continuously since, the firm is led by Founding Principal Lori Long and runs as a fully distributed, virtual organization of roughly 10 core professionals, each with a minimum of 20 years of discipline-specific experience spanning strategy, facilitation, design, messaging, web, photography, and operations.

Its core offerings comprise website design and development, brand identity and design, digital marketing strategy, marketing collateral and print design, content development and messaging, space and environmental design, and video production. There is no proprietary software platform; the firm's technology footprint is limited to standard creative tools and client-facing web properties. Service delivery follows a project-based model with phases including Discovery, Strategy, Commercialization, Visualization, Advising, and Implementation.

The firm generates revenue through professional services engagements on a quote-based, multi-year contract model. Its go-to-market is sales-led, relying on website inquiries, direct outreach, and referrals. Customer segments span civic and government (City of Auburn, AES, Town of Speedway, Develop Indy), manufacturing and industrial (Allegion, Fanimation, Stanley), non-profit (Indiana War Memorials Foundation, The Cabaret, Society of St. Vincent de Paul), retail (Byrd Enterprises, Piano Solutions), technology (NEXIA, Tempus Technology), and education (MSD Wayne Township). The firm also operates a Get Started Grant program providing pro-bono creative services to qualifying small businesses and startups. Geographic focus is concentrated in Indiana with no disclosed international operations.

Name

Links Creative Alliance

Legal name

Links Creative Alliance, Inc.

Website

https://linkscreativealliance.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Links Creative Alliance is a privately held, fully distributed Indiana creative agency providing branding, integrated marketing communications, website development, and design services to civic, manufacturing, non-profit, retail, technology, and education clients across the Midwest.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Creative agency services
• Marketing communications
• Website design development
• Integrated marketing solutions

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Consulting: Links Creative Alliance generates revenue through professional services engagements involving creative strategy, branding, marketing communications, website development, and related consulting services. Services are delivered project-based with engagements spanning discovery, strategy, creation, and implementation phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Links Creative Alliance is a professional creative agency that delivers branding, creative strategy, integrated marketing communications, website design and development, content/messaging, print collateral, video production, and environmental/space design for organizational clients. Engagements are project-based and follow a Discovery → Strategy → Commercialization → Visualization → Advising → Implementation process, typically delivered through multi-year client relationships. The firm operates as a fully dispersed virtual team and serves civic, manufacturing, nonprofit, retail, education, and technology clients primarily in Indiana.

Product overview

Links Creative Alliance operates as a creative strategy and marketing agency offering a portfolio of distinct professional services rather than a unified software platform. Their core offerings include website design and development, brand identity and design, digital marketing strategy, marketing collateral and print design, content development and messaging, space and environmental design, and video production. The company also operates a Get Started Grant program providing pro-bono creative services to qualifying small businesses. Services are delivered through an interdisciplinary team approach and are tailored to meet specific client objectives across diverse industry sectors including civic, education, manufacturing, retail, non-profit, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Design Comprehensive branding services including logo design, brand strategy, visual identity systems, and brand guidelines development for corporate, civic, and non-profit clients.
• Website Design & Development Custom website design and development services, including e-commerce environments, responsive design, and content management system implementation for clients across various industries.
• Digital Marketing Strategy Strategic digital marketing services including online presence optimization, e-commerce transitions, social media strategy, email marketing, and digital advertising campaign development.
• Marketing Collateral & Print Design Design and production of print marketing materials including brochures, business cards, signage, packaging, retail displays, trade show materials, and corporate communications.
• Content Development & Messaging Copywriting and content creation services including messaging strategy, taglines, website copy, marketing communications, and brand storytelling for various audiences.
• Space & Environmental Design Design of physical spaces and environmental graphics including workspace design, showroom displays, retail environments, and branded physical touchpoints.
• Video Production Video content creation including promotional videos, brand films, and multimedia presentations for digital and broadcast distribution.
• Get Started Grant Program A grant program providing pro-bono creative services to select small businesses and organizations, including identity development and marketing materials for recipients like The Voom Room and Fulcrum Integrated Health and Wellness.

Quantifiable outcome

• More than 750 blankets donated to patient families through the Blankets for Joe initiative led by team member
• +2 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The CabaretcoreStrategic or Co-development PartnerThe Cabaret is an Indianapolis arts venue. Links has maintained a relationship with The Cabaret since 2010, initially donating a professional website to support future growth. Nearly a decade later, Links helped The Cabaret celebrate its updated brand and new state-of-the-art location, including three website updates and ongoing visual presence support.
• Indiana Association of School PrincipalscoreStrategic or Co-development PartnerLinks provides comprehensive digital strategy services for the Indiana Association of School Principals, helping the organization rethink how they communicate with members beyond just website updates.
• The Voom RoomminorGTM or Marketing PartnerThe Voom Room is a salon and waxing studio on Speedway's Main Street. Links created an identity and signage for the salon as a recipient of a Links Get Started Grant, a program designed to help small businesses get started with professional branding.
• Fulcrum Integrated Health and WellnessminorGTM or Marketing PartnerFulcrum is a startup in integrated health and wellness. As a recipient of a Links Get Started Grant, Links helped define, position, and brand the new business, recommending name, developing brand, and suggesting social media platform with integrated online booking.
• Peace through YogaminorGTM or Marketing PartnerPeace through Yoga received a Links Get Started Grant and Links created a right-sized marketing program with communication tools that could be easily updated to help the studio expand its business.
• City of AuburncoreStrategic or Co-development PartnerLinks has worked with the City of Auburn for over a decade, establishing, preserving, and communicating every aspect of its brand. In 2015, Links refreshed the city brand and created sub-brands for each department, along with a brand playbook and digital communications strategy.
• Develop IndycoreStrategic or Co-development PartnerDevelop Indy is the economic development arm of the city. Links created an identity and integrated set of marketing tools including capabilities brochures for targeted industry segments to better communicate value proposition across various industries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Buntin Group: Nashville-headquartered independent agency offering integrated advertising, brand, digital, and media services—comparable in independent ownership and full-service positioning.
• The Tombras Group: Independently owned, Knoxville-based agency offering creative, media, digital, and analytics under one P&L—comparable integrated services model to Links Creative Alliance.
• Siegel+Gale: Global branding and design consultancy providing brand identity, strategy, and design services—comparable to Links' brand identity and visual design practice.
• Godfrey: Independent B2B-focused agency with brand strategy, advertising, content, and digital capabilities, comparable to Links' work with B2B manufacturers and technology clients.
• Lewis Communications: Independent, Birmingham-based agency providing full-service brand, advertising, and digital services—closely comparable in independent ownership and integrated offering.
• Barkley: Independent, full-service creative and media agency headquartered in Kansas City, serving mid-market and enterprise clients with integrated brand, digital, and content capabilities—comparable in offering breadth to Links Creative Alliance.
• Eric Mower + Associates (EP+Co): Mid-size independent agency serving B2B, consumer, and public-sector clients with brand strategy, advertising, and digital execution—an analog to Links' vertically diverse client base.
• Doe-Anderson: Louisville-based independent advertising and branding agency with full-service creative, digital, and content capabilities, comparable to Links in size and integrated offering.
• Falls Communications: Mid-size independent agency offering advertising, PR, digital, and brand strategy—comparable in offering mix and independent regional positioning.

Broad incumbents

• The Richards Group: Dallas-based independent agency with broader national footprint and deeper media scale than Links, but with a comparable integrated creative, brand, and digital offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LCAindy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Links Creative Alliance