SMSHUBINDIA.IN
SMSINDIAHUB, a unit of Cloud Wireless Technologies (I) Pvt. Ltd., is an India-based cloud communications platform founded in 2008 that provides bulk SMS, voice, WhatsApp Business API, and IVR services to banks, enterprises, and SMBs across 195+ countries.
- Company typePrivate
- Founded2008
- HeadquartersSaharanpur, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SMSHUBINDIA.IN does
SMSINDIAHUB, operated as a unit of Cloud Wireless Technologies (I) Pvt. Ltd., is an Indian cloud communications platform founded in 2008 and headquartered in Bhopal, Madhya Pradesh. The company provides a multi-channel communication stack spanning bulk SMS (OTP, transactional, promotional), voice services (voice OTP, voice calls, missed call, multi-tier IVR), WhatsApp Business API with chatbot and flows, RCS messaging, short/long codes, and QR-code solutions, delivered through a REST API and a self-serve web and Android interface.
The underlying platform integrates with 1600+ mobile operators across 195+ countries and advertises 99.99% API uptime, 1B+ cumulative SMS sent, and 10M+ voice calls processed. Technology differentiators include a DLT (Distributed Ledger Technology) compliance layer for Indian telecom regulation, ISO 9001 and ISO 27001 certifications, and a plugin ecosystem connecting to Shopify, Magento, WooCommerce, Zapier, Tally, Busy, Contact Form 7, and Excel. An AI-driven WhatsApp chatbot with natural-language processing provides automated conversational engagement.
Revenue is generated primarily through usage-based billing for SMS and voice, subscription pricing for WhatsApp Business services, and reseller program margins on bulk-SMS and white-label WhatsApp offerings. Distribution combines product-led self-serve (web, Android app, Excel plugin), direct enterprise sales into BFSI and large corporates, API-first developer onboarding, and channel partners via two reseller programs. The customer base of 600+ clients spans banking (SBI, multiple DCC and Sahakari banks), conglomerates (Adani Group), agriculture (Eicher, Sonalika), media (Dainik Bhaskar), and education (IGNOU), with industry-specific automation packages for Real Estate, Education, eCommerce, Insurance, Healthcare, Travel, Automobile, NBFC, and Hotels verticals.
SMSHUBINDIA.IN firmographics
Firmographics- Name
- SMSHUBINDIA.IN
- Legal name
- Cloud Wireless Technologies (I) Pvt. Ltd.
- Website
- https://smshubindia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SMSINDIAHUB, a unit of Cloud Wireless Technologies (I) Pvt. Ltd., is an India-based cloud communications platform founded in 2008 that provides bulk SMS, voice, WhatsApp Business API, and IVR services to banks, enterprises, and SMBs across 195+ countries.
- Ownership category
- akta.pro rank
SMSHUBINDIA.IN industry classification
Industry- Product category
- Cloud Communications Platform
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Telephone Answering Services (561421), Telecommunications Resellers (517121)
- SIC
- Telegraph & Other Message Communications (4822), Communications Services, Nec (4899), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where SMSHUBINDIA.IN is headquartered
LocationHeadquarters
- HQ city
- Saharanpur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SMSHUBINDIA.IN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- SMS Services: Usage-based billing for OTP SMS, promotional SMS, transactional SMS, and international SMS services. Charged per message or as part of subscription plans.
- Voice Services: Revenue from voice call OTP, bulk voice calls, missed call service, and multi-tier IVR services. Typically usage-based pricing.
- WhatsApp Business Services: WhatsApp Business API, chatbot, marketing, and flows services for business communication and customer engagement.
- Reseller Programs: Bulk SMS Reseller and White-label WhatsApp Reseller programs allowing partners to resell services under their own branding.
- Platform & API Access: Developer API access for SMS gateway integration, available for India and international markets with tiered pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | OTP SMS Service |
| Usage-based | Pay-as-you-go | Promotional SMS |
| Usage-based | Pay-as-you-go | Transactional SMS |
| Usage-based | Pay-as-you-go | Voice OTP |
| Usage-based | Pay-as-you-go | Voice Call Service |
| Usage-based | Pay-as-you-go | Missed Call Service |
| Usage-based | Pay-as-you-go | IVR Service |
| Subscription | Monthly | WhatsApp Business API |
| Usage-based | Pay-as-you-go | RCS Messaging |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels4 records
SMSHUBINDIA.IN product offering
Product offeringCore offering
SMSINDIAHUB is a cloud-based communication platform delivering bulk SMS, WhatsApp Business API, voice OTP, voice calls, missed call services, and multi-tier IVR to businesses across India and 195+ countries. The platform provides REST APIs, web UI, Excel plugin, and Android app for sending OTP, transactional, and promotional SMS, WhatsApp marketing and chatbot automation, and lead capture automation across Facebook, Google, and ClickFunnels. The company serves 600+ enterprise and SMB clients including SBI, Adani Group, and Eicher Tractor, with DLT compliance for Indian telecom regulations.
Product overview
SMSINDIAHUB is a comprehensive cloud-based communication platform offering bulk SMS, voice, WhatsApp marketing, and business automation services. The core platform provides SMS solutions including OTP SMS, transactional SMS, promotional SMS, and voice OTP, complemented by WhatsApp Business API with chatbot and flows capabilities. Additional voice services include missed call, voice call, and multi-tier IVR. The platform extends through add-on modules for lead automation, sales automation, marketing automation, and social media lead capture (Facebook, Google, ClickFunnels). The product portfolio also includes RCS messaging, QR codes, short/long code services, and reseller programs for entrepreneurs. Integrations with e-commerce platforms (Shopify, Magento, WooCommerce), ERP systems (Tally, Busy), and productivity tools (Excel, Contact Form 7, Zapier) enable seamless workflow connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- OTP SMS Service One-time password SMS service for user authentication and verification, integrates with software applications for secure login flows. Used by banks and enterprises for secure two-factor authentication.
- Transactional SMS SMS service for sending important alerts, updates, reminders, EMI alerts, and other transactional messages to customers. Used primarily by banks and financial institutions for transaction notifications.
- Promotional SMS Bulk SMS marketing service for sending promotional offers, discounts, and deals to target audiences with unlimited validity plans available.
- Voice OTP Service Voice-based OTP delivery service for guaranteed delivery of sensitive authentication information via phone calls.
- Voice Call Service Bulk voice call service for sending recorded messages to targeted audiences across India.
- Missed Call Service Service enabling companies to receive callbacks from customers by displaying a missed call number for lead capture and customer engagement. Used by Eicher Tractor for marketing operations for 4 years.
- Multi Tier IVR Interactive Voice Response system for routing customer calls to appropriate teams based on caller input.
- WhatsApp Business API Cloud-based WhatsApp Business API integration for customer messaging, marketing, and automated communications.
- WhatsApp Chatbot Automated conversational chatbot for WhatsApp handling customer queries, support, and marketing interactions using natural language processing.
- WhatsApp Flows WhatsApp message flow automation for guided customer interactions and structured conversations.
- RCS Messaging Rich Communication Services messaging with enhanced media capabilities beyond traditional SMS.
- International SMS Bulk SMS service for sending messages to recipients across 195+ countries globally with cheaper bulk rates.
- Short Code Service Short numeric codes for SMS-based competitions, surveys, and customer engagement campaigns.
- Long Code Service Standard phone numbers for two-way SMS communication and customer feedback collection.
- Bulk SMS Reseller Program White-label reseller panel for entrepreneurs to resell bulk SMS services under their own brand.
- WhatsApp Reseller Program White-label WhatsApp reseller solution for partners to offer WhatsApp Business services under their own brand.
- Lead Automation Lead capture automation software ensuring zero lead leakage from all channels with follow-up sequences.
- Facebook Lead Automation Integration with Facebook Lead Ad Account for capturing and managing leads from Facebook advertising campaigns.
- Google Lead Automation Integration with Google Ad Account for capturing leads from Google advertising platforms.
- Click Funnels Lead Automation Integration with ClickFunnels landing pages for capturing and managing leads from sales funnels.
- Marketing Automation Website traffic conversion tool using follow-up sequences and drip marketing for lead nurturing.
- Free SMS Gateway Developer API Free developer SMS Gateway API for India and International SMS delivery with REST API integration enabling developers to integrate bulk SMS, OTP, voice, and WhatsApp services into their applications.
- DLT Registration Service DLT (Distributed Ledger Technology) registration support service for Indian telecom regulatory compliance with header, template, and content registration.
Quantifiable outcome
- 1 Billion+ SMS messages delivered with 99.99% API uptime
- +2 more outcomes
Companies that use SMSHUBINDIA.IN
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles4 records
SMSHUBINDIA.IN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
SMSHUBINDIA.IN partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative Shopify integration allowing e-commerce stores to send bulk SMS directly from their Shopify admin for order notifications, marketing campaigns, and customer engagement.
- ZapiercoreZapier integration enabling connections between SMSINDIAHUB and 5000+ apps for automated workflows, lead capture, and cross-platform communication automation.
- MagentocoreMagento plugin for e-commerce platforms to integrate bulk SMS services for transactional alerts, promotional campaigns, and customer notifications.
- WooCommercecoreWordPress WooCommerce integration for sending SMS from online stores for order updates, abandoned cart recovery, and marketing promotions.
- WhatsApp Business APIcoreOfficial WhatsApp Business API partnership for providing WhatsApp marketing, chatbot, and API services to business customers in India.
- Google PlaycoreAndroid mobile application available on Google Play Store for on-the-go SMS and communication service management.
- Excel/Microsoft Office IntegrationcoreExcel plugin for sending bulk SMS directly from spreadsheets, popular among businesses managing contact lists in Excel.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SMSHUBINDIA.IN competitors and assessment
Company assessmentDirect peers
- Tanla Platforms: Tanla Platforms is an India-listed CPaaS provider offering enterprise SMS, voice, WhatsApp, and AI-based communication solutions. It is a direct peer, particularly in DLT-compliant enterprise messaging.
- Route Mobile: Route Mobile is a publicly-listed global CPaaS company headquartered in India offering SMS, voice, WhatsApp, and omnichannel messaging services. It is a direct peer in the Indian and international bulk SMS aggregation market.
- Exotel: Exotel is an Indian cloud telephony and CPaaS provider offering SMS, voice, IVR, missed call, and WhatsApp Business services. It is a direct competitor to SMSINDIAHUB in the SMB and enterprise telephony/SMS segment in India.
- MSG91: MSG91 is an Indian cloud communication platform providing SMS, WhatsApp, voice, and email APIs. It is a direct CPaaS peer to SMSINDIAHUB, particularly in developer-led and SMB bulk SMS.
- ValueFirst: ValueFirst is an Indian enterprise messaging aggregator offering SMS, WhatsApp, voice, and email services. It competes with SMSINDIAHUB in the same enterprise bulk SMS and WhatsApp reseller categories.
- Karix Mobile (Unifynd): Karix is an Indian enterprise messaging and voice services provider offering SMS, WhatsApp, voice, and omnichannel communication solutions. It directly competes with SMSINDIAHUB for enterprise communication workloads, particularly in BFSI.
- Gupshup: Gupshup is a leading Indian CPaaS and conversational messaging platform offering SMS, WhatsApp Business API, voice, and chatbot solutions. It is one of the closest direct competitors to SMSINDIAHUB in the Indian enterprise messaging and WhatsApp reseller market.
- 2Factor (now Tata Communications Payment Services): 2Factor is an Indian authentication and messaging provider offering OTP SMS, voice OTP, and WhatsApp Business APIs. It is a direct peer in the OTP/transactional messaging segment.
Broad incumbents
- Twilio: Twilio is a global CPaaS incumbent offering SMS, voice, WhatsApp, and messaging APIs. It is a broad incumbent with overlapping capabilities in the same communications APIs that SMSINDIAHUB offers.
Emerging players
- AiSensy: AiSensy is an emerging Indian WhatsApp Business API and chatbot platform. It overlaps with SMSINDIAHUB in the WhatsApp reseller and chatbot category, but focuses more narrowly on SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SMSHUBINDIA.IN compliance and trust
Trust signalCompliance2 records
SMSHUBINDIA.IN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMSHUBINDIA.IN leadership team
Management profileNumber of profiles
SMSHUBINDIA.IN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMSHUBINDIA.IN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMSHUBINDIA.IN
What does SMSHUBINDIA.IN do?
SMSINDIAHUB is a cloud-based communication platform delivering bulk SMS, WhatsApp Business API, voice OTP, voice calls, missed call services, and multi-tier IVR to businesses across India and 195+ countries. The platform provides REST APIs, web UI, Excel plugin, and Android app for sending OTP, transactional, and promotional SMS, WhatsApp marketing and chatbot automation, and lead capture automation across Facebook, Google, and ClickFunnels. The company serves 600+ enterprise and SMB clients including SBI, Adani Group, and Eicher Tractor, with DLT compliance for Indian telecom regulations.
Is SMSHUBINDIA.IN a public or private company?
SMSHUBINDIA.IN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMSHUBINDIA.IN founded?
SMSHUBINDIA.IN was founded in 2008. It employs 1 to 10 people.
Where is SMSHUBINDIA.IN based?
SMSHUBINDIA.IN is headquartered in Saharanpur, India, in the Asia region.
How does SMSHUBINDIA.IN make money?
Five revenue lines are on record. SMS Services are the primary driver. The others are voice Services, whatsApp Business Services, reseller Programs and platform & API Access.
Who are SMSHUBINDIA.IN's main competitors?
Direct peers on record are Tanla Platforms, Route Mobile, Exotel, MSG91, ValueFirst, Karix Mobile (Unifynd), Gupshup and 2Factor (now Tata Communications Payment Services). Twilio is listed as a broad incumbent. AiSensy is listed as an emerging player.
Does SMSHUBINDIA.IN have an API?
Yes. SMSINDIAHUB offers SMS Gateway APIs for India and International SMS delivery, as well as WhatsApp Business API integration. The APIs enable developers to integrate bulk SMS, OTP SMS, voice OTP, promotional SMS, transactional SMS, missed call service, and WhatsApp marketing automation into their applications. Developer documentation is at www.smsindiahub.in/free-sms-gateway-developer-api.
What industry is SMSHUBINDIA.IN in?
SMSHUBINDIA.IN's product category is Cloud Communications Platform. Its primary akta.pro industry code is BPAFAKAI, SMS & Mobile Direct Marketing Services. Its NAICS code is 561422 and its SIC code is 4822.