What Make It Pro does

Make It Pro is a Montevideo, Uruguay–based performance marketplace agency founded in 2016 that helps brands and sellers grow profitably on Latin America's leading e-commerce platforms — Mercado Libre, Amazon, and Falabella, with Walmart as a newer addition. The company is a certified partner of all three core marketplaces, holding Platinum status with Mercado Libre, and operates across seven countries: Mexico, USA, Uruguay, Argentina, Chile, Colombia, and Peru. Its service portfolio spans onboarding, catalog and SEO optimization, advertising management (Brand Ads, Sponsored Products/Brands/Display), commercial strategy, logistics advisory, and reporting — delivered to 400+ enterprise and mid-market clients including Papira, LG Amoblamientos, Herver Industrial, GPA Motors/Salvigar, and Adidas Uruguay.

The agency's service delivery is anchored by a proprietary reporting and analytics platform that performs real-time monitoring of ACOS, TACOS, organic vs. advertising sales, and incrementality, and applies automated bid management and budget reallocation rules. This technology layer is paired with deep marketplace expertise to deliver documented outcomes such as 577% monthly sales growth for a supplements client in Mexico, 492% for SOGNARE on Amazon, and 2200% in three months for an apparel brand on Falabella in Chile. Customer testimonials confirm multi-year engagements and satisfaction with the personalized consulting model.

Make It Pro is privately held and founder-operated (CEO and co-founder Tomás Dalla Rizza; co-founder/owner Andrés Aishemberg), with no external funding, M&A activity, or institutional investors disclosed. Revenue is generated through custom professional-services contracts priced per client profile and sales volume; pricing is not publicly disclosed. Distribution runs through direct sales, the company website, and WhatsApp, supported by a content-marketing engine (blog, LinkedIn, Instagram, Twitter, Facebook) that targets enterprise and mid-market sellers seeking data-driven marketplace performance improvement.

Name

Make It Pro

Legal name

Make It Pro

Website

https://makeit-pro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Make It Pro is a Montevideo-based performance marketplace agency that helps brands and sellers grow profitably on Mercado Libre, Amazon, Falabella, and Walmart across seven Latin American countries, using a proprietary analytics platform and certified-partner status with each marketplace.

Ownership category

akta.pro rank

Product category

Marketplace Agency Services

NAICS

Advertising Agencies (54181), Computer Systems Design Services (541512)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Marketplace agency services
• E-commerce consulting
• Marketplace advertising management
• Amazon seller services
• Mercado Libre optimization

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Consulting Services: Full-service marketplace agency providing comprehensive consulting for brands and sellers on Mercado Libre, Amazon, and Falabella. Services include onboarding, performance optimization, organic ranking, commercial strategy, advertising, logistics advisory, reporting, and market intelligence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Make It Pro is a B2B performance marketplace agency that helps brands and sellers grow profitably on Latin American marketplaces including Mercado Libre, Amazon, and Falabella. The firm provides full-service consulting covering onboarding, catalog and SEO optimization, advertising management (ACOS/TACOS optimization), commercial strategy, logistics advisory, and reporting. A proprietary analytics platform supports the engagement by providing real-time performance monitoring and automated bid/investment adjustments.

Product overview

Make It Pro is a certified performance marketplace agency that operates as a unified platform-plus-services model, offering specialized consulting and management services across three major Latam marketplaces: Mercado Libre, Amazon, and Falabella. The company's portfolio consists of four integrated service pillars: Amazon Agency Services (covering catalog optimization, SEO, visual content, Brand Stores, profitability analysis, and full advertising/account management), Mercado Libre Agency Services (including onboarding, organic optimization, commercial strategy, advertising, logistics, and reporting), and Falabella Agency Services (with comparable full-service capabilities as a certified Falabella partner). All services are supported by the company's proprietary Reporting Platform—a technology layer that aggregates and visualizes performance metrics, enabling data-driven decision making across all marketplace accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Agency Services Comprehensive consulting services for Amazon sellers including catalog optimization, SEO, visual content (A+ and B+), Brand Stores, profitability analysis, advertising management (Sponsored Products, Sponsored Brands, Sponsored Display), and account management covering operations, pricing, inventory, and customer experience.
• Mercado Libre Agency Services Full-service consulting for Mercado Libre sellers including onboarding, organic performance optimization, commercial strategy, profitability management, advertising, logistics, reporting, and market/competitor analysis.
• Falabella Agency Services Certified partner services for Falabella sellers covering onboarding, organic performance, commercial and marketing strategy, profitability, advertising, logistics, IPI/FBM advisory, reporting, and market intelligence.
• Reporting Platform Proprietary technology platform that connects and summarizes key performance metrics across marketplace accounts, enabling clients to visualize and understand business performance data in depth through personalized, real-time reports and competitor intelligence.

Quantifiable outcome

• 577% increase in monthly sales
• +9 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Mercado LibrecoreChannel Partner/ Reseller/ DistributorPlatinum certified partner of Mercado Libre, the largest e-commerce marketplace in Latin America. Make It Pro helps brands and sellers accelerate, optimize, and monetize their businesses on Mercado Libre. Services include store development, advertising strategy (Brand Ads, Display Ads, Product Ads), commercial strategy, and performance optimization.
• AmazoncoreChannel Partner/ Reseller/ DistributorCertified partner of Amazon marketplace. Services include cataloging and SEO optimization, A+ and B+ visual content, Brand Stores, profitability analysis, Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display), and comprehensive account management.
• FalabellacoreChannel Partner/ Reseller/ DistributorCertified partner of Falabella marketplace. Services include onboarding, organic performance optimization, commercial and marketing strategy, advertising management, logistics advisory, and comprehensive reporting for sellers in the Falabella ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NetElixir: US-based digital marketing agency with a dedicated marketplace/Amazon advertising practice. Highly comparable as a performance-focused agency that combines managed services with proprietary analytics and ad optimization tooling, similar to Make It Pro's blend of consulting and tech.
• Wpromote: US digital marketing agency with a strong marketplace/Amazon practice and Polaris, its proprietary analytics and reporting platform. Closely comparable in the "agency + proprietary tech" model that Make It Pro operates with its reporting platform.
• Adsmurai: Spain-based digital marketing agency specializing in marketplace advertising (Amazon, eBay, Walmart) with proprietary technology. Comparable as a European/Latam-facing marketplace agency that combines performance media with a SaaS-style optimization platform.
• Velocity Sellers: Specialist Amazon and marketplace advertising agency offering account management, advertising optimization, and proprietary analytics. Directly comparable as a performance marketplace agency focused on ad spend efficiency, though with a more US-centric client base.
• Cart.com (formerly Avalanche): Multi-channel commerce platform with a strong marketplace agency arm that helps brands sell and advertise on Amazon, Mercado Libre, and other marketplaces. Directly comparable in service scope (catalog, advertising, analytics) and overlapping marketplace coverage in Latam.

Broad incumbents

• GroupM: World's largest media investment group (WPP) with significant digital, e-commerce, and marketplace advertising capabilities. Broader incumbent that competes for enterprise marketplace advertising budgets and could consolidate Latam accounts away from boutique agencies.
• Publicis Groupe: Global advertising holding company with Epsilon, Publicis Commerce, and regional digital agencies covering Latam. Provides overlapping marketplace and digital commerce services at much greater scale, and is actively expanding performance commerce offerings.
• Acquisio: Enterprise-grade digital advertising platform (now part of Weborama) used by agencies to manage paid search, social, and marketplace-adjacent campaigns at scale. Adjacent incumbent offering the technology layer that complements or competes with Make It Pro's proprietary reporting and bid-automation platform.
• Dentsu: Global advertising holding group with a strong commerce and media practice in Latam through dentsu Latam and Merkle. Comparable as a broad incumbent that offers marketplace and performance media services to enterprise brands.

Regional players

• Codella: Latin American digital commerce and marketplace services firm that helps brands operate on Mercado Libre, Amazon, and Shopify in the region. Most direct Latam-focused regional peer to Make It Pro, with a similar agency-plus-tech orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Makeitproagency
• Facebookfacebook.com/makeitpro.eperformance
• LinkedInlinkedin.com/company/mercadoprouy/?originalSubdomain=uy
• Instagraminstagram.com/makeit.pro_agency/?hl=es-la

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make It Pro