What Casestry does

Casestry is a privately held print-on-demand (POD) fulfillment company headquartered in Herkimer, New York, founded in late 2017 by Jacob Rasmussen (CEO), Jared Marquissee (COO), and Zackary Rasmussen (CGO). The company produces custom-printed mobile tech accessories, primarily phone cases (Tough, Slim, Clear, Clear MagCase, and MagSafe-compatible MagCase variants), AirPod cases, AirPod Max cases, Apple Watch bands, and Kindle covers, using proprietary full 3D wrap sublimation printing on all exterior surfaces. Operations run from a single New York production facility that the company reports fulfills thousands of orders per day with a live-measured average production time of 0.54 business days, supported by an in-house automation platform that handles order intake, print queue management, auto-bagging, and shipping label generation.

The business model is a pure per-unit transaction fee: partners pay nothing upfront, with no monthly fees or minimum order quantities, and are billed weekly via automated credit card invoicing for the preceding week's orders plus pass-through shipping (~$4 domestic via USPS Ground Advantage, ~$6 international via Asendia e-PAQ Plus). Per-unit pricing ranges from $9 (Clear Case) to $16 (Apple Watch Band), with a lifetime warranty backing every product. Distribution is exclusively indirect/B2B: partners connect via direct API, CSV import, native Etsy integration (with bi-directional order/tracking sync), Shopify via Order Desk middleware, Printify's print provider directory, or Customily for personalization. Customers fall into two segments: (1) primary, long-tail e-commerce sellers on Etsy, Shopify, and standalone storefronts seeking zero-inventory custom accessory SKUs, and (2) a secondary bulk-ordering channel for corporate, government, and educational buyers needing 20+ units of a single design.

Casestry is founder-owned with no disclosed institutional funding or venture backing and operates as Casestry, LLC in New York State. The company has expanded its catalog and integration footprint steadily since 2017, added a sustainability partnership with Veritree, and supports partners globally including EU-compliant shipments. AI/ML is not a stated component of the platform; the automation layer is workflow orchestration rather than model-driven. Headcount sits in the 11-50 range with a leadership team that includes a CTO (Le Zhou), Chief of Staff (Mary Snell), and a Global Partnerships Manager (Sean Savitt).

Name

Casestry

Legal name

Casestry, LLC

Website

https://casestry.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Casestry is a privately held, founder-owned print-on-demand fulfillment company in Herkimer, New York, producing custom-printed mobile tech accessories (phone cases, AirPod cases, Apple Watch bands, Kindle covers) for e-commerce sellers on Etsy and Shopify via per-unit wholesale pricing, proprietary automation, and same-day turnaround.

Ownership category

akta.pro rank

Product category

Print-on-Demand Fulfillment Services

akta.pro primary industry

Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)

akta.pro secondary industry

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)

Keywords

• Print on demand
• Mobile accessories manufacturing
• Custom phone cases
• Ecommerce fulfillment services
• Drop shipping platform

Headquarters

HQ city

Herkimer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Fulfillment (Print-on-Demand): Casestry charges partners per-unit for products printed and shipped. Pricing varies by product type (e.g., Tough Case $12, Slim Case $10, Airpod Case $10.50). Shipping is added as a separate pass-through cost (actual rates, not flat fee). No monthly fees, minimums, or upfront costs. Weekly automated credit card billing invoices all orders from the preceding week.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Casestry operates a B2B print-on-demand fulfillment service that produces custom-printed mobile tech accessories (phone cases, AirPod cases, Apple Watch bands, Kindle covers) for e-commerce sellers. Orders are received via API, web portal, or marketplace integrations (Etsy, Shopify via Order Desk, Customily, Printify) and processed through proprietary automation software that handles printing, packing, and shipping label generation, with most orders shipped within one business day from its New York facility.

Product overview

Casestry operates a unified print-on-demand fulfillment platform for mobile tech accessories. The core offering comprises phone cases (Tough, Slim, Clear, Clear MagCase, and MagCase MagSafe-compatible variants), AirPod cases (standard and Max), Apple Watch bands, and Kindle covers. The platform is built around proprietary automation software that processes orders from integrated e-commerce marketplaces (Etsy, Shopify via Order Desk) and direct API connections, with same-day turnaround and lifetime warranty backing all products. A bulk ordering module extends the standard POD model to corporate customers requiring 20+ units of identical designs with golden sampling verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Casestry Print-on-Demand Platform End-to-end print-on-demand fulfillment platform enabling e-commerce sellers to offer custom-printed mobile tech accessories without inventory. Includes proprietary automation, API/web portal order entry, marketplace integrations, and same-day production from the New York facility.
• Tough Phone Cases Premium protective smartphone cases with high-grade polycarbonate exterior, TPU insert, and full edge-to-edge 3D wrap sublimation printing in gloss or matte finish. Designed for partners seeking a best-selling flagship case for custom designs.
• Slim Phone Cases Ultra-thin protective smartphone cases made from high-grade polycarbonate with edge-to-edge 3D wrap sublimation printing in gloss or matte finish. Targeted at partners wanting a minimalist case with full customization.
• Clear Impact Resistant Phone Cases Clear phone cases with rigid polycarbonate back, soft TPU sides, and satin-finish surface printing that supports transparency effects via PNG artwork. Designed for partners whose designs showcase the underlying device.
• Clear MagCase Impact Resistant Phone Cases Clear phone case with integrated magnets for MagSafe wireless charging and magnetic accessories. Designed for partners selling transparent cases that support modern device ecosystems.
• MagCase (MagSafe Compatible) Casestry-exclusive premium smartphone case with embedded magnets for MagSafe charger and accessory support, polycarbonate exterior with TPU insert, and full edge-to-edge 3D wrap sublimation printing. Marketed under the registered MagCase brand.
• Airpod Cases Full-wrap printed AirPod compatible cases made from high-grade polycarbonate in clear gloss or matte finishes, featuring a 3-piece minimalist design with included carabiner. Designed for partners seeking branded AirPod accessories.
• Airpod Max Cases Shell cases for AirPods Max headphones providing scratch and impact protection with edge-to-edge full 3D wrap sublimation printing on all exterior visible surfaces. Designed for partners expanding into premium headphone accessories.
• Apple Watch Bands Premium vegan faux leather Apple Watch bands with anodized stainless steel buckles and durable flexible surface printing. Available in two sizes (38mm and 42mm) fitting all Apple Watch models, in Silver, Black, Gold, and Rose Gold colors.
• Kindle Covers Premium faux leather Kindle cases with sleek textured finish, built-in hand strap, soft microfiber screen lining, and magnetic front cover. Compatible with 6-inch, 6.8-inch Paperwhite, and 7-inch Paperwhite 12th Gen models including Colorsoft.
• Bulk Ordering Service Bulk custom-printed phone case ordering service for corporate, government, or educational customers needing 20+ units of the same design to a single address. Includes golden sampling for artwork verification before full production runs.

Quantifiable outcome

• Orders ship within 1 business day on average (0.54 day measured average)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• VeritreeminorStrategic or Co-development PartnerCasestry partners with Veritree, a platform for verified nature-based restoration projects, to support reforestation and ecosystem restoration efforts globally. Through this partnership, Casestry supports verified tree planting and restoration initiatives, providing transparency and measurable environmental impact for sustainability-conscious partners and customers.
• BetterMockupsminorGTM or Marketing PartnerPartnership with BetterMockups to provide Casestry partners with enhanced visual mockup tools for displaying products on their storefronts and marketing materials, with the goal of improving product presentation to drive more sales.
• Order DeskcoreTechnology or IntegrationOrder Desk is a third-party middleware that enables automation between e-commerce platforms (Shopify, Etsy, WooCommerce, etc.) and Casestry's fulfillment API. Partners using Order Desk can automate order transmission and tracking updates without direct API development.
• CustomilycoreTechnology or IntegrationCustomily provides a product personalization app integrated with Casestry, allowing partners to offer live-preview customization of Casestry products on their Shopify stores. Partners can configure personalization parameters, and orders flow directly to Casestry with ready-to-print production files.
• EtsycoreTechnology or IntegrationNative Casestry-Etsy integration that auto-imports order details from Etsy and posts tracking/shipping updates back to Etsy automatically when orders are fulfilled. Supports SKU mapping to reduce manual steps for sellers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CustomCat: POD fulfillment service focused on apparel and accessories with Shopify/Etsy integrations. Comparable drop-ship fulfillment model targeting independent e-commerce sellers.
• Prodigi: Global print-on-demand and dropshipping fulfillment network connecting merchants to production partners, with API integrations. Compares on the fulfillment-as-a-service model and merchant tooling.
• Printful: One of the largest print-on-demand fulfillment networks, offering custom-printed apparel, accessories, and home goods with API and marketplace integrations. Direct competitor to Casestry in the POD/fulfillment layer, though with a much broader catalog.
• Printify: POD marketplace/aggregator that connects merchants to a network of print providers (including Casestry itself). Competes head-to-head for Etsy/Shopify seller mindshare and offers a comparable integration-and-fulfillment model.
• Gooten: Print-on-demand fulfillment company producing custom-printed products (including phone cases and accessories) for e-commerce sellers via API and platform integrations. Closely comparable fulfillment business model and partner ecosystem.
• SPOD (Spreadshirt): Print-on-demand platform offering customized apparel, accessories, and drinkware with integrations to Shopify and other storefronts. Operates its own production facilities akin to Casestry's in-house printing model.
• Print Aura: Print-on-demand supplier that produces custom apparel and accessories (including phone cases) for Etsy and Shopify sellers with no minimums. Closely comparable SMB-funnel POD offering.

Emerging players

• Apliiq: POD platform specializing in premium apparel and accessories with custom labeling and branding. Overlaps Casestry's branding/packaging customization proposition for sellers wanting white-label feel.

Broad incumbents

• Gelato: Global print-on-demand network with a much wider product catalog and local production nodes across 70+ countries. Competes for the same integration-led merchant segment at greater scale and geographic reach.

Others

• Customily: Product personalization app for Shopify that integrates with Casestry (and other POD providers) to enable live-preview customization. Adjacent ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/casestry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casestry