What Budstikka does

Budstikka is a local Norwegian newspaper serving the Asker and Bærum municipalities, operating under the legal entity Asker og Bærums Budstikke AS. Founded in 1898, it has been the primary hyperlocal news source for the region for nearly 125 years, covering local politics, sports, crime, culture, real estate transactions, obituaries, and community events. The publication operates as part of the Amedia group, Norway's largest newspaper chain, sharing digital infrastructure, advertising sales, and subscriber management services with Amedia's broader network of regional papers.

The product portfolio includes a digital news subscription (budstikka.no), Papiravisen (the print newspaper accessible digitally via eAvis), a free youth tier (UNG 15-20), and the premium +Alt bundle that adds Direktesport sports streaming and the Untold app. Supplementary products include a news podcast, short-form video reels, a community event calendar (Hva skjer?), and a historical archive covering nearly 125 years of Asker and Bærum history. The platform is built on Amedia's shared digital publishing infrastructure with content management, paywall, and ad-serving capabilities.

Revenue is generated through two streams: recurring subscription revenue (print and digital, with tiered pricing for youth and full bundles) and advertising (both classified ads and corporate advertising, routed through Amedia's centralized ad platform). The customer base is geographically concentrated in the relatively affluent Asker and Bærum region, with distribution via physical print, eAvis digital reader, the budstikka.no website, and the Amedia eAvis kiosk.

Name

Budstikka

Legal name

Asker og Bærums Budstikke AS

Website

https://budstikka.no

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Budstikka is a 125-year-old Norwegian local newspaper serving the Asker and Bærum municipalities, delivering hyperlocal news, sports, and community coverage via print, digital subscription, and the Amedia media network.

Ownership category

akta.pro rank

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription revenue: Recurring paid subscriptions for print and/or digital access, including eAvis (electronic newspaper) reader. Tiers include a free youth tier (UNG 15-20), full ALT subscription, and standard paid subscription.
2. Advertising: Classified advertisements (rubrikkannonse) and corporate advertising (bedrift). Advertising is facilitated through the Amedia annonsering platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Budstikka is a local Norwegian newspaper that publishes and distributes hyperlocal news, sports, culture, and community information for the Asker and Bærum municipalities. It operates a paid subscription model across print (Papiravisen), electronic newspaper (eAvis), and its website (budstikka.no), supplemented by advertising sales (classifieds and display), a youth free tier, a premium +Alt bundle, sports streaming via Direktesport, a news podcast, an event calendar, and a 125-year historical archive.

Product overview

Budstikka is a local newspaper serving the Asker and Bærum region of Norway, published by Asker og Bærums Budstikke AS. The publication operates a digital-first model offering online news access alongside a digital version of the print newspaper (eAvis/Papiravisen). The product portfolio includes tiered subscriptions—UNG 15-20 for youth readers and +Alt for expanded multi-publication access—alongside supplementary services like Direktesport for sports streaming and a news podcast. The platform also features community services including a local event calendar, job listings, real estate listings, and a historical news archive spanning nearly 125 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Budstikka Digital News Paid digital news subscription providing online access to hyperlocal news coverage for Asker and Bærum, including articles, videos, and breaking news updates. Targeted at local residents of the Asker and Bærum municipalities.
• Papiravisen / eAvis (Electronic Newspaper) Digital replica of the printed Budstikka newspaper accessible via the eAvis reader on any device, allowing subscribers to read the paper edition online. Also delivered physically as the print Papiravisen to subscribers in the Asker and Bærum region.
• UNG 15-20 (Free Youth Subscription) Free digital access program granting young readers aged 15-20 complimentary access to Budstikka's digital news content. Targeted at youth in the Asker and Bærum region.
• +Alt Premium Subscription Bundle Premium subscription tier providing expanded content access and features across multiple Amedia regional publications, including Budstikka. Targeted at readers seeking multi-publication access within the Amedia network.
• Direktesport Sports Streaming Live sports streaming service bundled with Budstikka's ALT subscription, providing live coverage of sporting events including football matches. Targeted at sports fans within the Budstikka subscriber base.
• Budstikka Nyhetspodkast (News Podcast) News podcast delivering audio news coverage and commentary on local and regional stories from Asker and Bærum. Targeted at podcast listeners among the Budstikka subscriber and follower base.
• Hva skjer? Event Calendar Local event listing service enabling users to discover and submit community events in the Asker and Bærum region. Targeted at local residents and community organizers.
• Budstikkas Arkiv (Historical News Archive) Historical digital news archive providing search access to nearly 125 years of published news content from Asker and Bærum. Targeted at researchers, local historians, and residents interested in regional history.
• Classified and Display Advertising Advertising placements sold through Amedia's centralized ad platform, including classified ads (rubrikkannonse) and corporate display advertising (bedrift). Targeted at local SMBs and individuals in Asker and Bærum seeking reach into the newspaper's regional audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Google (via Asker og Bærums Budstikke AS transparency reporting)minorOthers · 1 January 2025As part of compliance with Norway's Åpenhetsloven (Transparency Act), Asker og Bærums Budstikke AS publishes an annual due diligence assessment. The 2025 report is hosted on Google Drive.
• AmediacoreChannel Partner/ Reseller/ DistributorBudstikka is published by Asker og Bærums Budstikke AS, part of the Amedia group, Norway's largest newspaper chain. Amedia handles shared services including digital platform infrastructure, advertising sales, subscriber management, and the eAvis kiosk network across hundreds of regional papers.
• DirektesportcoreStrategic or Co-development PartnerDirektesport is a sports streaming platform bundled with Budstikka's ALT subscription. The partnership provides Budstikka subscribers with live sports coverage, complementing the newspaper's own local sports journalism.
• Untold (app)minorGTM or Marketing PartnerUntold is a digital app bundled with Budstikka's ALT subscription as part of the +Alt ecosystem, expanding the digital content offering for subscribers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stavanger Aftenblad: Major Norwegian regional newspaper covering Stavanger and Rogaland. Comparable subscription-and-advertising model with strong local news focus, though operating at a larger geographic scale than Budstikka's two-municipality footprint.
• Aftenposten: Norway's largest national newspaper with a strong Oslo-region subscriber base that partially overlaps Budstikka's Asker and Bærum audience. Comparable digital subscription paywall and breaking-news model, but national in scope.
• Dagbladet: Major Norwegian national tabloid with a paid digital subscription product. Competes with Budstikka for reader attention and local sports coverage in the greater Oslo region, but at a national rather than hyperlocal level.
• Bergens Tidende: One of Norway's largest regional newspapers, covering the Bergen region. Larger and broader in scope than Budstikka but operates a comparable print + digital subscription model with classifieds and local news verticals; serves as a larger-scale template for Amedia-style regional publishing.
• Verdens Gang (VG): Norway's largest online news outlet, covering national and regional news including the Oslo/Akershus area. Provides a free-plus-premium digital model that competes for Budstikka readers' attention and advertising budgets in the same metropolitan region.

Direct peers

• Drammens Tidende: Regional Amedia newspaper covering the Drammen region of Norway. Operates the same print + digital subscription model, uses the Amedia eAvis kiosk, and competes in the same broader Amedia local-media value chain as Budstikka.
• Romerikes Blad: Another Amedia-owned regional newspaper in Norway covering the Romerike area. Same hyperlocal subscription-and-advertising business model, same Amedia shared platform, same eAvis and +Alt ecosystem — the closest structural peer to Budstikka.
• Hallingdølen: Amedia-owned local newspaper serving the Hallingdal region of Norway. Small-scale hyperlocal subscription and advertising business analogous to Budstikka, operating within the same Amedia platform and eAvis network.
• Sandefjords Blad: Another Amedia local newspaper in Norway serving the Sandefjord region. Highly comparable to Budstikka in scale, operating model, and reliance on Amedia's shared digital and advertising infrastructure.

Emerging players

• Nettavisen: Norwegian digital-first news outlet with a subscription model and growing regional coverage. Represents an emerging digital-only competitor model that targets similar reader attention and ad budgets as Budstikka in the greater Oslo area.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/budstikka.no
• Instagraminstagram.com/budstikka
• Xx.com/budstikka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budstikka