Sandefjords Blad
Sandefjords Blad is a local newspaper serving Sandefjord municipality in Vestfold, Norway, delivering hyperlocal news, sports, and community content via print (Papiravisen), digital edition (eAvis), and sb.no website, as part of the Amedia regional newspaper network.
- Company typePrivate
- Founded-
- HeadquartersSandefjord, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sandefjords Blad does
Sandefjords Blad AS is a private limited company operating a local newspaper serving the Sandefjord municipality and surrounding Vestfold region in Norway. The publication delivers hyperlocal news, sports coverage (with emphasis on Sandefjord Fotball), cultural events, obituaries, classifieds, and community announcements through a hybrid print and digital distribution model. Its core product is the Papiravisen (paper edition) complemented by the eAvis digital edition, the sb.no website, and integrated modules for job listings, real estate classifieds, and obituary posting.
The company's revenue model combines recurring subscription revenue with advertising across multiple formats: classified ads (rubrikkannonse), display advertising via the Amedia advertising platform, job listings, obituaries, and congratulatory messages. Subscription tiers include the +Alt bundled package and a free UNG 15-20 youth access tier. Sandefjords Blad operates as part of the Amedia regional newspaper network, which provides shared infrastructure for advertising sales, subscription bundling, and career pipelines. The company has published formal AI usage guidelines, signaling adoption of AI-assisted editorial workflows, and has expanded its product surface with live sports streaming (Direktesport) and a digital newsstand (Aviskiosk).
Technology stack is not disclosed in available sources. The editorial lead is Steinar Ulrichsen (Ansvarlig redaktør, Editor-in-Chief). The company is headquartered in Sandefjord, Norway, and does not have a public listing, app presence, or disclosed headcount.
Sandefjords Blad firmographics
Firmographics- Name
- Sandefjords Blad
- Legal name
- Sandefjords Blad AS
- Website
- https://sb.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sandefjords Blad is a local newspaper serving Sandefjord municipality in Vestfold, Norway, delivering hyperlocal news, sports, and community content via print (Papiravisen), digital edition (eAvis), and sb.no website, as part of the Amedia regional newspaper network.
- Ownership category
- akta.pro rank
Sandefjords Blad industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports & Recreation Magazines (MPAJAEAJ)
- akta.pro secondary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where Sandefjords Blad is headquartered
LocationHeadquarters
- HQ city
- Sandefjord
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Sandefjords Blad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscription Revenue: Digital and print subscriptions including eAvis (electronic newspaper) access. Special subscription tiers including ALT and +Alt-abonnementet packages.
- Advertising: Classified ads (rubrikkannonse), business/enterprise advertising via Amediaannonse platform, job listings, real estate listings, obituaries (dødsannonser), and congratulatory messages (minneord).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | UNG 15-20 - Free youth access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sandefjords Blad product offering
Product offeringCore offering
Sandefjords Blad is a local newspaper serving the Sandefjord municipality and surrounding Vestfold region in Norway. It publishes daily local news, sports coverage (notably Sandefjord Fotball), cultural events, and community stories in both print (Papiravisen) and digital (eAvis) formats. The publication is supplemented by classified advertising services including job listings, real estate listings, obituaries, and a live sports streaming service (Direktesport).
Product overview
Sandefjords Blad operates as a traditional local newspaper serving the Sandefjord municipality in Vestfold, Norway. The product portfolio centers on the core newspaper offering available in both print (Papiravisen) and digital formats (eAvis), supplemented by a live sports streaming service (Direktesport) and a digital newsstand (Aviskiosk) for accessing regional newspapers. Additional services include job listings, property classifieds, obituary notices, and local business directories. The offering functions as a unified local media platform rather than a modular SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- eAvis: Digital newspaper platform for accessing the paper edition online
Products and services
- Sandefjords Blad (eAvis / Papiravisen)
Companies that use Sandefjords Blad
Customer profileSegments2 records
Ideal customer profiles2 records
Sandefjords Blad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sandefjords Blad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmediacoreSandefjords Blad is part of the Amedia regional newspaper network. Career opportunities are listed through 'Karriere i Amedia'. The newspaper uses Amedia's advertising platform (amediaannonse.no) for business advertising. The company follows Amedia's guidelines and standards.
Recent moves5 records
Expansion highlights5 records
Sandefjords Blad competitors and assessment
Company assessmentDirect peers
- Tønsbergs Blad: Local Amedia-affiliated newspaper serving Tønsberg in Vestfold region, with very similar market size, print/digital model, and Amedia network affiliation. Closest direct peer given geographic and structural proximity.
- Fædrelandsvennen: Local newspaper serving Kristiansand and Agder region with comparable print/digital subscription, classified, and local coverage structure.
- Drammens Tidende: Amedia-affiliated regional newspaper serving Drammen and surrounding Buskerud area. Comparable print/digital subscription model, classified verticals, and Amedia network integration.
- Østlands-Posten: Local newspaper serving the Larvik/Sandefjord-adjacent Vestfold market with similar subscription, advertising, and digital product structure.
- Varden: Amedia-affiliated local newspaper serving Skien and Grenland region with comparable subscription tiers, digital editions, and classified verticals.
Broad incumbents
- Bergens Tidende: Larger Amedia-affiliated regional newspaper serving the Bergen market; broader portfolio of digital services and sports coverage but operates within the same network and business model.
- Aftenposten: Norway's largest newspaper (Schibsted), operating nationally with extensive digital subscription model. Comparable print-to-digital transition trajectory and subscription tiering.
- Adresseavisen: Major regional newspaper serving Trondheim and Trøndelag with extensive digital subscription model, classifieds, and sports coverage. Larger scale but analogous local-media business model.
- Stavanger Aftenblad: Major Schibsted-affiliated regional newspaper in Stavanger with print/digital model, classifieds, and local sports coverage; operates at larger scale but similar structural profile.
Regional players
- Nordlys: Regional newspaper serving Tromsø and northern Norway with subscription-based print/digital model and local sports coverage; comparable business model but different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sandefjords Blad social profiles
Digital presenceSandefjords Blad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandefjords Blad leadership team
Management profileNumber of profiles
Profiles1 record
Sandefjords Blad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandefjords Blad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandefjords Blad
What does Sandefjords Blad do?
Sandefjords Blad is a local newspaper serving the Sandefjord municipality and surrounding Vestfold region in Norway. It publishes daily local news, sports coverage (notably Sandefjord Fotball), cultural events, and community stories in both print (Papiravisen) and digital (eAvis) formats. The publication is supplemented by classified advertising services including job listings, real estate listings, obituaries, and a live sports streaming service (Direktesport).
Is Sandefjords Blad a public or private company?
Sandefjords Blad is a private company. It is classified as corporate owned and is currently operating.
When was Sandefjords Blad founded?
Sandefjords Blad was founded in -1. It employs 51 to 100 people.
Where is Sandefjords Blad based?
Sandefjords Blad is headquartered in Sandefjord, Norway, in the Europe region.
How does Sandefjords Blad make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising.
Who are Sandefjords Blad's main competitors?
Direct peers on record are Tønsbergs Blad, Fædrelandsvennen, Drammens Tidende, Østlands-Posten and Varden. Broad incumbents are Bergens Tidende, Aftenposten, Adresseavisen and Stavanger Aftenblad. Nordlys is listed as a regional player.
Does Sandefjords Blad have an API?
No public API is recorded for Sandefjords Blad.
What industry is Sandefjords Blad in?
Sandefjords Blad's product category is Local Newspaper. Its primary akta.pro industry code is MPAJAEAJ, Sports & Recreation Magazines, with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 54185 and its SIC code is 4833.