Chi Fitness

What Chi Fitness does

Chi Fitness, operated by C.H.I. Fitness Sdn Bhd (registration 200801036449 / 837788-K), is a Malaysian fitness chain running 8+ mall-based club locations across the Klang Valley (The Starling, Sunway Velocity, Nomad, Atria, Ikon, Encorp Strand Mall, Da Men) and the Northern Region (Sunway Carnival, Seberang Jaya). Core product offerings comprise gym facilities (TRX zones, boxing studios, grid training areas, pin-loaded machines, free weights, sauna/steam rooms), a schedule of over 24 group exercise class formats (BODYCOMBAT, BODYPUMP, BODYBALANCE, RPM, HIIT, Yoga, Pilates, Zumba, boxing, cycling), and a personal-training product packaged in tiers of 5 to 30 one-hour sessions at peak and non-peak pricing. The technology layer is a third-party stack: member-facing iOS and Android apps, plus a client portal (chifitness.perfectgym.com), are built on PerfectGym, providing 46-hour advance class booking, gym-floor access control with capacity tracking, and membership management.

The business runs on subscription recurring revenue from individual memberships — Home (single club at RM150/month), Xplorer (multi-club across Klang Valley and Northern Region), CHiFit+ (customizable plans), and Lifestyle (12-month minimum term) — alongside a parallel B2B corporate wellness subscription channel targeting HR and benefits managers via self-paid, partly-subsidised, or fully-subsidised funding models with premium add-ons (fitness assessments, workshops, team training). Ancillary revenue streams include personal-training session packages (RM705-RM3,890), guest pass fees, locker and towel rentals, and a referral/revenue-share layer through the CHi Privilege partner program, which aggregates discounts from 13+ lifestyle brands (Angsana Spa, Dave's Deli, TGI Fridays, Garmin, Triumph, Italiannies, Balanced Healing, Beoka, Functional Food Club, Excellence Chiropractic, Skinz Sanctuary) against a stated 20,000+ member base. The company is part of Evolution Wellness Group, sharing corporate infrastructure and a multi-brand holding structure with Fitness First, Celebrity Fitness, GoFit, and FireFit in Malaysia.

Name

Chi Fitness

Legal name

C.H.I. Fitness Sdn Bhd

Website

https://chi-fitness.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Chi Fitness is a Malaysian multi-club fitness chain operating 8+ mall-based locations across Klang Valley and Northern Region, serving ~20,000 individual members plus corporate wellness clients via gym access, 24+ group class formats, personal training, and a multi-brand partner discount ecosystem under Evolution Wellness Group.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs
• Gym facilities

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Membership Fees: Monthly recurring membership fees charged to individual consumers for gym and class access. Plans include Home Membership (access at one club), Xplorer Membership (all clubs in Klang Valley and Northern Region), and CHiFit+ (customizable plans). Memberships are predominantly no-contract with month-to-month billing, though lifestyle/lifestyle commitment plans are also offered. Additional revenue is generated from joining fees and administration fees (non-refundable, charged at signup).
2. Corporate Membership Fees: Corporate memberships billed via corporate invoice, with three funding models: Self-Paid (employees pay directly), Partly Subsidised (employer covers an agreed portion), and Fully Subsidised (employer covers full dues). Corporate clients receive access to premium add-ons including fitness assessments, wellness workshops, and team training, which generate additional service revenue.
3. Personal Training Packages: One-hour personal training sessions sold in packages of 5, 10, 15, and 30 sessions. Peak and non-peak pricing tiers. Also includes Fitness Mapping (single 1-hour assessment session), BodyFit (3-session kickstart package), and PowerStart (10-session package with new member discount). Non-refundable upon resignation or termination.
4. CHi Privilege Partner Revenue Share / Referral: The CHi Privilege program leverages a platform of 20,000 members to drive referrals to partner brands (F&B, wellness, lifestyle). Partners include Angsana Spa, Dave's Deli, TGI Fridays, Garmin, Triumph, and others who offer exclusive discounts to CHi members. The program creates a B2B2C revenue and referral ecosystem, with partners benefiting from access to the member base.
5. Guest Pass Fees: Members may introduce guests who pay a guest fee per visit and complete a guest pass. Guest passes may only be used once per club. Guests receive the same membership privileges as the introducing member (except personal training) and are subject to the same club rules.
6. Locker and Towel Rental: Daily and private lockers are available for rental. A nominal fee is charged for lost or damaged towels, lockers, keys, or membership cards. Paid towel service is available at some clubs. Revenue from ancillary facilities and services supplements the core membership model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Chi Fitness operates multi-location gym and health clubs in Malaysia under the CHi-X brand, selling individual memberships, group exercise classes, personal training sessions, and corporate wellness programs. The chain serves a base of more than 20,000 members across clubs in the Klang Valley and Northern Region, with a branded mobile app supporting bookings and member engagement.

Product overview

Chi Fitness operates as a traditional fitness chain (gym/health club) in Malaysia under the CHi-X brand. The core product consists of physical gym facilities and group exercise classes offered at multiple club locations in Klang Valley. The main products and services include: (1) CHi-X gym facilities with various equipment zones (TRX, boxing, free weights, HIIT/grid training), (2) Over 24 group exercise classes (BODYCOMBAT, BODYPUMP, Yoga, Zumba, etc.), (3) Home Membership plans (RM150/month for single-location access), (4) Personal Training add-on services with 1-hour sessions and package deals, (5) Corporate Membership and Workplace Wellness programs for B2B clients, (6) CHi Privilege loyalty program with partner discounts, (7) CHi Fitness Mobile App for class booking and access control, and (8) Free trial programs for new members. The company is part of Evolution Wellness Group and operates under C.H.I. Fitness Sdn Bhd.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual gym memberships Recurring memberships that grant individual consumers access to Chi Fitness club facilities, equipment, and group classes at locations in Klang Valley and Northern Region Malaysia.
• Personal training sessions Coach-led, one-on-one training sessions purchased by individual members at Chi Fitness clubs to support personalized fitness goals.
• Group exercise classes Scheduled group fitness classes available to Chi Fitness members at its club locations as part of the membership offering.
• Corporate wellness program B2B wellness package sold to employers providing their staff with access to Chi Fitness facilities and programming as an employee benefit.
• Chi Fitness mobile app Member-facing mobile application built on the PerfectGym platform supporting class booking, membership management, and member engagement at Chi Fitness clubs.

Quantifiable outcome

• Members have reported losing 10kg in 3 months through personal training with CHi Fitness trainers.
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Evolution Wellness Group (Parent Company)flagshipOthers · 1 January 2018Evolution Wellness Group is the parent company and operator of CHi Fitness (alongside Fitness First, Celebrity Fitness, GoFit, and FireFit brands in Malaysia). CHi Fitness is operated by C.H.I. Fitness Sdn. Bhd. (200801036449 / 837788-K). The corporate wellness testimonials reference Evolution Wellness organizing wellness events, webinars, and fitness challenges for corporate clients since 2018. The partnership represents the overarching corporate and brand umbrella under which CHi Fitness operates.
• AIA MalaysiacoreGTM or Marketing PartnerAIA Malaysia is a corporate partner offering AIA customers an additional 5% discount on CHi Fitness membership fees. The partnership is positioned as a value-add for AIA's health insurance customers, encouraging a proactive fitness lifestyle as part of AIA's wellness ecosystem. CHi Fitness displays the AIA logo on its membership pricing page.
• Angsana SpaminorGTM or Marketing PartnerAngsana Spa offers CHi Fitness members 30% off instore purchases (ala-carte body massages and facials only). Members must present their membership card and book at least 3 days in advance. The partnership is part of the CHi Privilege perks program targeting lifestyle wellness.
• Dave's DeliminorGTM or Marketing PartnerDave's Deli offers CHi Fitness members 15% off food items (dine-in and takeaway, excluding drinks and desserts). Maximum 3 food items per receipt. Members must show their membership ID from the app. Available at selected outlets only. Partnership drives F&B lifestyle value into the membership.
• TGI FridaysminorGTM or Marketing PartnerTGI Fridays offers CHi Fitness members 15% off the total bill at all TGI Fridays outlets in Malaysia. Not applicable with festive menus, lunch menus, or other promotions. Drives lifestyle dining value into the membership proposition.
• Garmin MalaysiaminorGTM or Marketing PartnerGarmin Malaysia provides CHi Fitness members with promo code GARMINFITNESS15 for 15% off online purchases. Targets fitness-conscious members who use wearable technology for training and tracking.
• Triumph MalaysiaminorGTM or Marketing PartnerTriumph Malaysia offers CHi Fitness members promo code EVO20 for 20% off online and in-store purchases (selected styles at regular price). Partnership targets female members interested in activewear and lingerie.
• Balanced HealingminorGTM or Marketing PartnerBalanced Healing offers CHi Fitness members 25% off treatments including Sports Massage Trial (RM95) and Dry Needling Trial (RM190), plus Buy 1 Free 1 on all sessions. Members must show their membership card at the counter.
• BeokaminorGTM or Marketing PartnerBeoka offers CHi Fitness members promo code BEOKA20 for 20% off online and in-store purchases. Valid for Evolution Wellness (EW) members. Beoka is a health technology brand targeting fitness consumers.
• Functional Food ClubminorGTM or Marketing PartnerFunctional Food Club offers CHi Fitness members promo code FFCXEW20 for 20% off entire orders (online purchase only). No minimum spend required. Valid until 31 December 2026.
• Excellence ChiropracticminorGTM or Marketing PartnerExcellence Chiropractic offers CHi Fitness members RM35 off their first treatment and RM15 off every follow-up treatment at all branches. 1 membership number per person, non-transferable and non-refundable.
• ItalianniesminorGTM or Marketing PartnerItaliannies offers CHi Fitness members 20% off the total bill on the a la carte menu (excluding alcoholic beverages). Not applicable on eves of public holidays and public holidays. Membership ID must be presented prior to ordering.
• Skinz SanctuaryminorGTM or Marketing PartnerSkinz Sanctuary offers 30% off all facial treatments to members of Fitness First, Celebrity Fitness, GoFit, CHi Fitness, and FireFit. Redemption requires presenting the membership app or card with matching IC name. Valid for a la carte facial treatments only.
• YoloFoodsminorGTM or Marketing PartnerYoloFoods is featured on CHi Fitness's website as a partner trial offering — members can claim an exclusive free fitness experience with 5 days free, enjoying a fresh workout experience at clubs. This appears to be a joint promotional trial between CHi Fitness and YoloFoods targeting health-conscious consumers.
• PerfectGym (Technology Platform)coreTechnology or IntegrationPerfectGym is the technology platform powering CHi Fitness's member portal, client portal, and mobile app. The app (iOS and Android) is built on PerfectGym's infrastructure. The client portal URL (chifitness.perfectgym.com/clientportal2/) is built on PerfectGym's platform, supporting class booking, membership management, and member login functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Snap Fitness: Global 24/7 small-format fitness franchise with flexible memberships. Comparable to CHi's mall-based, no-contract value positioning and broad regional expansion playbook.
• F45 Training: Global boutique HIIT-focused fitness franchise with significant Southeast Asian presence. Comparable class-driven, no-equipment-only proposition targeting fitness consumers in malls and commercial districts.

Direct peers

• Fitness First Malaysia: Premium-tier multi-club fitness chain in Malaysia, also operating under the Evolution Wellness Group umbrella alongside CHi Fitness. Most directly comparable given same parent, shared corporate clients, and shared privilege benefits (e.g., Skinz Sanctuary).
• Celebrity Fitness Malaysia: Lifestyle/boutique-leaning multi-club fitness chain in Malaysia, sibling brand under Evolution Wellness Group. Comparable location footprint in Klang Valley and overlapping member demographics.
• GoFit (Evolution Wellness): Sibling brand under Evolution Wellness Group offering fitness facilities to Malaysian consumers. Shares parent-level back-office and marketing infrastructure with CHi Fitness.
• Anytime Fitness: Global 24/7 no-contract gym franchise with strong Malaysian presence. Closely comparable to CHi's flexible, low-friction membership model and multi-club mall-based format.

Broad incumbents

• Planet Fitness: Largest global low-cost gym operator with a low-friction membership model analogous to CHi's value-tier positioning. Useful benchmark for unit economics of affordable gym chains.
• The Gym Group: UK-listed low-cost, no-contract multi-club gym operator with bundled class access. Highly relevant comparable for unit-level economics of CHi's value-tier, group-class-inclusive membership.

Others

• ClassPass: Aggregator/subscription platform for boutique fitness classes. Indirectly comparable as a distribution and consumer-engagement layer that competes for class-attending fitness consumers in Malaysia's urban centers.

Regional players

• True Fitness (Thailand): Multi-club premium fitness chain in Thailand offering group classes, personal training, and corporate wellness — the closest regional Southeast Asian peer for a mall-based multi-club fitness operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chi Fitness