Geeks on Wheels London
Geeks on Wheels London is a bootstrapped, founder-owned IT support and computer repair firm founded in 2004, serving residential home users and SMBs in London (on-site) and across the UK (remote) with managed IT, cybersecurity, Wi-Fi, repair, and bespoke PC services.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Geeks on Wheels London does
Geeks on Wheels London Ltd is a privately held, founder-owned IT support and computer repair company founded in 2004 and headquartered at 58-60 Totteridge Lane, London N20 9QP. The company serves two primary customer segments — residential home users and small and medium-sized businesses (SMBs) — across London and Greater London for on-site work and UK-wide for remote support, with a stated base of 14,000+ users and a 4.8/5.0 Google rating from 600+ reviews.
The service portfolio is modular, anchored on Remote IT Support (secure encrypted remote sessions, UK-wide) and On-Site IT Support (mobile technicians in London/Greater London), and supplemented by Managed IT Services (recurring contracts), Cybersecurity Services (powered by the Huntress platform for EDR/ITDR/SIEM/SAT), Wi-Fi Installation, Computer Repair, Data Recovery, Smart Home Installation, Custom Gaming PC Builds, Website Design, and Restaurant & Retail EPOS Wi-Fi. Technology infrastructure is built on Microsoft 365, Zoho (CRM, invoicing, campaigns), Stripe, Acuity Scheduling, ConnectWise, Bitdefender, and cloud backup partners (AWS, IDrive, LiveDrive, Datto), with Which? Trusted Trader, Cyber Essentials, and Microsoft Silver Partner credentials underpinning the trust proposition.
The business model is a hybrid of low-ticket pay-as-you-go engagements (£45-£110 + VAT per hour) and recurring managed IT contracts (£72/user/month for unlimited remote, 24-month minimum term on full managed services). Go-to-market is direct-to-consumer and inside-sales-led, with bookings via phone (0203 051 7977), self-service online scheduling, and walk-in drop-off at the London workshop. The company has remained bootstrapped with no disclosed external funding and has explicitly turned down acquisition interest to preserve its SMB/residential focus.
Geeks on Wheels London firmographics
Firmographics- Name
- Geeks on Wheels London
- Legal name
- Geeks on Wheels London Ltd
- Website
- https://geeks-on-wheels.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Geeks on Wheels London is a bootstrapped, founder-owned IT support and computer repair firm founded in 2004, serving residential home users and SMBs in London (on-site) and across the UK (remote) with managed IT, cybersecurity, Wi-Fi, repair, and bespoke PC services.
- Ownership category
- akta.pro rank
Geeks on Wheels London industry classification
Industry- Product category
- IT Support Services
- NAICS
- Security Systems Services (56162), Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Smart Home Troubleshooting, Maintenance & Ongoing Support (HSAHADAK)
- akta.pro secondary industry
- Maintenance, Repair & Replacement Services (HSAHAIAJ)
Keywords
Where Geeks on Wheels London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Geeks on Wheels London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On-Site IT Support (One-Time): Billable hourly on-site visits with a minimum one-hour call-out charge, followed by 30-minute billing increments. Additional charges may apply for parking, London Congestion Charges, ULEZ, and travel costs. This is the primary one-time service revenue stream for both residential and business clients.
- Remote IT Support (Pay-As-You-Go): Remote support sessions charged per half-hour (30-minute) increment. Residential Basic Session at £54 inc. VAT; Business Premium Session at £72 inc. VAT; standard rate of £45 + VAT per half-hour. No contracts required.
- Managed IT Services (Recurring): Recurring monthly service plans billed in advance. Includes unlimited remote support, limited on-site support, Microsoft 365 licensing, cybersecurity subscriptions, backup services, and cloud services. Subject to a minimum 24-month initial contract term, then rolling monthly with 3 months' notice required. Priced per user per month.
- Computer Repair: One-time computer repair services priced at £110 + VAT (business) or £90 + VAT (residential) for the first hour, with half-hour increments thereafter. No-fix diagnostic fee applies.
- Cybersecurity Services: Ongoing cybersecurity protection subscriptions including Huntress EDR/ITDR monitoring, security awareness training, and SIEM analysis, typically bundled within managed IT service contracts or sold as standalone subscriptions.
- Website Design: One-time website design and development services. Pricing depends on project size and complexity, with standard websites completed within 2-8 weeks.
- Data Recovery: One-time data recovery services with transparent pricing based on complexity of recovery. Assessment is provided upfront with a detailed quote.
- Custom Gaming PC Builds: One-time custom PC build and assembly service with pricing ranging from entry-level (~£800) to high-end builds exceeding £2,000, depending on components selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Basic Remote Session – 30 mins for home/residential users |
| Usage-based | Pay-as-you-go | Premium Remote Session – 30 mins for business/advanced users |
| Usage-based | Pay-as-you-go | Standard Remote IT Support Rate |
| Unit Pricing | Pay-as-you-go | On-Site Computer Repair – Business |
| Unit Pricing | Pay-as-you-go | On-Site Computer Repair – Residential |
| Unit Pricing | Pay-as-you-go | Smart Home Installation – Home Visit |
| Unit Pricing | Pay-as-you-go | Business Wi-Fi Installation |
| Unit Pricing | Pay-as-you-go | Residential Wi-Fi Installation |
| Per seat | Monthly | Unlimited Remote IT Support Contract |
| Subscription | Monthly | Managed IT Services – Recurring Contract |
| Unit Pricing | Pay-as-you-go | Custom Gaming PC Builds |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Geeks on Wheels London product offering
Product offeringCore offering
Geeks on Wheels London provides IT support and computer repair services for both residential home users and small/medium businesses, delivered through a hybrid model of mobile on-site technicians (London and Greater London) and secure remote support (UK-wide). Core offerings include remote IT support, on-site IT support, managed IT services, cybersecurity protection, Wi-Fi installation, computer repair, and data recovery, with supplementary services in smart home installation, custom gaming PC builds, website design, and restaurant/retail EPOS Wi-Fi. Services are sold on pay-as-you-go, per-seat, and recurring managed contract bases.
Product overview
Geeks on Wheels London operates as an IT support and services company offering a modular portfolio of technology solutions for both residential home users and business clients. The core offerings center on Remote IT Support (available UK-wide via secure remote access) and On-Site IT Support (serving London and Greater London), supplemented by Managed IT Services for businesses requiring ongoing outsourced IT management. The cybersecurity stack is powered by Huntress, providing enterprise-grade 24/7 monitoring and threat protection. Specialized services include Wi-Fi Installation (home and business), Data Recovery (HDD, SSD, and storage media), Computer Repair (Windows and Mac), Smart Home Installation, Custom Gaming PC Building, Website Design, and Restaurant & Retail EPOS Wi-Fi solutions. Services are available on pay-as-you-go, monthly recurring, or contract-based models, with pricing varying by segment (residential vs. business).
Differentiator
Problem solved
Functional benefit
Products and services
- Remote IT Support (Residential) Secure remote access IT support enabling technicians to diagnose and fix computer, email, internet, and software issues without visiting the home. Available UK-wide for residential users at £54 inc. VAT per half-hour session.
- Remote IT Support (Business) Remote technical assistance for businesses resolving day-to-day IT issues including email, software, system performance, Microsoft 365 and Google Workspace administration, server, network, and security support. UK-wide at £54 inc. VAT per half-hour session or £72 inc. VAT per user per month for unlimited contracts.
- On-Site IT Support (Residential) Hands-on technician visits to homes across London and Greater London covering computer repair, network administration, cloud backup, smart home installation, PC health checks, cybersecurity setup, and virus removal. Priced at £90 + VAT for the first hour.
- On-Site IT Support (Business) Professional on-site IT support for businesses across London and Greater London handling network issues, hardware failures, and software troubleshooting. Minimum one-hour booking at £110 + VAT with same-day response available.
- Managed IT Services Complete outsourced IT support solution covering software updates, cybersecurity, cloud services, and data backups. Includes unlimited remote support, scheduled on-site visits for London clients, and optional part-time technician placement. Billed monthly in advance with a 24-month minimum initial term.
- Cybersecurity Services
Quantifiable outcome
- 4.8/5.0 Google rating from over 600 reviews
- +3 more outcomes
Companies that use Geeks on Wheels London
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Geeks on Wheels London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
Geeks on Wheels London partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- MicrosoftcoreMicrosoft is a core technology partner. Geeks on Wheels is a Microsoft Silver Partner and certified Microsoft Managed Service Provider (MSP), providing services around Microsoft 365, Azure, and modern workplace tools. Microsoft 365, Azure, and related platforms are used for both client delivery and internal operations.
- ZohocoreZoho is used for invoice management (Zoho Invoice), CRM, email marketing campaigns (Zoho Campaigns), and general business operations. Geeks on Wheels integrates Zoho tools into its service delivery stack.
- StripecoreStripe is used for payment processing and invoicing. Part of the company's financial operations infrastructure for handling client payments securely.
- Acuity SchedulingsupportingAcuity Scheduling is used as the online appointment booking platform, allowing clients to self-schedule remote IT support sessions.
- HuntresscoreHuntress is the cybersecurity platform powering Geeks on Wheels' managed security services, providing 24/7 EDR (endpoint detection and response), ITDR (identity threat detection), SIEM (security information and event management), and SAT (security awareness training) capabilities with human-backed AI analysis.
- BitdefendersupportingBitdefender is listed among the technology brands Geeks on Wheels works with, likely as part of the cybersecurity and antivirus solutions offered to clients.
- Cyber EssentialssupportingCyber Essentials is a UK government-backed certification scheme. Geeks on Wheels holds Cyber Essentials certification and supports businesses in obtaining Cyber Essentials and Cyber Essentials Plus certification.
- ConnectWisesupportingConnectWise is listed among technology brand partners. ConnectWise provides PSA (professional services automation) and RMM (remote monitoring and management) tools used by MSPs for service management.
- AWS (Amazon Web Services)supportingAWS is one of the cloud backup service partners that Geeks on Wheels works with for cloud backup solutions for clients.
- IDrivesupportingIDrive is a cloud backup service partner offering cloud backup solutions to Geeks on Wheels clients.
- LiveDrivesupportingLiveDrive is a cloud backup service partner offering cloud backup solutions to Geeks on Wheels clients.
- Datto O365 BackupsupportingDatto O365 Backup is a cloud backup service partner offering Microsoft 365 backup solutions to Geeks on Wheels clients.
- IntelsupportingIntel is a hardware brand partner used in custom gaming PC builds. Popular components include Intel Core i7/i9 processors in gaming PC configurations.
- AMDsupportingAMD is a hardware brand partner used in custom gaming PC builds. Popular components include AMD Ryzen 9 processors.
- NVIDIAsupportingNVIDIA is a hardware brand partner used in custom gaming PC builds. Popular high-end GPU options include NVIDIA RTX 4070/4080/4090.
- CorsairsupportingCorsair is a hardware brand partner used in custom gaming PC builds, supplying components such as DDR5 RAM, liquid cooling (H150i), and modular PSUs.
- ASUSsupportingASUS is a hardware brand partner used in custom gaming PC builds, supplying motherboards and other components.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Geeks on Wheels London competitors and assessment
Company assessmentDirect peers
- HelloTech: US on-demand technology support service providing in-home smart home installation, computer repair, Wi-Fi setup, and TV mounting. Closely comparable to Geeks on Wheels on consumer-facing on-demand tech support and smart home installation, though US-focused.
- uBreakiFix (Asurion): Large US device repair chain, now owned by Asurion, offering same-day repairs for smartphones, tablets, computers, and game consoles across hundreds of retail locations. Comparable in its consumer-facing device repair model and multi-category support, though it does not provide managed IT or cybersecurity services.
- Puls: US-based on-demand tech support platform dispatching technicians to homes and businesses for device repair, smart home installation, networking, and TV mounting. Highly comparable to Geeks on Wheels in its on-demand, pay-as-you-go service model across residential and SMB segments.
- iSmash: UK-based walk-in and on-demand device repair chain offering smartphone, tablet, and laptop repairs plus smart device support. Comparable to Geeks on Wheels in its London-centric, pay-as-you-go repair model targeting both consumers and businesses.
Broad incumbents
- Geek Squad (Best Buy): Best Buy's dedicated IT support and device repair brand offering in-store, on-site, and remote support for consumers and businesses. Comparable to Geeks on Wheels in its hybrid delivery model and breadth of services (repair, setup, cybersecurity, smart home), but at materially larger scale and primarily US-based.
- Currys: UK's largest consumer electronics retailer, offering in-store PC setup, data transfer, repairs, and extended support plans to consumers and SMBs. Overlaps with Geeks on Wheels on consumer-facing computer repair and setup, though Currys' services are retail-anchored rather than on-demand field service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Geeks on Wheels London social profiles
Digital presenceGeeks on Wheels London compliance and trust
Trust signalCompliance4 records
Geeks on Wheels London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geeks on Wheels London leadership team
Management profileNumber of profiles
Geeks on Wheels London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geeks on Wheels London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geeks on Wheels London
What does Geeks on Wheels London do?
Geeks on Wheels London provides IT support and computer repair services for both residential home users and small/medium businesses, delivered through a hybrid model of mobile on-site technicians (London and Greater London) and secure remote support (UK-wide). Core offerings include remote IT support, on-site IT support, managed IT services, cybersecurity protection, Wi-Fi installation, computer repair, and data recovery, with supplementary services in smart home installation, custom gaming PC builds, website design, and restaurant/retail EPOS Wi-Fi. Services are sold on pay-as-you-go, per-seat, and recurring managed contract bases.
Is Geeks on Wheels London a public or private company?
Geeks on Wheels London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geeks on Wheels London founded?
Geeks on Wheels London was founded in 2004. It employs 1 to 10 people.
Where is Geeks on Wheels London based?
Geeks on Wheels London is headquartered in London, United Kingdom, in the Europe region.
How does Geeks on Wheels London make money?
Eight revenue lines are on record. On-Site IT Support (One-Time) is the primary driver. The others are remote IT Support (Pay-As-You-Go), managed IT Services (Recurring), computer Repair, cybersecurity Services, website Design, data Recovery and custom Gaming PC Builds.
Who are Geeks on Wheels London's main competitors?
Direct peers on record are HelloTech, uBreakiFix (Asurion), Puls and iSmash. Broad incumbents are Geek Squad (Best Buy) and Currys.
Does Geeks on Wheels London have an API?
No public API is recorded for Geeks on Wheels London.
What industry is Geeks on Wheels London in?
Geeks on Wheels London's product category is IT Support Services. Its primary akta.pro industry code is HSAHADAK, Smart Home Troubleshooting, Maintenance & Ongoing Support, with a secondary code of HSAHAIAJ, Maintenance, Repair & Replacement Services. Its NAICS code is 56162.