Menu.am

What Menu.am does

Menu.am is a food delivery marketplace operating across six Armenian cities — Yerevan, Gyumri, Tsakhkadzor, Vanadzor, Abovyan, and Dilijan — connecting approximately 500 restaurants and specialized stores with individual consumers via a mobile application. The service has been operating since 2012 under private ownership, with managing partner Mushegh Hakobyan as the named leadership figure.

The core product is a single mobile application (iOS/Android) that enables consumers to browse restaurant menus, place orders, and receive deliveries of both food and retail goods. As of 7 November 2024, Menu.am transitioned its underlying technology to the Yandex Eats platform, and the service is now legally presented by 'Yandex Food AM' Ltd. Restaurant listings are accessible through eats.yandex.com as well as the Menu.am app, indicating a hybrid distribution model where Menu.am retains the consumer-facing brand while relying on Yandex Eats for delivery logistics, ordering infrastructure, and platform technology. Promotional mechanisms (discount code MENU2000, free delivery offers) are actively used to drive first-order conversion.

The business model is a transaction-fee / take-rate marketplace: Menu.am earns commission on orders routed through the platform. There is no disclosed revenue, no funding history, no patents or certifications, and no public financial reporting. The company sits as a regional brand layer on top of a larger international food delivery platform, which defines both its distribution reach and its strategic autonomy.

Name

Menu.am

Legal name

Yandex Food AM Ltd. («Յանդեքս Յեդա ԷյԷմ» ՍՊԸ)

Website

https://menu.am

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Menu.am is a food delivery marketplace operating across six Armenian cities, connecting approximately 500 restaurants and shops with consumers via a mobile app. Since November 2024 the service has been powered by Yandex Eats technology and presented by Yandex Food AM Ltd.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Food delivery service
• Online food ordering
• Restaurant marketplace
• Grocery delivery
• Mobile delivery app

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Food Delivery Commission: Menu.am generates revenue through transaction fees from restaurant orders placed through the platform. The service facilitates ordering food from restaurants and goods from shops, with the service provided by Yandex Food AM Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Menu.am operates a mobile application-based food and goods delivery marketplace that connects individual consumers in Armenia with around 500 restaurants and specialized stores across Yerevan, Gyumri, Tsakhkadzor, Vanadzor, Abovyan, and Dilijan. Following a November 2024 transition, the platform is powered by Yandex Eats technology and the service is presented by 'Yandex Food AM' Ltd.

Product overview

Menu.am is a food delivery and restaurant ordering platform that operates as a mobile application. The company functions as a single unified product—a mobile app for ordering food from restaurants and goods from shops. Following a November 2024 transition, the platform is now powered by Yandex Eats technology, with the service represented by 'Yandex Food AM' Ltd. The offering includes delivery services for restaurants and retail goods in Armenia.

Differentiator

Problem solved

Functional benefit

Products and services

• Menu.am Mobile Application

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Yandex EatscoreTechnology or Integration · 7 November 2024Menu.am has transitioned to operate on Yandex Eats technology. All Menu.am restaurants have moved to the Yandex Eats platform. The service is now presented by Yandex Food AM Ltd. (ООО «Яндекс Еда ЭйЭм»). This integration provides Menu.am with Yandex's established delivery logistics and ordering infrastructure.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wolt: Helsinki-based food and retail delivery marketplace that operates a similar on-demand restaurant delivery model in Northern and Central Europe. Wolt is highly comparable to Menu.am in that both are mobile-first, restaurant-aggregator marketplaces taking a per-order commission, although Wolt serves materially larger markets.
• Foodpanda: Delivery Hero-owned food delivery marketplace active across Asia and parts of EEMEA. Foodpanda is structurally comparable to Menu.am as a restaurant-aggregator app monetizing orders via commission in smaller national markets.
• Yandex Eats: Russia-headquartered on-demand food delivery platform and the technology partner that now powers Menu.am. As the parent technology stack and operational integrator of Menu.am post-November 2024, Yandex Eats is the most directly comparable operator.
• Glovo: Barcelona-born multi-category delivery marketplace operating across Southern Europe, EEMEA, and CIS-adjacent markets. Glovo is a direct peer because it competes with the same on-demand restaurant delivery playbook in smaller and emerging markets similar in shape to Armenia.

Emerging players

• Bolt Food: On-demand food delivery vertical of Bolt, the European super-app best known for ride-hailing. Comparable to Menu.am as a regional mobile delivery marketplace, particularly in CEE/EEMEA, though with a broader mobility-led platform context.
• Zomato: India-headquartered restaurant discovery and food delivery platform with selective international operations. Comparable as a marketplace operator whose restaurant listing, ordering, and delivery infrastructure closely resemble Menu.am's mobile-first, commission-based model.

Broad incumbents

• Just Eat Takeaway: Leading European and Australian online food delivery marketplace formed from the merger of Just Eat and Takeaway.com. Comparable as a large incumbent restaurant-delivery marketplace monetizing orders via commission, though serving notably larger and more mature markets.
• Uber Eats: Global food delivery arm of Uber, active across North America, Europe, and parts of EEMEA. Comparable as a broad incumbent running the same logistics-driven, restaurant-aggregator marketplace model with mobile ordering and per-order commissions.
• DoorDash: Largest U.S. food delivery marketplace, now parent of Wolt. Comparable as a direct marketplace competitor whose core business model, restaurant aggregation and take-rate economics, mirrors Menu.am even though DoorDash operates in much larger markets.
• Delivery Hero: Berlin-headquartered global on-demand delivery platform operating Foodpanda, Glovo, and other regional brands. Comparable to Menu.am as the strategic owner of multiple regional marketplaces that share the same restaurant delivery and take-rate model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/menuam
• Facebookfacebook.com/wwwmenuam
• LinkedInlinkedin.com/company/menu-am

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menu.am