GI OnDEMAND

What GI OnDEMAND does

GI OnDEMAND is a membership-benefit platform operated by the American College of Gastroenterology (ACG), a Maryland-incorporated nonprofit professional medical society founded in 1932. The platform aggregates multidisciplinary gastroenterology resources into a single on-demand hub for ACG's member gastroenterologists and, through them, their patients. Its functional scope is intentionally narrow: it does not provide primary GI care, telemedicine consultations, or diagnostic services directly, but rather curates access to three integrated modules - genetic testing and counseling for hereditary GI cancer syndromes via a partnership with Nest Genomics, gut-brain behavioral therapy services via a partnership with GI Psychology, and evidence-based patient education videos developed by credentialed GI experts (registered dietitians, psychologists, and gastroenterologists).

The underlying platform is a content and referral aggregation layer rather than a standalone technology product. Specific technology stack, API surface, SDK, or proprietary platform architecture is not disclosed in the source material. Nest Genomics contributes EHR-integrated test ordering and results delivery automation, and GI Psychology contributes a referral system, screening tools, and educational programming; these partner systems appear to handle their own service delivery interfaces. No mobile app, public API, or AI/ML components are described.

The business model is structurally distinct from a typical venture-backed healthtech company. GI OnDEMAND is not separately capitalized, funded, or operated as an independent revenue entity; it is delivered as a no-additional-cost benefit to ACG members through the ACG membership portal under gi.org's Practice Management section. Revenue mechanics for GI OnDEMAND itself are not publicly disclosed and pricing for the partner services is handled independently. Distribution is single-channel and domestic (United States), gated entirely by ACG membership. Headcount is listed at 1-10, consistent with its role as a curated member-benefit program rather than a staffed operating company.

Name

GI OnDEMAND

Legal name

American College of Gastroenterology

Website

https://giondemand.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

GI OnDEMAND is a membership-benefit platform operated by the American College of Gastroenterology that aggregates genetic testing (Nest Genomics), GI psychology services, and patient education videos for ACG member gastroenterologists and their patients via the ACG portal.

Ownership category

akta.pro rank

Product category

Gastroenterology Practice Support Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Gastroenterology Telemedicine Platforms (HLALAGAE)

akta.pro secondary industries

Digestive Oncology (GI Cancer Care) (HLAKAEAF), Motility & Functional GI Disorders (HLAKAEAE), Gastrointestinal Oncology (HLAKAFAK)

Keywords

• Gastroenterology practice support
• GI specialty services
• Genetic testing platform
• GI psychology services
• Medical society membership benefits

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership-based access: GI OnDEMAND services are provided as a benefit to ACG members, integrated within the American College of Gastroenterology membership structure. The platform provides access to third-party partner services (Nest Genomics, GI Psychology) that gastroenterologists can utilize for their practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GI OnDEMAND is a virtual care and support platform that gives American College of Gastroenterology (ACG) members on-demand access to multidisciplinary gastroenterology resources for their practices. The platform aggregates three service modules: hereditary GI cancer genetic testing and counseling (delivered via Nest Genomics with EHR-integrated test ordering), gut-brain behavioral therapy services (delivered via GI Psychology with referral screening and patient education), and evidence-based patient education videos developed by registered dietitians, psychologists, and gastroenterologists.

Product overview

GI OnDEMAND is a membership-based service platform operated by the American College of Gastroenterology that provides gastroenterology practices with access to multidisciplinary GI expertise and educational resources. The platform operates as a hub with three integrated modules: Genetic Testing and Counseling Services (via Nest Genomics partnership), GI Psychologists (gut-brain behavioral therapy via GI Psychology partnership), and Patient Education Videos. These modules are designed to be accessible on-demand to support GI practice operations and patient care.

Differentiator

Problem solved

Functional benefit

Brands

• GI OnDEMAND: A platform providing multidisciplinary GI expertise and educational resources including genetic testing services, GI psychology services, and patient education videos.

Products and services

• Genetic Testing and Counseling Services Hereditary GI cancer syndrome screening and genetic counseling delivered through a partnership with Nest Genomics, automating genetic test ordering and results delivery via integration with the practice's EHR system. Targeted at ACG member gastroenterologists and their patients meeting hereditary cancer screening criteria.
• GI Psychology Services Gut-brain behavioral therapy services delivered through a partnership with GI Psychology, providing ACG member gastroenterologists and their patients with a referral system, screening tools, and patient education programs developed by leading GI psychologists. Targeted at GI patients needing gastroenterology psychology support.
• Patient Education Videos Evidence-based educational video programs developed by registered dietitians, psychologists, and gastroenterologists covering digestive health topics, designed to help GI patients learn about and take control of their health. Targeted at patients of ACG member gastroenterologists.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nest GenomicscoreStrategic or Co-development PartnerGI OnDEMAND has partnered with Nest Genomics to address the critical clinical need for identifying hereditary GI cancer syndromes. Nest Genomics automates the genetic screening process by incorporating test ordering and results delivery into the practice's EHR system.
• GI PsychologycoreStrategic or Co-development PartnerGI OnDEMAND's partnership with GI Psychology provides access to gut-brain behavioral therapies. The partnership delivers scientifically supported gastroenterology psychology services to ACG members and their patients, including a referral system, screening tools, and patient education programs developed by leading GI Psychologists.

Recent moves2 records

Expansion highlights3 records

Direct peers

• Oshi Health: Oshi Health is a venture-backed virtual GI care platform delivering multidisciplinary care (dietitians, behavioral health, gastroenterologists) to patients with digestive conditions. It is the closest direct competitor to GI OnDEMAND's multi-specialty virtual GI care thesis, with the key difference being its direct-to-patient/employer/payer model rather than ACG-member-practice distribution.
• metaMe Health: metaMe Health is a digital therapeutics company developing gut-brain axis therapies for IBS and functional GI disorders. It competes with the GI Psychology / gut-brain behavioral therapy component of GI OnDEMAND, both targeting the same unmet need among gastroenterology patients.
• SonarMD: SonarMD is a GI-focused care management platform partnering with gastroenterology practices and payers to manage chronic GI conditions. It is comparable to GI OnDEMAND as a value-add platform for GI practices, with stronger payer alignment but no psychology or genetics modules.
• Mahana Therapeutics: Mahana Therapeutics develops prescription digital therapeutics for IBS and other gastrointestinal conditions, addressing the same functional GI / gut-brain disorder clinical space that GI OnDEMAND serves through its GI Psychology partnership. Comparable as a digital-native GI therapeutic distribution.
• Vivante Health: Vivante Health is a digital GI health platform offering GI-focused care management, nutrition, and behavioral health to employers and payers. It overlaps directly with GI OnDEMAND's multi-disciplinary gut-brain and dietary support, although it goes to market through employers and health plans rather than gastroenterology practices.

Emerging players

• Lyra Health: Lyra Health is a leading virtual mental and behavioral health platform serving employers and payers. It is comparable to the GI Psychology component of GI OnDEMAND as a behavioral health access platform, though it focuses on general mental health rather than gastroenterology-specific therapy.
• Ayble Health: Ayble Health is a digital digestive health platform offering personalized care pathways for GI conditions including IBS and IBD. It is comparable to GI OnDEMAND in scope (multi-disciplinary digestive care) but addresses patients directly rather than via gastroenterologist practices.
• Bold Health: Bold Health is a digital therapeutics company focused on digestive conditions including IBS, combining behavioral therapy and dietary intervention. It overlaps with GI OnDEMAND's gut-brain and patient education components but targets consumers and employers rather than gastroenterology practices.

Broad incumbents

• Teladoc Health: Teladoc Health is the largest publicly traded virtual care platform offering general and specialty telehealth services. It competes with GI OnDEMAND's virtual specialty care thesis at a broad, multi-specialty level and represents the kind of incumbent that could expand into gastroenterology virtual care more aggressively.
• Amwell: Amwell is an enterprise telehealth platform providing specialty virtual care infrastructure for health systems and providers. It overlaps with GI OnDEMAND as a virtual care enablement platform, though at a general rather than gastroenterology-specialized level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GIOnDEMAND
• Facebookfacebook.com/AmCollegeGastro
• LinkedInlinkedin.com/company/gi-ondemand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GI OnDEMAND