Tree San Diego

Name

Tree San Diego

Legal name

Tree San Diego

Website

https://treesandiego.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Urban Forestry Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310)

SIC

Forestry (800)

akta.pro primary industry

Tree Planting & Transplanting (HSAIADAE)

akta.pro secondary industries

Urban & Community Reforestation / Street Tree Planting (AFAMACAL), Tree Care & Arborist Services (BPABADAD)

Keywords

• Urban forestry services
• Tree planting programs
• Workforce development training
• Tree inventory mapping
• Community environmental programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals supporting urban forestry work. Tree San Diego is a 501c3 nonprofit organization (EIN 46-5183143).
2. Government Grants: Major funding from government sources including $2,000,000 from USDA Forest Service Urban and Community Forestry Program (Inflation Reduction Act), and support from CAL FIRE and local municipalities.
3. Membership Program: Monthly recurring membership program (Terrific Trees) with tiers from $10/month (Green Leaf) to $50/month (Gold Leaf), plus group and legacy options.
4. Corporate Sponsorship: Corporate sponsorships for specific programs and events. Sponsorship packages range from $1,000 (Lunch and Learn) to $5,000 (Tree Distribution) and include marketing benefits.
5. Fellowship Program Support: Host partner for California Climate Action Corps (CCAC) fellowship program, receiving support for fellows who serve 1,700+ hours.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tree San Diego is a 501(c)(3) nonprofit that plants and distributes trees across San Diego County, certifies volunteer Tree Stewards, runs a paid urban-forestry workforce development program (Treejectory+), maintains an interactive tree inventory and mapping platform (TreePlotter), and delivers guided Tree Treks, youth education, and tree distribution events. Programs are delivered in partnership with municipalities, schools, tribal communities, and corporate sponsors to expand the regional urban forest canopy.

Product overview

Tree San Diego offers a portfolio of interconnected programs focused on urban forestry and environmental stewardship. The core offerings include Tree Plotter (an interactive tree inventory mapping platform), Treejectory+ (a paid workforce development program), Tree Treks (guided community walks), Tree Steward Training (volunteer certification), and various tree planting initiatives. Key programs include Plan & Plant (regional urban forestry master planning with $2M federal funding), Plant-A-Thon (annual 1,000-tree community events), Leafing Our Legacy (tree distribution campaign), and Branch Out Academy (youth education). Additional offerings include Surf & Turf (coastal ecosystem education), Canopy for Climate (Oceanside partnership), Terrific Trees membership, CCAC fellowships, and Trejuvenation (urban wood reutilization). The organization also provides multispectral imaging technology and drone-assisted analysis for urban forest health assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Treejectory+: A paid education and workforce development program serving underserved and low-income communities through urban forestry-focused training and job placement.
• Plant-A-Thon
• Leafing Our Legacy
• Tree Stewards
• Canopy for Climate
• Tree Treks
• Branch Out Academy
• Surf & Turf

Products and services

• TreePlotter Interactive Tree Inventory An online tree inventory and mapping tool maintained by Tree San Diego to monitor planting progress and environmental impact across San Diego County. Trees from projects, planting events, and the Balboa Park Conservancy partnership are included, with eco-benefits information available for each tree. It is targeted at municipal partners, researchers, and the general public.
• Treejectory+ Workforce Development Program A paid ($18/hr) workforce development and education program serving disadvantaged and low-income San Diego County residents through urban forestry-focused training, GIS mapping, drone technology, and job placement support with ISA Certified Arborists.
• Tree Treks Guided Community Walks Monthly guided tree walks hosted by ISA Certified Arborists at parks throughout San Diego County, connecting residents with local parks and trails while educating them about trees, native plants, and urban forest benefits. Includes a Tree Passport system with prizes.
• Tree Steward Certification Training Volunteer certification program teaching tree benefits, planting, watering, species identification, and community education, delivered online and in-person by ISA-certified arborists. A $15 donation is suggested and private catered training is available for groups of 5+.
• Leafing Our Legacy Tree Distribution Program Commemorative 10-year anniversary initiative hosting monthly tree-distribution events that provide free trees to San Diego County residents along with educational resources on planting and tree care. Delivered with 30 collaborating partners and has distributed more than 5,000 trees.
• Plant-A-Thon Annual Community Planting Event Annual pay-it-forward community event held each spring and fall that brings volunteers, local leaders, and partners together to plant and distribute 1,000 climate-resilient trees across San Diego County over a 10-week campaign.
• Plan & Plant Regional Urban Forestry Initiative A comprehensive regional urban forestry initiative funded by a $2,000,000 USDA Forest Service grant that develops San Diego County's first Regional Urban Forestry Master Plan, plants 1,500 trees in underserved areas, and trains 300 individuals through Treejectory+.
• Branch Out Academy Youth Education Program Youth engagement program that brings tree and urban forestry education into K-12 classrooms, scout troops, and libraries through interactive, age-appropriate activities including Tree Steward presentations and Mini Tree Treks.
• Canopy for Climate (City of Oceanside Partnership) A City of Oceanside program delivered by Tree San Diego that provides eligible residents and businesses with 600 trees and resources to plant on private property in support of the City's Climate Action Plan.
• Trejuvenation Urban Wood Reutilization Program Program that diverts end-of-life urban trees from chippers or landfills toward beneficial products such as lumber, furniture, musical instruments, and biochar, extending the lifecycle value of San Diego's urban forest.
• Terrific Trees Membership Program Tiered monthly membership program for individual supporters with levels ranging from $10 Green Leaf to $100 Group, plus a $100 Legacy Dedication one-time donation that assigns a loved one's name to a tree in San Diego.
• California Climate Action Corps (CCAC) Fellowship Tree San Diego serves as host partner for the California Climate Action Corps fellowship, hosting CCAC Fellows who support urban greening projects for 11 months and receive a stipend up to $33,600 plus a $10,000 education award upon completion.
• Surf & Turf Workforce Module Pilot module within Treejectory+ developed with O'Side Whales that introduces workforce development participants to the connection between urban forestry, stormwater management, and coastal ecosystems through webinars, ocean excursions, and land-based Tree Treks.

Quantifiable outcome

• San Diego's tree canopy is 60-70% below healthy levels, presenting significant opportunity for impact
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Urban Corps of San DiegocoreStrategic or Co-development PartnerYouth conservation corps providing support for large-scale tree planting projects through workforce development collaboration.
• Balboa Park ConservancycoreStrategic or Co-development PartnerPartnership for Balboa Park tree inventory included in TreePlotter mapping platform.
• California ReLeafminorStrategic or Co-development PartnerStatewide urban forest network member providing resources and collaboration opportunities.
• California Urban Forests CouncilminorStrategic or Co-development PartnerState affiliate of Partners for Sustainable Communities supporting urban forestry policy and practice.
• Indigenous RegenerationcoreStrategic or Co-development PartnerPartner in Plan & Plant project for tree planting on tribal lands; supports workforce development in Treejectory+.
• O'Side WhalescoreStrategic or Co-development PartnerWhale watching company partnered for Surf & Turf module exploring connection between urban trees and ocean health.
• Groundwork San DiegominorStrategic or Co-development PartnerEnvironmental justice organization supporting community engagement in Treejectory+ program.
• San Diego CanyonlandsminorStrategic or Co-development PartnerConservation nonprofit partner in Treejectory+ workforce development program.
• FireWatchcoreTechnology or IntegrationProvides aerial multispectral imaging technology for urban forest health assessment, canopy analysis, and change detection.
• San Diego Green Building CouncilminorStrategic or Co-development PartnerSustainable building organization network partner supporting green infrastructure development.
• Downtown San Diego PartnershipminorStrategic or Co-development PartnerBusiness improvement district partner for urban greening in downtown area.
• SD CoastKeeperminorStrategic or Co-development PartnerEnvironmental nonprofit partner for water quality and coastal ecosystem initiatives.
• Village NurseriesminorOthersNursery partner supplying trees for planting and distribution programs.
• West Coast ArboristsminorOthersTree care and arborist services partner for professional tree maintenance.
• San Diego Urban Forestry CouncilminorStrategic or Co-development PartnerLocal network partner for urban forestry professionals and advocates.
• San Diego Parks FoundationminorStrategic or Co-development PartnerParks nonprofit partner supporting park improvement and tree planting initiatives.

Scale indicators22 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Casey Trees: Washington DC-based urban forestry nonprofit operating tree planting, tree inventory, and workforce programs. Comparable as a metro-scale peer nonprofit combining GIS-based tree inventory, paid tree planting crews, and tree steward volunteer training.
• California ReLeaf: Statewide California urban forestry network that Tree San Diego is a member of. Directly comparable as a peer nonprofit coordinating urban forestry policy, tree planting, and member network support across California municipalities.
• Friends of the Urban Forest: San Francisco-based nonprofit that plants and maintains trees in urban neighborhoods with a focus on environmental justice. Comparable as a regional urban forestry nonprofit combining tree distribution, community engagement, and tree planting in underserved communities.
• Trees Atlanta: Atlanta-based urban forestry nonprofit operating tree planting, tree inventory, and community education programs. Closely comparable as a regional nonprofit with similar TreePlotter-style inventory, paid workforce components, and municipal partnership models.
• California Urban Forests Council: Statewide California nonprofit that Tree San Diego is affiliated with. Comparable as a peer organization focused on urban forestry policy, professional development, and network coordination across California.
• Groundwork San Diego: San Diego-based environmental justice nonprofit that Tree San Diego partners with for Treejectory+. Comparable as a peer local environmental nonprofit focused on community engagement, workforce development, and urban greening in underserved San Diego neighborhoods.

Broad incumbents

• Arbor Day Foundation: National 501c3 nonprofit focused on tree planting and environmental stewardship. Directly comparable as both organizations run large-scale tree distribution, tree planting campaigns, and corporate sponsorship programs, with Arbor Day Foundation operating as the national incumbent that Tree San Diego partners with for the Plant It Forward campaign.
• American Forests: National conservation organization with a flagship urban forestry program. Comparable as a larger, older peer nonprofit pursuing tree equity, canopy assessments, and federal grant capture in the same urban forestry space.

Regional players

• Urban Corps of San Diego: San Diego-based youth conservation corps providing workforce development and tree planting services. Comparable as a regional peer operating in the same urban forestry and green workforce space, with Tree San Diego as a partner for large-scale planting projects.
• San Diego Canyonlands: San Diego-based conservation nonprofit partner of Tree San Diego in the Treejectory+ program. Comparable as a regional peer nonprofit working on habitat restoration and urban forestry adjacent programming in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPs1pWh15IHrpJKOLzpev1Q
• Facebookfacebook.com/nonprofitTreeSanDiego
• LinkedInlinkedin.com/company/tree-san-diego
• Instagraminstagram.com/tree.sandiego
• Xx.com/TreeSanDiego

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree San Diego