What Tower Systems does

Tower Systems Pty Ltd is an Australian privately held software company founded in 1981 and headquartered in Hawthorn, Victoria. It develops and supports 'Retailer', a vertical-specific point-of-sale (POS) platform sold to independent specialty retailers in Australia and New Zealand. The platform is deployed both cloud-hosted and on-premise and spans 15 core modules (Serial Number Tracking, Scale Integration, Repairs, Loyalty, Stock Control, Multistore, Staff Management, Retail Theft, Remote Management, Tower Backup, Xero Link, Appointment, Retailer Roam, Adult Shops) backed by 24+ specialized vertical products covering toy shops, fashion/apparel, bike shops, gift shops, garden centres, pet shops, produce/farm supply, fishing/outdoor, jewellers, health food shops, firearms dealers, newsagencies, game shops, sewing shops, charity shops, bookshops, music shops, vape shops, antiques, pool supplies, and more.

The product surface integrates with approximately 40 third-party systems: accounting (Xero, MYOB, ABCIS), e-commerce (Shopify, Magento, WooCommerce, BigCommerce), payments (Tyro, Linkly/Linkly Cloud, Humm, Zip), marketing (Mailchimp), staffing (Tanda, Deputy), logistics (Allotrac), and a long tail of vertical-specific EDI suppliers (XChangeIT, GNS, Eastern Distributors, AIRR/Tuckers, Maxwell and Williams, Bike Exchange). AI has been natively embedded since 2022 for supplier invoice OCR, SEO product description generation, business insights, and predictive auto-reordering. The company also operates FindIt.com.au, a free SEO-optimized marketplace for local independent retailers.

Tower Systems monetizes via month-to-month subscription ($105-$210 AUD/month depending on vertical), outright purchase, or lease — with software pricing unchanged since 2019. Distribution is regional direct-sales in AU and NZ plus a content-marketing engine (blog, YouTube, newsletter). The company serves 3,500+ customers and is owned and led by founder Mark Fletcher, who also operates live retail businesses on the platform.

Name

Tower Systems

Legal name

Tower Systems Pty Ltd

Website

https://towersystems.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Systems is an Australian POS software company serving 3,500+ independent specialty retailers across 24+ verticals in Australia and New Zealand with vertical-specific point-of-sale software featuring natively integrated AI capabilities since 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. POS Software Subscription: Monthly rental subscription model for POS software with no lock-in contracts. Software licenses for unlimited computers included. Multiple pricing tiers based on retail vertical.
2. POS Software Purchase: Outright purchase option available for POS software as an alternative to rental.
3. POS Software Lease: Lease option available as an alternative payment model for POS software.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tower Systems develops and sells "Retailer," a specialty point-of-sale (POS) and retail management software platform serving independent retailers across Australia and New Zealand. The software is offered in vertical-market editions tailored to over 25 retail specialties (e.g., bike, pharmacy, gift, toys, games, firearms, fishing, aquarium, sewing, music, optical, bakery, produce, jewelry, books, comics, antiques, electrical, hair/beauty, pool/spa, pet, vape, and outdoor). It bundles POS, inventory, supplier, customer, accounting, EFTPOS, and AI-assisted operations into a single subscription.

Product overview

Tower Systems offers Retailer, an Australian-made POS software platform for specialty local retailers in Australia and New Zealand. The software is available as cloud-based or on-premise deployment and includes 15 core modules: Serial Number Tracking, Scale Integration, Repairs Software, Loyalty, Stock Control, Multistore, Staff Management, Retail Theft, Remote Management, Tower Backup, Xero Link, Appointment, Retailer Roam, and Adult Shops. The platform provides specialized vertical market solutions for 24+ retail channels including toy shops, fashion/apparel, bike shops, gift shops, garden centres, pet shops, produce/farm supply, fishing/outdoor, jewellers, health food shops, firearms dealers, newsagencies, game shops, sewing shops, doll shops, charity shops, bookshops, music shops, mobility scooters, computer shops, antique shops, vape shops, and pool supplies. AI has been integrated directly into the POS since 2022, offering invoice processing, product description generation, and business insights. The ecosystem includes FindIt, a free marketplace for local retailers, plus training, support, and hardware supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Retailer POS Software Retailer is the company's flagship point-of-sale and retail management software, configured for over 25 specialty retail verticals across Australia and New Zealand. It includes POS transactions, inventory and supplier management, customer loyalty, repairs and serial-number tracking, EFTPOS integration via Linkly, and integrations with accounting platforms (Xero, MYOB), Shopify, Tyro, and Stripe. Native AI-assisted features (e.g., StockFile AI, advanced reporting, smart customer searches) were embedded from 2022.
• FindIt.com.au Marketplace

Quantifiable outcome

• Load supplier invoices in 30 seconds with AI
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationAccounting integration allowing seamless data flow from POS software to Xero. Reduces bookkeeping time and data entry errors. No additional cost for integration. Developed and maintained over many years with ongoing enhancement as both platforms evolve.
• ShopifycoreTechnology or IntegrationE-commerce integration connecting POS with Shopify online stores. Products, pricing, and inventory sync between systems. Online sales data flows back to POS. Supports Shopify, Magento, WooCommerce, and BigCommerce.
• TyrocoreTechnology or IntegrationIntegrated EFTPOS payment solution. Direct link for streamlined sales processing with reduced keystrokes and faster checkout.
• Linkly / Linkly CloudcoreTechnology or IntegrationEFTPOS integration through Linkly connecting to all major banks. World-first Linkly Cloud integration delivered by Tower Systems. Provides seamless payment processing with integrated POS workflow.
• MYOBcoreTechnology or IntegrationAccounting software integration for retailers who prefer MYOB over Xero. Data sync between POS and MYOB for bookkeeping efficiency.
• MagentocoreTechnology or IntegrationE-commerce integration for Magento-based online stores, similar to Shopify integration with bidirectional product and sales data sync.
• WooCommercecoreTechnology or IntegrationE-commerce integration for WooCommerce-based WordPress stores, providing product and inventory sync with the Tower POS.
• BigCommercecoreTechnology or IntegrationE-commerce integration for BigCommerce platform, enabling online store sync with Tower POS for product data and sales updates.
• ChatGPTcoreTechnology or IntegrationAI integration for product description generation, blog content creation, and SEO optimization using OpenAI's ChatGPT technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shopify POS: Shopify POS extends Shopify's commerce platform into physical retail, integrating with Shopify e-commerce. It directly competes with Tower Systems for Australian and New Zealand specialty retailers, especially those with online channels (Shopify is already a Tower integration partner).
• Zettle (PayPal): Zettle (formerly iZettle, owned by PayPal) is a payments-led POS solution for small merchants, with operations in Australia. It competes with Tower Systems at the simpler end of the SMB retail market, primarily through payment hardware and software bundling.
• Kounta (now part of Lightspeed): Kounta was an Australian-origin cloud POS serving hospitality and retail SMBs before acquisition by Lightspeed. It was a direct competitor to Tower Systems in the Australian SMB POS market with similar customer segment (independent retailers) and pricing model.
• Vend (now part of Lightspeed): Vend was a New Zealand-headquartered cloud POS built for retail, now operated by Lightspeed following its acquisition. It was historically a direct Tower Systems competitor in ANZ specialty retail and remains highly comparable in target market and product scope.
• Square (Block): Square offers a cloud POS solution targeting small and mid-sized retailers globally, including in Australia. It directly competes with Tower Systems at the SMB specialty retail level, with strong payments bundling and a simpler, less vertical-specific feature set.
• ERPLY: ERPLY is a cloud-based POS and inventory management platform serving small and mid-sized retailers globally, including in Australia. It is comparable to Tower Systems in target customer (independent specialty retailers) and emphasis on inventory management, with a more international product footprint.
• Lightspeed Retail: Lightspeed is a global cloud POS and commerce platform serving retail and hospitality SMBs, including specialty verticals such as apparel, sporting goods, and gift shops. It is a direct competitor to Tower Systems in the ANZ specialty retail POS market, with broader geographic reach and a larger product portfolio.
• Hike POS: Hike is a cloud POS platform serving small and mid-sized retail and hospitality businesses, with a presence in Australia and globally. It competes with Tower Systems for independent specialty retailers and offers a similarly subscription-priced, SMB-focused product.
• Epos Now: Epos Now is a UK-based cloud POS provider with Australian operations targeting SMBs across retail and hospitality. It competes with Tower Systems for Australian specialty retail customers with a broader, less verticalized feature set.

Regional players

• POSBOSS: POSBOSS is a New Zealand-based POS system serving hospitality and small retail. As a regional ANZ competitor, it overlaps with Tower Systems on local SMB customer profile but is primarily hospitality-focused and not specialized across Tower's breadth of vertical niches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrSQkP8ee91L-oh7LJgGwcw/videos
• Xx.com/towersystems
• Facebookfacebook.com/towersystemspos
• LinkedInlinkedin.com/company/tower-systems-international-aust-pty.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Systems