Linkly
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Linkly firmographics
Firmographics- Name
- Linkly
- Legal name
- Linkly Ltd
- Website
- https://linklyhq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Linkly industry classification
Industry- Product category
- Link Management Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Web Directories & Link Indexes (BPAMAAAK)
- akta.pro secondary industries
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH), Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Linkly is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Linkly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model based on monthly tracked clicks. Free tier provides 500 clicks/month. Paid tiers (Starter, Pro, Business, Enterprise) unlock higher click limits, custom domains, team features, and API access. Pricing is based on clicks rather than number of links.
- Freemium Model: Free forever plan with 100 short links and 500 tracked clicks per month. No credit card required. Includes full access to click analytics, custom redirects, retargeting pixels, and QR codes. Upsell to paid plans for higher limits.
- Managed Domain Registration: Optional domain purchase service where Linkly registers and manages domains on behalf of customers. Domains are billed annually and are non-refundable. Registrar is Google Cloud Domains/Squarespace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 500 tracked clicks/month |
| Subscription | Monthly | Starter - Higher click limits with team features |
| Subscription | Monthly | Pro - Advanced features including MCP server |
| Subscription | Monthly | Business - High-volume with custom domains |
| Subscription | Monthly | Enterprise - Dedicated support and rate limit customization |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Linkly product offering
Product offeringCore offering
Linkly is a web-based link management platform that creates branded short URLs, tracks every click in real time, and routes users via geo/device-based redirects. It combines URL shortening, dynamic QR code generation, retargeting pixel automation, team workspaces, and a REST API with an MCP server for AI assistants into a single SaaS dashboard. Pricing is click-based across freemium, Starter, Pro, Business, and Enterprise tiers.
Product overview
Linkly is a unified URL shortening and link management platform combining a core short link service with integrated analytics, QR codes, and team collaboration. The core Linkly URL Shortener creates branded short links with real-time click tracking, while the Link Tracking & Analytics module provides detailed metrics by location, device, browser, and referrer. QR Code Generator creates dynamic, customizable codes with logo support. Custom Branded Domains enable brand-consistent link sharing. Smart Links provide geo and device-based conditional redirects, and Link Rotator supports A/B testing. Retargeting Pixels integration builds audiences across major ad platforms. Team Workspaces offer collaborative link management with unlimited users. The platform includes free utility tools (UTM Tag Builder, WhatsApp/SMS/Mailto Link Generators, Redirect Checker, Base62 Encoder/Decoder) and a REST API for developer integration. MCP Server enables AI assistant integration for natural language link management.
Differentiator
Problem solved
Functional benefit
Products and services
- Linkly URL Shortener Platform SaaS link management platform for businesses and individuals to create branded short links, track every click in real time, generate dynamic QR codes, run geo/device redirects, fire retargeting pixels, and collaborate in team workspaces.
- URL Shortener API Developer-facing REST API enabling programmatic creation of branded short links, retrieval of click analytics, management of custom domains and webhooks, and bulk link operations, with OAuth2 and API key authentication.
- MCP Server for AI Assistants Standalone Model Context Protocol server product connecting AI assistants to Linkly's link management capabilities so users can create, update, delete, search, and analyze links through natural conversation without using the web dashboard.
- Managed Domain Registration Add-on service where Linkly registers and manages custom branded domains on behalf of customers, enabling use of those domains for branded short links without the customer handling registrar setup directly.
Companies that use Linkly
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Linkly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability3 records
Feature10 records
Linkly partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- ZapiercoreNative integration with Zapier allowing automated link creation and click webhook triggers within Zapier workflows. Available on all Linkly plans.
- Make (formerly Integromat)coreVisual automation integration with Make platform. Supports watch clicks trigger, create/update/delete links, and get/list link actions. Make Pro Plan offered free for 2 months to new Linkly users.
- n8ncoreOfficial community node for n8n workflow automation. Supports link creation, retrieval, update, delete operations, and instant click webhooks. Uses OAuth2 authentication.
- Google SheetscoreNative Google Sheets add-on and live data feeds for Excel. Enables exporting click analytics directly to spreadsheets for reporting.
- Google CloudcorePrimary data storage and application hosting provider. All customer data is maintained at Google Cloud with AES-256 encryption at rest.
- CloudflarecoreShort link redirects served via Cloudflare's global edge network (300+ data centers across 100+ countries). Provides DDoS protection and edge HTTPS termination. Redirects resolve in under 5ms.
- StripecorePayment processing and billing provider. Supports cards, digital wallets (Apple Pay, Google Pay, PayPal), bank debits (SEPA, Bacs), and regional methods (Alipay, iDEAL, Bancontact).
- GigalixircoreManages application nodes, load balancers, and internal network on Google Cloud.
- Meta (Facebook)coreMeta Pixel integration allows building custom audiences from link clicks. Also supports LinkedIn Insight Tag, Microsoft Advertising UET, Reddit Pixel, Snap Pixel, and TikTok Pixel for retargeting.
- GooglecoreGoogle Ads, Google Analytics 4, and Google Tag Manager integrations for tracking and attribution. Also supports Google Sign-in for authentication.
- Claude (Anthropic)coreMCP server integration supports Claude Desktop and Claude Code, enabling AI-driven link management through natural conversation.
- ChatGPT (OpenAI)coreMCP server integration supports ChatGPT Desktop, enabling link creation and management through ChatGPT conversations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Linkly competitors and assessment
Company assessmentDirect peers
- BL.INK: Enterprise-focused link shortener with branded domains, analytics, and deep integrations into marketing and ad platforms. Directly comparable to Linkly's enterprise tier across managed branded links, retargeting pixels, and reporting.
- Rebrandly: URL shortener focused on branded link management for marketing teams and agencies. Directly comparable product offering with custom domains, analytics, and team workspaces; Linkly also runs a Rebrandly CSV import migration path.
- Bitly: The dominant URL shortener and link management platform with branded domains, analytics, and a large enterprise base. Directly comparable as Linkly's primary competitor across every feature including custom domains, QR codes, retargeting pixels, and API access; Linkly explicitly enables Bitly migration.
- TinyURL: One of the original URL shortening services offering free and paid short-link plans. Competes with Linkly on core URL shortening and analytics, though Linkly explicitly differentiates on retargeting pixels and branded domains that TinyURL lacks.
- Geniuslink: Affiliate link management and geo-redirect platform specialized for Amazon Associates and global affiliate routing. Closely overlaps with Linkly's geo/device Smart Links and link rotator features for affiliate and creator use cases.
- ClickMeter: Link tracking and click attribution platform offering conversion tracking, geo-targeting, and retargeting. Directly comparable to Linkly's analytics, redirect, and tracking feature set, with stronger attribution and conversion focus.
- Short.io: Developer-focused URL shortener offering custom domains, analytics, API access, and team features. Closely mirrors Linkly's feature set and pricing-by-clicks approach, targeting the same marketing and developer segments.
- Dub.co: Modern open-source link management platform for marketers and developers with branded short links, analytics, and conversion tracking. Competes head-to-head with Linkly for the same PLG, SMB, and developer audiences.
Broad incumbents
- AppsFlyer: Mobile attribution and marketing analytics platform with deep linking and link management capabilities. Comparable in the deep linking and attribution layer that Linkly targets, but operates as a broader mobile measurement incumbent.
- Branch.io: Mobile deep linking and attribution platform with branded link infrastructure for app-to-web journeys. Overlaps with Linkly's deep linking, attribution, and retargeting capabilities but operates as a broader mobile measurement and engagement platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkly social profiles
Digital presenceLinkly compliance and trust
Trust signalCompliance2 records
Linkly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkly leadership team
Management profileNumber of profiles
Profiles1 record
Linkly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkly
What does Linkly do?
Linkly is a web-based link management platform that creates branded short URLs, tracks every click in real time, and routes users via geo/device-based redirects. It combines URL shortening, dynamic QR code generation, retargeting pixel automation, team workspaces, and a REST API with an MCP server for AI assistants into a single SaaS dashboard. Pricing is click-based across freemium, Starter, Pro, Business, and Enterprise tiers.
Is Linkly a public or private company?
Linkly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Linkly founded?
Linkly was founded in 2019. It employs 1 to 10 people.
Where is Linkly based?
Linkly is headquartered in London, United Kingdom, in the Europe region.
How does Linkly make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are freemium Model and managed Domain Registration.
Who are Linkly's main competitors?
Direct peers on record are BL.INK, Rebrandly, Bitly, TinyURL, Geniuslink, ClickMeter, Short.io and Dub.co. Broad incumbents are AppsFlyer and Branch.io.
Does Linkly have an API?
Yes. REST API for creating branded short links, pulling click analytics, and managing domains and webhooks. Supports bulk link creation (up to 1000 links in a single request). Free plan includes 1,000 API calls/month. OAuth2 authentication available for n8n integration. Copy-paste code samples in over 20 languages (cURL, Node.js, Python, Ruby, PHP, Go). Developer documentation is at linklyhq.com/url-shortener-api.
What industry is Linkly in?
Linkly's product category is Link Management Software. Its primary akta.pro industry code is BPAMAAAK, Web Directories & Link Indexes, with a secondary code of BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 541511 and its SIC code is 7370.