Dataphoria

What Dataphoria does

Dataphoria Pty Ltd is an Australian data-driven lead generation agency founded in 2009 by Managing Director Alex Harding, headquartered in Castle Hill, New South Wales, and operating across Australia and New Zealand. The company generates pre-qualified, opt-in B2C sales leads on a pay-per-lead basis for call centres, mortgage brokers, energy retailers, and charities, with a stated track record of 9M+ leads delivered across 1,000+ campaigns and 500+ clients. Its core technology stack centres on real-time lead processing with duplicate detection (rejecting more than 35% of leads in larger campaigns without charge to the client), SMS verification, custom CRM integration (including Microsoft Dynamics), and a compliance auditing framework benchmark-aligned with the Fundraising Institute of Australia (FIA) and the Public Fundraising Regulatory Association (PFRA).

The firm operates two sub-brands, LeadGen (lead-generator.com.au) and MortLeads (mortgageleadgenerator.com.au), alongside add-on services spanning CRM migration, customer analytics with propensity modelling and win-back segmentation, consumer marketing lists, and CATI sample data for research firms. Revenue is derived primarily from per-lead transactional fees, fixed project fees for analytics and CRM migration work, and data licensing for marketing lists and CATI samples, with no management fees or media-spend risk charged to clients.

Go-to-market is consultative and direct, with dedicated account management (Key Account Manager and Campaign Manager roles), phone outreach, and an inbound content library that includes an ROI calculator and vertical-specific guides. Customer logos span enterprise and nonprofit clients including Red Energy (16+ year relationship), IBM, the Australian Institute of Company Directors, CSR Limited, Make-A-Wish Australia, Breast Cancer Trials, and Flat Planet. Dataphoria is privately held, bootstrapped with no disclosed external funding, employs between one and ten people (four named leaders), and is structured under a single proprietary entity with no parent company.

Name

Dataphoria

Legal name

Dataphoria Pty Ltd

Website

https://dataphoria.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Dataphoria is an Australian data-driven lead generation agency, founded in 2009, that delivers pre-qualified B2C sales leads on a pay-per-lead basis to call centres, mortgage brokers, energy retailers, and charities across Australia and New Zealand, with benchmark-aligned compliance and CRM integration capabilities.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Direct Mail Advertising (541860), Marketing Research and Public Opinion Polling (541910), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN), Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Lead generation services
• Sales lead generation
• Pay per lead
• B2c lead generation
• Data driven marketing

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Pay-Per-Lead Generation: Core revenue stream from generating and delivering qualified leads to clients. Pay a specified cost per lead with no media spend risk, no agency management fees, no creative costs. If they can't generate the leads, clients don't pay. Fixed cost per qualified lead with no hidden fees.
2. Marketing Lists and Data Processing: Complete data solutions including setup, processing, and delivery. No management fees. Data sourced, merged from multiple sources, and suppressed for client campaigns.
3. Customer Analytics Services: Customer profiling, behavioural analysis, predictive modelling for win-back campaigns, contact verification and data validation, demographic and lifestyle data append. Fixed project fees with optional software costs clearly outlined.
4. CRM Migration Services: Fixed project fees for CRM migration, data cleansing, enhancement and consolidation. Transparent project-based pricing with optional software costs clearly outlined.
5. CATI Sample Data: Research-grade telephone survey sample data for Australian research firms. Sensible pricing that scales with project size, with tiered rates for larger projects. Wholesale rates passed on at competitive retail pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dataphoria is a B2C lead generation agency that delivers pre-qualified, opt-in sales leads to businesses on a pay-per-lead basis, with real-time data cleansing, duplicate rejection, and SMS-verified qualification. The core offering extends into sector-specific lead lines for mortgage brokers, energy retailers, and charities, alongside complementary CRM migration, customer analytics, consumer marketing lists, and CATI survey sample data services. All services operate across Australia and New Zealand with industry-leading compliance standards.

Product overview

Dataphoria operates a multi-brand portfolio built around a unified core lead generation platform. The main Dataphoria platform delivers pre-qualified, verified B2C sales leads via a pay-per-lead pricing model with real-time delivery and CRM integration, complemented by two sub-brands: LeadGen (specialized lead generation) and MortLeads (mortgage-specific lead generation). The offering is extended through modular add-on services including CRM Migration Services (with Microsoft Dynamics specialization), Customer Analytics (predictive profiling and win-back modelling), Consumer Marketing Lists (direct mail and telemarketing data), CATI Sample Data (research-grade survey sampling), and sector-specific lead solutions for mortgage, energy, and fundraising verticals. A free Lead Generation ROI Calculator supports pre-purchase analysis. All services are oriented toward Australian and New Zealand B2C businesses and call centres, with compliance as a foundational differentiator.

Differentiator

Problem solved

Functional benefit

Brands

• LeadGen: Specialized Lead Generation brand serving specific industries and market needs
• MortLeads

Products and services

• Lead Generation Service (Pay-Per-Lead) Core pay-per-lead service delivering pre-qualified, opt-in B2C sales leads to Australian and New Zealand clients with real-time data cleansing, duplicate rejection, two-part SMS-validated qualification, and CRM integration. Clients pay a fixed cost per lead with no media spend risk, no agency management fees, and no creative costs.
• Mortgage Leads SMS-verified, pre-qualified mortgage refinance leads for Australian brokers, with confirmed borrower intent, loan details, motivation, and exclusive or shared lead options delivered in real time to broker CRMs.
• Energy Leads Privacy and anti-hawking compliant energy lead generation with opt-in prospects, eligibility pre-screening, confirmed switching intent, and home mover targeting solutions for Australian energy retailers.
• Fundraising Leads FIA Code compliant fundraising lead generation delivering pre-qualified regular giver leads, charity marketing lists, database reactivation, donor analytics, and multi-channel nurturing (email, SMS, social) for charities and not-for-profits.
• CRM Migration Services Expert CRM migration, data cleansing, consolidation, and enhancement services including Microsoft Dynamics specialisation, custom matching rules, duplicate record identification and removal, and data mapping/standardisation for multi-database environments.
• Customer Analytics Data analytics and intelligence services including customer profiling, behavioural analysis, predictive modelling for win-back campaigns, contact verification and data validation, demographic and lifestyle data appending, and segmentation for cross-sell optimisation.
• Consumer Marketing Lists Tailored consumer data lists and strategic data selection for direct mail and telemarketing campaigns, including multi-source integration, suppression services, and compliance-focused data processing without management fees.
• CATI Sample Data Research-grade telephone survey sample data for Australian research firms, featuring stratified random selection, SA1 geographic selectability, ABS-aligned variable definitions, pre-ping telephone verification, and B2C/B2B capability.

Quantifiable outcome

• Over 9 million leads delivered across 1000+ campaigns
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered brand, core and minor.

• LeadGenbrandOthersSpecialised lead generation brand under Dataphoria umbrella, focused on lead generation services at lead-generator.com.au
• MortLeadsbrandOthersSpecialised mortgage lead generation brand under Dataphoria umbrella, focused on mortgage broker leads at mortgageleadgenerator.com.au
• Fundraising Institute of Australia (FIA)coreStrategic or Co-development PartnerDataphoria is trusted by FIA to the extent that they assist in building training and related explainers and Self-Assessment Questionnaires to assist the market in improving compliance. Provide privacy compliance resources and training materials for FIA members.
• Public Fundraising Regulatory Association (PFRA)coreStrategic or Co-development PartnerTrusted partner providing cyber security best practices and industry standards guidelines for PFRA members. Collaborate on privacy compliance and regulatory frameworks.
• Global Lead Generation Partner NetworkminorChannel Partner/ Reseller/ DistributorAccess to worldwide ecosystem of lead generation partners and proven strategies. Provides global reach for lead generation capabilities across multiple industries and markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ActivePipe: Australian real estate lead generation and CRM automation platform. Comparable pay-per-lead economics and CRM-integrated lead delivery model, though specialised in real estate versus Dataphoria's broader B2C verticals.
• Lusha: B2B contact data and sales intelligence platform with strong ANZ growth. Comparable in data sourcing, contact verification, and CRM integration, though B2B-focused and product-led versus Dataphoria's services-led model.

Broad incumbents

• ZoomInfo: Leading B2B contact and company intelligence platform. Comparable in data-driven sales lead generation and CRM enrichment, though primarily B2B-focused and operating at much larger scale.
• HubSpot: Global CRM and marketing automation platform with significant ANZ presence. Comparable on CRM migration, marketing data, and lead nurturing tooling, though operating as a broad software suite rather than a specialised lead generation service.
• Dynata: One of the world's largest first-party data and research panel providers. Comparable to Dataphoria's CATI sample and consumer research data products, with a much broader global footprint and panel scale.
• Equifax Australia: Major consumer credit bureau and marketing data provider in Australia. Comparable consumer data, identity resolution, and audience targeting capabilities to Dataphoria's data append and consumer list offerings.
• Experian Australia: Global data broker and marketing services provider with a strong ANZ presence. Comparable in consumer marketing lists, data append, and customer analytics services Dataphoria offers, though at much larger scale and broader product scope.

Direct peers

• Pureprofile: Australian-listed consumer data and research panel operator. Directly comparable to Dataphoria's CATI sample, opt-in consumer data, and survey-based lead generation capabilities, with overlapping customer base in market research and B2C verticals.
• The Lead Agency: Australian performance marketing and lead generation agency. Operates a similar model of generating qualified consumer leads for B2C clients, with comparable verticals (financial services, utilities) and pay-per-lead economics.

Regional players

• iSelect: Australian comparison and lead generation platform primarily for insurance, energy, and financial services. Comparable in its use of consumer data and lead qualification for high-intent switchers, especially in the energy vertical where Dataphoria is active.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dataphoria

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataphoria