Lowe & Young

What Lowe & Young does

Lowe & Young, Inc. is a privately held, independent agricultural equipment dealership founded in 1949 and headquartered in Wooster, Ohio, with a second location in Ashland. The company operates as a multi-brand dealer representing twelve equipment OEMs, including New Holland (agriculture and construction), Massey Ferguson, Krone, Fendt, Kinze, Kuhn, Gleaner, Great Plains, McHale, Tubeline, Woods, and Precision Planting. Its portfolio spans tractors, combines, hay and forage equipment, planting and tillage tools, sprayers, light construction equipment, and precision agriculture hardware, alongside a parts department and a service and repair center.

The business generates revenue through four primary streams: new and used equipment sales, parts sales (with online ordering via MyCNH, AGCO, and Krone portals), service and repair work, and the proprietary CropSaver buffered acid hay preservative product line. Pricing for CropSaver is published by container size with seasonal early-buy tiers, while equipment transactions are quoted directly by sales staff. Customer finance is supported through a CNH Industrial Capital productivity plus card with a $1,500 minimum purchase threshold. The go-to-market is field-based enterprise sales at two physical Ohio locations, augmented by an e-commerce parts channel and convenience features such as parts drop-off boxes.

The customer base is primarily Ohio farmers, with secondary demand from homeowners needing compact tractors and property maintenance equipment, and landscapers purchasing commercial-grade equipment. The company cultivates regional loyalty through 77 years of continuous operation, a documented cadence of open-house and field-day events, a 2025 Dealership of the Year recognition, and a recently celebrated 75th anniversary. The underlying technology is a conventional dealer inventory and parts-ordering website rather than a proprietary software platform.

Name

Lowe & Young

Legal name

Lowe & Young, Inc.

Website

https://loweandyoung.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Lowe & Young is a privately held, multi-brand agricultural equipment dealership founded in 1949, serving Ohio farmers, homeowners, and landscapers from two locations in Wooster and Ashland with equipment sales, parts, service, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used agricultural equipment including tractors, combines, hay and forage equipment, construction equipment, and implements from multiple manufacturers including New Holland, Massey Ferguson, Krone, Fendt, Kinze, Kuhn, Gleaner, Great Plains, McHale, Tubeline, Woods, and Precision Planting.
2. Parts Sales: Parts department selling replacement parts for all equipment brands. Online parts ordering available through MyCNH Parts Store and other brand-specific portals.
3. Service and Repair: Full-service department providing equipment maintenance and repair services.
4. Crop Preservatives: Sale of CropSaver buffered acid for hay preservation in various container sizes (270 gallon totes, 200 gallon totes, 50 gallon drums, 15 gallon drums).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lowe & Young is an agricultural equipment dealership selling new and used farm equipment from 12+ manufacturers including New Holland, Massey Ferguson, Krone, Fendt, Kinze, Kuhn, Gleaner, Great Plains, McHale, Tubeline, Woods, and Precision Planting. The company operates two physical dealership locations in Wooster and Ashland, Ohio, and provides equipment parts, professional service and repair, equipment financing through CNH Industrial Capital, and CropSaver buffered-acid hay preservative products.

Product overview

Lowe & Young is an agricultural equipment dealer offering a comprehensive portfolio of equipment brands and services. The company operates as a multi-brand dealer with New Holland AG and Construction, Massey Ferguson, Fendt, Krone, Gleaner, Kinze, Kuhn, Great Plains, McHale, Tubeline, Woods, and Precision Planting as the core equipment sub-brands. These brands cover the full spectrum of agricultural operations including tractors, combines, hay and forage equipment (balers, mowers, tedders, rakes), tillage, planting, spraying, material handling, and precision agriculture technology. Beyond equipment sales, the company provides parts distribution, service repair, equipment financing, and parts drop-off services. Tubeline products specifically focus on hay management and processing, including bale accumulators (Accumul8), bale feeders (BF8000S, BF8000 SL), balewrappers (TL50, TL60, TL70, TLR5000), and hay handling equipment (TechnoBale 980, Retriever, Grabber). The product portfolio is structured around physical farm equipment rather than software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• New & Used Agricultural Equipment Sales Sales of new and used agricultural equipment including tractors, combines, hay and forage equipment, construction equipment, and implements from multiple manufacturers. Customers browse inventory online or visit dealership locations in Wooster and Ashland, Ohio.
• Parts Department Equipment parts department offering replacement parts for all equipment brands sold. Online parts ordering is available through MyCNH Parts Store, AGCO Parts portal, and Krone dealer shop. Parts drop-off boxes provide convenience for order pickup.
• Equipment Service and Repair Full-service department providing equipment maintenance and repair services for agricultural equipment. Technicians have manufacturer training and technical knowledge to service all equipment brands sold at the dealership.
• Equipment Financing Financing options for equipment purchases through CNH Industrial Capital, including the CNH productivity plus card with 90-day no-interest promotion for purchases of $1,500 or more.
• CropSaver Hay Preservative Buffered acid hay preservative composed of propionic acid and citric acid, used to preserve hay including alfalfa and grass at up to 30% moisture level when used with New Holland applicators. Available in 270 gallon, 200 gallon, 50 gallon, and 15 gallon containers with seasonal pricing.
• Apparel, Merchandise, and Farm Supplies Online store offering apparel, merchandise, and farm and shop supplies for customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered primary and minor.

• New Holland AgricultureprimaryChannel Partner/ Reseller/ DistributorAuthorized New Holland AG dealer offering tractors, telehandlers, forage harvesters, hay tools, spreaders, light construction equipment, front loaders, and material handling equipment. Also distributes New Holland parts through MyCNH Parts Store.
• Massey FergusonprimaryChannel Partner/ Reseller/ DistributorAuthorized Massey Ferguson dealer offering tractors, hay and forage equipment, application equipment, seeding and tillage implements, and material handling products.
• KroneprimaryChannel Partner/ Reseller/ DistributorAuthorized Krone dealer offering disc mowers, rotary tedders, rotary rakes, round balers, bale wrappers, large square balers, pelleting presses, forage wagons, mower conditioners, and forage harvesters.
• FendtprimaryChannel Partner/ Reseller/ DistributorAuthorized Fendt dealer offering combines, planters, sprayers, and tractors.
• KinzeminorChannel Partner/ Reseller/ DistributorAuthorized Kinze dealer offering planters, grain carts, and tillage equipment.
• KuhnminorChannel Partner/ Reseller/ DistributorAuthorized Kuhn dealer offering crop equipment, hay and forage tools, livestock equipment, and landscape/road equipment.
• GleanerminorChannel Partner/ Reseller/ DistributorAuthorized Gleaner dealer offering combines and headers.
• Great PlainsminorChannel Partner/ Reseller/ DistributorAuthorized Great Plains dealer offering drills, compact drills, and air drills.
• McHaleminorChannel Partner/ Reseller/ DistributorAuthorized McHale dealer offering mowers, rake range, tedders, integrated baler wrappers, fixed and variable chamber round balers, round and square bale wrappers, straw blowers, bale feeders, and handling equipment.
• TubelineminorChannel Partner/ Reseller/ DistributorAuthorized Tubeline dealer offering hay management equipment (conditioners, accumulators), balewrappers, processors (bale processors, gators, feeders), spreaders, and pitbull blades.
• WoodsminorChannel Partner/ Reseller/ DistributorAuthorized Woods dealer offering flex-wing rotary cutters, rigid rotary cutters, finish mowers, flail shredders, backhoes, hitches, landscape attachments, loader attachments, seeders, snow removal, and tillage equipment.
• Precision PlantingminorChannel Partner/ Reseller/ DistributorAuthorized Precision Planting dealer offering planters, air seeders, drills, dry and liquid fertilizer applicators, sprayers, and combine equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wright Implement: Multi-OEM farm equipment dealer in Kentucky and Indiana offering Case IH, Kubota, and other brands. Comparable as an independent regional dealer group with similar geographic clustering and customer base.
• RDO Equipment Co. Largest John Deere dealer in North America with 75+ locations across multiple states. Direct peer as a multi-location farm equipment dealership providing sales, parts, service, and integrated precision agriculture support - same business model, similar OEM-aligned franchise structure.
• Stotz Equipment: John Deere dealer group with 25+ locations across the Western and Midwestern US. Closely comparable as a multi-brand-equivalent dealer offering full-line agricultural equipment, parts, and service with similar customer segments (row crop and livestock producers).
• Atlantic Tractor: John Deere dealer group operating across the Mid-Atlantic region with multiple locations. Direct peer as a multi-location agricultural equipment dealer serving row crop and livestock producers with similar product/service mix.
• Ag-Pro Companies: Large John Deere dealer group with 80+ locations across the Southern US. Comparable as a multi-location full-line agricultural equipment dealer with similar revenue mix of equipment, parts, and service.
• Hoober Inc. Case IH dealer with multiple locations in the Mid-Atlantic region. Direct peer offering full-line agricultural equipment, parts, and service to farming customers in a similar rural multi-county geographic model.
• Greenway Equipment: John Deere dealer group with multiple locations in Arkansas and Missouri. Direct peer as a multi-location agricultural equipment dealership serving row crop farmers with full sales, parts, and service capabilities.
• Binkley & Hurst: Pennsylvania-based agricultural equipment dealer offering multiple equipment brands including hay/forage and row crop equipment. Comparable as a regional multi-brand farm equipment dealer with established customer relationships.
• Messick's Farm Equipment: Multi-brand farm equipment dealer in Pennsylvania offering New Holland, Kubota, and other major brands. Highly comparable as an independent multi-OEM dealership with both physical locations and robust online parts ordering infrastructure.

Broad incumbents

• Brandt (formerly Cervus Equipment): Large Canadian agricultural and construction equipment dealer group resulting from Cervus Equipment acquisition. Comparable as a multi-OEM dealer group with broader geographic reach and additional product categories beyond Lowe & Young's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loweyounginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowe & Young