DevSamurai
DevSamurai is a bootstrapped, Tokyo-headquartered software vendor that builds native productivity apps—agile planning, test management, resource planning, ITSM, and whiteboarding—for the Atlassian, monday.com, and Salesforce ecosystems, serving over 4,000 teams globally via marketplace subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DevSamurai does
DevSamurai is a multi-platform productivity software vendor that builds native apps for the Atlassian, monday.com, and Salesforce ecosystems. Founded in 2018 and headquartered in Tokyo, the company operates as DevSamurai Inc. and maintains 13+ apps spanning agile development (ProductGo, AgileBox, AgileTest, RouteMap), work management (TeamBoard ProScheduler, TeamBoard TimePlanner, GanttTable, PPM for monday.com), ITSM (AssetIT), and collaboration (Mocky, LeanBoard, TeamPlus, SalesForge CRM). Products are built natively on Atlassian Forge—keeping data on the host platform for security and residency—plus native Salesforce and monday.com platforms. AI features leverage third-party foundation models (ChatGPT and Atlassian Rovo AI Agent) for generative capabilities such as test case generation, user story mapping, and execution summaries.
The company's revenue model is predominantly subscription-based, distributed through marketplace listings on Atlassian Marketplace, monday.com Marketplace, and Salesforce AppExchange, following Atlassian's per-user pricing model. A freemium layer (free for teams under 10 users, 30-day free trials on most apps) drives bottom-up adoption, while a direct enterprise sales motion supports custom implementations for larger deployments. DevSamurai claims 4,000+ teams as customers and reports named logos including Nvidia, Reserve Bank of Australia, CVS Health, Deloitte, Vodafone, and Virgin Money. SOC 2 Type II compliance and Atlassian Marketplace recognition (Rising Star, Bestseller, Top Rated, Spotlight Badge) underpin enterprise credibility. Go-to-market is product-led through marketplace discovery, supplemented by content marketing, Jira Guru training, AgileTest Academy, partner webinars, and events such as Atlassian Team'26.
DevSamurai is bootstrapped with no disclosed funding rounds, leadership bios, or institutional investors in the source data. The company is actively monetizing previously free apps (AgileTest in 2025, GanttTable and ConfluPlan in 2026) and expanding product surface (SalesForge CRM launch in 2025), while continuing cross-platform expansion across Atlassian, monday.com, and Salesforce. Its growth signals include multi-marketplace distribution, sequential freemium-to-paid conversion, and a broadening product portfolio, though headcount and revenue figures remain undisclosed.
DevSamurai firmographics
Firmographics- Name
- DevSamurai
- Legal name
- DevSamurai Inc.
- Website
- https://devsamurai.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DevSamurai is a bootstrapped, Tokyo-headquartered software vendor that builds native productivity apps—agile planning, test management, resource planning, ITSM, and whiteboarding—for the Atlassian, monday.com, and Salesforce ecosystems, serving over 4,000 teams globally via marketplace subscriptions.
- Ownership category
- akta.pro rank
DevSamurai industry classification
Industry- Product category
- Enterprise Workflow and Collaboration Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
Keywords
Where DevSamurai is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
DevSamurai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Marketplace Subscription Revenue: DevSamurai generates revenue primarily through subscription-based pricing on Atlassian Marketplace, monday.com Marketplace, and Salesforce AppExchange. Pricing follows Atlassian's model based on number of users in the instance, with monthly and annual subscription options.
- Enterprise Direct Sales: Revenue from enterprise customers through direct sales motion with demo requests, custom implementations, and potentially professional services for onboarding and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams (under 10 users) |
| Subscription | Annual | GanttTable tiered pricing by team size |
| Subscription | Monthly | TeamBoard for monday.com |
| Subscription | Monthly | AgileTest paid app |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DevSamurai product offering
Product offeringCore offering
DevSamurai develops and sells productivity and workflow applications built natively on the Atlassian Forge, monday.com, and Salesforce platforms. Its portfolio spans agile planning (story mapping, planning poker, retrospectives), enterprise test management, resource and project portfolio management, IT asset management, whiteboarding and diagramming, enterprise social networking, and CRM. Applications are distributed through three major enterprise marketplaces with subscription-based per-user pricing and freemium entry tiers.
Product overview
DevSamurai is a multi-platform productivity suite with four core product categories spanning Atlassian (Jira, Confluence), monday.com, and Salesforce ecosystems. The Agile Development suite includes ProductGo (user story mapping), AgileBox (planning poker, retrospectives), AgileTest (test management with AI), and RouteMap (roadmaps, prioritization). The Work Management suite features TeamBoard ProScheduler (resource planning, Gantt), TeamBoard TimePlanner (time tracking, capacity planning), GanttTable (spreadsheet-Gantt hybrid), PPM for monday.com, and TeamBoard apps for monday.com and Salesforce. The Collaboration & Innovation suite offers Mocky (wireframes, diagrams), LeanBoard (whiteboards), TeamPlus (polls, surveys), and Sales & CRM. The ITSM suite includes AssetIT for IT asset management. DevSamurai AI Tools provide generative AI capabilities across products using ChatGPT and Atlassian Rovo Agent.
Differentiator
Problem solved
Functional benefit
Brands
- ProductGo: Agile User Story Map, Portfolio Roadmaps & Personas for Jira
- AgileBox
- AgileTest
- RouteMap
- AssetIT
- TeamBoard
- Mocky
- LeanBoard
- TeamPlus
- GanttTable
- SalesForge CRM
- PPM for monday.com
Products and services
- ProductGo
Quantifiable outcome
- 4,000+ teams trust DevSamurai products
- +1 more outcomes
Companies that use DevSamurai
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
DevSamurai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature6 records
DevSamurai partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AtlassiancoreDevSamurai is a marketplace partner and app developer for Atlassian, maintaining 13+ apps on Atlassian Marketplace for Jira and Confluence. The partnership involves distribution and co-selling of DevSamurai's agile, ITSM, and collaboration tools through Atlassian's platform ecosystem.
- monday.comcoreDevSamurai is a monday.com marketplace partner offering TeamBoard (resource planning), PPM (project portfolio management), and Whiteboards for monday.com users.
- SalesforcecoreDevSamurai maintains presence on Salesforce AppExchange with TeamBoard for Salesforce (resource planning) and LeanBoard Whiteboards for Salesforce, enabling project management and collaboration within the Salesforce ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DevSamurai competitors and assessment
Company assessmentDirect peers
- Tempo: Major Atlassian Marketplace vendor offering resource planning, time tracking, and project management apps for Jira — directly competes with TeamBoard ProScheduler, TimePlanner, and GanttTable in the same marketplace category.
- Easy Agile: Atlassian Marketplace partner selling user story maps, agile planning, and program boards for Jira — directly overlapping with DevSamurai's ProductGo and AgileBox in agile development use cases.
- BigPicture (SoftwarePlant): Atlassian Marketplace vendor providing portfolio, program, and resource management on Jira — directly comparable to DevSamurai's RouteMap, PPM, and TeamBoard product family.
- draw.io (diagrams.net): Widely-used diagramming app on Atlassian Marketplace for Confluence and Jira — directly competes with DevSamurai's Mocky in wireframing and diagram use cases.
- Gliffy: Diagram and wireframe app for Confluence/Jira with a long-standing Atlassian Marketplace presence — overlaps with Mocky for Jira/Confluence in visual collaboration use cases.
- Adaptavist (ScriptRunner, JXL, testing tools): Large Atlassian Marketplace vendor building scripting, testing, and workflow apps — directly comparable in product breadth (multiple Jira/Confluence apps) and marketplace distribution strategy to DevSamurai.
Emerging players
- Refined (by Appfire): Confluence and SharePoint app builder — overlaps with DevSamurai's Confluence apps (Mocky, LeanBoard, TeamPlus) on the same platform ecosystem.
Broad incumbents
- Miro: Dominant whiteboard and visual collaboration platform — competes broadly with DevSamurai's LeanBoard whiteboards across Jira, Confluence, monday.com, and Salesforce.
- Lucidchart: Established diagramming and whiteboarding SaaS with Atlassian Marketplace integration — competes with Mocky and LeanBoard categories at a broader enterprise scale.
Others
- Zapier / Make integration apps on Atlassian Marketplace: Workflow automation and integration platforms available on Atlassian Marketplace — adjacency to DevSamurai's automation-oriented apps via shared enterprise distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DevSamurai social profiles
Digital presenceDevSamurai compliance and trust
Trust signalCompliance1 record
DevSamurai financial estimates
Financial estimateRevenue estimate
Valuation estimate
DevSamurai leadership team
Management profileNumber of profiles
DevSamurai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DevSamurai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DevSamurai
What does DevSamurai do?
DevSamurai develops and sells productivity and workflow applications built natively on the Atlassian Forge, monday.com, and Salesforce platforms. Its portfolio spans agile planning (story mapping, planning poker, retrospectives), enterprise test management, resource and project portfolio management, IT asset management, whiteboarding and diagramming, enterprise social networking, and CRM. Applications are distributed through three major enterprise marketplaces with subscription-based per-user pricing and freemium entry tiers.
Is DevSamurai a public or private company?
DevSamurai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DevSamurai founded?
DevSamurai was founded in 2018. It employs 11 to 50 people.
Where is DevSamurai based?
DevSamurai is headquartered in Tokyo, Japan, in the Asia region.
How does DevSamurai make money?
Two revenue lines are on record. Marketplace Subscription Revenue is the primary driver. The others are enterprise Direct Sales.
Who are DevSamurai's main competitors?
Direct peers on record are Tempo, Easy Agile, BigPicture (SoftwarePlant), draw.io (diagrams.net), Gliffy and Adaptavist (ScriptRunner, JXL, testing tools). Refined (by Appfire) is listed as an emerging player. Broad incumbents are Miro and Lucidchart. Zapier / Make integration apps on Atlassian Marketplace is listed as an others.
Does DevSamurai have an API?
Yes. DevSamurai offers public APIs for certain products. AgileTest supports public APIs for test case management and data operations. AssetIT provides a public REST API for asset management functionality, enabling integration with external systems and data import/export capabilities. Developer documentation is at docs.devsamurai.com/agiletest/getting-started.
What industry is DevSamurai in?
DevSamurai's product category is Enterprise Workflow and Collaboration Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 5132 and its SIC code is 7372.