Lead Insight

What Lead Insight does

Lead Insight Ltd is a UK-based, privately held lead generation company incorporated in 2014 (Company Number 09368839) and headquartered at The Square, Basing View, Basingstoke. It operates a direct-to-consumer / B2B lead generation marketplace that connects consumers requesting quotes for products and services with relevant service providers, who then contact those consumers directly. The company runs two consumer-facing brand websites — Quote Today and Helpdesk — through which consumers submit enquiries that are matched against a network of service providers across Energy (solar panels, EV charging, boilers, windows, doors, smart home), Finance (debt management, equity release, claims management), E-commerce, and Healthcare (life insurance, funeral plans, wills, PMI).

The company's technology is an in-house automated platform built primarily on C# (ASP.NET / ASP.NET Core) with T-SQL / SQL Server backends, integrated directly with major marketing platforms including Taboola, Outbrain, Yahoo, Google, Bing, Facebook, LinkedIn, and Twitter. The platform runs paid media campaigns 24/7 and is paired with a custom landing page and funnel build process, applying a continuous test-and-feedback cycle to optimise lead volume and quality. Lead Insight does not rely on third-party traffic sources for lead generation, and partners with Contact State for browser-fingerprint based lead validation.

Commercially, Lead Insight operates a pure pay-per-lead transaction model in which clients pay a fixed (undisclosed) price per qualified lead delivered, with billing on a pay-as-you-go basis. Go-to-market combines top-of-funnel paid acquisition (native, social, paid search) and email marketing, supported by inside sales for consumer capture and direct sales / B2B outreach by Business Development Managers to onboard service provider clients. The company is FCA-authorised (FRN830541) for regulated claims management activity and ICO-registered (ZA176602) under GDPR / the Data Protection Act 2018, allowing it to operate in regulated financial services lead generation while collecting consumer data across the UK and, in some cases, Australia.

Name

Lead Insight

Legal name

Lead Insight Ltd

Website

https://leadinsight.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Lead Insight is a UK-based, FCA-authorised lead generation company that connects consumers requesting product or service quotes with service providers across Energy, Finance, Healthcare, and E-commerce, monetising on a pay-per-lead basis through in-house automated marketing technology.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Lead generation services
• Pay per lead
• Performance marketing
• Consumer lead acquisition
• Digital advertising campaigns

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Pay Per Lead: Lead Insight provides businesses with high-converting leads on a fixed price, pay per lead basis. This allows clients to have a profitable and scalable source of marketing while focusing on selling their products. The company generates revenue by charging for each qualified lead delivered to service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lead Insight operates an automated in-house lead generation platform that captures consumer interest through native advertising, social media, paid search and email marketing, then connects those consumers with relevant service providers across the Energy, Finance, E-commerce and Healthcare verticals on a fixed-price, pay-per-lead basis. The company runs campaigns 24/7 without relying on third-party traffic sources and operates consumer-facing brand websites (Quote Today, Helpdesk) to qualify and route enquiries to service providers who contact consumers directly with quotes or to book appointments.

Product overview

Lead Insight is a lead generation company operating on a B2B and B2C model, providing businesses with a scalable source of high-quality leads through multiple marketing channels. The company offers an integrated suite of marketing services including Native Advertising, Social Media Advertising, Paid Search (PPC), and Email Marketing, all powered by automated in-house technology that runs campaigns 24/7. The core offering is a pay-per-lead model where clients pay a fixed price for each lead generated. The company operates two primary consumer-facing brand websites—Quote Today and Helpdesk—where consumers can request quotes or information for various products and services, which are then matched with relevant service providers. Lead Insight specializes in verticals across Energy (solar panels, EV charging, boilers), Finance (debt management, equity release, claims), E-commerce, and Healthcare (life insurance, funeral plans, wills, PMI). The company is FCA authorized for regulated claims management activity and maintains GDPR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Quote Today: One of two primary brand websites for Lead Insight, focused on providing quotes and information for various products and services.
• Helpdesk

Products and services

• Pay-Per-Lead Lead Generation Service
• Native Advertising Service

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Contact StatecoreTechnology or IntegrationContact State provides lead validation services to Lead Insight's service providers. They receive de-identified data to verify that requests for quotes come from real humans (not robots or automated generators) by examining browser fingerprints. Contact State is based in the UK and does not store data outside the UK and EU. This partnership supports lead quality verification for financial services products.
• Financial Conduct Authority (FCA)coreOthersLead Insight is authorised and regulated by the FCA (FRN830541) in respect of Regulated Claims Management activity. This regulatory authorisation enables them to operate in the finance sector and provides credibility for handling sensitive financial data.
• Information Commissioner's Office (ICO)coreOthersLead Insight is registered as a data controller with the ICO (Registration Number ZA176602) under the Data Protection Act 2018/GDPR. This registration demonstrates compliance with UK data protection requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Really B2B: UK-focused B2B lead generation agency offering content-led and multi-channel demand generation services to mid-market clients. Similar positioning to Lead Insight in serving UK businesses with scalable lead programs.
• The Lead Generation Company: UK-based B2B lead generation agency running multi-channel campaigns (telemarketing, digital, content) for clients across regulated and consumer verticals. Comparable agency model and target client profile.
• Cience: Outsourced B2B sales and lead generation company providing SDR-as-a-service and qualified appointments on a performance basis. Comparable outcome-based pricing and multi-channel execution model.
• Pearl Lemon Leads: UK-based lead generation agency offering B2B appointment setting and pay-per-lead services across multiple channels. Comparable in multi-channel methodology and SME/mid-market client base.
• SoPro: UK-based B2B lead generation agency using multi-channel outreach (email, social, content) to deliver qualified leads on a pay-per-lead basis. Closely comparable to Lead Insight in business model, geography, and target verticals.
• Lead Forensics: UK-based B2B lead generation software and services provider combining visitor identification with lead nurturing tools. Comparable UK presence and B2B lead gen focus, with a software-overlay component.
• PureLime: UK digital performance marketing agency focused on lead generation for financial services, insurance, and home improvement sectors. Direct overlap with Lead Insight's FCA-regulated and energy verticals.

Others

• Taboola: Native advertising platform that Lead Insight integrates with for top-of-funnel traffic. Listed as an enabler/partner rather than competitor; relevant for ecosystem context and traffic supply dynamics.

Broad incumbents

• ZoomInfo: Large-scale B2B go-to-market platform offering contact data, lead enrichment, and intent data. Operates upstream of Lead Insight in the lead sourcing value chain and competes indirectly on data quality and prospecting scale.

Regional players

• Mediahawk: UK marketing analytics and lead attribution platform helping advertisers measure offline and online campaign performance. Adjacent in the UK lead gen ecosystem though focused on call tracking rather than direct lead supply.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Insight