Hayle

What Hayle does

Hayle is a privately held Canadian creative agency and software studio headquartered in Ottawa, Ontario, founded in 2017 and incorporated as Hayle Inc. in April 2018. The company operates a hybrid business model that combines project-based professional services (brand identity, web design, web application development, and mobile app development) with three proprietary SaaS products — StoneForge (countertop quoting, inventory, and CRM), InFinix (renovation quoting and project management), and Aivana (AI-powered customer service and sales automation). Its primary vertical is the construction and trades industry, with secondary exposure to medical/healthcare and food/restaurant clients; the company powers over 50 businesses across North America and is staging its SaaS rollout via Ottawa market testing before broader expansion.

The underlying technology is full-stack web and mobile application development with AI integration capabilities, spanning custom builds (Angular, Webflow, cross-platform mobile) and the three SaaS platforms. The proprietary products are differentiated by domain specialization rather than novel technical architecture: StoneForge targets stone fabricators with an end-to-end quoting-to-CRM workflow, InFinix serves renovation contractors, and Aivana extends the same automation primitives horizontally across customer service and sales functions. The customer base is overwhelmingly SMB, with named case studies spanning luxury transportation (Rolling Luxury), meal prep delivery (Vittle), stone fabrication (TGi Quartz and Granite), kitchen and bath design (MM Brothers K&B+), and tattoo artistry (House of Fine Print).

Hayle makes money through two distinct revenue streams: project-based creative agency engagements (custom pricing per scope) and subscription-based SaaS revenue across its three products (pricing not publicly disclosed). Go-to-market is direct-to-consumer via the company website, with portfolio-driven inbound, scheduled calls, and case studies as the primary conversion mechanisms. The company is founder-owned and bootstrapped, with no disclosed external funding rounds. Leadership comprises David Qiu (CEO, construction policy and systems background), Gideon Hui (COO, civil engineer, P.Eng./PMP), and Max Gatt (Creative Director).

Name

Hayle

Legal name

Hayle Inc.

Website

https://hayle.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayle is a Canadian creative agency and SaaS studio that builds custom web/mobile applications and proprietary software (StoneForge, InFinix, Aivana) for construction, medical, and food businesses across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services: Custom web design, development, and branding services for clients across various industries including construction, medical, and food sectors. Project-based engagements covering brand identity, website development, web apps, and mobile applications.
2. SaaS Software Products: Subscription-based software products including StoneForge (countertop management), InFinix (renovation project management), and Aivana (AI business automation). Products are tested in Ottawa and offered to businesses across North America.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hayle is a Canadian creative agency and software studio that designs and develops brand identities, websites, web applications, and mobile applications for businesses across North America. In parallel, Hayle builds and sells proprietary SaaS products, including StoneForge (countertop management), InFinix (renovation project management), and Aivana (AI-powered business automation), targeting the construction and trades industries with vertical depth.

Product overview

Hayle operates as a creative agency and software studio offering both professional services and proprietary software products. The company provides a full-stack creative pipeline including brand identity, website development, web applications, and mobile app development. The product portfolio centers on three SaaS platforms: StoneForge (all-in-one countertop software for quoting, inventory, CRM, and AI automation), InFinix (renovation quoting and project management), and Aivana (AI-powered customer service and sales automation). These products serve the construction, stone fabrication, and trades industries, with StoneForge positioned as the flagship platform.

Differentiator

Problem solved

Functional benefit

Brands

• StoneForge: All-in-one countertop software for quoting, inventory, CRM, and AI automation.
• InFinix
• Aivana

Products and services

• Brand Identity & Strategy Creative and strategic services for building brand identities from the ground up, offered as a standalone agency engagement for businesses seeking a foundational brand presence.
• Website & Digital Presence Design and development of websites establishing digital presence for businesses, delivered as a project-based agency engagement.
• Web Apps & Smart Systems Custom web application development and intelligent system architecture services for businesses requiring tailored digital systems.
• Software & Mobile App Development Custom software and mobile application development services for iOS, Android, and cross-platform solutions, offered as project-based agency engagements.
• StoneForge All-in-one countertop software for quoting, inventory, CRM, and AI automation, designed to transform stone industry operations for stone fabricators and countertop shops.
• InFinix Streamlined renovation quoting and project management software for tasks, teams, and timelines, supporting operational workflows for renovation contractors.
• Aivana AI-powered platform for automating customer service, sales, and daily business operations, leveraging artificial intelligence for business process automation.

Quantifiable outcome

• Powers over 50 businesses across North America
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jobber: Jobber is a field service management SaaS for trades (HVAC, plumbing, landscaping, construction). Comparable because Hayle's StoneForge and InFinix target the same trades professional with quoting, scheduling, and CRM workflows, though Jobber focuses on field service while Hayle focuses on stone/countertop fabrication.
• Moraware: Moraware makes CounterGo and JobTracker, countertop and stone fabrication shop management software with quoting, slab inventory, and CRM features. It is the closest direct competitor to StoneForge in the countertop fabrication vertical.
• 99designs: 99designs is an online creative agency marketplace connecting SMBs with designers for branding, web design, and graphic design. Comparable to Hayle's brand identity, design, and creative services offerings targeting SMB clients.
• SlabWare: SlabWare is a cloud-based countertop fabrication management platform for stone shops covering quoting, scheduling, and inventory. Directly comparable to StoneForge's stone-fabrication-specific feature set.

Broad incumbents

• ServiceTitan: ServiceTitan is a large, well-funded vertical SaaS platform for trades (plumbing, HVAC, electrical, construction). Comparable because it competes for the same end customer (trades SMBs) that Hayle's InFinix and StoneForge target, though at much larger scale and with broader feature set.
• Squarespace: Squarespace is a website builder platform serving SMBs with templates, design tools, and digital presence services. Comparable to the creative-services arm of Hayle that delivers website design and digital presence for SMB clients.
• Buildertrend: Buildertrend is construction project management SaaS for homebuilders, remodelers, and contractors. Comparable to InFinix's renovation project management feature set, targeting overlapping construction SMB customers.
• Webflow: Webflow is a no-code/low-code visual web design and development platform that overlaps with Hayle's web design, digital presence, and web app development services. Comparable because Hayle builds custom websites and web apps that compete for the same client spend as Webflow-powered builds.
• Housecall Pro: Housecall Pro is a field service management platform for home service professionals. Comparable as a competing vertical SaaS in the trades space where Hayle's StoneForge and InFinix operate.

Emerging players

• Pencil: Pencil is an AI-powered advertising creative generation platform. Comparable to the AI automation (Aivana) and AI-driven creative workflow elements of Hayle's offering, though Pencil focuses on ad creative while Aivana targets customer service and sales automation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hayleteam
• Facebookfacebook.com/HayleTeam
• Instagraminstagram.com/hayleteam
• LinkedInlinkedin.com/company/hayleteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayle