Letsgo
Letsgo is a Spain-based live entertainment producer (founded 2005, 251-500 employees) creating licensed and original immersive experiences, musicals, and light trails across 30+ cities, anchored by its flagship Madrid venue Espacio Delicias.
- Company typePrivate
- Founded2005
- HeadquartersMadrid, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Letsgo does
Letsgo (LETSGO ENTERTAINMENT, S.L.) is a Spain-based live entertainment producer and promoter founded in 2005, headquartered in Getxo, Bizkaia with a Madrid office and 251-500 employees. The company operates across three pillars — Immersive Licensed Experiences, Original Experiences, and Musicals — and serves mass-market consumer audiences through ticketed theatrical productions, immersive installations, light trails, modern circus shows, exhibitions, and nightlife venues. Its flagship permanent venue, Espacio Delicias in Madrid, has hosted 2M+ visitors since 2021 and anchors a touring network that extends across Spain, Italy, France, the USA, Mexico, Australia, and Brazil.
Core productions combine licensed intellectual property (Warner Bros. Discovery, Netflix, Disney, Buena Vista Theatrical, Tim Burton) with original formats. Immersive experiences are built using virtual reality (via Univrse), spatial audio, projection mapping, animatronics, and interactive narrative design, delivered as multi-player installations inside owned venues and touring pop-ups. Notable productions include Black Mirror Experience (Cannes 2026 Special Jury Mention), Tim Burton: El Laberinto, Stranger Things: The Experience, Naturaleza Encendida, and Cabaret Immersive. The company also operates nightlife brands (Sala But, Medias Puri, Uñas Chung Lee) and is affiliated with entities including Kolfer Enterprises, Letsgo Theatre & Entertainment Enterprises, Letsgo Enterprise, and Letsgo Oceans.
The business model is primarily B2C ticket sales supplemented by licensing and co-production partnerships with IP holders, plus ticketing distribution deals (Fever, Entradas.com). Revenue is not publicly disclosed, and Letsgo is privately held with no announced funding rounds or M&A activity in the available data. Pricing is per-ticket, per-show with seasonal and city-level variation. Customer concentration on the demand side is low; on the supply side the company is moderately concentrated on a small set of major IP licensors.
Letsgo firmographics
Firmographics- Name
- Letsgo
- Legal name
- LETSGO ENTERTAINMENT, S.L.
- Website
- https://letsgocompany.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Letsgo is a Spain-based live entertainment producer (founded 2005, 251-500 employees) creating licensed and original immersive experiences, musicals, and light trails across 30+ cities, anchored by its flagship Madrid venue Espacio Delicias.
- Ownership category
- akta.pro rank
Letsgo industry classification
Industry- Product category
- Live Entertainment Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Letsgo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Letsgo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live Entertainment Ticket Sales: Revenue from ticket sales for live shows, musical productions, and immersive experiences presented at venues including Espacio Delicias (Madrid), Teatro Albéniz, and touring locations.
- Experience Admission Fees: Admission fees for immersive experiences such as Jurassic World: The Experience, Stranger Things: The Experience, Tim Burton: El Laberinto, and Nature Encendida events.
- Licensed IP Production Partnerships: Revenue from co-production partnerships with major IP holders including Warner Bros. Discovery, Netflix, and Disney for creating and touring licensed entertainment experiences.
- Venue Operations and Rental: Revenue from Espacio Delicias venue operations, including hosting third-party events and brand activations.
- Nightlife Venue Operations: Revenue from nightlife venues including Sala But, Medias Puri, and Uñas Chung Lee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission to experiences and shows |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Letsgo product offering
Product offeringCore offering
LETSGO COMPANY is a producer, promoter, and creator of live entertainment shows and experiences. It merges multi-artistic and technical disciplines — theatrical production, video projection, LED lighting, animatronics, immersive sound design, and spatial design — to deliver licensed immersive experiences (Jurassic World, Black Mirror, Stranger Things, Tim Burton, Avatar, FRIENDS, Star Wars), licensed and original musicals (Phantom of the Opera, Cabaret, La Familia Addams, The Hole), and original immersive light experiences (Naturaleza Encendida, Lights In Nature), operated from owned venues including Espacio Delicias in Madrid.
Product overview
LETSGO COMPANY is a producer, promoter, and creator of live entertainment experiences and theatrical shows. The portfolio consists of three main pillars: (1) Immersive Licensed Experiences including Jurassic World: The Experience, The Black Mirror Experience, Stranger Things: The Experience, Tim Burton: El Laberinto, Avatar: The Experience, The FRIENDS Experience, and El Imperio Fan Contraataca; (2) Licensed and Original Musicals including Cabaret, El Fantasma de la Ópera, La Familia Addams, and The Hole; and (3) Experiences including the Naturaleza Encendida light series and Lights In Nature. Venues include Espacio Delicias in Madrid and Medias Puri nightclub. The company merges multi-artistic and technical disciplines to create memorable immersive projects.
Differentiator
Problem solved
Functional benefit
Brands
- Naturaleza Encendida: Immersive light experiences in natural and historic settings featuring multimedia projections and LED installations.
- Espacio Delicias
Products and services
- Jurassic World: The Experience An immersive walking experience that places visitors inside the Jurassic World universe, featuring animatronic dinosaurs, spatial sound, projections, sensors, and synchronized mechanical effects creating physically credible fiction. Targeted at general public audiences and families seeking immersive entertainment.
- The Black Mirror Experience An immersive experience based on the Black Mirror Netflix series, combining physical spaces with virtual reality and interactive narrative in which visitor decisions determine story outcomes. Produced with Banijay Live Studio and Unlvrse. Targeted at general public audiences.
- Stranger Things: The Experience An immersive experience placing visitors inside a new story set in the Stranger Things universe, featuring a Walking Tour through five immersive zones with live actors, special effects, and immersive sound. Co-produced with Netflix, Original X Productions, DC Set, and Blast Entertainment. Targeted at Stranger Things fans and general public audiences.
- Tim Burton: El Laberinto An immersive exhibition translating Tim Burton's visual work and cinematic universe into a physical labyrinthine experience where visitors navigate through fragmented spaces reflecting Burton's aesthetic. Targeted at art and cinema enthusiasts.
- Avatar: The Experience An immersive experience bringing the Pandora universe from the Avatar franchise to life through interactive installations and environmental design. Targeted at general public audiences.
- Naturaleza Encendida A series of nighttime immersive light experiences held in natural and historic spaces, using videoprojection, LED lighting, and lasers to transform gardens and monuments. Multiple editions across Spain. Targeted at general public audiences and families.
- The FRIENDS Experience An immersive experience recreating iconic spaces from the Friends TV series including Joey and Chandler's apartment, Monica and Rachel's kitchen, the purple hallway, and Central Perk. Co-produced with Warner Bros. Discovery Global Experiences and Fever. Touring 30+ cities globally. Targeted at Friends fans and general public audiences.
- El Imperio Fan Contraataca A fan-created Star Wars exhibition featuring over 600 collector items, 90% made by fans, recreating iconic saga elements and scenarios. Targeted at Star Wars fans and collector audiences.
- Cabaret (Immersive Musical) An immersive theatrical production of the Cabaret musical that transforms the theater into the Kit Kat Klub, with audience on stage, performers moving among spectators, and live music. Targeted at musical theater audiences.
- El Fantasma de la Ópera (The Phantom of the Opera) The classic Andrew Lloyd Webber musical based on Gaston Leroux's novel, produced by Letsgo and staged in Mexico City and on tour. Targeted at musical theater audiences.
- La Familia Addams A musical production based on the Addams Family characters, produced by Letsgo in Madrid and Bilbao. Targeted at family and musical theater audiences.
- Espacio Delicias A premier entertainment venue in Madrid that has hosted over 2 million visitors since 2021, serving as the venue for major immersive productions including Jurassic World, Black Mirror, Avatar, and Squid Game experiences. Available for hosting third-party events and brand activations. Targeted at immersive experience visitors, corporate clients, and brand partners.
- Medias Puri A pioneering nightclub venue in Madrid with a disruptive concept redefining nighttime entertainment. Targeted at nightlife and adult leisure audiences.
- Sala But An owned/operated nightlife venue in Madrid. Targeted at nightlife and adult leisure audiences.
- Uñas Chung Lee An owned/operated nightlife venue in Madrid. Targeted at nightlife and adult leisure audiences.
- The Hole An original Letsgo-produced cabaret-style show. Targeted at cabaret and musical theater audiences.
- Lights In Nature Nighttime light experience held in Rome (Life edition), using light installations in natural settings. Targeted at general public audiences seeking immersive light experiences.
Quantifiable outcome
- 2 million+ visitors at Espacio Delicias since 2021
- +2 more outcomes
Companies that use Letsgo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Letsgo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Letsgo partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- AdventurelivecorePartnership with Adventurelive to create 'The Nightmare Before Christmas' themed light trail at New York Botanical Garden, featuring video projection and LED lighting technology. The event runs September 27 to November 30 under licensing arrangement with Buena Vista Theatrical.
- Warner Bros. Discovery Global ExperiencesflagshipCo-production partner for The FRIENDS Experience, bringing the iconic sitcom universe to life as an immersive experience. The production tours cities including Mexico City.
- NetflixflagshipIP licensing and co-production partner for Stranger Things: The Experience, enabling immersive adaptation of the popular series. The experience has toured over 30 cities globally.
- Banijay Live StudioflagshipGlobal production partner for The Black Mirror Experience, the immersive adaptation of the acclaimed series. Banijay Live Studio is the live entertainment division of Banijay Entertainment, rights holder of the series. Received Special Jury Mention at Cannes 2026.
- UnivrsecoreBarcelona-based virtual reality studio collaborating on The Black Mirror Experience, specifically developing VR components and immersive technology elements of the production.
- CRIS Contra el CáncerminorCharitable partnership for El Imperio Fan Contraataca exhibition, with proceeds from the May 4th (Star Wars Day) premiere supporting cancer research foundation.
- FevercoreTicketing and promotion partner for The FRIENDS Experience and other immersive experiences. Fever serves as both ticketing platform and promotional partner for experience distribution.
- Original X ProductionsflagshipCo-production partner for Stranger Things: The Experience, working with Netflix and other partners to adapt the series into immersive format.
- DC SetflagshipCo-production partner for Stranger Things: The Experience in Latin American markets including Mexico City.
- Blast EntertainmentflagshipCo-production partner for Stranger Things: The Experience, contributing to the global touring production.
- Kolfer Enterprises, S.L.minorRelated entity under common commercial communications control, sharing address at Calle Las Mercedes 25, 5º 4, 48930 Getxo.
- Letsgo Theatre & Entertainment Enterprises, S.L.minorRelated entity under common commercial communications control, sharing address at Calle Las Mercedes 25, 5º 4, 48930 Getxo.
- Letsgo Enterprise, S.L.minorRelated entity under common commercial communications control, sharing address at Calle Las Mercedes 25, 5º 4, 48930 Getxo.
- Letsgo Oceans, S.L.minorRelated entity under common commercial communications control, sharing address at Calle Las Mercedes 25, 5º 4, 48930 Getxo.
- Buena Vista TheatricalflagshipLicensing partner for The Nightmare Before Christmas light trail at New York Botanical Garden, providing IP rights for the themed experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Letsgo competitors and assessment
Company assessmentOthers
- Banijay Live Studio: Banijay Live Studio is LetsGo's co-production partner on The Black Mirror Experience and the live-entertainment arm of Banijay, the rights holder for Black Mirror—an adjacent IP-driven immersive producer and ecosystem participant.
- Original X Productions: Original X Productions is a co-production partner with LetsGo on Stranger Things: The Experience, developing immersive adaptations of major film/TV IP—a directly comparable ecosystem participant in the licensed immersive experience category.
Direct peers
- Punchdrunk: Punchdrunk pioneered site-specific immersive theatre (Sleep No More) and continues to license its IP globally—directly comparable to LetsGo's theatrical-plus-immersive hybrid productions and audience-in-the-set approach.
- Meow Wolf: Meow Wolf creates large-scale immersive art installations combining narrative, technology and physical set design—the closest U.S. analogue to LetsGo's proprietary immersive experiences such as Black Mirror and Naturaleza Encendida.
- Fever: Fever operates as both a leading third-party ticketing platform and an immersive experience producer (e.g., Stranger Things: The Experience in multiple cities), directly overlapping LetsGo in distribution and licensed IP experience production. LetsGo is also a Fever distribution partner, making it both peer and channel.
- Exhibition Hub: Exhibition Hub is a global producer of large-format licensed immersive experiences (Jurassic World, Van Gogh, Frida Kahlo), making it a direct competitor for the same studio IP partnerships and touring venue deals LetsGo pursues.
Broad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, spanning touring, venues and ticketing—broadly overlapping LetsGo's touring productions, venue operations (Espacio Delicias) and ticketing partnerships.
- AEG Presents: AEG Presents operates major venues and produces global touring entertainment, comparable in venue and live-event scope to LetsGo's Espacio Delicias plus multi-city touring operation.
Regional players
- Stage Entertainment: Stage Entertainment is one of Europe's largest musical theater producers (Hamilton, Tina, Anastasia), comparable to LetsGo's licensed musicals portfolio (Cabaret, Phantom of the Opera, La Familia Addams) within the same European market.
Emerging players
- teamLab: teamLab builds large-scale digital immersive art installations (teamLab Planets, teamLab Borderless), intersecting with LetsGo's Naturaleza Encendida light trail experiences and broader immersive art/experience category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Letsgo social profiles
Digital presenceLetsgo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Letsgo leadership team
Management profileNumber of profiles
Profiles1 record
Letsgo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Letsgo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Letsgo
What does Letsgo do?
LETSGO COMPANY is a producer, promoter, and creator of live entertainment shows and experiences. It merges multi-artistic and technical disciplines — theatrical production, video projection, LED lighting, animatronics, immersive sound design, and spatial design — to deliver licensed immersive experiences (Jurassic World, Black Mirror, Stranger Things, Tim Burton, Avatar, FRIENDS, Star Wars), licensed and original musicals (Phantom of the Opera, Cabaret, La Familia Addams, The Hole), and original immersive light experiences (Naturaleza Encendida, Lights In Nature), operated from owned venues including Espacio Delicias in Madrid.
Is Letsgo a public or private company?
Letsgo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Letsgo founded?
Letsgo was founded in 2005. It employs 251 to 500 people.
Where is Letsgo based?
Letsgo is headquartered in Madrid, Spain, in the Europe region.
How does Letsgo make money?
Five revenue lines are on record. Live Entertainment Ticket Sales are the primary driver. The others are experience Admission Fees, licensed IP Production Partnerships, venue Operations and Rental and nightlife Venue Operations.
Who are Letsgo's main competitors?
Others on record are Banijay Live Studio and Original X Productions. Direct peers are Punchdrunk, Meow Wolf, Fever and Exhibition Hub. Broad incumbents are Live Nation Entertainment and AEG Presents. Stage Entertainment is listed as a regional player. teamLab is listed as an emerging player.
Does Letsgo have an API?
No public API is recorded for Letsgo.
What industry is Letsgo in?
Letsgo's product category is Live Entertainment Production. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 71131 and its SIC code is 7900.