What Wellington Implement does

Wellington Implement Inc is a privately held farm and outdoor power equipment dealership founded in 1929, incorporated in Ohio and headquartered in Wellington with additional full-line locations in Ashland and Medina, Ohio. The company distributes and services a broad portfolio of OEM brands spanning agricultural equipment (Case IH, Kioti, Yanmar Agriculture, Kubota engines, Great Plains, Kuhn, Rhino, MacDon), commercial and residential mowing (Cub Cadet, Ferris, Scag, Hustler Turf, DeWalt, Wright), construction (Yanmar Construction, Case Construction, Gehl, WERK-BRAU), and handheld power equipment (STIHL, Echo, Greenworks), with precision farming technology from Trimble, Precision Planting, and 360 Yield Center offered as add-on modules.

The business operates a traditional multi-departmental dealership platform: new and used equipment sales, a parts department stocking genuine OEM inventory, a factory-trained service department with mobile mower and on-site compact tractor capabilities, an equipment rental fleet with daily-to-monthly terms, and a precision farming service line covering planter, combine, tractor, and sprayer applications. Revenue is generated through one-time equipment sales, parts transactions, service labor, rental fees, and financing arranged through the sales department. Pricing is unit-based and varies by brand, model, and specification, with promotional financing (0% to 2.99% terms, manufacturer rebates up to $3,100) layered on top.

Wellington Implement serves farmers, residential property owners, landscaping professionals, contractors, and municipalities across Northern Ohio through direct in-person sales at three locations, phone-based inquiries, online inventory browsing on an EquipmentLocator.com storefront, and a MyDealer customer portal for post-sale engagement. Marketing combines the company website, Constant Contact newsletters, manufacturer co-branded events such as the 2023 Case IH & MacDon Harvest Productivity Clinic, and email-capture promotional offers. The firm employs over 35 professionals with a stated 268 years of combined industry knowledge, supports 24/7 emergency service, and was recognized with the 2024 Case IH Pinnacle Award.

Name

Wellington Implement

Legal name

Wellington Implement Inc

Website

https://wellingtonimplement.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Wellington Implement is a privately held Ohio farm and outdoor power equipment dealership operating three Northern Ohio locations, selling and servicing new and used equipment from 30-plus OEM brands across agricultural, construction, commercial mowing, and residential categories, with parts, service, rentals, and precision farming support.

Ownership category

akta.pro rank

Product category

Farm Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Lawn and Garden Equipment and Supplies Retailers (4442), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Outdoor Power Equipment Parts & Service Retail (CRAIADAH)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIAIAE), General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Farm equipment dealership
• Construction equipment sales
• Outdoor power equipment
• Precision farming services
• Agricultural machinery

Headquarters

HQ city

Wellington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new farm, construction, and lawn/garden equipment from major brands including Case IH, Cub Cadet, Ferris, Kioti, Scag, Yanmar, STIHL, and others.
2. Used Equipment Sales: Sale of pre-owned equipment including tractors, combines, zero turn mowers, riding lawn mowers, construction equipment, and utility vehicles.
3. Equipment Rentals: Short-term and long-term rental of construction and farm equipment including skid steers, excavators, tractors, and attachments. Rental periods include daily, weekend, weekly, and monthly rates.
4. Parts Sales: Sale of replacement parts and maintenance supplies for all equipment brands sold, including genuine manufacturer parts for Case IH, Yanmar, Cub Cadet, Scag, Ferris, and other brands.
5. Service and Repair: Service department providing repairs, maintenance, and inspections for all equipment types including mobile mower service and on-site compact tractor service.
6. Precision Farming Services: Precision farming services including planter services, combine services, tractor services, sprayer services, and farm management. They also install and service Trimble, Precision Planting, and 360 Yield Center products.
7. Equipment Financing: Financing services offered through their sales department to help customers purchase equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wellington Implement is an Ohio-based farm and construction equipment dealership that sells new and used agricultural, lawn, construction, and outdoor power equipment from brands including Case IH, Cub Cadet, Ferris, Kioti, Scag, Yanmar, STIHL, Kawasaki, Kuhn, and others. The dealership also provides genuine OEM parts, factory-trained repair and maintenance service, short- and long-term equipment rentals, precision farming installation and support (Trimble, Precision Planting, 360 Yield Center), mobile mower and on-site compact tractor service, and equipment financing through three retail locations in Northern Ohio (Ashland, Medina, Wellington).

Product overview

Wellington Implement is a farm and outdoor power equipment dealer operating as a single unified offering across multiple physical locations in Ohio (Ashland, Medina, Wellington). The company distributes a broad portfolio of equipment brands including Case IH agriculture equipment, Kubota-equivalent brands (Kioti, Yanmar), commercial lawn mowers (Cub Cadet, Ferris, Scag, Hustler Turf), handheld power equipment (STIHL, Echo), and specialty implements (Great Plains, Kuhn, Rhino, Woods). Precision farming technology products (Trimble, Precision Planting, 360 Yield Center) are sold as add-on modules to enhance tractors, planters, combines, and sprayers. The business operates as a platform combining equipment sales, parts supply, factory-certified service departments, equipment rentals, and precision farming support services. Customers purchase physical equipment across categories including tractors, combines, utility vehicles, skid steers, excavators, and attachments, with corresponding service, parts, and financing wraparound services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Farm and Construction Equipment Sale of new tractors, combines, planters, sprayers, skid steers, excavators, compact track loaders, utility vehicles, zero turn mowers, riding mowers, handheld power equipment, and agricultural implements from brands including Case IH, Cub Cadet, Ferris, Kioti, Scag, Yanmar, STIHL, Kawasaki, Kuhn, Hustler Turf, Gehl, Great Plains, Echo, Honda Power Equipment, MacDon, Rhino, Woods Equipment, Greenworks, Wright Mowers, Meyer, SnowEx, Sno-Way, Unverferth, and others. Targeted at farmers, homeowners, landscapers, and contractors in Northern Ohio.
• Used Farm and Construction Equipment Sale of pre-owned tractors, combines, zero turn mowers, riding lawn mowers, construction equipment, utility vehicles, demo units, and lease returns, searchable through an online inventory system. Targeted at budget-conscious farmers, homeowners, and contractors.
• Equipment Rentals Short- and long-term rental of skid steers, excavators, compact track loaders, boom lifts, tractors, and attachments on daily, weekend, weekly, and monthly rates. Available at the Ashland and Medina Ohio locations with delivery and pickup options. Targeted at contractors and farmers needing temporary equipment capacity.
• Parts Department Supply of genuine OEM replacement parts and maintenance supplies for all equipment brands sold, including manufacturer parts info and parts lookup tools. Authorized Kubota engine parts and service at the Ashland location. Targeted at equipment owners needing maintenance and repair parts.
• Service Department Factory-trained technician repair, scheduled maintenance, and inspection services for all equipment brands sold, with a professional service team available 24/7 for emergency support. Targeted at equipment owners needing warranty and out-of-warranty repairs.
• Precision Farming Services Installation, calibration, and support for GPS-guided autosteer, RTK solutions, yield monitoring, and precision agriculture technology across planters, combines, tractors, and sprayers. Includes planter, combine, tractor, sprayer, and farm management services, plus planter clinics. Targeted at row-crop farmers seeking precision agriculture integration.
• Equipment Financing Flexible financing options for equipment purchases arranged through partnerships with financial institutions, including manufacturer promotional financing such as 0% for 48 months on Cub Cadet, 0% for 72 months on Kioti CS Series, and 2.99% for 84 months on Kioti CX/CK Series. Targeted at equipment buyers managing acquisition costs.
• Mobile Mower Service On-site pickup, repair, and return service for riding mowers and zero turn mowers where technicians travel to the customer location. Targeted at residential and commercial mower owners who cannot easily transport equipment.
• On-Site Compact Tractor Service Mobile service delivered to the customer location for compact tractor maintenance and repairs. Targeted at compact tractor owners needing on-site support.

Quantifiable outcome

• Professional staff and service team available 24/7 for emergency support
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core and minor.

• Case IHcoreChannel Partner/ Reseller/ DistributorPrimary agricultural equipment brand sold at Wellington Implement. Full line dealer for Case IH agriculture equipment including tractors, combines, planters, and precision farming products. Recipient of 2024 Case IH Pinnacle Award.
• Cub CadetcoreChannel Partner/ Reseller/ DistributorResidential and commercial lawn equipment brand. Exclusive promotional offers available through Wellington Implement including up to $500 off and 0% financing for 48 months.
• ScagcoreChannel Partner/ Reseller/ DistributorCommercial and residential zero turn mowers. Promotional offers available including up to $500 off new purchases.
• FerriscoreChannel Partner/ Reseller/ DistributorCommercial mower brand known for independent suspension technology. Full line of commercial mowing equipment.
• KioticoreChannel Partner/ Reseller/ DistributorSubcompact and compact tractors. Multiple promotional offers including Harvest Moon Sales Event with 0% financing up to 72 months or up to $3,100 cash back.
• YanmarcoreChannel Partner/ Reseller/ DistributorCompact tractors, construction equipment, and engines. Authorized Kubota Engine Parts and Service dealer at Ashland location. Full parts and service support.
• STIHLcoreChannel Partner/ Reseller/ DistributorHandheld outdoor power equipment including chainsaws, trimmers, and blowers. Special offers available through dedicated STIHL specials page.
• KawasakicoreChannel Partner/ Reseller/ DistributorUtility vehicles (MULE series) and engines. Full line of Kawasaki UTVs and power equipment available.
• KuhncoreChannel Partner/ Reseller/ DistributorAgricultural equipment including hay and forage tools. Part of top brands offering.
• Hustler TurfcoreChannel Partner/ Reseller/ DistributorZero turn mowers and outdoor power equipment. Part of brand portfolio.
• Case ConstructioncoreChannel Partner/ Reseller/ DistributorConstruction equipment including skid steers, compact track loaders, and excavators.
• EchocoreChannel Partner/ Reseller/ DistributorProfessional-grade handheld outdoor power equipment including chainsaws, trimmers, and blowers.
• GehlcoreChannel Partner/ Reseller/ DistributorCompact construction equipment including skid steers and compact track loaders.
• Great PlainscoreChannel Partner/ Reseller/ DistributorAgricultural planting and seeding equipment including grain drills and planters.
• Precision PlantingcoreTechnology or IntegrationPrecision planting technology. Wellington Implement provides installation, service, and support for Precision Planting products including 20/20 sensors, DeltaForce, vSet, and more.
• TrimblecoreTechnology or IntegrationPrecision farming GPS and guidance systems. Full installation, calibration, and support services for Trimble products including EZ-Steer, EZ-Pilot, AutoPilot, and precision ag software.
• 360 Yield CentercoreTechnology or IntegrationPrecision farming products for sprayers and application equipment. Full product line including 360 Rain, 360 Y-Drop, and related accessories.
• DeWaltminorChannel Partner/ Reseller/ DistributorCommercial zero turn mowers. Promotional pricing and financing offers available including fall sale discounts up to $700 off.
• MeyerminorChannel Partner/ Reseller/ DistributorSnow plows and salt spreaders for truck equipment. Pre-season clearance events with installed pricing.
• MacDoncoreChannel Partner/ Reseller/ DistributorCombine headers and draper heads. Partner for harvest productivity clinics and combine services.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota Engine Parts and Service dealer at Ashland location. Provides genuine Kubota engine parts, cylinder head kits, and factory-authorized repair service.
• Honda Power EquipmentcoreChannel Partner/ Reseller/ DistributorPower equipment including generators and water pumps.
• RhinocoreChannel Partner/ Reseller/ DistributorAgricultural equipment including rotary cutters, finishing mowers, and loaders.
• UnverferthcoreChannel Partner/ Reseller/ DistributorGrain handling equipment including grain carts and header trailers.
• Woods EquipmentcoreChannel Partner/ Reseller/ DistributorPowered grooming equipment including rotary cutters, tillage tools, and seeding equipment.
• SnowExminorChannel Partner/ Reseller/ DistributorSnow and ice control equipment including spreaders and snowplows.
• Sno-WayminorChannel Partner/ Reseller/ DistributorSnowplow equipment for truck and UTV applications.
• Towmaster TrailersminorChannel Partner/ Reseller/ DistributorEquipment trailers for transporting heavy equipment.
• Vortexx Pressure WashersminorChannel Partner/ Reseller/ DistributorCommercial and residential pressure washing equipment.
• Wright MowerscoreChannel Partner/ Reseller/ DistributorCommercial stand-on mowers and lawn equipment.
• GreenworkscoreChannel Partner/ Reseller/ DistributorBattery-powered outdoor power equipment.
• KMCcoreChannel Partner/ Reseller/ DistributorSpecialized agricultural equipment.
• WERK-BRAUminorChannel Partner/ Reseller/ DistributorExcavator attachments and contractor tools.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hutson Inc. John Deere dealer group with multiple locations across the Midwest selling ag, lawn/garden, and compact construction equipment. Comparable as a multi-line, multi-location full-service equipment dealer serving farmers and property owners.
• Stotz Equipment: Multi-state Case IH dealer offering new and used ag, lawn/garden, and construction equipment plus service and parts. Closely matches Wellington's brand portfolio and dealership operating model.
• Atlantic Tractor: Multi-location John Deere dealer serving the Mid-Atlantic with agriculture, lawn/garden, and compact construction equipment. Comparable in multi-line full-service dealership structure.
• Blanchard Equipment: Case IH dealer with multiple locations in the Carolinas and Georgia selling ag, lawn/garden, and compact construction equipment. Comparable multi-line, full-service dealer profile.
• Streicher's: Outdoor equipment retailer in the Upper Midwest with multiple locations selling lawn, garden, ATV, and outdoor power equipment plus parts and service. Comparable in OPE retail and service focus, though with different brand mix.
• Greenway Equipment: Case IH dealer group with multiple locations across the Mid-South. Comparable in brand focus, customer base (row-crop farmers and property owners), and full-service operating model.
• RDO Equipment Co. Multi-state Case IH agriculture and construction equipment dealer with full sales, service, parts, and precision farming operations. Directly comparable as a large multi-location full-line equipment dealership with overlapping OEM relationships.
• C & B Equipment: John Deere dealer group with locations across the Midwest and South offering new/used equipment, service, and parts. Comparable in operating model and customer segments to Wellington Implement.
• Heritage Equipment: Case IH agricultural equipment dealer with locations in the Midwest. Directly comparable brand portfolio and ag-dealership operating model.

Broad incumbents

• Tractor Supply Company: Large national rural-lifestyle retailer selling equipment, parts, and supplies to farmers, ranchers, and homeowners. Comparable end-customer base but operates a fundamentally different high-volume retail model without heavy ag machinery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wellimp29

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellington Implement