UnifiedAR

What UnifiedAR does

UnifiedAR Pty Ltd, headquartered in Wilmington, Delaware with primary incorporation in Queensland, Australia, operates the PrinTechIQ platform — a white-label interactive print and augmented reality system that converts static print, packaging, signage, and direct mail into trackable, interactive digital experiences. The product stack spans Dynamic and Personalized QR Codes, WebAR (no app download required), photorealistic AR Avatars serving as virtual sales representatives, drag-and-drop Dynamic Landing Pages, Geo-Specific Content delivery, Interactive AI Chatbots, AI Content Generation, Digital Retargeting integrations with Google/Meta/LinkedIn, Reverse Appending, Integrated Email, and a real-time Reporting Dashboard. Frontends include WebAR campaigns and native Android/iOS applications; backends cover authoring, analytics, and partner-facing white-label hosting.

The company sells through a multi-track go-to-market: tiered monthly subscriptions for end users (Starter $9, SME $59, Business $219, Corporate $329, Enterprise $649 — all with usage-based overage fees per scan), a partner program with Lite ($19/mo) and Premium ($95/mo) subscriptions enabling white-label resale at 200%+ markup, and an optional Premium White-Label SKU ($1,500/mo setup + $349/mo management) for fully rebranded native apps. Distribution is dominated by a global network of 300+ Authorized Solutions Partners (printers, mailers, agencies, resellers), supplemented by a self-serve free 30-day trial (PLG) and a sales-led enterprise motion. Reported scale includes 1,000+ customers, with named logos spanning automotive (BMW Brisbane/Westside, Nationwide Autocare), real estate (McGrath, Harcourts), education (Oklahoma State University, Sheldon College), finance (UnitedOne Credit Union), government (Tourism & Events Queensland, Brisbane City Council, RDA Moreton Bay), and non-profit (Mater Foundation). Pricing model is monthly recurring subscription plus usage-based overages, with agency/professional services as an add-on revenue stream.

The organization remains small — 1–10 employees led by CEO Steven Belshaw, with Kaushal Gunaratne as Chief Innovation Officer and Evan Fortune as Co-Founder/Investor/Owner — and is privately held with no disclosed outside funding. Recent strategic activity has centered on shipping AI-driven modules (AI Chatbots, AI Content Generation), institutionalizing the Partner Program across Lite/Premium tiers, introducing Premium White-Label rebranded apps, and aligning with the US postal ecosystem via a 2026 Postal Customer Councils keynote.

Name

UnifiedAR

Legal name

UnifiedAR Pty Ltd

Website

https://unifiedar.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

UnifiedAR operates PrinTechIQ, a white-label interactive print and augmented reality platform that lets printers, mailers, agencies, and marketers convert QR-coded print, packaging, signage, and direct mail into trackable WebAR, AI chatbot, and retargeting experiences for end clients.

Ownership category

akta.pro rank

Product category

Interactive Print and Augmented Reality Software

NAICS

Software Publishers (5132), Software Publishers (513210), Support Activities for Printing (32312)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• Interactive print solutions
• Augmented reality software
• White-label AR platform
• QR code marketing
• Direct mail automation

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Platform Access): Customers subscribe to tiered monthly plans (Starter, SME, Business, Corporate, Enterprise) that include a set number of campaigns, monthly scans/views, and account storage. Plans are billed monthly on a per-account basis.
2. Usage-Based Overage Fees: When customers exceed their monthly included scan/view allowance, additional scans are charged at per-unit rates that decrease with higher tiers (from $0.09/scan at Starter to $0.035/scan at Enterprise).
3. Partner Program Subscriptions: Resellers and partners pay monthly subscriptions: Partner Lite at $19.00/month and Partner Premium at $95.00/month, providing access to the white-label platform to resell under their own brand.
4. Premium White-Label Licensing: Premium White-Label add-on includes a $1,500.00/month setup cost plus $349.00/month management fee for rebranded customer AR apps (Android and Apple), on top of the base platform subscription.
5. Agency Services & AI Content Generation: Expert creative, campaign, strategy, and AI content generation services offered as add-on professional services for clients needing hands-on execution support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

UnifiedAR provides PrinTechIQ, a white-label interactive print and augmented reality SaaS platform that enables printers, mailers, agencies, and end-user marketers to convert static print, packaging, signage, and direct mail into trackable, interactive digital experiences using Dynamic and Personalized QR Codes, WebAR, AR Avatars, AI Chatbots, dynamic landing pages, geo-specific content, digital retargeting, and real-time analytics. The platform is sold both as a direct subscription (Starter through Enterprise tiers) and via an Authorized Solutions Partner Program that lets channel partners white-label and resell PrinTechIQ under their own brand.

Product overview

UnifiedAR offers PrinTechIQ, a unified interactive print and augmented reality platform designed for printers, mailers, and marketers. The platform consists of a core white-label solution with multiple integrated modules: Dynamic QR Codes and Personalized QR Codes for scannable print activation; Augmented Reality (WebAR) and AR Avatars (Virtual Salesperson) for immersive brand experiences; Reporting Dashboard and Digital Retargeting for analytics and follow-up marketing; Dynamic Landing Pages and Geo-Specific Content for personalized content delivery; Interactive AI Chatbots and AI Content Generation for automated engagement; WebAR Catalogs, eBusiness Cards, Reverse Appending, Integrated Email, and Email Marketing for expanded capabilities. A Partner Program offers white-label solutions at Lite ($19/month) and Premium ($95/month) tiers, with optional Premium White Label for fully rebranded mobile apps. Pricing tiers range from Starter ($9) to Enterprise ($649) based on campaigns and scan volumes.

Differentiator

Problem solved

Functional benefit

Products and services

• PrinTechIQ Interactive Print and AR Platform UnifiedAR's core interactive print and augmented reality SaaS platform that transforms print and mail into business-generating opportunities for printers, mailers, and marketers by combining Dynamic and Personalized QR Codes, WebAR, AR Avatars, AI Chatbots, dynamic landing pages, digital retargeting, geo-specific content, and a real-time analytics dashboard. Sold both directly (Starter through Enterprise tiers) and through the Authorized Solutions Partner Program as a white-label offering.
• Agency Services Expert creative, campaign, strategy, and AI content generation services offered as a paid add-on for clients who need hands-on execution of high-impact Interactive Print and AR experiences rather than purely self-serve platform use.
• Premium White-Label (Rebranded AR Apps) Premium white-label solution that delivers fully rebranded, customer-owned AR applications for Android and Apple, including all ongoing app maintenance and updates, enabling enterprise partners and agencies to deploy the platform as their own branded AR product.
• UnifiedAR Mobile Applications Native Android and iOS mobile applications that host and distribute augmented reality content to end users as the frontend delivery layer for PrinTechIQ campaigns and white-label partner deployments.

Quantifiable outcome

• Marketers who coordinated direct mail with digital marketing increased response rate by 63%, website visits by 68%, and leads by 53% (USPS Delivers data cited on unifiedar.com)
• +6 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Google AnalyticscoreTechnology or IntegrationUnifiedAR uses Google Analytics as a third-party service provider to monitor and analyze usage of its platform and Service. Google Analytics tracks and reports website traffic and is used to contextualize and personalize ads across Google's advertising network.
• XerosupportingTechnology or IntegrationXero, a New Zealand-based cloud accounting software company, is used by UnifiedAR to process billing, invoicing, and payments for its customers.
• Pinch PaymentscoreTechnology or IntegrationPinch Payments (https://getpinch.com.au/), based in Australia, is one of the payment processing providers used by UnifiedAR to process direct debit payments and credit card transactions for platform subscriptions and usage fees.
• Pin PaymentscoreTechnology or IntegrationPin Payments (https://pinpayments.com/), a Melbourne-based software company, provides payment processing services for UnifiedAR's direct debit and credit card payment collection.
• Digital GlaresupportingChannel Partner/ Reseller/ DistributorDigital Glare is a reseller of UnifiedAR that worked with PMD Tea to implement interactive AR product packaging. Digital Glare acts as an authorised reseller introducing and deploying UnifiedAR solutions to end clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aircards: Aircards is a WebAR marketing agency and platform that delivers measurable AR campaigns for brands. Directly comparable as a WebAR marketing solutions provider with focus on analytics and engagement measurement.
• Onirix: Onirix is a WebAR studio platform that enables creation and deployment of AR experiences for marketing, training, and product visualization. Comparable as a WebAR platform serving enterprise and agency customers.
• Beaconstac: Beaconstac is a QR code platform with dynamic QR codes, analytics, and retargeting integrations. Comparable as a direct competitor in the dynamic/personalized QR code module space that UnifiedAR bundles into PrinTechIQ.
• 8th Wall: 8th Wall (now part of Niantic) provides a WebAR development platform with cloud-based AR tools for marketers and agencies. Comparable as a WebAR infrastructure provider targeting marketing and brand experiences.
• Aryel: Aryel is a self-service AR marketing platform that lets brands create AR campaigns and product visualizations. Directly comparable as a SaaS-style AR platform for marketers and agencies.
• Zappar: Zappar is a WebAR platform offering AR campaigns, packaging, and 3D product visualization for marketing — directly comparable to UnifiedAR's PrinTechIQ in both technology (WebAR) and target market (marketers, brands, printers).
• Poplar Studio: Poplar Studio produces AR campaigns for brands across print, packaging, and out-of-home — directly comparable in delivering AR marketing campaigns for the same end customers (marketers, agencies, brands).
• MyWebAR: MyWebAR is a no-code WebAR creation platform that allows marketers and creators to build and publish AR experiences. Comparable as an accessible WebAR tool targeting non-technical marketers — overlapping with UnifiedAR's SMB-friendly positioning.
• Blippar: Blippar is an AR technology platform offering WebAR creation tools, AR advertising, and brand experiences. Comparable as a comprehensive AR platform serving marketing, advertising, and brand experience use cases.
• Sayduck: Sayduck provides AR product visualization for retail and e-commerce, including 3D and AR models integrated into web and apps. Comparable as an AR-for-marketing platform, particularly for product visualization and retail use cases.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@unifiedar7778
• LinkedInlinkedin.com/company/unifiedar
• Facebookfacebook.com/unifiedarapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UnifiedAR