Sleep & Eat
Sleep & Eat is an annual B2B trade event, operated by Informa Markets, that connects hospitality design brands with hoteliers, restaurateurs, interior designers, and architects through a curated European exhibition, conference programme, and the Hotel 2035 3D concept experience.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Sleep & Eat does
Sleep & Eat is an annual B2B trade event, founded in 2005/2006 and headquartered in London, positioned as "Europe's only edited hospitality design event." The event serves the hospitality design value chain — hoteliers, restaurateurs, interior designers, architects, specifiers, owners, investors, and design brands — by curating an International Exhibition where established and emerging brands launch product collections, a Conference Programme featuring global creative leaders (tonychi studio, Tihany Design, Langham Hospitality Group, Ritz-Carlton), and the differentiated Hotel 2035 feature: a 360-degree interactive 3D walkthrough of conceptual hospitality spaces built with visualization partner Fumo Studios and co-developed with IHG, Wyndham Hotels & Resorts, and Accor.
The core technology stack combines a virtual event platform (introduced in November 2020) with 3D interactive walkthrough capabilities, 1:1 video meetings, live chat, dedicated networking hours, and an online product directory. In 2020 the event pivoted to an entirely virtual format and launched Hotel 2035, sponsored by Parkside Architectural Tiles and Tsar Carpets. The platform is differentiated by ease-of-use tooling for exhibitor-client connection and a novel 3D visualization architecture for conceptual space walkthroughs.
Sleep & Eat is a brand operated by Informa Markets, a trading division of publicly-listed Informa PLC (registered in England and Wales, number 8860726, registered office 5 Howick Place, London SW1P 1WG). Revenue is generated primarily through transaction-fee streams: exhibitor/sponsorship fees (with anchor sponsors including Parkside Architectural Tiles and Tsar Carpets) and event attendance fees. Pricing is not publicly disclosed and is quote-based. The go-to-market is event-driven and community-led, with a horizontal segmentation approach across multiple hospitality design personas, supported by content marketing (website and blog), virtual event programming, conference sessions, and the marquee Hotel 2035 experience.
Sleep & Eat firmographics
Firmographics- Name
- Sleep & Eat
- Legal name
- Sleep & Eat (brand operated by Informa PLC)
- Website
- https://sleepandeatevent.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Sleep & Eat is an annual B2B trade event, operated by Informa Markets, that connects hospitality design brands with hoteliers, restaurateurs, interior designers, and architects through a curated European exhibition, conference programme, and the Hotel 2035 3D concept experience.
- Ownership category
- akta.pro rank
Where Sleep & Eat is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sleep & Eat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Attendance: Revenue generated from visitor attendance to the annual Sleep & Eat event, featuring exhibition access, conference sessions, and networking opportunities
- Exhibition and Sponsorship: Brands and companies pay to exhibit at the International Exhibition and sponsor event features such as Hotel 2035. Sponsors include Parkside Architectural Tiles and Tsar Carpets
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sleep & Eat product offering
Product offeringCore offering
Sleep & Eat operates Europe's only edited hospitality design event, an annual trade show and conference for hoteliers, restaurateurs, interior designers, architects, and suppliers. Core offerings include the International Exhibition where brands launch product collections, a thought-leading Conference programme with global industry speakers, the immersive 3D Hotel 2035 virtual hotel experience, video meeting capabilities, and a product directory. Sleep & Eat Virtual was introduced in 2020 to enable global attendance during the pandemic.
Product overview
Sleep & Eat is Europe's leading design and innovation event for the hospitality sector, operating as a conceptual playground for hoteliers, restaurateurs, and designers. The event comprises multiple integrated offerings: the International Exhibition connecting brands with the hospitality design community through product showcases; the Conference Programme featuring thought leadership from industry leaders; Hotel 2035, an immersive 3D concept hotel experience created in collaboration with leading hotel groups and architectural practices; the Video Meetings Programme enabling virtual 1:1 business connections; and a Product Directory for sourcing hospitality products. The event has operated for 15 years and is part of Informa Markets.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel 2035: Conceptual spaces showcasing future hospitality design, featuring Sleep Sets, virtual Hotel Lobby, Lounge Bar, Cocktail Bar, Restaurant and Networking Lounge. Created in collaboration with leading hotel groups and design practices, visualized by Fumo Studios.
Products and services
- International Exhibition Annual trade exhibition connecting established and emerging hospitality design brands launching product collections with hoteliers, interior designers, architects, and specifiers.
- Conference Programme Thought leadership conference programme featuring speakers from leading hospitality design practices and hotel groups such as tonychi studio, Langham Hospitality Group, Tihany Design, and Ritz-Carlton.
- Hotel 2035 Immersive 3D walk-through experience of conceptual future-focused hotel spaces featuring Sleep Sets, Hotel Lobby, Lounge Bar, Cocktail Bar, Restaurant, and Networking Lounge, designed in collaboration with leading hotel groups and architectural practices.
- Sleep & Eat Virtual Online virtual edition of the Sleep & Eat event enabling global attendance through video meetings, live chat, dedicated networking hours, and the Hotel 2035 3D experience.
- Product Directory Online product directory featuring the latest collections from established and emerging hospitality design brands, allowing visitors to source and specify products.
Quantifiable outcome
- Over 100 productive meetings per exhibitor over 3 days
- +1 more outcomes
Companies that use Sleep & Eat
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Sleep & Eat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sleep & Eat partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- Fumo StudioscoreVisualization partner for Hotel 2035, creating 360-degree interactive 3D walkthrough of conceptual hospitality spaces. Fumo Studios combines individual artistry and architectural know-how to deliver captivating storytelling imagery.
- Parkside Architectural TilescoreSponsor of Hotel 2035 and exhibitor at Sleep & Eat Virtual. Parkside Architectural Tiles showcased products to the hospitality design community and conducted over 100 productive meetings over the three-day event.
- Tsar CarpetscoreSponsor of Hotel 2035, providing carpeting for conceptual hospitality spaces showcased at the event.
- AD AssociatescoreLondon-based internationally experienced collective of creatives offering integrated disciplines across experiential and spatial design. Collaborated with IHG on Hotel 2035 Sleep Set.
- IHG (InterContinental Hotels Group)coreOne of the world's leading hotel companies with 5,918 hotels globally. Collaborated with AD Associates on Hotel 2035 Sleep Set, providing True Hospitality for everyone.
- Chalk Architecture & DesitecturecoreWorking with research/teaching practice Desitecture, University of West London, and design graduates to realize hospitality solutions worldwide. Collaborated with Wyndham Hotels & Resorts on Hotel 2035 Sleep Set.
- Wyndham Hotels & ResortscoreInternational hotel and resort chain with 20 brands, 80+ countries, over 9,000 hotels. Collaborated with Chalk Architecture & Desitecture on Hotel 2035 Sleep Set.
- Perkins & WillcoreAward-winning international architectural firm with studios in London, New York, Los Angeles, Shanghai, and beyond. Collaborated with Accor on Hotel 2035 Sleep Set.
- AccorcoreLargest hospitality company in Europe, sixth largest worldwide. Operating in 100 countries with more than 4,800 hotels. Collaborated with Perkins & Will on Hotel 2035 Sleep Set.
- ReardonSmith ArchitectscoreArchitectural firm with impressive track record in luxury hotel restoration and rebuilding in London, and design of new destinations in Europe and beyond. Collaborated with Suited Interior Design and Delight on Hotel 2035.
- Suited Interior DesigncoreGlobal collective of hospitality designers with experience and creative agility to define and tell a hotel's story through interior design. Collaborated on Hotel 2035.
- DelightcoreLondon-based lifestyle brand developing brands with strong emotional narrative to captivate, charm, and enchant audiences. Collaborated on Hotel 2035.
- SUPERFUTUREScoreAward-winning multi-disciplinary design and branding studio specializing in multi-sensory designs for hotels, resorts, restaurants, bars, and workspaces worldwide. Designed Cocktail Bar for Hotel 2035.
- ArcibellacoreHelsinki-based interior architecture company led by Kristiina Michelsson, specializing in public spaces including hotels, restaurants, bars, offices, and boutiques. Designed Hotel Lobby for Hotel 2035.
- AtelliorcoreArchitecture and interior design studio based in London and Zagreb, working on hospitality schemes across UK and Europe as well as high-end residential projects in London. Designed Lounge Bar for Hotel 2035.
- InsideOutcoreLondon-based architectural firm focusing on experience-led architecture and interiors with focus on sustainability. Designed Networking Lounge for Hotel 2035.
- Boxx CreativecoreMulti-award winning, proactive and purposeful London-based creative studio specializing in global projects for hospitality, workplace, and residential clients. Designed Restaurant for Hotel 2035.
- Informa MarketsflagshipSleep & Eat is part of the Informa Markets Division of Informa PLC, a leading international events and publishing company.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sleep & Eat competitors and assessment
Company assessmentDirect peers
- Boutique Design New York (BDNY): Annual NYC trade event pairing design firms and hospitality product brands with hotel/restaurant decision makers. Direct peer in the hospitality design trade show category.
- ICFF (International Contemporary Furniture Fair): North American trade event for contemporary furniture, with significant contract/hospitality brand participation. Comparable as a curated B2B design trade show serving designers, specifiers and contract brands.
- Maison & Objet: Paris-based biannual trade show for design, decoration and lifestyle, with a strong hospitality/contract segment. Directly comparable as a B2B design trade event serving hoteliers, restaurateurs, designers and brands — and the most direct competitor in Europe.
- HostMilano: Milan-based biennial trade show for the hospitality industry, covering HoReCa equipment, furnishings and design. Direct peer in hospitality-focused B2B trade events with strong European reach.
- EquipHotel Paris: Biennial Paris trade show dedicated to the hotel and restaurant industry, connecting hospitality operators with product and design suppliers. Direct peer by target audience (hoteliers, restaurateurs) and trade-show format.
- 100% Design: London's leading contemporary design trade event during London Design Festival. Comparable as a curated B2B design show serving designers, architects and brands, with overlap on the interior/specifier audience.
- HD Expo (Hospitality Design Expo): Annual US hospitality design trade show and conference. Direct peer: same target buyers (hoteliers, designers, restaurateurs, brands) and same editorial mission of connecting hospitality design professionals.
- Decorex: UK-based high-end interior design trade event, also operated by Informa Markets. Direct peer by audience and ownership — Sleep & Eat and Decorex are sister events within the same Informa Markets portfolio.
- Salone del Mobile / Milano Design Week: Milano Design Week and the Salone del Mobile are the world's largest design trade events, with major hospitality-relevant brand participation. Comparable as a B2B design show attracting global designers, brands and specifiers, though much larger in scale.
Regional players
- INDEX Design (Dubai): Middle East's largest interior design and hospitality trade event, based in Dubai. Comparable in audience and format but regional to MENA rather than competing directly with Sleep & Eat in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sleep & Eat social profiles
Digital presenceSleep & Eat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleep & Eat leadership team
Management profileNumber of profiles
Sleep & Eat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleep & Eat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleep & Eat
What does Sleep & Eat do?
Sleep & Eat operates Europe's only edited hospitality design event, an annual trade show and conference for hoteliers, restaurateurs, interior designers, architects, and suppliers. Core offerings include the International Exhibition where brands launch product collections, a thought-leading Conference programme with global industry speakers, the immersive 3D Hotel 2035 virtual hotel experience, video meeting capabilities, and a product directory. Sleep & Eat Virtual was introduced in 2020 to enable global attendance during the pandemic.
Is Sleep & Eat a public or private company?
Sleep & Eat is a private company. It is classified as corporate owned and is currently operating.
When was Sleep & Eat founded?
Sleep & Eat was founded in 2006. It employs 5,001 to 10,000 people.
Where is Sleep & Eat based?
Sleep & Eat is headquartered in London, United Kingdom, in the Europe region.
How does Sleep & Eat make money?
Two revenue lines are on record. Event Attendance is the primary driver. The others are exhibition and Sponsorship.
Who are Sleep & Eat's main competitors?
Direct peers on record are Boutique Design New York (BDNY), ICFF (International Contemporary Furniture Fair), Maison & Objet, HostMilano, EquipHotel Paris, 100% Design, HD Expo (Hospitality Design Expo), Decorex and Salone del Mobile / Milano Design Week. INDEX Design (Dubai) is listed as a regional player.
Does Sleep & Eat have an API?
No public API is recorded for Sleep & Eat.