RedWater Events

What RedWater Events does

RedWater Events is a privately held event hospitality company headquartered in Grand Rapids, Michigan, operating nine distinct event venues across West Michigan — including golf clubs, country clubs, and the waterfront Boatwerks property — serving wedding couples and corporate clients primarily, with secondary segments in social celebrations and golf/club members. The company generates revenue through venue rental fees (ceremony packages range from $1,200-$2,500), all-inclusive wedding reception packages at $70-$80 per guest, in-house catering and bar service, and ancillary services such as off-site catering and corporate retreat hosting. Its operating model is direct-to-consumer with a centralized sales force led by a Director of Sales (Vanessa Snelgrove) and 10 event sales managers, supported by distribution through The Knot and WeddingWire wedding directories and a Preferred Vendors network of 30+ local florists, DJs, photographers, and lodging partners.

The company is part of the broader RedWater Restaurant Group, which includes 10 restaurants, 8 golf courses, and 5 pool facilities with associated cafes and bars — providing shared culinary labor, back-office infrastructure, and customer cross-sell opportunities that lower per-venue fixed costs relative to standalone operators. Ownership is structured as an Employee Stock Ownership Plan (ESOP) for eligible employees, with no venture capital, private equity, or parent-company ownership indicated. The company operates a rewards program offering 2-6% annual credits to clients spending $5,000+ across 5+ events, and a 10% cross-event discount tied to wedding bookings.

Founded in 2019, RedWater Events has no disclosed AI/ML capabilities, no proprietary technology platform, and no public APIs; the operating stack is traditional hospitality venue management with manual sales workflows. No revenue figures, funding rounds, patents, awards, or regulatory actions are publicly disclosed.

Name

RedWater Events

Legal name

RedWater Events

Website

https://redwaterevents.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RedWater Events is a privately held Grand Rapids-based hospitality company operating 9 event venues across West Michigan, offering venue rental, in-house catering, and event coordination primarily for wedding couples and corporate clients, as part of the broader RedWater Restaurant Group.

Ownership category

akta.pro rank

Product category

Event Venue and Catering Services

NAICS

Golf Courses and Country Clubs (713910), Caterers (72232), Food Service Contractors (722310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industries

Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Ceremony Planning & Officiant Coordination (HSACABAL), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Wedding & Social Event Catering (THAHAKAE)

Keywords

• Event venue rental
• Wedding catering services
• Corporate event hosting
• Banquet facility operations
• Hospitality venue management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Venue Rental: Room rental fees for event spaces across 9 venues, ranging from ceremony fees to full venue buyouts for weddings and corporate events
2. Catering Services: In-house food and beverage catering including plated meals, buffets, appetizers, and bar service. Packages include beer, wine, liquor, and soda service.
3. Rewards Program: Annual spending rewards program offering 2-6% credits based on annual spend ($5,000+ threshold) and event count (5+ events)
4. Off-Site Catering: Off-site catering services for events hosted outside RedWater venues

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RedWater Events operates nine event venues across West Michigan — country clubs, golf clubs, and a waterfront property — offering venue rental, in-house catering (plated meals, buffets, appetizers, and bar service with beer, wine, liquor, and soda), and end-to-end event coordination for weddings, corporate events, and social celebrations. Customers can book all-inclusive wedding reception packages at $70–80 per person, venue-specific ceremony packages priced $1,200–$2,500, customized corporate catering proposals, and corporate retreats using on-site amenities such as golf simulators, AV-equipped meeting rooms, and team-building activities. The company sells directly through its sales team and website inquiry forms, supported by a tiered rewards program and a multi-event discount for bridal showers, rehearsal dinners, and post-wedding brunches.

Product overview

RedWater Events is a hospitality company operating 9 premier event venues across West Michigan, primarily featuring golf club country clubs and waterfront properties. The portfolio includes Boatwerks Waterfront Events, Macatawa Golf Club, Muskegon Country Club, Ravines Golf Club, StoneWater Country Club, Sunnybrook Country Club, Thornapple Pointe Golf Club, Thousand Oaks Golf Club, and Watermark Country Club, plus affiliated venues Gravity Taphouse Grille and The Butler. The company offers venue rental for weddings, corporate events, social gatherings, and special occasions, complemented by comprehensive in-house catering services and wedding/ceremony packages. Products include all-inclusive wedding reception packages ($70-80 per person), venue-specific ceremony packages with various amenities and price points, a rewards program for frequent clients, and 10% discount programs for additional wedding-related events. Additional services include corporate catering for breakfast, lunch, and dinner events, plus corporate retreat hosting with team-building activities and golf simulators.

Differentiator

Problem solved

Functional benefit

Products and services

• Boatwerks Waterfront Events A waterfront event venue located on Lake Macatawa in Holland, MI, offering indoor and outdoor event spaces with lakefront views and ceremony capacity up to 220 guests.
• Macatawa Golf Club A golf club venue in North Holland, MI with serene scenic spaces nestled among rolling fairways, featuring indoor golf simulation activities and outdoor ceremony capacity up to 350 guests.
• Muskegon Country Club A historic country club venue in Muskegon, MI with indoor and outdoor spaces overlooking Muskegon Lake and Lake Michigan, offering panoramic golf course and lakefront views, with outdoor ceremony capacity up to 150 guests.
• Ravines Golf Club A picturesque wooded property in Saugatuck, MI with rustic-chic charm and a private feel, featuring stunning indoor and outdoor options with outdoor ceremony capacity up to 155 guests.
• StoneWater Country Club A country club venue in Caledonia, MI with sweeping golf course views and a newly renovated interior, blending natural beauty with modern elegance, located near US 131.
• Sunnybrook Country Club A spacious country club venue in Grandville, MI with stunning fairway views, flexible room layouts, and a private simulator room for small groups, with outdoor ceremony capacity up to 275 guests.
• Thornapple Pointe Golf Club A golf club venue in south Grand Rapids with warm, inviting event spaces surrounded by lush greenery, sweeping fairway views, rustic touches, and a public course.
• Thousand Oaks Golf Club An award-winning sophisticated venue in north Grand Rapids tucked away in a quieter corner, featuring breathtaking views over the golf courses, a private deck, and a lounge, with outdoor ceremony capacity up to 200 guests.
• Watermark Country Club A modern country club venue in Cascade, MI with elegant finishes and a spacious ballroom near downtown Grand Rapids, featuring Sticks Cigar Lounge with golf simulators, with outdoor ceremony capacity up to 400 guests.
• Gravity Taphouse Grille Private Dining A restaurant venue in Grand Rapids, MI offering private dining spaces for up to 50 guests with chef-crafted menus, curated beverage selections, and personalized service.
• The Butler Private Dining A private dining venue in Saugatuck, MI for up to 55 guests with chef-driven menus and attentive service, suited for intimate corporate dinners or celebrations.
• All-Inclusive Wedding Reception Package A comprehensive wedding package including room rental, select hors d'oeuvres, plated or buffet meals, garden salads, rolls and butter, cutting cake, beer, wine, liquor, soda, tables, chairs, linens, cutlery, china, and service charge and tax. Priced at $70-80 per person depending on venue and day.
• In-House Catering Services On-site catering with customizable menu options including plated meals, buffets, appetizers, and beverage service, accommodating dietary restrictions and offering vegetarian, gluten-free, and dairy-free options.
• Corporate Event Catering Corporate catering including breakfast and brunch options, lunch menus (artisan sandwiches, wraps, buffets), casual lunch and dinner buffets, appetizers, and dessert services for business events.
• Corporate Retreat Services Corporate retreat hosting including AV-equipped meeting rooms, team-building activities, golf outings, and flexible food and beverage packages, featuring indoor golf simulators at select venues.
• RedWater Events Rewards Program A loyalty rewards program for clients spending $5,000 or more annually with 5 or more events, offering credits toward future events (2% credit for $5,000+, 4% for $10,000+, 6% for $15,000+).
• Multi-Event Wedding Discount A 10% discount on food and beverages for wedding-related events including bridal showers, rehearsal dinners, and post-wedding brunches when the wedding is held at a RedWater venue.
• Off-Site Catering Off-site catering services for events hosted outside RedWater venues, extending the company's in-house food and beverage capabilities to external locations.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered minor.

• Ace Wedding DJ'sminorOthersPreferred vendor for wedding DJ services
• Adorn WeddingsminorOthersWedding planning and coordination services
• Alpine EventsminorOthersEvent rental and signage services
• Back to the Fuchsia Flower ShopminorOthersFloral arrangements for events
• Blue Water Kings BandminorOthersLive band entertainment for weddings and events
• Brooks Wedding CeremoniesminorOthersOfficiant services for wedding ceremonies
• CakabakeryminorOthersCustom wedding cakes and desserts
• Chalet FloralminorOthersFloral design services
• Complete Weddings & EventsminorOthersDJ and entertainment services
• DAD'S Tents & Party RentalsminorOthersTent and party rental equipment
• Decor EleganceminorOthersEvent decor and design services
• Dream Productions DJ ServicesminorOthersDJ services for events
• DreamScape DessertsminorOthersDessert catering for events
• Eastern FloralminorOthersWedding floral arrangements
• GAUPERphotominorOthersWedding photography services
• Home2 Suites by Hilton HollandminorOthersHotel accommodation for out-of-town guests
• iCandy Events & FloralminorOthersEvent planning and floral design
• Kelly Jo PhotographyminorOthersWedding photography
• Luxe EventsminorOthersLuxury event planning services
• Mitten FloralminorOthersFloral arrangements
• Moments In Time Disc JockeysminorOthersDJ entertainment services
• Monika Anderson Photography LLCminorOthersWedding photography
• Music Host EntertainmentminorOthersEntertainment services for events
• Park House InnminorOthersHistoric venue for events
• Pat's Flower MarketminorOthersFlower arrangements for events
• Picket Fence Floral & DesignminorOthersFloral design services
• Redi RentalminorOthersParty rental equipment
• Rhythm of the Night EntertainmentminorOthersDJ services for weddings and events
• Shelly's Designs FloristminorOthersFloral arrangements
• Smitten BoothminorOthersPhoto booth services
• Stems MarketminorOthersFloral arrangements
• Sydney Marie PhotographyminorOthersWedding photography
• The Douglas BoathouseminorOthersEvent venue for lakeside events
• Tru by Hilton HollandminorOthersHotel accommodation for guests
• Finger Lakes OperaminorOthersOpera entertainment for events and galas
• Drew BehringerminorOthersDJ, guitarist, and singer for weddings

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redwater-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedWater Events