Picket Fence Floral & Design

What Picket Fence Floral & Design does

Picket Fence Floral & Design is a family-owned and operated independent retail florist headquartered at 897 Washington Ave, Suite 20, in Holland, Michigan. The company sells fresh floral arrangements, plants, gift baskets, and complementary add-ons (chocolates, candles, balloons, plush, gift certificates) to individual consumers, funeral homes, healthcare facilities, senior living communities, and wedding clients across West Michigan. Pricing spans roughly $44.99 for entry-level corsages to $332.22 for premium rose bouquets, with same-day local delivery available for orders placed before 3:00 PM at a flat $14.99 fee across an eight-city service area including Holland, Zeeland, Grand Rapids, Grand Haven, Saugatuck, Hudsonville, Byron Center, and Spring Lake.

The business operates on the eFlorist e-commerce platform, which powers the picketfenceflorals.com storefront with zip-code-based delivery lookup, real-time pricing, online ordering, and occasion-based catalog navigation. As a member of the Teleflora national florist network, the company can fulfill orders for recipients anywhere in the United States by routing them to affiliated Teleflora florists, and it carries the Teleflora product catalog as a substantial portion of its merchandise mix. The technology layer is shared commodity infrastructure rather than proprietary IP.

Revenue is generated through three primary streams: per-order retail sales of floral arrangements and plants (transactional, pay-as-you-go), local delivery fees ($14.99 per address), and bespoke wedding floral design services quoted by appointment. A subscription flower delivery service has been introduced, providing a recurring billing layer on top of the predominantly transactional base. Marketing is concentrated on the e-commerce site, organic social channels (Facebook, Instagram, Yelp, Google+), and inbound discovery through the Teleflora network, with phone orders as a secondary direct-sales channel. The company is privately held, family-owned, has no disclosed investors, and operates from a single retail location with no evidence of expansion outside West Michigan.

Name

Picket Fence Floral & Design

Legal name

Picket Fence Floral & Design

Website

https://picketfenceflorals.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned independent florist in Holland, Michigan selling fresh floral arrangements, plants, gift baskets, and wedding florals via an eFlorist e-commerce platform and Teleflora network membership, serving individual consumers and event clients across West Michigan.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Local floral arrangements
• Fresh flower delivery
• Wedding floral design
• Sympathy funeral flowers
• Retail florist shop

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral arrangements and bouquets: One-time purchase of fresh flower arrangements, bouquets, and plants for various occasions including birthdays, anniversaries, graduations, weddings, sympathy, and everyday gifting.
2. Delivery services: Local delivery fee of $14.99 per address, with same-day delivery available for orders placed before 3:00 PM recipient time zone. International orders accepted by phone.
3. Wedding floral services: Custom wedding floral design services quoted by appointment through [email protected] or 616.355.0229.
4. Gift add-ons and extras: Additional items including chocolates, candles, balloons, gift certificates, and gourmet baskets available for purchase with floral orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Picket Fence Floral & Design designs and sells fresh floral arrangements, bouquets, plants, and gift items for occasions including birthdays, anniversaries, sympathy, weddings, proms, get-well, and everyday gifting. It operates from a Holland, MI retail storefront with same-day local delivery in the surrounding Michigan communities, and fulfills nationwide delivery orders through the Teleflora florist network.

Product overview

Picket Fence Floral & Design is a family-owned local florist in Holland, MI offering a comprehensive floral gifting portfolio. The company operates through the eFlorist platform and provides professionally designed flower arrangements, plants, gift baskets, and specialty items. Their product offerings include occasion-based bouquets (Graduation, Prom, Friendship Day, Anniversary, Birthday, Get Well, Just Because, Love & Romance, New Baby, Sympathy, Thank You, Wedding), flower types (Roses, Summer Bouquets, Plants, Succulents), arrangement styles (Lavish premium flowers, Modern arrangements, Flowers in a Gift), and specialty items (Corsages, Boutonnieres, Sympathy/Funeral flowers, Wedding flowers). The company also offers subscription flower delivery services. Products are available in multiple sizes (Standard, Deluxe, Premium) with same-day delivery and local delivery throughout the Holland, MI area including surrounding communities. The company is a proud member of the Teleflora network.

Differentiator

Problem solved

Functional benefit

Products and services

• Occasion Floral Bouquets Hand-arranged fresh bouquets organized by occasion including Birthday, Anniversary, Get Well, Just Because, Love & Romance, New Baby, Make Someone Smile, Thank You, Graduation, Prom, Friendship Day, and Summer bouquets. Available in Standard, Deluxe, and Premium sizes with prices ranging from approximately $44.99 to over $332.22 for premium rose arrangements.
• Sympathy & Funeral Flowers Funeral and sympathy floral offerings including casket sprays, standing sprays, wreaths, funeral service bouquets, sympathy plants, and sympathy bouquets for memorial services. Designed for delivery aligned with funeral service timing.
• Wedding Floral Design Custom wedding floral design service including bridal bouquets, boutonnieres, ceremony arrangements, reception centerpieces, and coordinated floral designs matched to wedding themes and colors. Quoted by appointment via [email protected] or 616.355.0229.
• Plants (House Plants, Succulents, Orchids) Long-lasting gift plants including Designer's Choice House Plants, Designer Choice Green Plants, Teleflora's Orchid Artistry, and succulent gardens such as Cool Camper, Concreate Oasis, and Harvest Succulent Gardens. Includes tropical plants, indoor plants, and European/dish gardens.
• Gift Baskets Extensive gift line including gourmet baskets, fruit baskets, and occasion-specific gift baskets designed for various gifting needs.
• Corsages and Boutonnieres Wearable floral items including corsages and boutonnieres designed for proms, weddings, and other formal events. Entry-level pricing starts at $44.99 for basic corsages.
• Subscription Flowers Recurring flower delivery service allowing customers to set frequency and duration for ongoing floral deliveries, supporting repeat gifting needs.
• Deal of the Day Floral Arrangement Seasonal promotional floral arrangement hand-crafted by experienced designers and offered at a daily promotional price.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TelefloracoreChannel Partner/ Reseller/ DistributorPicket Fence Floral & Design is a member of the Teleflora florist network. This partnership provides access to Teleflora's product catalog, national delivery infrastructure, and brand recognition. As a member, the company can fulfill orders for delivery anywhere in the United States through Teleflora's network of affiliated florists.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Farmgirl Flowers: DTC floral brand built on a distinctive burlap-wrapped, locally-sourced aesthetic; competes with Picket Fence on direct-to-consumer online ordering, bouquet subscriptions, and modern design positioning. Comparable occasion mix and price points.
• The Bouqs: Farm-to-doorstep online floral disruptor competing with Picket Fence on direct-to-consumer floral e-commerce, occasion bouquets, and subscription flowers. Overlaps on price points, occasion taxonomy, and recurring delivery features.
• UrbanStems: DTC floral brand targeting modern, design-led bouquets — the same 'Modern' and 'Lavish' categories Picket Fence offers. Direct overlap on contemporary design language, online ordering, and subscription flower delivery.
• 1-800-Flowers.com: Largest U.S. online floral and gift retailer, competing head-to-head with Picket Fence on birthdays, anniversaries, sympathy, and same-day delivery. Same direct-to-consumer e-commerce model, same Teleflora-network-style routing logic, and overlapping price points across Standard/Deluxe/Premium tiers.
• BloomsyBox: Online subscription-flower specialist directly comparable to Picket Fence's recurring-delivery offering and occasion-based bouquets. Same DTC model with farm-direct sourcing angle.
• ProFlowers: Online-only floral retailer competing on the same direct-to-consumer bouquet model, same-day/next-day delivery, and occasion-based assortment as Picket Fence. Closely comparable on gifting occasions and price tiering.
• Teleflora: National florist wire service and Picket Fence's core network partner; Teleflora also operates its own consumer-facing site selling the same bouquets (Be Happy, Pink Rhapsody, etc.) that Picket Fence fulfills locally. Same product catalog, same occasion taxonomy, same nationwide delivery promise — directly comparable.
• FTD (now part of Loop): Historic floral wire service competing directly with Teleflora and Picket Fence on nationwide floral delivery, occasion-based arrangements, and subscription flowers. Same network-of-local-florists model with overlapping product designs and pricing bands.

Broad incumbents

• Harry & David: Established gifting retailer (fruit, food, flowers, plants) competing with Picket Fence on premium gifting occasions — birthdays, thank you, sympathy — and corporate gifting. Overlaps on the plants and gift-basket add-ons Picket Fence sells alongside its bouquets.

Others

• Edible Arrangements: Adjacent gifting retailer (fruit arrangements) competing with Picket Fence for the same last-minute gift occasion and price band, but with a non-floral product. Competes for the same customer wallet on birthdays, get well, and sympathy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/search
• Facebookfacebook.com/picketfencefloral
• Instagraminstagram.com/picketfencefloral
• LinkedInlinkedin.com/company/picket-fence-floral-&-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picket Fence Floral & Design