CIExpert
- Company typePrivate
- Founded2012
- HeadquartersHitchin, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CIExpert firmographics
Firmographics- Name
- CIExpert
- Legal name
- CIExpert Limited
- Website
- https://ciexpert.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CIExpert industry classification
Industry- Product category
- Insurance Comparison Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where CIExpert is headquartered
LocationHeadquarters
- HQ city
- Hitchin
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
CIExpert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Services - CIExpert Affiliate Membership: Password-protected online services subscription for Independent Financial Advisers. Subscription Period options: 3 months payable in advance, or 12 months payable as single non-refundable payment or monthly direct debit. Credits are allocated based on subscription tier and used when client details are entered for research and reports.
- Network Partner Discounts: Discounted subscription rates offered to members of approved adviser networks, providing personalised panel filters for easier policy comparison.
- Credit-Based Usage: Credits allocated per subscription period; unused credits expire at end of subscription. Additional credits can be purchased by upgrading to a higher usage plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 3-month subscription - Quarterly Plan |
| Subscription | Annual | 12-month subscription - Annual Plan (Single Payment) |
| Subscription | Monthly | 12-month subscription - Monthly Direct Debit |
| Subscription | Annual | Network Partner Plans |
| Freemium | Pay-as-you-go | One Day Free Trial |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
CIExpert product offering
Product offeringCore offering
CIExpert operates a subscription-based SaaS platform that enables UK financial advisers to compare critical illness insurance policies using personalised predictive analysis grounded in incidence-based statistics. The service combines a database of 1,000+ policy documents, an Insight Zone policy information hub, the Children's Critical Illness Customiser, and auto-generated compliance-ready PDF reports. The platform is sold to advisers directly and through 22+ adviser network channel partnerships, with embedded distribution through Iress, Xplan, iPipeline, UnderwriteMe, and Synaptic.
Product overview
CIExpert offers a unified SaaS platform for UK financial advisers providing critical illness comparison services. The core product is the CIExpert Critical Illness Comparison Service, which combines the Insight Zone (policy information hub) with personalised predictive analytics and an auto-generated PDF reporting module. The platform includes a Children's Critical Illness Customiser Tool and maintains a comprehensive Policy Database of over 1000 current and historical policy documents. CIExpert also produces the annual Critical Thinking Report market research publication. The service is accessible via subscription with a one-day free trial option.
Differentiator
Problem solved
Functional benefit
Products and services
- CIExpert Critical Illness Comparison Service The flagship subscription SaaS platform for UK financial advisers, providing independent analysis and research to compare critical illness insurance policies. Uses Personalised Predictive Analysis (incidence-based statistical modelling) to compute the statistical probability of an individual suffering a condition or undergoing a medical intervention that meets policy wording requirements, tailored to exact client age, gender, smoking status and policy term. Targets Independent Financial Advisers, protection specialists, and adviser networks across the UK.
- Insight Zone Policy information hub within the CIExpert platform providing advisers with access to insurer content, conditions data, and detailed information about critical illness and income protection policies from multiple insurers including Zurich, Vitality, Guardian, Legal & General, Scottish Widows, and British Friendly. Functions as a content layer on top of the comparison engine.
- Children's Critical Illness Customiser Tool Customiser tool for UK advisers that supports recommendation of children's critical illness cover with cost-versus-quality analysis. Now includes Guardian children's CI cover with amounts from £10,000 to £100,000, and integrates with adviser platforms including Iress Exchange, Xplan, iPipeline SolutionBuilder, UnderwriteMe, and Synaptic. Available to all CIExpert subscribers at no additional cost and supports Consumer Duty compliance.
- Critical Thinking Report Annual market research publication providing a comprehensive study of the UK critical illness and income protection market. The 2026 edition is based on 10,000 consumer respondents alongside financial adviser insights and is positioned as a thought-leadership report distributed via the CIExpert website, PR coverage, and events.
- One Day Free Trial Free one-day trial access to the CIExpert platform that allows UK financial advisers to explore the service and understand the basics of the comparison software before committing to a paid subscription. Accessed by email request with temporary login credentials issued upon approval.
Quantifiable outcome
- Over £120 billion in insurance decisions made and influenced through the system over 10 years
- +4 more outcomes
Companies that use CIExpert
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
CIExpert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
CIExpert partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- Succession WealthcoreCIExpert partnered with Succession Wealth to provide access to CIExpert's full suite of tools and resources to advisers across Succession Wealth's specialist divisions. All wealth planners, mortgage and protection advisers, and chartered financial planners within Succession Wealth will have access to CIExpert's comparison services, Insight Zones, policy database, and education resources.
- Money ReadyminorCharity dedicated to promoting financial literacy. Inside Track 2026 event ran in support of Money Ready with a target donation of £10,000. Charity participated in quiz questions during the event.
- Critical Thinking 2026 Research PartnersminorMarket research study based on views and experiences of 10,000 consumers alongside insights from financial advisers across the UK. Report received media coverage from IFA Magazine, Mortgage Solutions, Money Marketing, The Intermediary, Healthcare and Protection, and Cover Magazine.
- GuardiancoreCIExpert expanded its children's critical illness tool with the addition of Guardian's children's CI cover. Guardian children's critical illness cover amounts between £10,000 and £100,000 are now available through CIExpert's cost versus quality analysis. The customiser is integrated with adviser platforms including Iress Exchange, Xplan, iPipeline's SolutionBuilder, UnderwriteMe, and Synaptic.
- IresscorePartnership with Iress to integrate CIExpert's critical illness comparison service into Iress The Exchange, the core sourcing platform used across Succession Wealth. This integration enables advisers to access CIExpert's protection insights directly within their existing advice workflow, eliminating the need to switch between systems.
- Openwork PartnershipcoreOpenwork advisers receive discounted subscription rates to CIExpert. Members also provided a personalised panel filter for easier policy comparison.
- SesamecoreSesame network members receive discounted CIExpert subscription rates with personalised panel filter.
- St James's PlacecoreSt James's Place advisers receive discounted subscription rates to CIExpert.
- StonebridgecoreStonebridge network members receive discounted CIExpert subscription rates with personalised panel filter.
- QuiltercoreQuilter advisers receive discounted subscription rates to CIExpert.
- MAB (Mortgage Advice Bureau)coreMAB advisers receive discounted subscription rates to CIExpert.
- Mortgage IntelligencecoreMortgage Intelligence network members receive discounted CIExpert subscription rates.
- SimplyBizcoreSimplyBiz network members receive discounted CIExpert subscription rates with personalised panel filter.
- TenetminorTenet network advisers receive discounted subscription rates to CIExpert.
- The Right MortgageminorThe Right Mortgage network members receive discounted CIExpert subscription rates.
- HLPartnershipminorHLPartnership advisers receive discounted subscription rates to CIExpert.
- TMA ClubminorTMA Club members receive discounted CIExpert subscription rates.
- In PartnershipminorIn Partnership network members receive discounted CIExpert subscription rates.
- Lighthouse AdvisoryminorLighthouse Advisory members receive discounted CIExpert subscription rates.
- DynamominorDynamo network members receive discounted CIExpert subscription rates.
- ASHLminorASHL network members receive discounted CIExpert subscription rates.
- 2planminor2plan network members receive discounted CIExpert subscription rates.
- PMSminorPMS (Diamond Club) members receive discounted CIExpert subscription rates.
- BankhallminorBankhall network members receive discounted CIExpert subscription rates.
- New LeafminorNew Leaf members receive discounted CIExpert subscription rates.
- IFACminorIFAC members receive discounted CIExpert subscription rates.
- Online Mortgage AdvisorminorOnline Mortgage Advisor members receive discounted CIExpert subscription rates.
- PrimisminorPrimis network members receive discounted CIExpert subscription rates.
- Insight Zone Insurer Partners (Zurich, Vitality, L&G, Scottish Widows, British Friendly)coreMajor insurers provide content and updates through CIExpert's Insight Zone policy information hub, including Guardian, Zurich, Vitality, Legal & General, Scottish Widows, and British Friendly. British Friendly is the first friendly society to join the Insight Zone.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
CIExpert competitors and assessment
Company assessmentOthers
- Profile Software: UK provider of financial planning, risk profiling, and research tools used by advisers. Adjacent technology sold into the same adviser audience, particularly relevant as Consumer Duty raises demand for evidence-based recommendation tools.
- Moneyfacts: UK financial product data and comparison service covering protection, pensions, and savings. Provides adviser-facing data that overlaps with CIExpert's policy information use cases, though broader in scope.
- Defaqto: UK financial product ratings, data, and research provider used by advisers for product comparison and due diligence. An adjacent data and ratings provider that partially substitutes for parts of CIExpert's value proposition.
- Origo: UK financial services technology and standards body supporting adviser-platform interoperability and data exchange. An enabling infrastructure provider in the same adviser technology ecosystem.
Direct peers
- Selectapension: UK adviser-facing comparison and analysis platform, sold via subscription to financial advisers and intermediary networks. Closest analog in business model (subscription, network-distributed, adviser-targeted) and a natural adjacency into pensions should CIExpert extend beyond protection.
- LifeSearch: UK protection specialist that combines a consumer-facing protection search service with adviser-facing tools, directly competing for the same UK financial adviser mindshare and critical illness/comparison workflows that CIExpert targets.
Broad incumbents
- Iress: Australia-headquartered financial software incumbent serving UK advisers via The Exchange, Xplan, and other platforms. Acts both as CIExpert's integration partner and as a potential competitor that could build or bundle in-house protection comparison capabilities.
- iPipeline: Global insurance and protection software provider whose SolutionBuilder platform is integrated with CIExpert. A broader incumbent that could in theory expand its own comparison functionality to compete directly with CIExpert's core service.
Emerging players
- UnderwriteMe: UK protection platform that integrates with CIExpert and competes for the same adviser workflow within underwriting and product selection. Focused more on automated underwriting, but adjacent on adviser-side protection decisioning.
- Synaptic Software: UK adviser back-office and research software provider, now part of the Iress group. Integrated partner of CIExpert and a comparable subscription-based technology product sold into UK adviser firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CIExpert social profiles
Digital presenceCIExpert financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIExpert leadership team
Management profileNumber of profiles
Profiles3 records
CIExpert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIExpert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIExpert
What does CIExpert do?
CIExpert operates a subscription-based SaaS platform that enables UK financial advisers to compare critical illness insurance policies using personalised predictive analysis grounded in incidence-based statistics. The service combines a database of 1,000+ policy documents, an Insight Zone policy information hub, the Children's Critical Illness Customiser, and auto-generated compliance-ready PDF reports. The platform is sold to advisers directly and through 22+ adviser network channel partnerships, with embedded distribution through Iress, Xplan, iPipeline, UnderwriteMe, and Synaptic.
Is CIExpert a public or private company?
CIExpert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CIExpert founded?
CIExpert was founded in 2012. It employs 11 to 50 people.
Where is CIExpert based?
CIExpert is headquartered in Hitchin, United Kingdom, in the Europe region.
How does CIExpert make money?
Three revenue lines are on record. Subscription Services - CIExpert Affiliate Membership is the primary driver. The others are network Partner Discounts and credit-Based Usage.
Who are CIExpert's main competitors?
Others on record are Profile Software, Moneyfacts, Defaqto and Origo. Direct peers are Selectapension and LifeSearch. Broad incumbents are Iress and iPipeline. Emerging players are UnderwriteMe and Synaptic Software.
Does CIExpert have an API?
No public API is recorded for CIExpert.
What industry is CIExpert in?
CIExpert's product category is Insurance Comparison Software. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 5242 and its SIC code is 6411.