Name

Silver Sanz

Legal name

Silver Sanz S.A.

Website

https://silversanz.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics and LED Lighting Distribution

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

akta.pro secondary industries

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• LED lighting distribution
• Consumer electronics retail
• Solar energy products
• Battery and power solutions
• Household appliances

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Silver Sanz generates revenue through the direct sale of physical products across multiple categories including lighting, electronics, energy/batteries, solar equipment, and appliances. Sales occur through their e-commerce platform with transaction-based pricing. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Silver Sanz operates a multi-category e-commerce platform distributing LED lighting, solar energy systems, batteries and chargers, electronics/IT accessories, photography batteries, and household small appliances. The company sells its own house brands (Silver Electronics, Silver HT, Smile, DSK, DSK Solar, Sunnesolar, Mondial) alongside distributed third-party brands such as Varta, targeting both end consumers and retail store resellers (Silversanz Pro) primarily in Spain and Europe.

Product overview

Silver Sanz operates as a multi-brand e-commerce platform specializing in lighting, energy, electronics, solar solutions, and household appliances. The company distributes its own sub-brands including Silver Electronics for LED lighting products, Silver HT for computer and tablet accessories, Smile for photography gear, and DSK Solar for solar installations, alongside third-party brands like Varta (batteries) and Sunne Solar (Plug&Play solar kits). The product portfolio spans LED bulbs and fixtures, LED strips, solar panels and inverters, batteries and chargers, IT accessories (covers, keyboards, hubs), and home appliances. The platform serves both retail customers and business buyers through its multilingual online store.

Differentiator

Problem solved

Functional benefit

Brands

• Silver HT: Brand specializing in computer accessories including tablet cases, keyboards, mice, and accessories for telephony, audio, video and photography.
• Smile
• DSK
• DSK Solar
• Sunnesolar
• Mondial

Products and services

• LED Lighting Products Wide range of LED lighting solutions including LED bulbs, dicroicas, reflectoras, tubos, decorative SMD and Edison filament, LED strips and kits, downlights, projectors, campanas (high-bay industrial luminaires), paneles, aros, luminarias, sensors, modulos, and barras luminicas, with wattages from 1W to 720W, lumen outputs from 30 to 36,000, color temperatures 2700K–6500K, and lifespans up to 50,000 hours. Sold via the Silver Electronics house brand. Targeted at consumers replacing household lighting and at commercial/industrial specifiers needing professional-grade fixtures. Also includes legacy lighting categories (halógenas, bajo consumo, fluorescencia).
• Solar Energy Systems Solar energy products including monocrystalline and polycrystalline solar panels, network-connected inverters, Enphase microinverters, Steca three-phase residential inverters, and turnkey Plug&Play kits such as the Sunne 405W monocrystalline kit with integrated microinverter. Distributed via DSK Solar and Sunnesolar house brands. Targeted at residential solar adopters and small commercial/installers seeking integrated kits.
• Batteries, Chargers, and Energy Storage Comprehensive energy storage range including alkaline, lithium, and saline batteries; watch and calculator batteries; lead-acid, high-discharge lead-acid, and sealed gel deep-cycle batteries; ready-to-use accumulators; battery chargers for lead and other chemistries; and battery testers (comprobadores). Distributed alongside the Varta brand. Targeted at consumers, photographers, and small commercial users needing replacement power solutions.
• Electronics and IT Accessories Electronic and IT accessories including tablet/e-reader/laptop/photography cases (fundas), keyboards and mice, USB hubs and adapters, laptop backpacks and photography bags, cables, chargers, power banks, screen protectors, and photography accessories. Sold via Silver HT (tablet/computer accessories) and Smile (photography/lifestyle accessories) house brands. Targeted at consumers and small businesses outfitting laptops, tablets, cameras, and mobile devices.
• Household Appliances (PAE) Small household appliances including oil-free fryers, blenders, mini ovens, electric pots, standing and handheld vacuum cleaners, stick and bagged vacuum cleaners, air purifiers, humidifiers, kettles, juicers, grills (planchas de asar), thermometers, and breakfast appliances. Distributed via the Mondial house brand. Targeted at general household consumers.
• Photography and Video Batteries Specialty batteries and accessories for cameras and video cameras, plus audio/video cables and photography accessories compatible with multiple camera brands. Targeted at amateur and professional photographers and videographers needing replacement power and cabling for their equipment.
• Silversanz Pro B2B Reseller Program Wholesale/reseller program enabling physical retail stores to register and purchase Silver Sanz products (own house brands plus distributed third-party brands) under multi-year contract terms distinct from consumer pay-as-you-go pricing. Targets small and mid-sized retail stores seeking wholesale access to lighting, electronics, energy, and appliance inventory.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• VartacoreTechnology or IntegrationVarta is a major battery brand sold through Silver Sanz's platform. Silver Sanz offers Varta products including alkaline batteries (LongLife Power AA/AAA), lithium batteries, and runs promotional campaigns like Smart TV giveaways with Varta products. Varta represents a key third-party brand partnership in the energy/battery category.
• EnphasecoreTechnology or IntegrationEnphase microinverters are featured in Silver Sanz's solar product catalog, specifically listed under solar energy products. These are integrated components for solar panel installations, indicating a product distribution/partnership relationship.
• Sunne (Sunnesolar)coreTechnology or IntegrationSunne (branded as Sunnesolar) provides Plug&Play solar kits sold through Silver Sanz, including monocrystalline solar panel kits (405W) with microinverters. This appears to be a key strategic solar brand partnership.

Recent moves5 records

Expansion highlights4 records

Direct peers

• EfectoLED: Spanish specialist online retailer of LED lighting and electrical products. Directly comparable to Silver Sanz in target market (Spain), product focus (LED lighting, luminaires, electrical accessories), and e-commerce-led distribution model.
• Ledbox: Spanish online LED lighting specialist selling bulbs, strips, downlights, projectors, and industrial luminaires to consumers and professionals. Closely mirrors Silver Sanz's Silver Electronics assortment and Spanish e-commerce positioning.
• Lámparas y Luminarias (Lamparalia): Spanish online retailer specializing in lamps, luminaires, and LED lighting for residential and professional buyers. Comparable assortment and target customer overlap with Silver Sanz's lighting-led business.
• TodoLuz: Spanish lighting e-commerce retailer with broad LED, decorative, and electrical product categories. Comparable in geographic focus, multi-brand lighting assortment, and D2C online model.

Broad incumbents

• PC Componentes: Leading Spanish e-commerce retailer for IT, electronics, and consumer tech accessories. Comparable to Silver Sanz's Silver HT brand and overall e-commerce-led electronics distribution model, with deeper IT/computing focus.
• MediaMarkt España: Major Spanish consumer electronics and appliance retailer with omnichannel presence. Competes in the same end markets as Silver Sanz across lighting, electronics, and small appliances at significantly larger scale.
• Worten: Iberian big-box electronics and appliance retailer with strong online and store presence. Overlaps with Silver Sanz in consumer electronics, batteries, small appliances, and LED lighting, but at much larger scale and broader assortment.
• Leroy Merlin: French home improvement retailer with strong Spanish presence, carrying extensive lighting, electrical, solar, and battery categories. Overlaps with Silver Sanz on LED, solar, batteries, and B2C/B2B home improvement buyers.
• Amazon Spain: Dominant Spanish e-commerce platform selling LED lighting, batteries, solar, electronics, and appliances. Direct competitive pressure on Silver Sanz across virtually every category, with structural advantages in logistics and assortment depth.

Emerging players

• AutoSolar: Spanish specialist retailer focused on solar energy, inverters, batteries, and self-consumption kits. Comparable to Silver Sanz's DSK Solar and Sunnesolar offerings and emerging as a focused solar competitor in the same Spanish geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/silversanz
• YouTubeyoutube.com/user/silversanztube
• Facebookfacebook.com/silversanz
• LinkedInlinkedin.com/company/silver-sanz-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Sanz