Mente Bonita
Mente Bonita is a Peru-based online mental health marketplace connecting patients with 100+ certified psychologists, psychiatrists, nutritionists, coaches, and thanatologists via online and in-person sessions, also serving 500+ corporate clients through dedicated wellness programs.
- Company typePrivate
- Founded2021
- HeadquartersCiudad De Dios, Peru
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mente Bonita does
Mente Bonita (legal entity REPRESENTACIONES MENTE BONITA S.A.C., founded 2020-2021) is a Peru-headquartered, privately held digital health marketplace that connects patients with verified mental health and wellness professionals for online and in-person sessions. The platform organizes five core service lines — psychology, psychiatry, nutrition, coaching, and thanatology — under a single booking and payment infrastructure, accessed either through a specialist directory or via an 8-question affinity test that recommends a suitable professional. Revenue is generated on a per-session basis (individual sessions priced at S/120 for 45-60 minutes) and via six-session packaged therapeutic programs priced at S/610 (Mente en Calma for anxiety, Re-conecta for self-esteem, Despertar for depression) with installment billing, ebooks, and progress dashboards; Mercado Pago and Yape handle payments.
The company operates a dual go-to-market: a product-led, self-serve consumer channel driven by content, social media (Instagram, Facebook, LinkedIn), testimonials, and earned media in Peruvian press, plus a direct enterprise sales channel under the Mente Bonita Empresas sub-brand serving 500+ corporate clients including Bosch, Centrum, DP World, Falabella, Interbank, Protecta, Rexroth, Santander, and TQC. Logistics rely on a curated network of 100+ certified specialists across Peru, online session delivery nationwide and internationally, and in-person availability in select Lima districts including home visits. The platform is integrated with WhatsApp for booking inquiries, Mercado Pago for transactions, and complies with Peru's Personal Data Protection Law (Law 29733), aligned with GDPR-style requirements.
Strategic posture is Latin-American regional expansion. The company was selected into Start-Up Chile in April 2022 and announced expansion to Mexico and Chile, growing monthly therapy sessions from 20 to 650 within roughly the first year. To date, no funding rounds have been publicly disclosed and the company operates with a lean internal team, suggesting organic, capital-efficient growth supplemented by accelerator support and B2B contract revenue. The current scale claim is 30,000+ cumulative users served, with a 4.8/5 average satisfaction rating, and a separate Mente Bonita Marketplace domain extending commerce into adjacent wellness products.
Mente Bonita firmographics
Firmographics- Name
- Mente Bonita
- Legal name
- REPRESENTACIONES MENTE BONITA S.A.C.
- Website
- https://mentebonita.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mente Bonita is a Peru-based online mental health marketplace connecting patients with 100+ certified psychologists, psychiatrists, nutritionists, coaches, and thanatologists via online and in-person sessions, also serving 500+ corporate clients through dedicated wellness programs.
- Ownership category
- akta.pro rank
Mente Bonita industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Other Personal Services (8129)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Mente Bonita is headquartered
LocationHeadquarters
- HQ city
- Ciudad De Dios
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Mente Bonita business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Therapy Sessions: Per-session fees for individual consultations with psychologists, psychiatrists, nutritionists, coaches, and thanatologists. Sessions are 45-60 minutes and priced at S/120 per individual session.
- Therapeutic Programs (Packages): Bundled 6-session packages with 15% discount covering specific therapeutic programs (Mente en Calma for anxiety, Re-conecta for self-esteem, Despertar for depression). Priced at S/610 total with installment payment options.
- Corporate Wellness Services: B2B offerings including experiential workshops (Yoga, Mindfulness, Art Therapy, Nutrition), psychological talks, and corporate discount programs for employee mental health benefits.
- Home Visit Sessions: In-person sessions conducted at patient locations in select districts of Lima with variable pricing based on district and accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Session - S/120 per session |
| Subscription | Pay-as-you-go | Mente en Calma Program - S/610 (Anxiety and Stress) |
| Subscription | Pay-as-you-go | Re-conecta Program - S/610 (Self-esteem and Attachments) |
| Subscription | Pay-as-you-go | Despertar Program - S/610 (Depression) |
| Subscription | Annual | Corporate Discounts - Variable pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Mente Bonita product offering
Product offeringCore offering
Mente Bonita is a digital mental health and wellness marketplace that connects patients in Peru with 100+ certified specialists across psychology, psychiatry, nutrition, coaching, and thanatology. The platform facilitates online and in-person individual sessions, bundled six-session therapeutic programs, and corporate wellness engagements. Access is driven by an 8-question Affinity Matching Test and a browseable Specialist Directory, with payments processed via Mercado Pago and Yape.
Product overview
Mente Bonita is a digital health and well-being platform operating as a marketplace that connects patients with certified mental health and wellness professionals in Peru. The core platform provides an online therapy marketplace with two primary access points: an AI-assisted affinity test (Mente Bonita Test) that matches users with suitable specialists, and a browsable Specialist Directory. The platform integrates five core service lines — Psicología, Psiquiatría, Nutrición, Coaching, and Tanatología — offered both online and in-person, connected via the specialist booking and payment infrastructure. On top of the core services, Mente Bonita offers three structured six-session therapeutic programs (Mente en Calma, Re-conecta, Despertar), individual session pricing, and a Corporate Wellness sub-brand (Mente Bonita Empresas) providing workshops and talks for enterprise clients. A companion Marketplace operates at a separate domain for additional wellness products.
Differentiator
Problem solved
Functional benefit
Products and services
- Psicología (Psychology)
Quantifiable outcome
- 30,000+ people found support through the platform
- +3 more outcomes
Companies that use Mente Bonita
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Mente Bonita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Mente Bonita partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Start-Up ChileminorMente Bonita was selected by Start-Up Chile accelerator program in 2022, gaining visibility and support for its integrated mental and physical health platform approach. The selection helped the startup gain regional prominence and attracted investment interest.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Mente Bonita competitors and assessment
Company assessmentBroad incumbents
- Modern Health: Global mental health platform for employers providing therapy, coaching, and self-guided content across 200+ countries. Directly comparable to Mente Bonita's enterprise wellness motion including its cross-border Spanish-language reach for distributed workforces.
- Spring Health: Enterprise mental health benefit platform combining care navigation, therapy, coaching, and medication. Comparable B2B mental-health-for-employers model to Mente Bonita Empresas, with broader care pathways.
- Lyra Health: Enterprise mental health benefits platform delivering therapy, coaching, and medication management to employer-sponsored members. Closely comparable to Mente Bonita's corporate wellness offering for large employers (Santander, Bosch, Falabella).
- BetterHelp: Global online therapy marketplace connecting users with licensed therapists via subscription; the dominant scaled online therapy brand. Directly comparable to Mente Bonita's B2C therapy marketplace model but with substantially more capital, broader geographic coverage, and English-first delivery.
- Talkspace: Public online therapy platform offering messaging, audio, and video therapy sessions with licensed therapists, plus a B2B therapy benefit product. Comparable to Mente Bonita's online B2C + corporate wellness hybrid model, with established enterprise distribution.
Emerging players
- Calm: Mental wellness subscription app offering meditation, sleep, and mindfulness content plus Calm Business (enterprise). Adjacent rather than directly competing — Mente Bonita's bundled programs (Mente en Calma) compete for the same mental wellness dollar, but Calm does not deliver clinical therapy.
- Headspace: Mental wellness platform offering guided meditation, content, sleep tools, and Headspace for Work (enterprise B2B) — directly comparable to Mente Bonita's corporate wellness pillar (Mente Bonita Empresas). Less focused on one-on-one licensed therapy.
Direct peers
- Alma: Mental health network that helps clients find and work with therapists in-network while providing practice management tools for clinicians. Comparable to Mente Bonita's verified-specialist marketplace model and the affinity-matching concept, though operating in the U.S. market.
- Terapify: Latin American online therapy platform offering on-demand sessions with psychologists across Spanish-speaking markets. Closely comparable to Mente Bonita on geography, language, business model (online therapy marketplace), and target customer (Spanish-speaking adults seeking accessible mental health support).
- Grow Therapy: Mental health platform connecting patients with therapists and handling billing, insurance, and practice operations. Comparable marketplace-plus-payments model to Mente Bonita's specialist directory + Mercado Pago integration, focused on the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mente Bonita social profiles
Digital presenceMente Bonita compliance and trust
Trust signalCompliance1 record
Mente Bonita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mente Bonita leadership team
Management profileNumber of profiles
Profiles2 records
Mente Bonita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mente Bonita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mente Bonita
What does Mente Bonita do?
Mente Bonita is a digital mental health and wellness marketplace that connects patients in Peru with 100+ certified specialists across psychology, psychiatry, nutrition, coaching, and thanatology. The platform facilitates online and in-person individual sessions, bundled six-session therapeutic programs, and corporate wellness engagements. Access is driven by an 8-question Affinity Matching Test and a browseable Specialist Directory, with payments processed via Mercado Pago and Yape.
Is Mente Bonita a public or private company?
Mente Bonita is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mente Bonita founded?
Mente Bonita was founded in 2021. It employs 1 to 10 people.
Where is Mente Bonita based?
Mente Bonita is headquartered in Ciudad De Dios, Peru, in the Latin America region.
How does Mente Bonita make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are therapeutic Programs (Packages), corporate Wellness Services and home Visit Sessions.
Who are Mente Bonita's main competitors?
Broad incumbents on record are Modern Health, Spring Health, Lyra Health, BetterHelp and Talkspace. Emerging players are Calm and Headspace. Direct peers are Alma, Terapify and Grow Therapy.
Does Mente Bonita have an API?
No public API is recorded for Mente Bonita.
What industry is Mente Bonita in?
Mente Bonita's product category is Online Mental Health Services. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 8129.