GEMA

What GEMA does

GEMA Digital, operating under the legal entity Enigma Virtual, Lda., is a Porto-based creative technology studio founded in 2007 that designs, builds, and installs custom immersive experience projects. The company combines VR, AR, mixed reality, holographic displays, projection mapping, interactive installations, and multisensory content creation to deliver bespoke installations for museums, cultural institutions, corporate brands, tourism boards, and government entities. Notable project work spans the Portugal Pavilion at Expo 2020 Dubai, the WOW (World of Wine) exhibition cluster, the Pelé Museum, and installations for clients such as Nespresso, Altice, Cambridge University Press, Ford, Havaianas, Cálem Cellars, and Torre dos Clérigos.

The company's technology stack integrates specialized hardware with custom software development, anchored by its proprietary Onecore centralized control platform that uses intelligent behavior analysis to automate equipment management, and its Vizitar Virtual Tours platform for 360-degree digital exploration with embedded AR/3D elements, audioguides, gamification, and e-commerce integration. Service offerings are organized into 12 categories including Virtual Reality, Augmented Reality, Holograms, Immersive Experiences, Total Immersion, Interactive and Multitouch Installations, Projection and Video-mapping, Motion & Video, Multimedia, Games, and dedicated Museum solutions.

GEMA operates a project-based professional services revenue model, winning work through direct enterprise sales, competitive tenders, industry events (Web Summit Qatar, BTL tourism fair), and referrals from prior implementations. Pricing is custom-quoted per project; no standardized tiers are disclosed. The company is privately held with a registered share capital of €15,000, no disclosed institutional investors or funding rounds, and serves clients across Portugal, the Middle East (UAE, Qatar), and selected international markets including Brazil. The company won the Prémios APOM 2020 First Prize for Museography for the Cante Alentejano Museum project.

Name

GEMA

Legal name

Enigma Virtual, Lda.

Website

https://gemadigital.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GEMA Digital is a Porto-based creative technology studio founded in 2007 that designs and installs custom immersive experiences, including VR, AR, holograms, and projection mapping, for museums, cultural institutions, and corporate brands across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Immersive experience design
• Virtual reality installations
• Projection mapping services
• Interactive multimedia exhibits
• Museum technology solutions

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom Project Development: GEMA generates revenue through designing and developing custom immersive experience projects for clients. Projects include concept development, multimedia production, AV installation, execution, and ongoing maintenance. Revenue is project-based with significant customization involved.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GEMA designs, develops, and installs custom immersive experience projects combining virtual reality, augmented reality, holograms, projection mapping, interactive installations, and multimedia content. The company delivers end-to-end project execution for museums, cultural institutions, corporations, and government clients, including concept development, multimedia production, hardware integration, installation, and ongoing maintenance of multisensory venues.

Product overview

GEMA Digital is a collective of artists and technologists offering a comprehensive suite of immersive experience services. The portfolio includes Virtual Reality, Augmented Reality, Holograms, Immersive Experiences, Total Immersion, Interactive Installations, Multitouch Installations, Projections & Video-mapping, Motion & Video, Multimedia, Games, and Museums services. The company also offers proprietary technology including Onecore (centralized control system) and the Vizitar Virtual Tours platform. These services are applied across museum exhibitions, corporate events, brand activations, and cultural installations, with projects spanning Portugal, Dubai, Qatar, and Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Reality

Quantifiable outcome

• Significant increase in visitor numbers following multimedia redesign
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• João Borges Design AteliercoreStrategic or Co-development Partner · 1 January 2021Led the way in designing the Cante Alentejano Museum's aesthetics, museography, and content. GEMA provided the multimedia project component, and the collaboration resulted in the prestigious 1st Prize at Prémios APOM 2020.
• PepperminorStrategic or Co-development Partner · 1 January 2018GEMA collaborated with Pepper to create the Nespresso Immersive Capsule experience. Pepper contributed to the design and implementation of the giant coffee capsule installation featuring advanced creative technologies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ideum: US-based creative technology firm building multitouch tables, interactive exhibits and immersive installations primarily for museums, cultural centers and corporate showrooms. Direct peer on the interactive/multitouch-installation capability and museum buyer base.
• teamLab: Tokyo-based digital art collective specializing in large-scale immersive installations combining projection, interaction and multisensory design. Operates museum venues globally (Planets, Borderless). Highly comparable on immersive-room technology and a museum/cultural primary customer base.
• Float4: Montreal-based design and technology studio focused on integrated digital experiences, interactive installations and projection mapping for museums, retail and corporate showrooms. Comparable scope (multisensory, interactive, museography), cross-sector customer mix.
• S1T2: Australian creative technology agency building XR, AR/VR, projection mapping and interactive installations for museums, tourism boards and brands. Similar scoped service portfolio and comparable target verticals (cultural heritage, education, tourism).
• Front Pictures: Ukrainian immersive media design and engineering firm producing projection mapping, interactive installations and immersive rooms for museums, brand events and expos (e.g., 'Avatar: The Way of Water' touring). Direct competitor in immersive-room and video-mapping space with overlapping client base.
• Moment Factory: Montreal-based studio creating multisensory immersive experiences for museums, brand activations and public spaces (e.g., Jean-Drapeau, Illuminations at Notre-Dame). Closest direct peer to GEMA: similar mix of museum/cultural and corporate experiential work, end-to-end creative+tech model, and recurring bespoke project revenue.

Broad incumbents

• Cosm: US-based shared immersive entertainment and experience technology company (operates large immersive venues and CX Network; acquired Mech-Mind/visual solution assets). Comparable immersive-room technology and venue/museum go-to-market, but with much larger capitalization and venue-ownership model.
• ThreeByte Intermedia / Leviathan: Chicago creative experience studio working across AR/VR, projection, interactive installations and brand activations for corporate and cultural clients. Larger incumbent in the same creative-tech experiential design space.

Emerging players

• Polycount / Refik Anadol Studio: Los Angeles media artist studio producing large-scale data-driven immersive installations for museums and corporate lobbies (e.g., MoMA, Guggenheim). Comparable immersive-room and projection work, primarily museum/cultural segment.
• Obscura Digital: San Francisco experiential studio known for large-scale projection mapping and immersive brand experiences (legacy projects for Nike, Audi, Ed Sheeran). Overlaps with GEMA on projection mapping and corporate brand activations; smaller/leaner current footprint than Moment Factory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC21j381gNLlO_oIZ85ihYqA
• Facebookfacebook.com/gemadigialandtechnology
• LinkedInlinkedin.com/company/gema-digital
• Instagraminstagram.com/gema_digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMA