What PYC MEDIA does

PYC MEDIA (legal name PYC MÉDIA, SAS with €76,225 share capital) is a French B2B professional information publisher headquartered at 16-18 Place de la Chapelle, Paris. Founded in 1936 and operating as part of Groupe Pyc, the company publishes 14 specialized trade magazines across more than seven vertical markets including HVAC (Génie Climatique Magazine), building envelope and waterproofing (Étanchéité Info, Bardage Info), metal construction (Métal Flash), frozen foods (Le Monde du Surgelé), professional kitchens (La Cuisine Pro), workplace environment (Workplace Magazine), cleaning and hygiene (Services), cleanrooms (Salles Propres), road infrastructure (Route Actualité, Chantiers de France), public works, and stationery (Le Papetier de France – PNP). Most titles are produced under the editorial umbrella of French industry federations (FEP, IDET, CSFE, Aspec, Actibaie, Union des Métalliers), which confers association-endorsed authority and exclusive positioning within each niche.

The company operates a multi-channel content and audience platform combining print magazines, dedicated publication websites with Calameo-powered digital editions, iOS and Android mobile apps, per-title email newsletters, and LinkedIn showcase pages. It complements editorial publishing with four reference technical books (La Pratique du Froid, La Pratique de la Climatisation, L'essentiel des techniques, Les revêtements de sol courants), the SIFA refrigeration trade show co-organized with Infopro Digital (130 exhibitors, ~4,000 participants), and a direct-marketing database service offering rental access to approximately 70,000 professional contacts across 7 markets, operated in RGPD compliance.

Revenue is generated across four streams: subscription fees (mix of paid annual subscriptions and freemium access on titles like Technic'Baie, Métal Flash, and Étanchéité.Info), advertising and commercial space sales via per-title media kits, database rental to B2B advertisers, and event and editorial communication services. The company is sales-led, with each publication supported by a dedicated commercial team, and serves advertisers seeking access to qualified professional audiences in narrow French industrial verticals. Leadership is provided by President Jean-Christophe Raveau; the firm is privately held with no disclosed institutional investment or venture funding.

Name

PYC MEDIA

Legal name

PYC MÉDIA

Website

https://pyc.fr

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

PYC MEDIA is a Paris-based French B2B trade press publisher operating 14 specialized magazines, 4 technical reference books, and the SIFA refrigeration trade show across vertical markets including HVAC, building envelope, metalwork, frozen foods, workplace, hygiene, cleanrooms, and stationery, monetized via subscriptions, advertising, a 70,000-contact database, and events.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Revenue from paid subscriptions to professional publications including La Rpf, La Cuisine Pro, Le Monde du Surgelé, Génie Climatique Magazine, Metal Flash, Workplace Magazine, Services, Salles Propres, Route Actualité, and others
2. Advertising and Commercial Space: Revenue from advertisers placing ads in publications and media kits. Each publication has its own commercial service and media kit for advertising rates.
3. Database Rental: Rental of professional contact database to advertisers for targeted marketing campaigns, compliant with RGPD regulations
4. Event Organization: Organization of professional events such as SIFA (Salon Interprofessionnel du Froid et de ses Applications) with commercial partnership with Infopro Digital

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PYC MEDIA is a French B2B professional information group that publishes 14 specialized trade magazines, 4 technical reference books, and organizes the SIFA refrigeration trade show across multiple industry verticals including construction/envelope, HVAC, cold/frozen food, cleaning/hygiene, road infrastructure, metalwork, work environment, cleanrooms, and stationery. Revenue is generated through print and digital subscriptions, advertising space sales in publications and dedicated media kits, rental of a 70,000-contact professional marketing database, and event organization.

Product overview

PYC MEDIA operates as a professional information group publishing B2B trade magazines, technical books, and organizing events across specialized industrial sectors including building/envelope, climate engineering, cold/frozen food, cleaning/hygiene, road infrastructure, metalwork, and work environment. The portfolio includes 14 specialized magazines (Bardage Info, Chantiers de France, Étanchéité Info, Génie Climatique Magazine, La Rpf, La Cuisine Pro, Le Monde du Surgelé, Le Papetier de France, Métal Flash, Route Actualité, Salles Propres, Services, Technic'Baie, Workplace Magazine), 4 technical reference books (La Pratique de la Climatisation, La Pratique du Froid, L'essentiel des techniques, Les revêtements de sol courants), the SIFA trade show, and complementary services including direct marketing database access (70,000 professional contacts) and editorial communication production. The company functions as a multi-brand information publisher organized by industry vertical.

Differentiator

Problem solved

Functional benefit

Brands

• SIFA (Salon Interprofessionnel du Froid et de ses Applications): Trade show dedicated to the cold industry, co-organized with Infopro Digital
• Base de données marketing direct
• Kiosque étanchéité & bardage

Products and services

• Bardage Info Trade publication covering facade/cladding industry for building envelope professionals.
• Chantiers de France Publication dedicated to public works equipment sector, covering construction machinery and materials.
• Étanchéité Info The only trade publication for professionals involved in flat roof design and building envelope waterproofing/insulation.
• Génie Climatique Magazine Practical and technical information brand for HVAC (heating, ventilation, air conditioning) professionals covering new products, regulations, and market trends.
• La Rpf Reference trade press for cold/frozen industry professionals since 1945, delivering operational technical information, legal advice, and management best practices.
• La Cuisine Pro Technical magazine for the professional kitchen sector covering equipment, testimonials, and actionable information for commercial and institutional catering professionals.
• Le Monde du Surgelé Leading information source for frozen food buyers; the only press title entirely dedicated to the frozen food and ice cream sector for 20 years.
• Le Papetier de France – PNP Professional information tool for stationery and office supplies resellers covering the entire channel from manufacturers to retailers.
• Métal Flash The only French publication dedicated to metalworking professionals, serving as the reference for metal fabricators for over 20 years.
• Route Actualité Magazine for road industry and mobility professionals covering projects, equipment, materials, and R&D.
• Salles Propres The only French press title dedicated to contamination control and ultrapropreté, serving health, pharma, medical devices, cosmetics, microelectronics, and food sectors.
• Services Magazine delivering technical and economic information for cleanliness/hygiene professionals with practical and technical approach.
• Technic'Baie Review for doors, gates, shutters, and solar shading professionals, animating the sector with a technical and forward-looking approach for over 15 years.
• Workplace Magazine Reference media for work environment professionals, accompanying the profession for nearly 20 years with practical case studies and expert insights.
• La Pratique du Froid (7th edition) Reference technical book for cold industry professionals with 384 pages of practical sheets updated with F-Gas 2024/573 regulation and new CO2 chapter.
• La Pratique de la Climatisation Reference technical book for HVAC professionals and students, covering all types of air conditioning systems and equipment with practical reference sheets.
• L'essentiel des techniques Technical reference guide by CTIP Conseil covering equipment, products, and cleaning methods for cleaning professionals, providing operational protocols and intervention guidelines.
• Les revêtements de sol courants Technical guide by CTIP experts providing a comprehensive overview of common floor coverings with materials, technical characteristics, and maintenance best practices.
• SIFA (Salon Interprofessionnel du Froid et de ses Applications) Unique trade show dedicated to refrigeration with 130 exhibitors presenting the largest equipment offering in France, associated with a conference program on regulatory, economic, technical, and environmental topics.
• Marketing Direct (Professional Database Rental) Direct marketing database service with approximately 70,000 postal and email addresses of professionals across 7 different markets, available for rent to advertisers for targeted messaging in RGPD compliance.
• Communication éditoriale Editorial communication services including newsletters, reports, summaries, and studio TV productions for high-value-added content aligned with client strategy.
• Kiosque étanchéité & bardage (Mobile App) Mobile application for waterproofing and cladding professionals providing project management and content access via iOS and Android platforms.

Quantifiable outcome

• 70,000 professional contacts in database
• +2 more outcomes

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered major and minor.

• Infopro DigitalmajorStrategic or Co-development PartnerPartnership for SIFA event organization - unique refrigeration industry trade show in France with 130 exhibitors representing the largest equipment offering in the French cold chain sector. A partnership between Pyc Etc and Infopro Digital.
• Association IDET (Inspirer et Développer les Environnements de Travail)majorStrategic or Co-development PartnerIndustry association partnership for Workplace Magazine publication under the umbrella of IDET (formerly Arseg)
• Fédération française des entreprises de propreté (FEP)majorStrategic or Co-development PartnerIndustry association partnership for Services publication, the professional cleaning magazine published under the umbrella of FEP
• Chambre syndicale française de l'étanchéité (CSFE)majorStrategic or Co-development PartnerIndustry association partnership for Étanchéité.Info publication - the only professional magazine for waterproofing and building envelope professionals published by CSFE
• Association pour la prévention et l'étude de la contamination biologique et particulaire (Aspec)majorStrategic or Co-development PartnerPartnership for Salles Propres publication - the only French press title dedicated to cleanroom and contamination control, published in partnership with Aspec
• Actibaie (groupement professionnels des portes, portails, volets et stores)majorStrategic or Co-development PartnerIndustry association partnership for Technic'Baie publication - professional magazine for doors, gates, shutters and solar protection published under Actibaie (affiliated to FFB)
• Union des MétalliersmajorStrategic or Co-development PartnerIndustry association partnership for Métal Flash publication - the only French magazine dedicated to metal construction professionals, published under Union des Métalliers (building trade component of FFB)
• Union des métiers du génie climatique, de la couverture et de la plomberie (UMGCCP)minorStrategic or Co-development PartnerIndustry association mentioned in data transfer partnerships for delegated publishing clients

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Batirama: French B2B media outlet dedicated to construction, building, and renovation professionals. Comparable to PYC's building-envelope and construction verticals, with overlapping advertising audiences and similar content-driven B2B media economics.
• Groupe Moniteur: Historic French B2B media group focused on construction, public works, and building (Le Moniteur, Le Moniteur des Travaux Publics). Closely comparable to PYC's construction-vertical titles (Chantiers de France, Route Actualité, Étanchéité.Info) in audience, content type, and advertising model.
• PrismaMedia (Vivendi): Major French media group with both consumer magazines and B2B trade titles. Comparable to PYC in operating French trade magazines, although PrismaMedia's scale and brand portfolio are substantially larger.
• Zepros: French B2B media group covering transport, construction equipment, and public works with magazines and digital channels. Comparable to PYC in vertical focus (TP/road), subscription-plus-advertising model, and France-only geographic scope.
• Infopro Digital: French B2B professional media group operating across construction, automotive, industry, insurance, and local government verticals with magazines, events, and data services. Directly comparable to PYC's portfolio structure and even co-operates with PYC on the SIFA trade show, competing head-to-head in adjacent French B2B verticals.
• Groupe 360 MEDIA: French B2B media group with magazines and events in industrial and commercial sectors. Comparable to PYC in operating multi-vertical French trade publications with association partnerships and advertiser-supported business models.

Broad incumbents

• RX (Reed Exhibitions): Global events and B2B media organisation running large trade shows and producing associated content. Comparable to PYC's SIFA trade-show-plus-content model, but at much larger scale and across many verticals worldwide.
• Wolters Kluwer: Global provider of professional information, regulatory compliance content, and B2B software. Overlaps with PYC's technical reference books and regulatory update content (e.g., F-Gas 2024/573) for professional verticals, though Wolters Kluwer operates at vastly greater scale.
• Informa plc: Global B2B media, events, and information group operating across many verticals including construction, infrastructure, and healthcare. Overlaps with PYC's combination of trade publishing, technical content, and trade shows, though at vastly larger scale and broader geographic footprint.

Emerging players

• Editions Techniques et Industries (ETI): French publisher of trade titles for industrial, technical, and energy professionals. Smaller and narrower in scope than PYC but operates a similar specialised B2B publishing model targeting French-speaking professional audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PYC MEDIA