Midtown HR

What Midtown HR does

Midtown HR is a Professional Employer Organization (PEO) headquartered in Tampa, Florida, that delivers outsourced payroll, employee benefits, HR compliance, and workers' compensation services to small and medium-sized businesses through a co-employment model. Under this arrangement, Midtown HR shares employer-of-record responsibilities with client companies, enabling SMBs to access group-rate benefits and HR expertise typically reserved for larger employers. The company's services span five core lines: payroll administration, employee benefits (medical, dental, vision, retirement, voluntary), HR compliance (FLSA, ACA, FMLA, EEO-1, wage garnishments), workers' compensation insurance and claims management, and custom HR solutions including recruitment, consulting, and handbook services.

The underlying technology is a cloud-based HR management platform delivered in partnership with isolved, which provides automated payroll processing, tax compliance, direct deposits, electronic W-2s, and an employee self-service portal for tax elections, pay stubs, PTO tracking, and digital document management. Each client is assigned a dedicated payroll specialist as a single point of contact, reinforcing a high-touch, relationship-driven service model. The company is a member of NAPEO and maintains partnerships with AvMed (medical), Aetna (vision), Solstice (dental), Transamerica (retirement), and Aflac (supplemental) to bundle benefits into its offering.

Midtown HR operates a sales-led go-to-market targeting SMBs across various industries through direct outreach, website lead capture, and client referrals. Pricing is not publicly disclosed; the PEO model generates managed-services revenue via service fees, typically structured on a per-employee-per-month basis tied to co-employment arrangements. Since June 13, 2023, Midtown HR has operated as a subsidiary of employEZ, a multi-PEO platform whose family of five PEOs extends service reach nationwide and provides access to retirement plans and multi-state insurance coverage.

Name

Midtown HR

Legal name

Midtown HR

Website

https://midtownhr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Midtown HR is a Tampa-based Professional Employer Organization delivering payroll, employee benefits, HR compliance, and workers' compensation to small and medium-sized businesses via co-employment. It has operated as part of the employEZ family of five PEOs since June 2023.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Professional employer organization
• Payroll administration
• HR compliance services
• Workers compensation insurance
• Employee benefits management

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PEO Co-Employment Services: Midtown HR operates as a Professional Employer Organization providing co-employment services to small and medium-sized businesses. The company handles payroll, HR compliance, employee benefits, and workers' compensation. Revenue is generated through service fees as part of the co-employment relationship, leveraging collective purchasing power to offer competitive rates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Midtown HR is a Professional Employer Organization (PEO) that provides outsourced payroll administration, HR compliance management, employee benefits packages, and workers' compensation coverage to small and medium-sized businesses through a co-employment model. Services are delivered with dedicated payroll specialists and powered by the isolved cloud-based HR platform, allowing SMB clients to access corporate-level benefits and HR expertise without building internal infrastructure.

Product overview

Midtown HR operates as a Professional Employer Organization (PEO) offering an integrated suite of HR services rather than a modular software platform. The core offerings include Payroll Administration (powered by isolved®), Employee Benefits, HR Compliance, Workers' Compensation, and Custom Solutions. These services are designed to work together as a complete HR outsourcing solution for small and medium-sized businesses, providing co-employment arrangements where Midtown HR shares employer responsibilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Administration Full-service payroll processing for small and medium-sized businesses including tax compliance, direct deposits, electronic W-2s, and digital timesheets, delivered in partnership with isolved.
• Employee Benefits Comprehensive employee benefits packages for SMB clients including medical (AvMed), dental (Solstice), vision (Aetna), voluntary benefits such as disability, accident, and life insurance, and 401(k) retirement plans (Transamerica), with full administration handled by Midtown HR.
• HR Compliance HR compliance management covering W-2 filings, FLSA compliance, employer payroll tax filings, sexual harassment prevention training, ACA filings, EEO-1 filings, FMLA administration, and wage garnishments for SMB clients.
• Workers' Compensation

Quantifiable outcome

• Companies using PEO services grow 7-9% faster
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• employEZcoreStrategic or Co-development Partner · 13 June 2023employEZ acquired Midtown HR in June 2023, bringing Midtown HR into the employEZ family of PEOs. This strategic acquisition reinforced employEZ's commitment to delivering comprehensive HR services and extended the total number of PEOs under its umbrella to five. The acquisition allows Midtown HR clients to access a broader range of services, including a robust retirement savings plan and insurance coverage in almost every U.S. state.
• isolvedcoreTechnology or IntegrationMidtown HR partners with isolved for payroll technology. The isolved platform provides payroll processing, tax compliance, direct deposits, and electronic W-2 capabilities for Midtown HR clients.
• AvMedmajorOthersAvMed is one of Florida's oldest and largest not-for-profit health plans, offering comprehensive health coverage at fair prices. They serve as Midtown HR's medical insurance partner.
• AetnamajorOthersAetna (founded in 1853) provides vision insurance coverage for Midtown HR clients as part of the employee benefits package.
• SolsticemajorOthersSolstice is one of Florida's most trusted dental benefits providers, offering hundreds of 4 and 5-star Google ratings. They provide dental coverage for Midtown HR clients.
• TransamericamajorOthersTransamerica provides retirement savings plan options as part of Midtown HR's employee benefits offerings.
• AflacsupportingOthersAflac provides supplemental insurance products as part of Midtown HR's voluntary employee benefits offerings.
• NAPEOsupportingOthersMidtown HR is a proud member of NAPEO (National Association of Professional Employer Organizations), the industry association representing PEOs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TriNet: TriNet is a leading PEO specializing in HR solutions for small and midsize businesses, offering payroll, benefits, and risk mitigation through co-employment. It mirrors Midtown HR's PEO model and SMB focus, but operates at significantly larger scale with broader industry verticalization.
• Insperity: Insperity is one of the largest publicly traded PEOs in the U.S., serving SMBs and mid-market companies with co-employment HR outsourcing, benefits, payroll, and compliance. Directly comparable to Midtown HR in core PEO model, target customer (SMB), and service bundling, but at materially greater national scale.
• Paychex PEO: Paychex's PEO offering (built around the legacy Oasis Outsourcing acquisition) provides co-employment HR, payroll, benefits, and workers' comp to SMBs. Comparable to Midtown HR in service mix and SMB target, with substantially greater geographic reach and technology scale.
• ADP TotalSource: ADP TotalSource is the PEO division of ADP, providing co-employment HR, payroll, benefits, and compliance services to SMBs nationwide. Directly comparable to Midtown HR on the PEO value proposition, with vastly greater scale, brand recognition, and proprietary technology investment.

Direct peers

• CoAdvantage: CoAdvantage is a PEO providing HR outsourcing, payroll, benefits, and risk management to small and mid-sized businesses, with notable Florida presence. Directly comparable to Midtown HR's PEO model, SMB target, and regional Florida concentration.
• Vensure Employer Services: Vensure is a large privately held PEO offering co-employment, payroll, benefits, and workers' comp to SMBs across multiple U.S. states. Comparable to Midtown HR in core PEO services and SMB focus, with broader multi-state presence and similar acquisition-driven growth strategy.
• Sequoia One: Sequoia One is a PEO providing payroll, benefits, and HR compliance to small and midsize businesses, frequently serving startups and growing companies. Closely comparable to Midtown HR on co-employment model and SMB target customer, with a similar managed-services approach.
• Justworks: Justworks is a tech-forward PEO serving small businesses with payroll, benefits, compliance, and HR support via a software-led platform. Directly comparable to Midtown HR's SMB PEO positioning, though differentiated by a more modern tech stack and tech-vertical customer concentration.
• Amplify PEO: Amplify PEO is a Florida-based Professional Employer Organization providing payroll, benefits, HR compliance, and workers' compensation to SMBs. Closely comparable to Midtown HR in core offerings, SMB focus, and regional Florida footprint.

Regional players

• FrankCrum: FrankCrum is a Florida-based PEO and staffing provider offering co-employment HR, payroll, benefits, and workers' comp to small businesses. Comparable to Midtown HR on PEO model, SMB target, and Florida regional base, with similar service packaging.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midtownhr
• Facebookfacebook.com/midtownHRsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown HR