What Premier Links does

Premier Links LTD is a UK-based managed IT services provider headquartered in Norwich, Norfolk, operating for 19+ years (founded circa 2000). The firm delivers IT support, hardware and software procurement, cloud services, and connectivity solutions to small and medium-sized businesses, sole traders, multi-site companies, and charities/not-for-profit organisations across England. Its product portfolio spans managed IT support (installation, maintenance, problem solving, consultancy), Office 365 deployment, Virtual Private Server hosting, Hosted Exchange email (100GB mailboxes with Activesync), data backup and disaster recovery, network infrastructure management, F-Secure endpoint security, website design/SEO, domain hosting, and ADSL/Fibre broadband resale.

The underlying technology stack is entirely built on third-party platforms: Microsoft Office 365 for productivity and cloud email, Microsoft Azure infrastructure for VPS hosting, F-Secure for endpoint protection and security management, TeamViewer for remote support, and hardware from HP, Lenovo, Fujitsu, Draytek, and Ubiquiti. Premier Links holds Microsoft Certified Partner, Hewlett Packard Partner, and F-Secure Reseller & Partner statuses, and operates as a long-tenured reseller within the UK IT distributor network. There are no proprietary technology assets, patents, or API products disclosed.

The business model combines recurring managed services subscriptions (IT support, Office 365, Hosted Exchange, cloud VPS, website hosting, broadband) with one-time hardware/software resale and project-based deployment fees. Pricing is bespoke and quote-based rather than published, with packages designed per individual client. The go-to-market motion is sales-led and relationship-based, relying on phone (01692 403036), email ([email protected]), website contact forms, and on-site engineering visits — there is no channel partner network or self-serve funnel. Customer segments are addressed horizontally across SMB and charity verticals, with no named enterprise logos disclosed.

Name

Premier Links

Legal name

Premier Links LTD

Website

https://premierlinks.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Links LTD is a UK-based managed IT services provider in Norwich offering IT support, cloud, hardware/software, security, and connectivity solutions to small and medium-sized businesses, sole traders, and charities across England via bespoke subscription packages.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Managed IT services
• IT support
• Cloud hosting
• Network infrastructure
• Data backup solutions

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Managed IT Support Services: Bespoke maintenance and support packages designed around individual client requirements, providing ongoing IT management without the cost of an in-house IT department
2. Hardware and Software Sales: Supply of IT hardware including PCs, workstations, servers, printers, network equipment and accessories, as well as software licensing for servers and PCs
3. Cloud and Hosted Services: Virtual Private Servers, Hosted Exchange, and Office 365 solutions provided on subscription basis with monthly billing
4. Website Design and Hosting: Website design, SEO services, and domain hosting packages
5. Broadband Services: ADSL and Fibre broadband solutions provided through long-standing broadband partner

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Premier Links provides managed IT support and a full suite of technology services to small and mid-sized businesses, sole traders, and charities across the UK. Core offerings include bespoke IT maintenance and support agreements, hardware and software supply (HP, Lenovo, Fujitsu), Office 365 deployment, Virtual Private Server (VPS) cloud hosting, Hosted Exchange email, F-Secure endpoint security, data backup and disaster recovery, network installation, website design/SEO, and broadband services. The company acts as an outsourced IT department, delivering installation, maintenance, problem solving, and consultancy under recurring or project-based engagements.

Product overview

Premier Links is an IT managed services provider offering a comprehensive portfolio of technology solutions. The core offering centers on IT Support & Services for businesses of all sizes, complemented by specialized cloud and productivity platforms including Office 365, Cloud Solutions/Virtual Private Servers, and Hosted Exchange email services. Additional value-added services include Hardware & Software Sales, Data Backup Solutions, Anti-Virus & Security (reselling F-Secure products), Network Solutions, Website Design & SEO, Broadband Services, and Domain Hosting. The company operates as a Hewlett Packard Partner and Microsoft Certified Partner, delivering enterprise-grade solutions to commercial and non-profit sectors across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support & Services Bespoke maintenance and support packages providing installation, maintenance, problem solving, advice, and consultancy for businesses of all sizes, from sole traders to multi-site companies. Designed as a complete outsourced IT department alternative.
• Hardware & Software Sales Supply of IT hardware including PCs, workstations, servers, printers, network equipment, and consumables from HP, Lenovo, Fujitsu, Draytek, and Ubiquiti, plus software licensing for servers and PCs from major vendors, with experience advising both commercial and not-for-profit sectors.
• Office 365 Deployment Cloud-based productivity suite deployment providing email, Office applications, OneDrive, and SharePoint Online with always up-to-date software versions, security, compliance, and privacy features, plus remote wipe capability for lost or stolen mobile devices.
• Cloud Solutions / Virtual Private Servers Virtual Private Server (VPS) services providing scalable, dedicated server resources (processing power, memory, storage) over the Internet, allowing data access from any location with an active internet connection.
• Hosted Exchange Email Managed email hosting service with 100GB individual mailbox size, Activesync support for mobile devices, and Outlook Web App access for anytime, anywhere email access.
• Data Backup Solutions Disaster recovery and data protection solutions including replicated servers, off-site data backup systems, and assistance with monitoring in-house backup solutions, built around individual business needs.
• Anti-Virus & Security Solutions Endpoint protection, security management, and network security solutions provided as an F-Secure Reseller & Partner, with daily updates against spyware and viruses and 24/7 global analyst monitoring.
• Network Solutions IT networking infrastructure installation and management for network upgrades, replacements, or new network deployment, drawing on years of experience setting up and maintaining business networks.
• Website Design & SEO Website development from scratch or upgrade of existing sites, combined with search engine optimization and competitive website and email hosting packages.
• Broadband Services ADSL and Fibre broadband solutions for UK businesses, provided through a long-standing broadband partner relationship, with comparison and upgrade support to ensure best available speeds and pricing.
• Domain Hosting Various website hosting options provided alongside the website design service to suit different customer needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• F-SecurecoreChannel Partner/ Reseller/ DistributorF-Secure Reseller & Partner providing endpoint protection, security management and network security solutions. Premier Links offers daily security updates and protection from latest threats in close cooperation with industry partners and international security authorities.
• Hewlett Packard (HP)coreChannel Partner/ Reseller/ DistributorHP Partner status providing Premier Links with competitive pricing and enhanced support benefits passed on to customers. Experience in supplying HP hardware including PCs, workstations, servers, printers and accessories.
• MicrosoftcoreTechnology or IntegrationMicrosoft Certified Partner status, enabling provision of Office 365, Azure-based cloud solutions, and licensing for servers and PCs from all major vendors.
• Broadband Partner (Unnamed)minorChannel Partner/ Reseller/ DistributorLong-standing broadband partner providing ADSL and Fibre solutions for UK business customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Frontier: UK IT managed services provider delivering cloud, hosting, IT support, and infrastructure solutions to commercial customers. Direct competitor to Premier Links in the SMB IT services segment.
• Air IT: UK managed IT services provider serving SMB and mid-market clients with managed support, cloud, connectivity, and cybersecurity solutions across multiple UK regions. Directly comparable to Premier Links in service portfolio, customer segment, and recurring managed-services model.
• Quostar: UK-based IT services and managed support provider for small and mid-sized businesses, with similar offerings in cloud, hosted email, networking, and helpdesk support. Comparable in scale and regional focus to Premier Links.
• Littlefish: UK-based managed IT services and support provider offering helpdesk, cloud hosting, and infrastructure management to SMBs. Comparable to Premier Links in customer base, service mix, and relationship-led go-to-market.
• Pure IT: UK managed IT services firm providing IT support, cloud, backup, and cybersecurity to small and mid-sized businesses. Highly comparable business model and target customer profile to Premier Links.

Broad incumbents

• Bytes Technology: UK-based IT software licensing and security specialist reselling to businesses of all sizes. Overlaps with Premier Links' Microsoft licensing, F-Secure security, and Office 365 resale offerings.
• Computacenter: Large UK-headquartered IT infrastructure and services provider offering managed services, hardware procurement, and enterprise support. Broadly comparable to Premier Links' offering but operating at enterprise scale across multiple geographies.
• ANS Group: UK-based managed cloud, security, and digital services provider serving mid-market and enterprise. Comparable to Premier Links in cloud, security, and managed services delivery but operating at greater scale and broader geographic reach.
• Softcat: UK IT reseller and infrastructure solutions provider serving SMB through enterprise with hardware, software licensing, cloud, and services. Overlaps with Premier Links' software licensing and hardware resale streams at much larger scale.
• Claranet: European managed services and cloud hosting provider with significant UK operations, offering managed cloud, hosting, and workplace services. Comparable to Premier Links' VPS, Hosted Exchange, and managed cloud offerings but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-links-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Links