Broadley Vineyards

Name

Broadley Vineyards

Legal name

Broadley Vineyards

Website

https://broadleyvineyards.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Willamette Valley Pinot Noir
• Estate winery
• Wine club
• Wine tasting room
• Sustainable viticulture

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the tasting room, online shop, and direct shipping to approved states. Sales include wine flights, glass pours, bottles, and weekly Coravin glass pours from the cellar.
2. Wine Club Memberships: Multiple wine club tiers providing recurring revenue: Family Wine Club (2 shipments/year, $150 each with 3 bottles), Craig's Wine of the Month Club (2 bottles/month at 25% discount), Craig's Seasonal Six Club (6 bottles every 3 months), Morgan's Punch Down Club (3 bottles/month at $17/bottle), Morgan's Punch Down x12 (case delivered every 4 months at $18/bottle with free shipping).
3. Tasting Room Experiences: Tasting room fees for wine flights, with private VIP tastings and winemaker experiences generating additional revenue. Cheese and charcuterie plates available for purchase.
4. Events and Private Functions: Revenue from winemaker dinners at partner restaurants ($125/person), special tasting events, and private event bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Broadley Vineyards is a family-owned Willamette Valley winery that produces estate-grown, sustainably farmed Pinot Noir, Chardonnay, Gamay Noir, Rosé, and Pinot Gris wines. The winery operates a riverfront tasting room in Monroe, Oregon, and sells wines directly to consumers via the tasting room, online shop with direct shipping, and a multi-tier wine club subscription program.

Product overview

Broadley Vineyards is a family-owned Willamette Valley winery offering a portfolio of premium Pinot Noir wines from estate and single-vineyard sources, supplemented by Chardonnay, Gamay Noir, Rosé, and Pinot Gris. The core products include vineyard-designated Pinot Noirs (Claudia's Choice, Jessica, Marcile Lorraine, Starr Point, Estate, and Willamette Valley), complemented by white wines (Sunny Mt. Chardonnay, Gamay Noir, Rosé, Pinot Gris). The business operates a wine club program with five membership tiers (Family Wine Club, Craig's Wine of the Month Club, Craig's Seasonal Six Club, Morgan's Punch Down Club, and Morgan's Punch Down x12 Club) offering member discounts, free tastings, and exclusive access to pre-release wines. On-premise experiences include wine tasting room visits, private vineyard tours, winemaker tastings, and annual events such as blending parties and winemaker dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• Claudia's Choice Pinot Noir

Quantifiable outcome

• 97 points - Highest-scoring Pinot Noir ever produced in Oregon for several decades (Wine Spectator, 1994)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Lion & Owl RestaurantcoreGTM or Marketing Partner · 1 February 2026Host winemaker dinners at Lion & Owl Restaurant in Eugene, OR. Chef Crystal's farm-to-table philosophy features seasonal ingredients sourced from local farmers and foragers. Each course is thoughtfully paired with Broadley wines.
• Del Alma RestaurantcoreGTM or Marketing Partner · 13 November 2025Host winemaker dinners at Del Alma Restaurant in Corvallis, OR. Morgan Broadley and Jessica guide guests through expertly paired wines and exceptional cuisine. $125 per person includes multi-course dinner and wine pairings.
• International Pinot Noir Celebration (IPNC)flagshipGTM or Marketing Partner · 28 July 2023Broadley Vineyards was invited to pour wines at the International Pinot Noir Celebration in McMinnville, Oregon. The IPNC is an event featuring exceptional food by world-class chefs paired with Pinot Noir from producers around the globe.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sokol Blosser Winery: Founding-era Willamette Valley estate winery with similar organic/sustainable farming positioning and DTC tasting room experience. Comparable brand heritage and award history.
• Beaux Frères: Family-owned Willamette Valley Pinot Noir producer with a similarly small, estate-focused operation and a strong track record of high critic scores. Closest direct comparable in scale, philosophy, and product mix to Broadley.
• Adelsheim Vineyard: Willamette Valley Pinot Noir pioneer with similar estate vineyard, single-vineyard bottlings, and DTC direct-to-consumer focus. Comparable scale and premium positioning.
• Domaine Drouhin Oregon: Burgundy-owned estate in the Dundee Hills of Willamette Valley producing premium Pinot Noir with similar vineyard-designated bottlings and DTC tasting room experience.
• St. Innocent Winery: Family-owned Willamette Valley Pinot Noir producer with comparable small-scale, single-vineyard portfolio and DTC focus. Direct competitor in the mid-tier Oregon Pinot Noir segment.
• Eyrie Vineyards: Historic Willamette Valley Pinot Noir pioneer, founded in the 1960s, with a similar family-owned, premium estate-focused model. Comparable brand heritage and DTC posture.
• Domaine Serene: Premium Willamette Valley Pinot Noir producer with consistent 90+ point scores and a luxury DTC tasting room experience. Comparable in product positioning though slightly larger in scale.
• Ken Wright Cellars: Willamette Valley single-vineyard Pinot Noir specialist with comparable vineyard-designated bottling approach and similar emphasis on terroir expression. Strong critical acclaim and DTC focus.
• Shea Wine Cellars: Willamette Valley Pinot Noir producer known for single-vineyard wines from the Shea Vineyard, with comparable critical acclaim and a small, premium DTC operation.

Broad incumbents

• Willamette Valley Vineyards: Larger, publicly traded Willamette Valley producer with broader distribution and a wider varietal portfolio. Overlaps in product and geography but operates at meaningfully larger scale and through wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broadley-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadley Vineyards