Frost Insurance Agency Inc

What Frost Insurance Agency Inc does

Frost Insurance Agency Inc is an independent insurance agency founded in 1945 by Harry Frost in Holgate, Ohio, and currently headquartered in Napoleon, Ohio. As of 2025, the agency operates as Frost-Beck following its merger with Beck Insurance Agency (founded 1948), serving personal and commercial clients across Northwest Ohio through four physical offices in Napoleon, Archbold, Holgate, and Whitehouse, with a team of 51-100 employees including five owner-partners.

The agency distributes a broad product portfolio spanning personal lines (auto, homeowners, renters, life, long-term care, disability, Medicare supplements/advantage/Part D, umbrella) and commercial lines (general business, contractors, dealerships/garages, employee benefits, farm and livestock, farm succession planning, manufacturers, trucking, public entities). Frost Insurance is not a technology platform; it operates on industry-standard agency management tooling centered on Vertafore's client portal, with no proprietary technology, public API, or AI/ML capabilities disclosed. Its core capability is carrier breadth, representing 100+ insurance providers including national carriers (Progressive, Nationwide, MetLife, Prudential, Lincoln Financial) and regional mutuals (Westfield, Cincinnati, Celina, Hastings, Pekin), which enables comparative rate-shopping across markets.

The business model is commission-based: revenue is generated through commissions paid by carriers on policies placed, with premiums set by individual risk profile and carrier underwriting. Go-to-market is sales-led and locally distributed, relying on in-person consultations at the four offices, phone-based service, online quote forms, and community-marketing channels (educational blog content, social media on Facebook/LinkedIn/Instagram/X, customer testimonials). Customer segments are horizontal across personal and commercial use cases, with no disclosed enterprise anchors, no public revenue figures, and no external institutional ownership or funding.

Name

Frost Insurance Agency Inc

Legal name

Frost Insurance Agency, Inc.

Website

https://frostins.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Short description

Frost Insurance Agency Inc is an independent insurance agency founded in 1945 in Northwest Ohio, operating as Frost-Beck since its 2025 merger with Beck Insurance. It distributes personal and commercial coverage through four offices and 100+ carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Napoleon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Frost Insurance Agency generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. As an independent agency representing over 100 carriers, they earn commissions on both personal lines (auto, home, life, Medicare) and commercial lines (business, farm, trucking, contractors) insurance policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Frost Insurance Agency Inc is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through a network of 100+ insurance carriers. The agency earns commissions by matching customers to coverage from carriers including Auto-Owners, Nationwide, Progressive, Cincinnati Insurance, Westfield, MetLife, and Prudential, among others. It serves Northwest Ohio from four physical office locations (Napoleon, Archbold, Holgate, and Whitehouse).

Product overview

Frost Insurance Agency Inc (operating as Frost-Beck Insurance) is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products through multiple carrier partnerships. The agency operates as a single unified service offering rather than a platform architecture. Personal lines include auto, homeowners, renters, life, long-term care, disability, Medicare supplements/advantage/Part D, and umbrella insurance. Business insurance offerings encompass commercial, contractors, dealers/repair shops, employee benefits, farm/livestock with succession planning, manufacturers, trucking, and public entities coverage. The agency has four Ohio office locations and represents over 100 insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal vehicle coverage including auto, motorcycle, boat, RV, ATV, trailer, and classic car, providing property damage, liability, and medical payments protection for individual vehicle owners.
• Homeowners Insurance Property and liability coverage for homeowners and owners of rental property, townhomes, condos, apartments, cottages, mobile homes, and vacant homes.
• Renters Insurance Personal property and liability protection for tenants against theft, fire, smoke, vandalism, hail, and lightning, plus additional living expenses during temporary relocation.
• Life Insurance Term, whole, universal, hybrid life with long-term care, return of premium term, and fixed annuity products for family protection, income replacement, burial, estate planning, and charitable giving.
• Long-Term Care Insurance Coverage for aging individuals needing care in nursing homes, adult day care centers, or in-home care settings.
• Disability Insurance Income protection for employees who become disabled and unable to work, distributed through employer benefits packages.
• Medicare Supplements (Medigap) Supplemental insurance covering gaps in Original Medicare including copayments, coinsurance, and deductibles, with optional international travel coverage for Medicare-eligible individuals.
• Medicare Advantage Plans All-in-one Medicare alternative bundling hospital, medical, and often prescription drug coverage plus vision, hearing, dental, and wellness benefits for Medicare-eligible individuals.
• Medicare Part D Plans Standalone prescription drug coverage for Medicare-eligible individuals complementing Original Medicare Parts A and B.
• Umbrella Insurance Excess personal liability coverage of $1 million or more filling gaps between underlying policy limits and potential claims.
• Commercial & Business Insurance General liability, professional liability, commercial property, workers compensation, group health, cyber liability, and industry-specific policies for small and mid-sized businesses.
• Contractors Insurance Specialized coverage for contracting professionals including general liability, commercial vehicle, workers compensation, and business owners policy (BOP) options.
• Auto & Boat Dealers Insurance Coverage for automobile and boat dealerships including vehicles, ATVs, campers, motorhomes, heavy trucks, and farm/construction implements.
• Repair Shop Insurance Coverage for repair shops and body shops protecting against activity-related risks, equipment, and customer-vehicle liability.
• Auto Body Repair Insurance Specialized coverage for auto body repair shops including mechanics errors and omissions, garagekeepers actual loss sustained, employee tools coverage, and key person insurance.
• Employee Benefits Group benefits package bundling long-term care, disability insurance, Medicare supplements, dental insurance, vision insurance, voluntary life, and ancillary products for employer clients.
• Farm & Livestock Insurance Combined business and personal coverage for farm dwellings, outbuildings, machinery, livestock, grain, farm trucks, and farm liability.
• Farm Succession Planning Estate planning service helping families transfer farm ownership to the next generation, including ownership transfers, estate tax reduction, and land preservation.
• Manufacturers Insurance Coverage for manufacturing companies producing goods for sale, including food and durable goods, protecting against production disruptions and equipment risks.
• Trucking Insurance Commercial coverage for trucking operations including general liability, primary auto, non-trucking liability, cargo insurance, warehouse legal coverage, and DOT compliance and filings support.
• Public Entities & Government Insurance Coverage for government institutions including local government, parks and recreation, maintenance departments, public education, and law enforcement.

Quantifiable outcome

• Multi-policy discount opportunities available through bundling home, auto, and business insurance

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and major.

• Auto-Owners InsurancecoreOthersProperty and casualty insurance carrier. Auto-Owners provides auto, home, and life insurance products distributed through Frost Insurance Agency. Customers can access Auto-Owners policies and make payments through the agency's client portal.
• Nationwide Mutual InsurancecoreOthersMajor national property and casualty insurance carrier offering auto, home, and business coverage. Nationwide is one of the carriers represented by Frost Insurance Agency.
• Progressive InsurancecoreOthersNational auto insurance carrier known for competitive pricing and digital platforms. Represented by Frost Insurance Agency for auto insurance distribution.
• The Cincinnati Insurance CompaniescoreOthersRegional insurance carrier providing commercial and personal lines coverage. Strong presence in Ohio and Midwest markets. A key carrier partner for Frost Insurance Agency.
• Westfield InsurancecoreOthersRegional property and casualty insurance carrier based in Ohio, offering commercial and personal lines. Long-standing partner representing local market expertise.
• CNAmajorOthersMajor commercial insurance carrier specializing in business insurance including property, casualty, and professional liability coverage for commercial customers.
• Foremost InsurancemajorOthersInsurance carrier specializing in specialty products including manufactured housing, motorhomes, boats, and classic cars.
• Hagerty InsurancemajorOthersSpecialty insurance carrier focused on classic car, boat, and motorcycle insurance. Provides coverage for collectors and enthusiasts.
• Hastings Mutual InsurancecoreOthersRegional mutual insurance company providing commercial and personal lines coverage primarily in Midwest states including Ohio.
• Pekin InsurancecoreOthersIllinois-based insurance carrier offering personal and commercial insurance products in the Midwest region.
• Celina Insurance GroupmajorOthersRegional insurance group providing property and casualty insurance products in Ohio and surrounding states.
• MetLifemajorOthersMajor life insurance carrier offering term life, whole life, universal life, and employee benefits products distributed through independent agents.
• Prudential FinancialmajorOthersMajor life insurance and financial services company providing individual life insurance, retirement solutions, and employee benefits.
• Lincoln Financial GroupmajorOthersFinancial services company offering life insurance, annuities, retirement plans, and group benefits.
• American General Life InsurancemajorOthersLife insurance carrier providing term life, universal life, and annuity products for individual and group markets.
• Guardian LifemajorOthersMutual life insurance company offering individual life insurance, disability income insurance, and employee benefits.
• Mutual of OmahamajorOthersInsurance and financial services company providing Medicare supplements, life insurance, and employee benefits.
• John HancockmajorOthersLife insurance carrier offering individual and group life insurance, annuities, and wellness programs.
• Principal Financial GroupmajorOthersFinancial services company providing retirement, insurance, and asset management solutions for businesses and individuals.
• VertaforecoreTechnology or IntegrationInsurance technology provider powering Frost Insurance Agency's client portal. Customers access policy information, billing, and document management through Vertafore's agency management platform.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Brown & Brown, Inc. National insurance brokerage built largely through acquisitions of independent agencies, with deep commercial and personal-lines capabilities. Comparable as a public-market acquirer of agencies similar to Frost and as a competitive threat on larger commercial accounts.
• Arthur J. Gallagher & Co. One of the largest global insurance brokerage and risk-management firms, operating across all major commercial and personal lines. Relevant as the dominant incumbent whose scale and carrier relationships set the competitive backdrop for mid-size independents like Frost.
• Marsh McLennan: Global leader in insurance brokerage and risk advisory with Marsh, Guy Carpenter, Mercer, and Oliver Wyman brands. Relevant as the dominant incumbent setting industry standards and competing for the largest commercial clients in Frost's territory.

Emerging players

• Acrisure: Tech-enabled insurance brokerage roll-up that has rapidly acquired independent agencies nationwide, combining traditional brokerage with proprietary technology. Relevant as an aggressive acquirer of regional independents and a model of how Frost-style agencies could be consolidated at scale.
• Keystone Insurers Group: Network of independent insurance agencies across the Midwest and Mid-Atlantic, providing shared carrier access, technology, and back-office support to member agencies. Comparable to Frost in independent-agency model and overlapping Midwest footprint.

Direct peers

• Starkweather & Shepley Insurance: Mid-size independent insurance agency headquartered in Rhode Island with multi-state operations across commercial, personal, and employee benefits lines. Comparable in independent-agency positioning and product breadth.
• Rich & Cartmill Insurance: Mid-size independent insurance agency serving personal and commercial lines across Ohio and the Midwest. Closely comparable in geography, line mix, and independent-agency positioning.
• Hylant Group: Toledo, Ohio-headquartered independent insurance brokerage serving commercial and personal lines across the Midwest. Highly comparable to Frost in geography, independent-agency model, and multi-carrier distribution approach.
• Reagan Insurance Group: Midwest-focused independent insurance agency offering personal, commercial, life, and farm/agribusiness products. Comparable in regional independent model with strong farm and small-business line emphasis.
• The Hilb Group: Regional insurance brokerage roll-up built through acquisitions of independent agencies across the Mid-Atlantic and Southeast. Comparable in mid-market independent agency model and active M&A-driven growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FrostInsAgency
• Facebookfacebook.com/frost.ins
• LinkedInlinkedin.com/company/frost-insurance-agency-inc-
• Instagraminstagram.com/frost_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frost Insurance Agency Inc