SME
Social Media Energy (SME) is a privately held, Denver-headquartered social media agency that delivers managed strategy, content, design, analytics, and event-coverage services to more than 300 mid-market and enterprise clients across the United States.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SME does
Social Media Energy (SME) is a privately held, full-service social media agency headquartered in Denver, Colorado, with additional offices in Grand Rapids, Michigan, and Scottsdale, Arizona. Founded in 2015 by Luke Wyckoff (Chief Visionary Officer), the firm evolved out of Wyckoff Consulting's early work posting job-description videos on YouTube, LinkedIn, and Facebook, and now manages ongoing social media programs for more than 300 clients. Service lines include social media strategy, content management, design and media production (custom graphics, video, responsive web design), analytics via an 'Insightful Sentiment Analysis' offering branded as 'Data Driven Decision,' and a differentiated event-coverage product called 'Team Social.' Select client logos include The History Channel, RE/MAX, Sports Authority, University of Colorado Executive MBA, Avaya, tw telecom, and Steelcase, with a stated track record of custom graphics work spanning more than 1,500 companies over the last 20 years.
The company operates on a sales-led, professional-services model. Revenue is generated primarily through recurring social media management retainers (strategy, content creation, posting, community management, analytics), supplemented by project-based engagements (web design, video production, brand strategy) and event-driven services. Pricing is quote-based and not publicly disclosed. Customer acquisition relies on direct outreach by a small business-development team (Luke Wyckoff, Dino Venuto, Deanna Davia), client referrals, and inbound demand generated through an active content marketing engine (blog, white papers on social media ROI, hashtag strategy, ratings management, executive recruiting via social). The team comprises approximately 25 permanent and contracted professionals, supplemented by an entry-level talent pipeline cultivated through a partnership with Ferris State University.
SME positions itself as a one-stop agency for mid-market and enterprise clients, with additional focus on healthcare and medical-practice reputation management. Its go-to-market is regionally distributed across Colorado, Michigan, Arizona, and the Pacific Northwest, with no disclosed external funding, parent entity, or M&A activity. The leadership team combines agency operations (Lauren Shipman, COO; Julie Marsh, project management), sales (Dino Venuto, James Kendrick), and content/design depth (Alec Tremaine, Brian Leugs, Lawrence Yee, Desiree Shank), with several team members running parallel side businesses or having founded adjacent agencies. The firm is bootstrapped and founder-owned, with no institutional investors or board-level outside representation indicated in the available sources.
SME firmographics
Firmographics- Name
- SME
- Legal name
- Social Media Energy
- Website
- https://socialmediaenergy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Media Energy (SME) is a privately held, Denver-headquartered social media agency that delivers managed strategy, content, design, analytics, and event-coverage services to more than 300 mid-market and enterprise clients across the United States.
- Ownership category
- akta.pro rank
SME industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where SME is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Ongoing social media management retainer services including content creation, posting, strategy, analytics, and community management. Clients receive continuous support and campaign execution.
- Project-Based Services: One-time projects including website design, video production, brand strategy development, and event-based services like Team Social live streaming.
- White Paper Downloads: Educational content and thought leadership resources available for download, potentially generating leads for service engagements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SME product offering
Product offeringCore offering
Social Media Energy is a social media agency that plans, creates, and manages brand presence on social platforms for business clients. Offerings include social media strategy and strategic content management, insightful analytics (monitoring, sentiment analysis, performance reporting), design and media (web development, video production, custom graphics), and an event-based Team Social live-streaming/reporting service, delivered as ongoing retainers and project-based engagements.
Product overview
Social Media Energy is a single, unified social media agency offering. The company provides social media strategy services (including strategic content management and insightful analytics), design and media production (custom graphics, video production, responsive website design), and white paper resources. These offerings work together as an integrated service package where the team manages social media presence, creates content, analyzes performance, and develops digital assets for clients across multiple platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Strategy Ongoing social media strategy and content management services for business clients, including platform planning, content creation, posting cadence, and brand consistency across social channels.
- Insightful Analytics Social media monitoring, sentiment analysis, and performance reporting service that distills data into actionable insights for clients, reviewed collaboratively before adjusting strategy.
- Design and Media Web development, design, custom graphics, and video production services that produce visual content and digital assets to support client social media and broader marketing programs.
- Team Social Event-based live streaming and social media reporting service that provides real-time engagement and event coverage during client events.
Quantifiable outcome
- Social media graphics teams have worked with more than 1500 companies in the last 20 years
- +2 more outcomes
Companies that use SME
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
SME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SME partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ferris State UniversitycoreSME has established a strong talent pipeline with Ferris State University in Michigan. Many team members are current students or recent graduates of the university's marketing and business programs. The partnership provides SME with a consistent flow of年轻, digitally-savvy talent while offering students practical experience opportunities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SME competitors and assessment
Company assessmentDirect peers
- Ignite Social Media: Chicago-based social media agency serving mid-market and enterprise brands with strategy, content, community management and analytics. Closely comparable to SME in service mix, customer tier and U.S. regional agency positioning.
- Higher Visibility: Memphis-based digital marketing agency specializing in SEO, social media management, and content marketing for mid-market clients. Directly comparable in service offering, retainer model, and analytics-driven approach.
- SmartSites: Full-service digital marketing agency offering social media management, web design, and SEO to SMB and mid-market clients. Comparable in retainer-based service model and integrated digital presence focus.
- Rizen Agency: Boutique social media and digital marketing agency providing strategy, content, and reporting for small and mid-sized brands. Closely comparable in operational size, service mix, and customer tier.
- Lyfe Marketing: Full-service social media management and digital marketing agency serving SMB and mid-market clients with retainer-based social media, content, and paid social services. Comparable to SME in service model and target segment.
- SeedX: Smaller social media and digital marketing agency serving brands across multiple platforms with retainer-based services. Comparable to SME in service scope and SMB/mid-market focus.
- Likeable Hub: Social media and digital marketing agency serving mid-market and enterprise clients with content, community management, and analytics offerings. Direct competitor in the U.S. social media agency category.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering social media, SEO, PPC, and web design. A broader incumbent that competes for the same mid-market and enterprise clients but at materially greater scale and breadth.
- Hootsuite: Category-leading social media management SaaS platform with adjacent services. Does not directly compete in agency services but competes for the same client social-media-management budgets via tooling rather than agency delivery.
- Disruptive Advertising: Larger Utah-based digital marketing agency offering paid social, SEO, and CRO services at greater scale. Overlaps with SME in social media and digital marketing services but operates as a broader incumbent with more diversified capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SME social profiles
Digital presenceSME financial estimates
Financial estimateRevenue estimate
Valuation estimate
SME leadership team
Management profileNumber of profiles
Profiles5 records
SME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SME
What does SME do?
Social Media Energy is a social media agency that plans, creates, and manages brand presence on social platforms for business clients. Offerings include social media strategy and strategic content management, insightful analytics (monitoring, sentiment analysis, performance reporting), design and media (web development, video production, custom graphics), and an event-based Team Social live-streaming/reporting service, delivered as ongoing retainers and project-based engagements.
Is SME a public or private company?
SME is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SME founded?
SME was founded in 2015. It employs 11 to 50 people.
Where is SME based?
SME is headquartered in Denver, United States, in the North America region.
How does SME make money?
Three revenue lines are on record. Social Media Management Services are the primary driver. The others are project-Based Services and white Paper Downloads.
Who are SME's main competitors?
Direct peers on record are Ignite Social Media, Higher Visibility, SmartSites, Rizen Agency, Lyfe Marketing, SeedX and Likeable Hub. Broad incumbents are WebFX, Hootsuite and Disruptive Advertising.
Does SME have an API?
No public API is recorded for SME.
What industry is SME in?
SME's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.