A List Games
A List Games is the Games-as-a-Service marketing and publishing specialty division of The Ayzenberg Group, partnering with live service game developers to deliver bespoke brand building, user acquisition, community management, live ops, analytics, and monetization services through a Reach/Retention/Revenue service framework.
- Company typePrivate
- Founded2011
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What A List Games does
A List Games is a Games-as-a-Service marketing and publishing specialty division of The Ayzenberg Group, headquartered in Pasadena, California. Originally launched by Ayzenberg in 2011 as a digital game publisher, the company was repositioned in January 2021 under the leadership of Founder SVP Steve Fowler (a 24-year industry veteran with credits on Halo, Hearthstone, and Guild Wars) to serve live service game developers in emerging categories including free-to-play, mobile, digital distribution, and games-as-a-service.
The firm offers bespoke marketing and publishing services organized into three interconnected pillars: Reach (brand building, go-to-market strategy, ad creative, influencer campaigns, PR, performance user acquisition, and social media management), Retention (community management, live ops strategy, app store optimization, GaaS game design, and usability testing), and Revenue (data visualization, business intelligence, predictive analytics, ROI optimization, and monetization design). Service delivery is staffed by a leadership team drawn from Xbox, EA, Blizzard, Riot Games, FoxNext, Bethesda, Amazon Game Studios, and the Motion Picture Association, with a collective portfolio spanning 300+ hit game titles.
A List Games generates revenue through professional services fees and bespoke publishing partnerships with game companies, operating on 'win-win' deal terms tied to total investment rather than fixed pricing. As a private subsidiary of Ayzenberg Group, the company is not externally funded, does not publicly disclose revenue, and serves game studios and publishers globally through direct sales engagement. There is no proprietary technology product, software platform, or mobile application; the firm's core capability is human expertise, industry relationships, and the institutional marketing infrastructure of its parent company.
A List Games firmographics
Firmographics- Name
- A List Games
- Legal name
- A List Games
- Website
- https://alistgames.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A List Games is the Games-as-a-Service marketing and publishing specialty division of The Ayzenberg Group, partnering with live service game developers to deliver bespoke brand building, user acquisition, community management, live ops, analytics, and monetization services through a Reach/Retention/Revenue service framework.
- Ownership category
- akta.pro rank
A List Games industry classification
Industry- Product category
- Game Marketing and Publishing Services
- NAICS
- Software Publishers (51321)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
- akta.pro secondary industries
- Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC), Game Analytics, BI & Data Operations (Telemetry, Dashboards, Experimentation Ops) (MPAFAKAH), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where A List Games is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Markets served
A List Games business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing and Publishing Services: A List Games provides bespoke marketing and publishing services to game developers. As a specialty division of the Ayzenberg Group, they offer comprehensive services including brand building, go-to-market strategy, ad creative, influencer campaigns, PR, performance UA, social media management, community management, live ops strategy, data visualization, business intelligence, predictive analytics, ROI optimization, and monetization design. Revenue is generated through service fees and publishing partnerships with game companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
A List Games product offering
Product offeringCore offering
A List Games is the Games-as-a-Service specialty division of The Ayzenberg Group that partners with game developers to provide bespoke marketing and publishing services. Its service suite is organized into three pillars: Reach Services (brand building, go-to-market strategy, ad creative, influencer campaigns, PR, performance user acquisition, social media management), Retention Services (community management, live ops strategy, app store optimization, usability testing), and Revenue Services (data visualization, business intelligence, predictive analytics, ROI optimization, monetization design). The company targets live service game developers scaling titles in free-to-play, mobile, digital distribution, and games-as-a-service categories.
Product overview
A List Games is a bespoke Games-as-a-Service marketing and publishing specialty division of The Ayzenberg Group. Rather than offering a single software product, the company provides a comprehensive suite of marketing services organized into three interconnected pillars: Reach (brand building, advertising, PR, user acquisition, social media), Retention (community management, live ops, store optimization, usability testing), and Revenue (data analytics, predictive analytics, ROI optimization, monetization design). The company leverages Ayzenberg's 25+ years of AAA gaming marketing expertise to help game developers launch and support their titles.
Differentiator
Problem solved
Functional benefit
Products and services
- Reach Services Marketing services for game developers covering brand building, go-to-market strategy, ad creative, influencer campaigns, public relations, performance user acquisition, and social media management; designed to help game companies acquire and grow audiences.
- Retention Services Player retention services for live service game developers covering community management, dev process improvement, live ops strategy, app store optimization (ASO), games-as-a-service game design, always-on user acquisition, and usability and focus testing.
- Revenue Services Revenue optimization services for game developers covering data visualization, business intelligence, new platform releases and reacquisition campaigns, predictive analytics, ROI optimization, and monetization design.
Companies that use A List Games
Customer profileSegments2 records
Ideal customer profiles2 records
A List Games technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A List Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ayzenberg GroupcoreA List Games is the Games as a Service specialty division of The Ayzenberg Group, one of the best marketing agencies for AAA games. Ayzenberg provides 28 years of legacy and expertise in game audience building, serving as the parent company and strategic resource that powers A List Games' marketing executions. The relationship provides A List Games with access to Triple-A talent, industry relationships, and marketing capabilities at scale.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
A List Games competitors and assessment
Company assessmentDirect peers
- Kwalee: Kwalee is a mobile game publisher and developer with strong expertise in user acquisition, ad creative, and hypercasual publishing. Its combined publishing-plus-UA model is highly comparable to A List Games' integrated marketing-and-publishing offering.
- Wildlife Studios: Wildlife Studios is a major mobile game developer and publisher with strong expertise in UA and live operations across hypercasual and mid-core titles. It serves a similar GaaS developer audience with comparable marketing capabilities.
- Tilting Point: Tilting Point is a mobile game publisher that partners with developers to scale games through UA, live ops, and monetization — closely aligned with A List Games' bespoke GaaS publishing-and-marketing model. Its hybrid publishing/services approach makes it the most directly comparable peer.
- Jam City: Jam City is a mobile game publisher and developer known for IP-based live service games, with capabilities spanning UA, community management, and live ops. Its mid-tier publishing-services profile is comparable to A List Games' positioning.
- PlaySimple: PlaySimple is a mobile game publisher focused on casual and trivia games with sophisticated UA, ASO, and live ops. It competes for the same indie-developer wallet that A List Games targets through its GaaS-focused marketing services.
- East Side Games: East Side Games is a mobile game publisher specializing in narrative idle and live service games with strong UA and analytics capabilities. Its bespoke publishing partnership model is closely aligned with A List Games' service offering.
- SuperScale: SuperScale is a UA and creative ad tech services firm specializing in mobile game marketing, offering campaign management, creative production, and analytics. It directly competes with A List Games' Reach and Revenue service pillars for the same mid-tier developer clients.
- Gamesight: Gamesight is a creator-marketing analytics and activation platform purpose-built for video games, providing influencer campaign measurement and optimization. It is directly comparable to A List Games' creator/influencer and UA service lines.
Broad incumbents
- Scopely: Scopely is a leading mobile game publisher with strong capabilities in UA, live operations, and game economy design, serving similar GaaS developers as A List Games. It operates at significantly larger scale and was acquired by Savvy Games Group, positioning it as a broad incumbent in the same publishing/marketing space.
- Voodoo: Voodoo is one of the largest mobile/hypercasual game publishers globally, with deep expertise in performance UA and creative ad operations. While far larger in scale, it serves the same free-to-play/mobile developer audience that A List Games targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A List Games social profiles
Digital presenceA List Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
A List Games leadership team
Management profileNumber of profiles
Profiles9 records
A List Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A List Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A List Games
What does A List Games do?
A List Games is the Games-as-a-Service specialty division of The Ayzenberg Group that partners with game developers to provide bespoke marketing and publishing services. Its service suite is organized into three pillars: Reach Services (brand building, go-to-market strategy, ad creative, influencer campaigns, PR, performance user acquisition, social media management), Retention Services (community management, live ops strategy, app store optimization, usability testing), and Revenue Services (data visualization, business intelligence, predictive analytics, ROI optimization, monetization design). The company targets live service game developers scaling titles in free-to-play, mobile, digital distribution, and games-as-a-service categories.
Is A List Games a public or private company?
A List Games is a private company. It is classified as corporate owned and is currently operating.
When was A List Games founded?
A List Games was founded in 2011. It employs 11 to 50 people.
Where is A List Games based?
A List Games is headquartered in Pasadena, United States, in the North America region.
How does A List Games make money?
One revenue line is on record: marketing and Publishing Services.
Who are A List Games's main competitors?
Direct peers on record are Kwalee, Wildlife Studios, Tilting Point, Jam City, PlaySimple, East Side Games, SuperScale and Gamesight. Broad incumbents are Scopely and Voodoo.
Does A List Games have an API?
No public API is recorded for A List Games.
What industry is A List Games in?
A List Games's product category is Game Marketing and Publishing Services. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops), with a secondary code of MPAFAKAC, Live Operations & Game Management (Events, Economy Tuning, Content Drops). Its NAICS code is 51321 and its SIC code is 7311.